Azubiyo
Azubiyo is a German vertical job portal exclusively for apprenticeships (Ausbildung) and dual-study programs, serving 4,200+ employers and 140,000+ free listings across all Bundesländer. It connects German-speaking students with vocational training opportunities via a freemium marketplace monetized through employer subscriptions.
- Company typePrivate
- Founded2009
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Azubiyo does
Azubiyo is a German vertical job portal focused exclusively on apprenticeships (Ausbildung) and dual-study programs (Duales Studium), connecting secondary-school and Abitur graduates with employers offering vocational training positions. The platform lists more than 140,000 free positions and serves over 4,200 employers across all 16 German Bundesländer and major metropolitan areas, with named enterprise customers including EDEKA, Deichmann, dm-drogerie, REWE Group, KORIAN Deutschland, and Deloitte. The core technology stack is a web and mobile marketplace with searchable, filterable listings (by city, profession, start date, and qualification) plus a proprietary, scientifically validated career aptitude test (Berufswahltest) that matches candidates to suitable apprenticeships in roughly 20 minutes. Complementary products include WhatsApp- and email-based Stellenalarm job alerts, free workbooks and copy templates for teachers, application tutorials, and an employer-facing mobile app with 1:1 candidate matching. The business model is a two-sided freemium marketplace: candidates use all features at no cost, while employers pay subscription fees (billed monthly) to post listings and access matching and reach data; distribution is augmented through SEO, social media (including TikTok and Instagram), and a Partnerschule program embedded in German school career-orientation curricula. Azubiyo is operated as a brand by FUNKE Works GmbH, a subsidiary of the FUNKE Mediengruppe German media conglomerate, with no external venture or private equity investment disclosed.
Azubiyo firmographics
Firmographics- Name
- Azubiyo
- Legal name
- FUNKE Works GmbH
- Website
- https://azubiyo.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azubiyo is a German vertical job portal exclusively for apprenticeships (Ausbildung) and dual-study programs, serving 4,200+ employers and 140,000+ free listings across all Bundesländer. It connects German-speaking students with vocational training opportunities via a freemium marketplace monetized through employer subscriptions.
- Ownership category
- akta.pro rank
Azubiyo industry classification
Industry- Product category
- Apprenticeship Job Marketplace
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
- akta.pro secondary industry
- Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD)
Keywords
Where Azubiyo is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Azubiyo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Employer Job Listings: Employers pay to post apprenticeship and dual study positions on the platform. The service is free for job seekers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for job seekers, paid model for employers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Azubiyo product offering
Product offeringCore offering
Azubiyo operates a specialized German online job portal for apprenticeships (Ausbildung) and dual study programs (Duales Studium), connecting students and job seekers with employers offering vocational training positions. The platform lists 140,000+ free positions from 4,200+ employers across all German states, complemented by a scientifically-backed career assessment test (Berufswahltest). Services are free for job seekers, while employers pay for job listings, recruitment matching tools, and an employer mobile app.
Product overview
Azubiyo is a specialized German job portal for apprenticeships (Ausbildung) and dual studies (Duales Studium), operated by FUNKE Works GmbH. The platform operates as a unified job marketplace connecting students seeking vocational training with employers offering positions. Core offerings include the job portal with over 140,000 positions, the Berufswahltest career assessment tool, Stellenmarkt search functionality, and Stellenalarm notification service. Additional modules support employers with recruitment tools and teachers with educational materials. The platform also offers a mobile app for employer use.
Differentiator
Problem solved
Functional benefit
Products and services
- Azubiyo Job Portal
Quantifiable outcome
- Free access to 140,000+ apprenticeship positions and career guidance resources
- +1 more outcomes
Companies that use Azubiyo
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Azubiyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Azubiyo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FUNKE Works GmbHcoreAzubiyo is a brand owned by FUNKE Works GmbH, part of the FUNKE Mediengruppe. FUNKE Works serves as the parent company and provides corporate infrastructure, management (Geschäftsführer: Tobias Heberlein, Stephan Thurm, Simone Kasik, Christoph Rüth), and strategic direction.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Azubiyo competitors and assessment
Company assessmentBroad incumbents
- Xing (New Work SE): Xing is the leading German-language professional network with integrated job listings, including entry-level and trainee positions. It serves the same DACH HR market as Azubiyo and competes for employer brand and recruiting spend.
