Northern Auto Brokers
Northern Auto Brokers is a privately held independent used car dealership in Denver, Colorado, selling pre-owned SUVs, trucks, vans, and sedans to retail consumers via a single showroom and an online inventory site, with financing and trade-in services.
- Company typePrivate
- Founded2003
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Northern Auto Brokers does
Northern Auto Brokers, Inc. is a privately held used vehicle dealership headquartered at 7055 E Evans Ave, Denver, Colorado, founded in 2003. The company sells pre-owned SUVs, trucks, vans, and passenger cars from a range of manufacturers including Ford, Toyota, Hyundai, and Land Rover, with listed prices ranging from approximately $8,999 to $49,999. It operates a single physical showroom supported by an online presence at creditunionautos.net that displays inventory, offers pre-approval financing, and enables trade-in requests; Spanish-language support is offered to broaden accessibility for Hispanic customers in the Denver market.
The business model is that of a traditional independent used car dealer: revenue is generated from the spread between vehicle acquisition cost and sale price, supplemented by financing arrangements and trade-in transactions. Inventory and content are powered by standard dealer website infrastructure, with vehicle history data provided via CARFAX integration and automotive specifications/content sourced from DataOne Software. The dealership employs between 11 and 50 people and maintains no disclosed subsidiaries, parent entities, or funding rounds.
Customer acquisition is primarily direct-to-consumer through the company website, supplemented by phone and text-based inquiries; no third-party paid advertising or social media channels are evident in the available material. The co-owner and founder is Austin Roberts. Ownership structure beyond Mr. Roberts is not disclosed, and the company is privately held with no public filings, ticker, or external investors referenced in the data.
Northern Auto Brokers firmographics
Firmographics- Name
- Northern Auto Brokers
- Legal name
- Northern Auto Brokers, Inc.
- Website
- https://creditunionautos.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northern Auto Brokers is a privately held independent used car dealership in Denver, Colorado, selling pre-owned SUVs, trucks, vans, and sedans to retail consumers via a single showroom and an online inventory site, with financing and trade-in services.
- Ownership category
- akta.pro rank
Northern Auto Brokers industry classification
Industry- Product category
- Used Vehicle Dealership
- NAICS
- Used Car Dealers (441120), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Northern Auto Brokers is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northern Auto Brokers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of pre-owned vehicles including SUVs, trucks, vans, and passenger cars. Revenue generated from the difference between acquisition cost and sale price. Offers trade-in services to facilitate purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vehicle pricing based on make, model, year, mileage, and condition |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Northern Auto Brokers product offering
Product offeringCore offering
Northern Auto Brokers is a used vehicle dealership operating from a single showroom in Denver, Colorado. It sells pre-owned SUVs, trucks, vans, and passenger cars from multiple brands, and supports purchases with in-house financing pre-approval applications and a trade-in program that takes customer vehicles as credit toward a new purchase. The company also provides CARFAX vehicle history reports on listings and offers Spanish-language support.
Product overview
Northern Auto Brokers operates as a used vehicle dealership offering a selection of pre-owned vehicles across multiple brands including Ford, Toyota, Hyundai, Land Rover, and others. The company provides three core services: used vehicle sales (their primary offering), vehicle financing to support purchases, and trade-in services. The inventory features diverse vehicle types from luxury SUVs to commercial vans and pickup trucks, with vehicles ranging from economy to premium segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Vehicle Sales
- Vehicle Financing
- Vehicle Trade-In
Companies that use Northern Auto Brokers
Customer profileSegments1 record
Ideal customer profiles1 record
Northern Auto Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Northern Auto Brokers partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights1 record
Northern Auto Brokers competitors and assessment
Company assessmentDirect peers
- DriveTime: DriveTime is a used car dealer specializing in financing for credit-challenged buyers, combining inventory sales with in-house financing. Its integrated sales-plus-financing model and focus on used vehicles directly parallels Northern Auto Brokers' core offering of vehicle sales with financing facilitation.
