DriveTime
DriveTime is the largest privately owned US used-car dealership, operating 147 retail locations across 29 states and serving 1.7M+ subprime credit consumers with no-haggle vehicle sales, in-house financing through Bridgecrest, warranty products via SilverRock, and a cloud-based lending platform, GoFi.
- Company typePrivate
- Founded2002
- HeadquartersTempe, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What DriveTime does
DriveTime, founded in 2002 and headquartered in Tempe, Arizona, is the largest privately owned used-vehicle dealership in the United States, operating 147 retail locations across 29 states and serving a customer base of approximately 1.7 million active borrowers, with a primary focus on subprime credit consumers who are typically rejected by mainstream auto lenders. The company sells used cars, SUVs, trucks, and vans under a no-haggle pricing model, with vehicle-by-vehicle pricing and personalized financing terms determined by an online application that does not impact the customer's credit score during quote generation.
The business is structured as a vertically integrated 'Family of Brands' comprising four core operating units. DriveTime is the dealership arm, reconditioning and retailing 125,000+ vehicles per year. Bridgecrest, founded in 2003, services more than $25 billion in finance receivables for DriveTime and third parties, generating recurring interest and fee income. SilverRock, established in 2014, sells warranty and ancillary products (GAP coverage, theft protection, service contracts) and has processed more than $300 million in claims across 1.5 million contracts. GoFi, launched in the 2020s, is an AI-centric, cloud-based auto-finance platform operating in 36 states, extending DriveTime's lending capabilities to external dealers through co-branded finance and digital retail partnerships.
DriveTime generates revenue through three primary streams: one-time used-vehicle sales, recurring auto-finance interest and servicing income, and recurring warranty/ancillary product income. Distribution is omnichannel — physical dealerships, the drivetime.com e-commerce platform, a 4.6/5-rated mobile application (across 28,779 reviews), phone sales (888-418-1212), and referral programs. The company is owned and controlled by the Garcia family, the same family that controls Carvana, which creates material related-party exposure flagged by third-party short-seller research. A wholly-owned subsidiary, Verde Investments, holds unrelated commercial real estate assets.
DriveTime firmographics
Firmographics- Name
- DriveTime
- Legal name
- DriveTime
- Website
- https://drivetime.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DriveTime is the largest privately owned US used-car dealership, operating 147 retail locations across 29 states and serving 1.7M+ subprime credit consumers with no-haggle vehicle sales, in-house financing through Bridgecrest, warranty products via SilverRock, and a cloud-based lending platform, GoFi.
- Ownership category
- akta.pro rank
DriveTime industry classification
Industry- Product category
- Used Vehicle Retail and Auto Financing
- NAICS
- Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where DriveTime is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DriveTime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Used Vehicle Sales: DriveTime generates revenue through the sale of used vehicles at its 147 dealership locations across the United States, featuring no-haggle pricing and transparent financing options for customers.
- Auto Financing and Lending: DriveTime provides financing options for customers with various credit backgrounds, including subprime borrowers. Bridgecrest services over $25 billion in finance receivables for DriveTime and third parties.
- Warranty and Ancillary Products: SilverRock provides service contracts, GAP coverage, theft protection, and other warranty products. Has processed over $300 million in claims and sold over 1.5 million service contracts and warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Used Vehicle Sales with Financing |
| Subscription | — | Financing Terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DriveTime product offering
Product offeringCore offering
DriveTime operates 147 used-car dealerships across the United States, selling pre-owned vehicles directly to consumers under a no-haggle pricing model. The company underwrites and services its own in-house subprime auto financing through its Bridgecrest subsidiary, distributes warranty and ancillary protection products through SilverRock, and offers a cloud-based lending platform via its GoFi subsidiary.
Product overview
DriveTime operates as a multi-brand automotive platform consisting of four integrated offerings. The core DriveTime brand provides used car sales with transparent no-haggle pricing and flexible financing for customers across 147 dealerships nationwide. Bridgecrest handles loan servicing, managing over $25 billion in finance receivables for DriveTime and third parties. SilverRock delivers warranty and ancillary protection products including GAP coverage and theft protection. GoFi represents an AI-driven, cloud-native financing platform enabling digital retail and co-branded lending partnerships. Together, these brands provide an end-to-end car buying and ownership experience from vehicle purchase through financing to protection products.
Differentiator
Problem solved
Functional benefit
Products and services
- DriveTime Used Vehicle Sales The primary used-car dealership offering of DriveTime, providing sales of pre-owned cars, trucks, vans, and SUVs with no-haggle pricing, personalized financing terms, a 5-day return guarantee, a 30-day/1,500-mile limited warranty, and free AutoCheck history reports. Operates 147 dealership locations across 29 U.S. states.
