Midland University
Midland University is a private higher education institution in Fremont, Nebraska, with an Omaha regional campus, serving roughly 1,700 undergraduate, graduate, transfer, military, international, and dual enrollment students across five academic colleges via on-campus and online programs.
- Company typePrivate
- Founded1887
- HeadquartersFremont, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Midland University does
Midland University is a private higher education institution headquartered in Fremont, Nebraska, with a regional campus in Omaha. Founded in 1887, the university enrolls between approximately 1,376 and nearly 1,700 students drawn from 45 states and 36 countries, organized across five academic colleges: the College of Health Professions, Dunklau School of Business, Luther College of Arts & Sciences, Walker School of Education, and the Center for Graduate & Professional Studies (CGPS). It offers 25+ undergraduate majors, 20+ graduate programs delivered primarily online, dual enrollment for high school students at $250 per course, and transfer pathways such as MCC2Midland. Its technology backbone is WarriorCentral, a student portal handling academic records, financial aid, course registration, and billing, supplemented by a mobile app and integrations with Nelnet (payments), Transferology (credit evaluation), Handshake (career services), National Student Clearinghouse (transcripts), and Inceptia (financial aid verification).
Revenue is generated primarily through tuition and fees (described as a recurring subscription-like stream), supplemented by athletic program participation across 33 varsity sports, institutional advancement/donor programs (GOLD Club, Booster Club, Rooted in Faith Campaign), and dual enrollment fees. The university distributes financial aid broadly, with 100% of students reportedly receiving a scholarship in the last year. Its go-to-market motion combines a sales-led admissions counseling function (a VP for Enrollment and Marketing, Associate VPs, six Assistant Directors, Senior Counselors, and an Office Manager), a community-led student ambassador program, and event-driven engagement through alumni gatherings such as Homecoming and the GOLD Club Golf Classic. Marketing channels span Facebook, Twitter, Instagram, YouTube, and TikTok, plus the Midland Made Podcast and Office Hours Podcast.
Notable recent strategic activity includes nearly $400,000 in capital from the Immanuel Vision Foundation and the Richard P. and Laurine Kimmel Charitable Foundation for Kimmel Theatre upgrades, a $21,265 grant from the Nebraska Statewide Arboretum (June 2025), and a layered partnership network spanning TeamMates, Striv Education, Pinnacle Bank, and articulation partner institutions that feed multiple scholarship pathways (Athletics, Arts, Presidential, Howard Hanson Honors up to $36,000, transfer student guaranteed minimum $25,000/year, and Legacy Grant). The institution is recognized as a Top 15% military-friendly university and operates a 3-year graduation guarantee for undergraduates. Founded-year discrepancy: firmographics states 1883 while the company history block states 1887 — the more specific history block is used here.
Midland University firmographics
Firmographics- Name
- Midland University
- Legal name
- Midland University
- Website
- https://midlandu.edu
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Midland University is a private higher education institution in Fremont, Nebraska, with an Omaha regional campus, serving roughly 1,700 undergraduate, graduate, transfer, military, international, and dual enrollment students across five academic colleges via on-campus and online programs.
- Ownership category
- akta.pro rank
Midland University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Residential Liberal Arts Colleges (EDAHACAH)
- akta.pro secondary industry
- Private/Independent Community & Junior Colleges (EDAHADAB)
Keywords
Where Midland University is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Midland University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate tuition, fees, and related educational services. Financial aid packages offered to all students with multiple scholarship pathways.
- Athletic Programs: Largest athletic program in Nebraska with 33 varsity sports, generating revenue through recruitment and student athletics participation.
- Alumni Giving and Donations: Institutional advancement programs including the Rooted in Faith Campaign, GOLD Club, Booster Club, Performing Arts Society, and various giving societies.
- Dual Enrollment Programs: High school students earn college credit at reduced rate of $250/course, creating pathway to full enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Transfer Student Minimum Scholarship |
| Subscription | Annual | Partner Scholarships |
| Subscription | Annual | Midland Legacy Grant |
| Unit Pricing | Pay-as-you-go | Dual Enrollment Course Rate |
| Subscription | Annual | Howard Hanson Honors Program Enhancement |
| Subscription | Annual | Campus Visit Grant |
| Subscription | Annual | Warrior Grant |
| One time/ perpetual license | Pay-as-you-go | Graduate Program Enrollment Deposit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Midland University product offering
Product offeringCore offering
Midland University is a private institution of higher education that delivers undergraduate, graduate, and professional studies programs. The university provides academic instruction, residential campus life, and support services for students pursuing degrees in a range of disciplines.