- Vroom: Vroom is an online used car retailer offering vehicle sales, financing, and trade-ins with home delivery. Its direct-to-consumer used vehicle model with integrated financing directly competes with Northern Auto Brokers' core service offering of used vehicle sales, financing, and trade-in support.
- EchoPark Automotive: EchoPark is a used vehicle retailer spun out of Sonic Automotive, offering no-haggle pricing on pre-owned vehicles with financing. Its customer experience and used-car-focused model position it as a comparable used-only dealer competing in similar markets.
Others
- CarGurus: CarGurus is a leading automotive marketplace connecting shoppers with dealers and private sellers. While not a direct dealer, it serves as the primary lead-generation channel for many independent dealers like Northern Auto Brokers, making it a critical ecosystem participant rather than a direct competitor.
Broad incumbents
- AutoNation USA: AutoNation operates one of the largest U.S. automotive retailer networks including used vehicle sales through AutoNation USA stores. It competes with independent dealers like Northern Auto Brokers across multiple metro markets, including Colorado, with greater scale and brand recognition.
- Carvana: Carvana is a leading online used car retailer offering vehicle browsing, financing, and home delivery. It competes with traditional dealers like Northern Auto Brokers by offering an expanded selection and a fully digital purchase experience, particularly relevant to Northern's Denver-area customers.
- CarMax: CarMax is the largest used car retailer in the U.S., operating physical superstores with no-haggle pricing, financing, and trade-ins. It represents the dominant incumbent in the same used vehicle retail category as Northern Auto Brokers, with vastly greater scale, inventory depth, and brand recognition.
- Asbury Automotive Group: Asbury Automotive Group is a major U.S. automotive retailer operating new vehicle franchises and used vehicle operations across multiple states. Its Clicklane digital retailing platform and used inventory compete with independent dealers like Northern Auto Brokers for online car shoppers.
- Lithia Motors: Lithia Motors is one of the largest U.S. automotive dealer groups operating new and used vehicle franchises across multiple states. Its used vehicle operations in Colorado markets compete with Northern Auto Brokers for similar consumer buyers with broader scale advantages.
- Group 1 Automotive: Group 1 Automotive is a large U.S. and U.K. automotive dealer group with new and used vehicle operations. Its multi-brand franchise model and used vehicle sales compete for the same consumer base targeted by Northern Auto Brokers in overlapping metro areas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights1 record
Customer concentration
Northern Auto Brokers social profiles
Digital presenceNorthern Auto Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Auto Brokers leadership team
Management profileNumber of profiles
Profiles1 record
Northern Auto Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Auto Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Auto Brokers
What does Northern Auto Brokers do?
Northern Auto Brokers is a used vehicle dealership operating from a single showroom in Denver, Colorado. It sells pre-owned SUVs, trucks, vans, and passenger cars from multiple brands, and supports purchases with in-house financing pre-approval applications and a trade-in program that takes customer vehicles as credit toward a new purchase. The company also provides CARFAX vehicle history reports on listings and offers Spanish-language support.
Is Northern Auto Brokers a public or private company?
Northern Auto Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Auto Brokers founded?
Northern Auto Brokers was founded in 2003. It employs 11 to 50 people.
Where is Northern Auto Brokers based?
Northern Auto Brokers is headquartered in Denver, United States, in the North America region.
How does Northern Auto Brokers make money?
One revenue line is on record: vehicle Sales.
Who are Northern Auto Brokers's main competitors?
Direct peers on record are DriveTime, Vroom and EchoPark Automotive. CarGurus is listed as an others. Broad incumbents are AutoNation USA, Carvana, CarMax, Asbury Automotive Group, Lithia Motors and Group 1 Automotive.
Does Northern Auto Brokers have an API?
No public API is recorded for Northern Auto Brokers.
What industry is Northern Auto Brokers in?
Northern Auto Brokers's product category is Used Vehicle Dealership. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 441120 and its SIC code is 5500.