- Stepstone: Stepstone is one of Germany's leading generalist job boards serving professional and entry-level roles, including apprenticeships and dual study programs. It competes with Azubiyo for employer recruitment budgets across the same HR buyer personas.
- LinkedIn (Germany): LinkedIn is used by German employers and candidates for entry-level, apprenticeship, and dual study opportunities, often bundled into broader Talent Solutions subscriptions. It represents a well-funded incumbent competing for the same employer recruitment wallet.
- Indeed Germany: Indeed operates Germany's largest generalist job search engine and has expanded into dedicated Ausbildung search verticals. Its massive free-traffic model and employer self-serve tools put structural pricing pressure on Azubiyo's listings.
Direct peers
- Ausbildung.de: Ausbildung.de is one of the largest German portals dedicated to apprenticeship (Ausbildung) listings, matching students with vocational training positions. It directly competes with Azubiyo in the same candidate and employer segments across Germany.
- Azubis.de: Azubis.de is a Germany-focused job portal specializing in Ausbildung and Duales Studium placements, offering application tips and employer listings. It competes head-to-head with Azubiyo for the same apprentice candidate pool and employer budgets.
- Jobbörse.de: Jobbörse.de is a German job search portal aggregating apprenticeship and entry-level vacancies across multiple sources. It competes with Azubiyo for organic candidate traffic in the same apprenticeship segment.
- Praktika.de: Praktika.de is a German platform focused on internships, apprenticeships, and student career entry roles. It overlaps with Azubiyo's core market of school-leavers and students seeking vocational training positions in Germany.
- Bundesagentur für Arbeit (Jobbörse / Ausbildungsstellenbörse): The federal employment agency's official job exchange includes a free apprenticeship listing service used by virtually all German employers. It is the default free alternative that competes with Azubiyo on both candidate traffic and employer posting fees.
Emerging players
- Stellenwerk: Stellenwerk operates regional student and graduate job portals near German universities, including dual study and trainee opportunities. It is an emerging niche player with partial overlap to Azubiyo's dual study audience.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Azubiyo social profiles
Digital presenceAzubiyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azubiyo leadership team
Management profileNumber of profiles
Profiles4 records
Azubiyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azubiyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azubiyo
What does Azubiyo do?
Azubiyo operates a specialized German online job portal for apprenticeships (Ausbildung) and dual study programs (Duales Studium), connecting students and job seekers with employers offering vocational training positions. The platform lists 140,000+ free positions from 4,200+ employers across all German states, complemented by a scientifically-backed career assessment test (Berufswahltest). Services are free for job seekers, while employers pay for job listings, recruitment matching tools, and an employer mobile app.
Is Azubiyo a public or private company?
Azubiyo is a private company. It is classified as corporate owned and is currently operating.
When was Azubiyo founded?
Azubiyo was founded in 2009. It employs 51 to 100 people.
Where is Azubiyo based?
Azubiyo is headquartered in München, Germany, in the Europe region.
How does Azubiyo make money?
One revenue line is on record: employer Job Listings.
Who are Azubiyo's main competitors?
Broad incumbents on record are Xing (New Work SE), Stepstone, LinkedIn (Germany) and Indeed Germany. Direct peers are Ausbildung.de, Azubis.de, Jobbörse.de, Praktika.de and Bundesagentur für Arbeit (Jobbörse / Ausbildungsstellenbörse). Stellenwerk is listed as an emerging player.
Does Azubiyo have an API?
No public API is recorded for Azubiyo.
What industry is Azubiyo in?
Azubiyo's product category is Apprenticeship Job Marketplace. Its primary akta.pro industry code is EDAAAOAL, Job Placement, Matching & Career Navigation Services, with a secondary code of EDAAAKAD, Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers). Its NAICS code is 561311 and its SIC code is 7361.