Perma-Cool

What Perma-Cool does

Perma-Cool, Inc. is a privately held, Hemet, California-based manufacturer of high-performance cooling and filtration components for the automotive aftermarket and light industrial markets, operating from a single facility at 1466 Mesa View Street. The company's product platform centers on engine oil coolers, transmission coolers (including heavy-duty, thin-line, and frame-rail configurations), power steering and fuel coolers, fluid thermostats, electric and mechanical (Turbo-Flex) fans, and an extensive line of oil filter mounts, sandwich adapters, relocation kits, and fuel filter/water separator systems. Sub-brands Maxi-Cool (dual-circuit cooling systems that handle two fluids simultaneously), Cool-Pack (complete radiator cooling systems with dual high-output electric fans), and the proprietary patented nylon-tie fan mounting system reflect the company's CAD/CAM-based engineering, in-house tool & die shop, and CNC production capabilities. Products are pressure-tested to 300 PSI and filter elements are rated for 50,000-mile service intervals.

The company serves automotive performance enthusiasts (racers, hot rod builders, gearheads), light truck and SUV owners (including diesel and tow/motor-home applications), commercial fleet and service vehicles (taxis, police, tow trucks), and a smaller industrial cooling segment, with no named enterprise or anchor customers disclosed. Revenue is generated through one-time hardware sales across a price range from roughly $30 for filter mounts to over $1,100 for complete Cool-Pack systems, with no subscription or recurring component. Distribution is split between a direct-to-consumer e-commerce storefront at perma-cool.com/store and a network of authorized retailers and distributors accessed through the company's 'Where to Buy' locator; the company also sells a printed product catalog.

Perma-Cool is founder-owned and operated, with no parent company, no external funding rounds, no acquisitions or divestitures, and no disclosed management team or institutional investors in the available record. The firm holds a registered PERMA-COOL® trademark and has built approximately 45 years of motorsports-validated brand equity, but operates with 11–50 employees and Mon–Thu business hours consistent with a small, stable specialty manufacturer.

Name

Perma-Cool

Legal name

Perma-Cool, Inc.

Website

https://perma-cool.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Perma-Cool is a privately held, Hemet, California-based manufacturer of high-performance engine oil coolers, transmission coolers, electric and mechanical fans, and filtration products serving automotive enthusiasts, light truck/SUV owners, racers, and light industrial customers via direct e-commerce and authorized retailers.

Ownership category

akta.pro rank

Product category

Automotive Cooling Products

NAICS

Power Boiler and Heat Exchanger Manufacturing (332410), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Automotive Heat Exchangers Manufacturing (Radiators/Condensers/Evaporators/Heater Cores) (IMACALAC)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Automotive HVAC Modules & Integrated Climate Units (IMACALAA)

Keywords

• Automotive cooling systems
• Oil coolers
• Transmission coolers
• Electric cooling fans
• Filtration systems

Headquarters

HQ city

Hemet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Cooling Products: Perma-Cool generates revenue through direct sales of cooling hardware products including oil coolers, transmission coolers, electric fans, filtration systems, and related components. Products are sold as one-time purchases with prices ranging from under $100 for basic components to over $1,000 for complete cooling systems like Cool-Pack units.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Perma-Cool designs, engineers, and manufactures high-performance cooling and filtration components for automotive and industrial applications. Its core offerings include engine oil coolers, transmission coolers, power steering coolers, fuel coolers, electric and mechanical fans (including the Turbo-Flex and Cool-Pack product lines), oil filter relocation kits, sandwich oil adapters, and dual circuit Maxi-Cool cooling systems. Products are sold direct-to-consumer through the company's own e-commerce store and via authorized retailers and distributors.

Product overview

Perma-Cool is a manufacturer of high-performance cooling products for automotive and industrial use. The product portfolio is organized as a platform of cooling and filtration solutions comprising: Engine Oil Coolers, Transmission Coolers (Heavy Duty, Thin Line, Frame Rail), Power Steering Coolers, Fuel Coolers, Thermostats, Electric Fans (High Performance, Standard, Dual HD, Spiral Blade), Turbo-Flex Fans, and Filtration Systems (Oil Filter Relocation Kits in STANDARD/DELUXE, Fuel Filter/Water Separators). Key sub-brands include Maxi-Cool Dual Circuit Systems (dual-fluid cooling with/without fans), Maxi-Cool Junior (compact 6-8 pass systems), Cool-Pack (complete radiator cooling systems with dual fans), and Competition Oil Coolers (rated 450-1000+ HP). Accessories include Oil Adapters (Sandwich, Spin-On, Bolt-On, Block-Off), Oil Filter Mounts (various port configurations), Fittings (Aluminum AN, Weld Bungs, Hose Barb), Fan Spacers/Replacers/Clutches, and Wiring Systems. The company serves automotive enthusiasts, racers, and industrial applications with CAD/CAM-engineered products.