- Bridgecrest Auto Loan Servicing Auto loan servicing and financial services subsidiary that manages over $25 billion in finance receivables for DriveTime and third-party lenders. Offers flexible payment plans and servicing solutions for vehicle loan customers.
- SilverRock Warranty and Ancillary Products Warranty and ancillary protection products provider offering vehicle service contracts, GAP coverage, theft protection, and other vehicle protection plans. Has processed over $300 million in claims and sold more than 1.5 million service contracts.
- GoFi Cloud-Based Auto Finance Platform AI-centric, cloud-based auto finance technology platform providing digital-first lending solutions, co-branded finance, and digital retail partnerships. Operates with a dealer network across 36 U.S. states.
Quantifiable outcome
- Customers save $1,000 on average by getting their down payment online
- +1 more outcomes
Companies that use DriveTime
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
DriveTime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DriveTime partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Gotham City ResearchminorShort-seller research firm that published a critical report in January 2026 questioning related-party transactions between Carvana and DriveTime/Bridgecrest. The report alleged DriveTime burned $1 billion in cash over 2023-2024 while leveraging heavily to subsidize Carvana's earnings.
- DriveTime Family of Brands (Internal)coreDriveTime operates as part of an integrated family of brands including Bridgecrest (auto loan servicing), SilverRock (warranty/ancillary products), and GoFi (cloud-based auto finance technology). These entities work together to provide a complete vehicle ownership ecosystem from purchase through financing to protection products.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
DriveTime competitors and assessment
Company assessmentDirect peers
- Carvana: Online used car retailer; sister company under Garcia family ownership and direct competitor in used vehicle retail with integrated financing. Highly comparable business model with shared customer overlap.
- CarMax: Largest used car retailer in the US with no-haggle pricing and integrated financing. Closest direct competitor to DriveTime in used vehicle retail, though CarMax skews toward prime credit while DriveTime focuses on subprime.
- Credit Acceptance Corporation: Subprime auto lender working through dealer network. Highly comparable to DriveTime's Bridgecrest financing model — both target subprime credit and depend on dealer-originated loans.
Broad incumbents
- AutoNation: Largest US auto dealership group with broad new and used vehicle retail across multiple brands. Larger, more diversified incumbent serving a wider customer base than DriveTime's subprime focus.
- Lithia Motors: Large publicly traded auto retailer with growing used vehicle and finance arms (Driveway). Comparable in scale and integrated retail-finance strategy, though broader in brand mix.
- Penske Automotive Group: Major global automotive retailer with premium and commercial truck exposure. Overlaps with DriveTime in used vehicle retail but operates at a different price/credit tier.
- Sonic Automotive: US auto dealership group with EchoPark used vehicle stores. EchoPark is a more direct functional competitor to DriveTime within Sonic's broader portfolio.
- Group 1 Automotive: Large multi-brand auto retailer with US and UK operations. Comparable franchise dealership model with used vehicle and F&I exposure, though generally prime-credit skewed.
- Asbury Automotive Group: US auto dealership group with significant Clicklane digital retail initiative. Comparable footprint strategy and integrated retail-finance approach to DriveTime.
Emerging players
- Vroom: Online used car retailer competing in the same digital-first segment as Carvana. Smaller and less established than DriveTime but pressures the same online retail opportunity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DriveTime social profiles
Digital presenceDriveTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveTime leadership team
Management profileNumber of profiles
Profiles14 records
DriveTime subsidiaries and ownership
Company hierarchySubsidiaries4 records
DriveTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveTime
What does DriveTime do?
DriveTime operates 147 used-car dealerships across the United States, selling pre-owned vehicles directly to consumers under a no-haggle pricing model. The company underwrites and services its own in-house subprime auto financing through its Bridgecrest subsidiary, distributes warranty and ancillary protection products through SilverRock, and offers a cloud-based lending platform via its GoFi subsidiary.
Is DriveTime a public or private company?
DriveTime is a private company. It is classified as family owned and is currently operating.
When was DriveTime founded?
DriveTime was founded in 2002. It employs 1,001 to 5,000 people.
Where is DriveTime based?
DriveTime is headquartered in Tempe, United States, in the North America region.
How does DriveTime make money?
Three revenue lines are on record. Used Vehicle Sales are the primary driver. The others are auto Financing and Lending and warranty and Ancillary Products.
Who are DriveTime's main competitors?
Direct peers on record are Carvana, CarMax and Credit Acceptance Corporation. Broad incumbents are AutoNation, Lithia Motors, Penske Automotive Group, Sonic Automotive, Group 1 Automotive and Asbury Automotive Group. Vroom is listed as an emerging player.
Does DriveTime have an API?
No public API is recorded for DriveTime.
What industry is DriveTime in?
DriveTime's product category is Used Vehicle Retail and Auto Financing. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 441120 and its SIC code is 5500.