Sustainable Interaction
Sustainable Interaction develops responsible-gambling training, player-protection tools (GamTest, Preventor Suite), and online treatment platforms for gambling operators, banks, and clinicians. The Sweden-based firm serves 15+ enterprise customers across nine countries.
- Company typePrivate
- Founded2003
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sustainable Interaction does
Sustainable Interaction Sweden AB is a private, Malmö-based company founded in 2003 that develops responsible-gambling training, player-protection tools, and e-health/treatment solutions for problem gambling. Its product suite comprises GamTest (a consumer-facing self-assessment screening tool), the Preventor Suite (operator-side player-protection tools), the Online Treatment Platform, Proactive Outreach Calls (clinician-led outbound intervention), and SCORM-format staff training delivered to gambling operators and their staff. The company's go-to-market is B2B sales to regulated gambling operators (notably national lotteries and licensed gaming operators), with a secondary push into the banking sector for payment-block and affordability-screening use cases and a tertiary channel serving therapists and caregivers who treat gambling harm.
Underlying technology combines clinical psychology research with structured interaction design, with content delivered in GDPR-compliant SCORM modules and operator integrations spanning training academies, CRM workflows, and treatment referral pathways. The company is privately held, reports 11–50 employees, and discloses no parent organization or external funding. Leadership includes a CEO (Johan Brandsten), CBDO (Christofer Hagstedt), and a clinical psychologist/researcher (Dr. Jakob Jonsson), with stated 30+ years of combined team experience in responsible gambling. Customer evidence comprises 15+ named enterprise relationships across nine countries, including Svenska Spel, Loto-Québec, Singapore Pools, Veikkaus, Loterie Romande, and Loterie Nationale Suisse. Pricing, contract structures, and financial terms are not publicly disclosed.
Sustainable Interaction firmographics
Firmographics- Name
- Sustainable Interaction
- Legal name
- Sustainable Interaction Sweden AB
- Website
- https://sustainableinteraction.se
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sustainable Interaction develops responsible-gambling training, player-protection tools (GamTest, Preventor Suite), and online treatment platforms for gambling operators, banks, and clinicians. The Sweden-based firm serves 15+ enterprise customers across nine countries.
- Ownership category
- akta.pro rank
Sustainable Interaction industry classification
Industry- Product category
- Responsible Gambling Software & Player Protection
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)
- akta.pro secondary industries
- Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE), Gaming Regulatory Consulting & Advisory (MPAEAOAA)
Keywords
Where Sustainable Interaction is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sustainable Interaction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Training Services: On-demand SCORM-format courses and custom training solutions for organizational compliance and staff development in gambling harm prevention.
- Software Products: GamTest self-assessment tool, Preventor Suite, and Restart product offerings for player protection and at-risk gambling behavior identification.
- Online Treatment Platform: Internet-supported CBT treatment program for problem gambling and alcohol abuse, including integrated administration and client management.
- Consultancy Services: Strategic advice and expert guidance services with over 30 years of combined experience in responsible gambling.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sustainable Interaction product offering
Product offeringCore offering
Sustainable Interaction provides evidence-based software products and training solutions for responsible gambling and player protection. Its portfolio includes GamTest (player self-assessment), Preventor Suite (player interaction and intervention), Restart (recovery support), Online Treatment Platform (internet-supported CBT for problem gambling and alcohol abuse), and Proactive Outreach Calls (care calls to at-risk players). These offerings are sold alongside SCORM-format training courses and consultancy services to gambling operators, banks, and therapists/caregivers globally.
Product overview
Sustainable Interaction offers a portfolio of evidence-based products and training solutions for preventing and reducing gambling harms. The core product suite includes GamTest, Preventor Suite, Restart, an Online Treatment Platform (internet-supported CBT for problem gambling and alcohol abuse), and Proactive Outreach Calls. These products are complemented by sector-specific training programs for the gambling industry, banking sector, and therapists/caregivers. The Preventor Suite serves as the primary player interaction and intervention platform, while GamTest and Restart provide assessment and recovery support tools. The company combines psychology and interaction design to create solutions that help organizations and caregivers address gambling-related challenges.
Differentiator
Problem solved
Functional benefit
Brands
- GamTest: Product for the gambling industry providing player testing and assessment tools
- Preventor Suite
- Restart
- Online Treatment Platform
Products and services
- GamTest A self-assessment product within the Sustainable Interaction portfolio focused on responsible gambling solutions, designed to help prevent and identify at-risk gambling behaviour. Aimed at gambling operators and support organizations needing evidence-based player assessment tools.
- Preventor Suite A suite of tools to create safer gambling experiences, enabling operators to educate and interact with players, identify at-risk gambling behaviour, and follow up with tailored communication and interventions. GDPR-compliant and developed by industry experts and researchers. Aimed at gambling operators.
- Restart A product offering within the responsible gambling portfolio supporting players in recovery from gambling harms. Aimed at gambling operators, treatment providers, and individuals recovering from gambling problems.
- Online Treatment Platform Effective and well-researched internet-supported CBT treatment program for problem gambling and alcohol abuse, providing accessible and flexible treatment with integrated administration and easy client management. GDPR-compliant. Aimed at therapists, caregivers, and gambling support organizations.
