What Hayden Automotive does

Hayden Automotive, founded in 1961 by Perry Hayden with the invention of the transmission cooler, manufactures automotive cooling components for the aftermarket, OE, and OES channels. Its product portfolio spans transmission oil coolers, engine and power steering coolers, electric fans, fan controllers, fan clutches (thermal, non-thermal, electronic/EVC, and low-profile), heavy-duty oil coolers, and idler/tensioner pulleys. Differentiated offerings include patented internal by-pass coolers (U.S. Patent No. 8267162) and HD Cool internal turbulation (Patent No. 6,478,080), as well as the first aftermarket electronic viscous fan clutches; the Blue Streak Performance, Ultra-Cool, Rapid-Cool, and HD Cool sub-brands address performance enthusiasts and heavy-duty applications. Operations are headquartered in Lewisville, Texas, with fan clutch manufacturing in Reynosa, Mexico (ISO 9001 and ISO 2001:2015 certified), product distribution from Virginia, and technician training delivered through the SMP Training Center in Irving, Texas.

Hayden is a brand and operating division of Standard Motor Products, Inc. (NYSE: SMP), a diversified aftermarket and OE supplier, which controls manufacturing footprint, finance, distribution, and strategic decisions while Hayden retains product development and channel execution autonomy. Go-to-market is channel-partner driven: products flow through warehouse distributors, major retailers, and direct OE/OES relationships, supported by a dedicated field sales force, bi-lingual customer service, and a Special Markets Customer Service team for OE/OES accounts. The company also operates direct-to-technician digital channels — website, eCatalog, Interactive Buyer's Guide, and a cross-platform mobile app with VIN/UPC scanning — and maintains an active new-product cadence, with regular SKU releases across 2023, 2024, and 2025. Revenue is generated almost exclusively through one-time hardware sales; no subscription, software, or services revenue is disclosed, and unit-level pricing is not publicly disclosed.

Name

Hayden Automotive

Legal name

Standard Motor Products, Inc.

Website

https://haydenauto.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayden Automotive, founded 1961 and headquartered in Lewisville, Texas, is a division of Standard Motor Products that manufactures transmission oil coolers, engine and power steering coolers, electric fans, fan clutches, fan controllers and idler pulleys for the automotive aftermarket, OE/OES and performance segments.

Ownership category

akta.pro rank

Product category

Automotive Cooling Components

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)

akta.pro secondary industries

Automotive Compressors & Electric Compressors (A/C) (IMACALAB), Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ)

Keywords

• Automotive cooling products
• Transmission oil coolers
• Fan clutches
• Engine oil coolers
• Electric fans

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Cooling Hardware Sales: Hayden generates revenue through the sale of physical automotive cooling products including fan clutches, transmission oil coolers, engine oil coolers, electric fans, fan controllers, and idler/tensioner pulleys. Products are sold through distributors, retailers, and direct to O.E./OES customers. Revenue is primarily one-time hardware sales with no subscription component.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hayden Automotive manufactures and supplies automotive cooling products including fan clutches (thermal, non-thermal, electronic, low profile), transmission oil coolers, engine oil coolers, power steering coolers, electric fans, fan controllers, and idler/tensioner pulleys. The products are designed for trucks, cars, and performance vehicles, with both aftermarket replacement and original equipment supplier (OE/OES) channels. The portfolio also includes the Blue Streak Performance sub-brand for high-performance applications.

Product overview

Hayden Automotive is a manufacturer and supplier of automotive cooling products with over 60 years of history. The product portfolio centers on cooling system components organized into major categories: Electric Fans (Super Duty, Dual Fan Assembly, Rapid-Cool), Engine & Power Steering Coolers (Ultra-Cool Light/Medium Duty, Swirl Cool Heavy Duty), Fan Clutches (Thermal, Non-Thermal, Electronic/EVC, Low Profile), Fan Controllers (Analog and Digital PWM), Heavy Duty Oil Coolers, Idler & Tensioner Pulleys, and Transmission Oil Coolers (Patented Internal By-Pass, HD-Cool, Ultra-Cool, High Performance, Rapid-Cool, DAWG Remote). The company also offers Blue Streak Performance as a sub-brand for high-performance aftermarket products. The products work together as a comprehensive cooling system ecosystem, with fan clutches and electric fans providing airflow, while various cooler types (transmission, engine, power steering) manage fluid temperatures. The company is part of Standard Motor Products, Inc. (SMP) and holds ISO2001:2015 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Streak Performance: High performance cooling products sub-brand. Blue Streak has been the flagship brand for SMP performance products for over 80 years, offering premium quality automotive aftermarket performance parts including electric fans, fan motors, and transmission cooler combo assemblies.
• HD Cool
• Ultra-Cool
• Rapid-Cool