Differentiator

Problem solved

Functional benefit

Brands

• Maxi-Cool: Dual circuit cooling systems and accessories for cooling two fluids simultaneously
• Cool-Pack
• Turbo-Flex Fans

Products and services

• Engine Oil Coolers
• Transmission Coolers Heat exchangers engineered to cool automatic transmission fluid, including heavy-duty, thin-line, and frame rail configurations for trucks, motor homes, and tow vehicles with 12,000 to 30,000 GVW ratings.
• Power Steering Coolers
• Fuel Coolers Heat exchangers designed to cool fuel in high-performance and industrial applications.
• Electric Fans High-performance electric cooling fans with aluminum blades, including straight-blade glass-filled polypropylene models and spiral blade variants in 8-inch to 16-inch diameters, designed for radiator cooling applications.
• Turbo-Flex Fans Flexible blade mechanical fans available in 13-inch to 20-inch diameters with stainless steel or anodized aluminum blades, in standard and reverse rotation, for engine-driven cooling.
• Cool-Pack Cooling Systems Complete radiator cooling system packages featuring dual high-output electric fans with laser-cut aluminum brackets and SAE black powder-coated finish, designed to replace factory fan clutch and shroud while increasing horsepower and torque.
• Maxi-Cool Dual Circuit Systems Dual circuit oil cooler systems, with or without electric fans, specifically engineered to cool two fluids at the same time including engine oil, transmission fluid, power steering fluid, or fuel.
• Competition Oil Coolers High-performance headered and serpentine competition coils rated from 85 HP to 1000+ HP, designed for racing and high-performance automotive applications.
• Oil Filter Relocation Kits Kits that allow consumers to move oil filters away from the engine to more convenient locations for easier servicing, available in STANDARD and DELUXE versions with single or dual configurations.
• Fuel Filter/Water Separator Systems Filtration systems designed to separate water from fuel and filter fuel for improved engine protection.
• Sandwich Oil Adapters Adapters that install between the engine and oil filter, allowing consumers to retain the stock oil filter location while adding cooling or filtration connections.
• Oil Thermostats Fluid thermostats that allow faster warm-up to operating temperatures and prevent over-cooling in cold climates, used with engine oil coolers and transmission coolers.
• Electric Fan Wiring Systems Wiring kits, relay systems, and thermal switches for activating and controlling electric cooling fans, including adjustable and non-adjustable thermal switches, toggle switches, and direct-wired options.

Quantifiable outcome

• Pressure tested to 300 PSI
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• B&M Racing & Performance: Performance transmission cooling specialist (Coolers, pans, shifters) with deep motorsports credibility; serves the same racer and hot rod segments that anchor Perma-Cool's competition oil cooler line.
• Maradyne (Mopar/Revdyne): Manufacturer of electric cooling fans and fan/shroud assemblies for automotive and light truck markets; competes directly with Perma-Cool's standard and high-performance electric fan SKUs.
• Derale Performance: Direct competitor offering transmission and engine oil coolers, electric fans, and filtration accessories for performance, towing, and heavy-duty automotive applications — overlapping nearly the entire Perma-Cool catalog.
• C&R Racing: Specialist in heat exchanger design for racing and high-performance road cars; competes with Perma-Cool's Competition Oil Cooler line and serves overlapping motorsports customers.
• Mishimoto: Direct competitor in performance cooling (radiators, oil coolers, transmission coolers, fans) with much larger digital footprint and broader product breadth — comparable on product, more advanced on branding and e-commerce.
• Flex-a-lite: Direct competitor in electric fans, flex fans, and integrated cooling fan/shroud modules for hot rods, trucks, and race applications — overlaps heavily with Perma-Cool's electric and Turbo-Flex fan lines.
• Hayden Automotive: Established manufacturer of transmission coolers, oil coolers, and electric cooling fans targeted at the same towing, fleet, and enthusiast buyer as Perma-Cool, with similar price points and distribution channels.
• SPAL USA: Manufacturer of high-performance electric fans and OEM-grade fan motors used in automotive, motorsport, and industrial applications; competes with Perma-Cool's electric fan and Cool-Pack integrated systems.

Emerging players

• Aeroflow Performance: Broad performance aftermarket brand offering coolers, fans, hoses, fittings, and filtration — partial overlap with Perma-Cool, with stronger Australian/international distribution and younger-skewing digital presence.

Broad incumbents

• Earl's Performance Plumbing (Holley): Broad incumbent in performance plumbing (hoses, fittings, adapters) that intersects with Perma-Cool's oil hose, AN fittings, weld bungs, and sandwich adapter categories, though Holley's portfolio extends well beyond cooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/permacool
• Facebookfacebook.com/videos
• LinkedInlinkedin.com/company/perma-cool-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perma-Cool