- Proactive Outreach Calls Care calls directed to at-risk players with the aim to motivate players to sustainable gambling behaviour, part of the Duty of Care obligations for gambling operators. Aimed at gambling operators seeking to fulfil responsible gambling obligations.
- Consultancy Services Strategic advice and expert guidance services drawing on over 30 years of combined experience in responsible gambling, with highly qualified experts and trainers and strong affiliation with research and industry. Aimed at gambling operators, banks, and healthcare/therapy organizations.
- Online Responsible Gambling Training On-demand SCORM-format video training courses covering responsible gambling compliance and job skills for gambling industry staff. Reportable and scalable for enterprise LMS integration. Aimed at gambling operators and their employees.
Companies that use Sustainable Interaction
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Sustainable Interaction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sustainable Interaction partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sustainable Interaction competitors and assessment
Company assessmentDirect peers
- Ygam: UK charity providing responsible gambling training and education programmes to operators, universities, and youth audiences. Directly comparable to Sustainable Interaction's RG training products and SCORM-format enterprise learning content.
- Gordon Moody: UK gambling therapy provider offering residential and online treatment for problem gamblers. Closely comparable to Sustainable Interaction's Online Treatment Platform (internet-supported CBT) for problem gambling recovery and therapist-side tooling.
- GeoComply: Geolocation, identity, and age verification technology provider for the gambling industry. Overlaps directly with Sustainable Interaction's age verification training and player protection positioning, serving the same operator customer base with compliance-driven technology.
- Mindway AI: Danish AI-driven responsible gambling technology company providing player harm detection and intervention software for gambling operators. Directly comparable in offering evidence-based, research-backed RG tools to the same enterprise customer base as Sustainable Interaction's GamTest and Preventor Suite.
- EPIC Risk Solutions: UK-based responsible gambling consultancy and software provider offering player protection, vulnerability identification, and harm-minimization services. Highly comparable mix of consulting and software tools targeted at the same operator buyer as Sustainable Interaction.
- GamCare: UK provider of gambling support, treatment, and education services, including Helpline, treatment programmes, and RG training for the gambling industry. Comparable across Sustainable Interaction's therapy, training, and prevention offerings.
- Sensus Analytics: Responsible gambling data analytics and consultancy firm serving operators and regulators with player behavior modeling and harm minimization services. Directly comparable on the analytics, consultancy, and operator-focused RG advisory dimension.
- Greo (formerly Responsible Gambling Council): Canadian independent responsible gambling research and knowledge translation organization providing RG standards, evidence-based insights, and consultancy to operators and regulators. Directly comparable research-led, evidence-based approach to Sustainable Interaction's methodology.
Emerging players
- BetBlocker: Free gambling blocking software used as a player protection resource by operators and support organizations. Comparable to Sustainable Interaction's player-facing protection tooling, though focused narrowly on device-level blocking rather than the broader prevention-to-recovery journey.
- Gamban: Consumer-facing gambling blocking software used by operators as a player protection referral tool. Overlaps with Sustainable Interaction's player protection portfolio (e.g., Restart) at the consumer/patient intervention layer, though narrower in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sustainable Interaction social profiles
Digital presenceSustainable Interaction compliance and trust
Trust signalCompliance1 record
Sustainable Interaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustainable Interaction leadership team
Management profileNumber of profiles
Profiles3 records
Sustainable Interaction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustainable Interaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustainable Interaction
What does Sustainable Interaction do?
Sustainable Interaction provides evidence-based software products and training solutions for responsible gambling and player protection. Its portfolio includes GamTest (player self-assessment), Preventor Suite (player interaction and intervention), Restart (recovery support), Online Treatment Platform (internet-supported CBT for problem gambling and alcohol abuse), and Proactive Outreach Calls (care calls to at-risk players). These offerings are sold alongside SCORM-format training courses and consultancy services to gambling operators, banks, and therapists/caregivers globally.
Is Sustainable Interaction a public or private company?
Sustainable Interaction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sustainable Interaction founded?
Sustainable Interaction was founded in 2003. It employs 11 to 50 people.
Where is Sustainable Interaction based?
Sustainable Interaction is headquartered in Malmö, Sweden, in the Europe region.
How does Sustainable Interaction make money?
Four revenue lines are on record. Training Services are the primary driver. The others are software Products, online Treatment Platform and consultancy Services.
Who are Sustainable Interaction's main competitors?
Direct peers on record are Ygam, Gordon Moody, GeoComply, Mindway AI, EPIC Risk Solutions, GamCare, Sensus Analytics and Greo (formerly Responsible Gambling Council). Emerging players are BetBlocker and Gamban.
Does Sustainable Interaction have an API?
No public API is recorded for Sustainable Interaction.
What industry is Sustainable Interaction in?
Sustainable Interaction's product category is Responsible Gambling Software & Player Protection. Its primary akta.pro industry code is MPAEAOAE, Responsible Gambling (RG) Compliance & Player Protection, with a secondary code of MPAEAKAE, Geolocation, Age Verification & Responsible Gambling Tech. Its NAICS code is 7132 and its SIC code is 7990.