Product overview
Midland University is a higher education institution offering undergraduate, graduate, and professional studies across five academic colleges: College of Health Professions, Dunklau School of Business, Luther College of Arts & Sciences, Walker School of Education, and Graduate & Professional Studies (CGPS). The university operates the WarriorCentral student portal as its primary digital platform for student services. Key academic programs include the Howard Hanson Honors Program, dual enrollment for high school students, transfer pathways like MCC2Midland, study abroad opportunities, and more than 20 graduate programs delivered primarily online. The institution also supports Midland Arts (performing and visual arts), athletics with 33 varsity sports, and career services through Career Studio.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Programs
Quantifiable outcome
- 100% of students received a scholarship
- +2 more outcomes
Companies that use Midland University
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Midland University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Midland University partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Nebraska Statewide ArboretumminorGrant of $21,265 awarded to improve campus landscape by removing, pruning, and planting trees. Funds will enhance university green spaces and support community forestry efforts.
- Pinnacle BankminorAward luncheon sponsor for Outstanding High School Leader Award scholarship partnership with automatic $32,000 scholarship for selected students.
- TeamMatesminorVerified TeamMates participants eligible for $28,000 unlimited non-competitive scholarship; one lucky participant selected annually for full tuition scholarship in partnership with the organization.
- Striv EducationminorPartnership providing skills and experience through high school programs with minimum $30,000 scholarship upon application and participation.
- Educational & Institutional Insurance Administrators (EIIA)minorProvides annual health insurance policy for international students, added to student accounts with healthcare ID card issued.
- Articulation Partner InstitutionsminorArticulation agreements with accredited colleges and universities enabling seamless transfer credit evaluation.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Midland University competitors and assessment
Company assessmentDirect peers
- Concordia University, Nebraska: Private Lutheran-affiliated university in Seward, Nebraska of comparable size to Midland, competing for the same regional Lutheran and faith-based student segment and overlapping athletic recruiting territory.
- Hastings College: Small private liberal arts and pre-professional college in Hastings, Nebraska, similar enrollment scale and tuition model, competing head-to-head for in-state high school graduates and transfer students.
- Nebraska Wesleyan University: Private Methodist-affiliated university in Lincoln, Nebraska, with comparable undergraduate and limited graduate offerings, competing for scholarship-driven, faith-oriented Nebraska students.
- Doane University: Private liberal arts and pre-professional university based in Crete, Nebraska, with similar residential, scholarship-driven positioning and overlapping athletic and admissions recruiting geography.
- Morningside University: Small private United Methodist university in Sioux City, Iowa, with comparable enrollment scale, athletic program depth, and faith-based positioning, competing for similar Midwest regional students.
- College of Saint Mary: Private Catholic women's university in Omaha, Nebraska, directly competing with Midland's Omaha graduate site and overlapping on health professions, education, and graduate programs in the same metro.
- Mount Marty University: Private Catholic university in Yankton, South Dakota, of similar scale with comparable athletics, faith-based, and scholarship-driven enrollment model in the upper Midwest.
- Briar Cliff University: Small private Franciscan university in Sioux City, Iowa, with similar enrollment, athletic, and tuition characteristics, competing for overlapping regional and Catholic/faith-based student pools.
Broad incumbents
- Western Governors University: Large, national nonprofit online university with competency-based programs directly overlapping Midland's online MBA, MEd, MS-LTD, and MS-SAL graduate offerings at a meaningfully lower price point.
- Southern New Hampshire University: Large nonprofit university with a dominant online undergraduate and graduate footprint, competing for the same working-adult and transfer student populations that Midland targets through CGPS and dual enrollment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midland University social profiles
Digital presenceMidland University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midland University leadership team
Management profileNumber of profiles
Midland University funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midland University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midland University
What does Midland University do?
Midland University is a private institution of higher education that delivers undergraduate, graduate, and professional studies programs. The university provides academic instruction, residential campus life, and support services for students pursuing degrees in a range of disciplines.
Is Midland University a public or private company?
Midland University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Midland University founded?
Midland University was founded in 1887. It employs 101 to 250 people.
Where is Midland University based?
Midland University is headquartered in Fremont, United States, in the North America region.
How does Midland University make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are athletic Programs, alumni Giving and Donations and dual Enrollment Programs.
Who are Midland University's main competitors?
Direct peers on record are Concordia University, Nebraska, Hastings College, Nebraska Wesleyan University, Doane University, Morningside University, College of Saint Mary, Mount Marty University and Briar Cliff University. Broad incumbents are Western Governors University and Southern New Hampshire University.
Does Midland University have an API?
No public API is recorded for Midland University.
What industry is Midland University in?
Midland University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAH, Residential Liberal Arts Colleges, with a secondary code of EDAHADAB, Private/Independent Community & Junior Colleges. Its NAICS code is 6113 and its SIC code is 8200.