Products and services

• Electric Fans High quality electric fans available in 10", 12", 14", and 16" diameters with long life motors, including Super Duty (IP68 rated, pusher or puller designs), Dual Fan Assembly, and Rapid-Cool product lines. Designed for aftermarket replacement on passenger vehicles, trucks, and performance applications.
• Super Duty Electric Fans Performance designed electric fans with IP68 waterproof and dust proof rating, available in 9", 12", 14", and 16" diameters in pusher or puller designs.
• Dual Fan Assembly Dual 12V fan kit containing two 12" Rapid-Cool/thin-line fans with adjustable bracket for supplemental cooling on large vehicles.
• Engine & Power Steering Coolers Oil coolers that remove destructive heat from engine and power steering systems to prolong oil, fluid, seals, and component life. Available in Ultra-Cool Light Duty, Ultra-Cool Medium Duty, Swirl Cool Heavy Duty, and Power Steering Oil Cooler variants.
• Fan Clutches Cooling system components that vary fan speed to meet engine cooling needs. Available in thermal (standard, heavy, severe duty, truck), non-thermal, electronic (EVC), and low profile variants, engineered to match O.E. performance specifications.
• Low Profile Fan Clutch Heavy duty thermal fan clutch at only 2.7" tall, designed for classic car and muscle car builds with thicker radiators while maintaining original fan clutch performance.
• Electronic Fan Clutches (EVC) Electronic-viscous fan clutches controlled by ECM/PCM signals via solenoid and silicone drive fluid system. Hayden was the first aftermarket manufacturer of electronic fan clutches with industry leading coverage.
• Electric Fan Controllers Analog fan controllers compatible with all Hayden and Blue Streak Performance electric fans, available in preset and adjustable temperature settings.
• Digital Fan Controller (PWM) Pulse width modulation (PWM) controller with adjustable set points between 120°F-210°F, no contacts or relays to replace, with auto on with A/C engagement.
• Heavy Duty Oil Coolers Brazed copper tubes with aluminum fin construction for rugged heavy duty use including transmission, engine, gear box, hydraulic oils, and diesel fuel. Features 3.5x more cooling surface than bare tubing.
• HD-Cool Transmission Oil Coolers 37mm heavy duty plate/fin coolers with patented internal turbulation (Patent No. 6,478,080) for increased heat transfer and minimal pressure drop, delivering over 20,000 BTU/HR heat transfer capacity.
• Idler & Tensioner Pulleys Idler and tensioner pulleys manufactured to meet or exceed OEM requirements for automotive and heavy duty applications, available in thermoplastic or steel construction.
• Transmission Oil Coolers Complete line of transmission oil coolers including Ultra-Cool (tube and fin serpentine design, industry first), High Performance, Rapid-Cool (plate and fin, 33% more efficient), The DAWG Remote, Patented Internal By-Pass, HD-Cool, and HD-Cool Extreme Performance Cooler variants.
• Patented Internal By-Pass Coolers U.S. Patent No. 8267162 - bi-directional flow coolers with integrated pressure by-pass valve that are 33% more efficient than traditional coolers. Routes fluid through by-pass channel until transmission fluid reaches optimum operating temperature.
• Blue Streak Performance Products Flagship performance brand for SMP with over 80 years of heritage. Offers high performance cooling products including High Performance Electric Fans (IP68 rated, 14 and 16 inch), 8" Electric Fan P/N 3660, Radiator Fan Motors P/N 3850 (Camaro) and P/N 3855 (GM trucks/SUVs), Low Profile Fan Clutch, and Transmission Cooler Combo Assemblies with high performance electric fans and HD coolers.

Quantifiable outcome

• Every 20°F drop in operating temperature can double oil and equipment life
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Standard Motor Products (SMP)coreOthersHayden Automotive is a division of Standard Motor Products, Inc. (SMP). As part of SMP's large family of companies, Hayden provides an extensive offering of parts to the Automotive Aftermarket and O.E. manufacturers. SMP Training Center in Irving, Texas provides technician training for Hayden products.
• Auto Care AssociationminorStrategic or Co-development PartnerHayden Automotive is working with the Auto Care Association to raise consumer awareness about vehicle data access and control. Supporting industry advocacy efforts to protect consumer choice regarding their car data.
• Automotive Aftermarket Suppliers Association (AASA)minorStrategic or Co-development PartnerHayden Automotive is working with AASA to raise consumer awareness about vehicle data access and control. Supporting industry advocacy efforts to ensure consumer choice and protect the automotive aftermarket industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Champion Cooling Systems: Champion Cooling Systems focuses on aluminum radiators and cooling system replacements for muscle cars and classics, intersecting with Hayden's performance/Blue Streak cooling portfolio.

Direct peers

• Mishimoto: Mishimoto is an aftermarket performance cooling specialist offering radiators, oil coolers, and fans targeted at enthusiasts and motorsports; competes with Hayden's Blue Streak Performance and HD Cool product lines.
• Derale Cooling: Derale specializes in aftermarket transmission and engine oil coolers, electric fans, and fan controllers, directly overlapping Hayden's core cooling product portfolio across automotive and performance segments.
• B&M Racing & Performance: B&M manufactures performance transmission coolers and related drivetrain cooling components, overlapping with Hayden's transmission cooler and performance product lines.
• Permacool: Permacool manufactures and distributes transmission and engine oil coolers, electric fans, and related thermal management products, directly competing with Hayden in the automotive aftermarket.
• Earl's Performance Plumbing: Earl's supplies coolers, hoses, fittings, and performance plumbing for automotive and racing applications, overlapping with Hayden's performance cooler and accessory portfolio.
• Flex-a-lite: Flex-a-lite manufactures electric fans, fan clutches, and oil coolers for automotive and performance applications, competing head-to-head with Hayden in the same distribution channels.

Broad incumbents

• Gates Industrial: Gates is a broad automotive aftermarket incumbent supplying belts, hoses, and some cooling system components; overlaps with Hayden at the cooling system level but is a much larger, multi-category player.
• ACDelco (General Motors): ACDelco is GM's mass-market aftermarket parts brand covering a broad portfolio including cooling components; competes with Hayden at OE-replacement tier but across many categories beyond thermal management.

Others

• Four Seasons (SMP brand): Four Seasons is a sister brand within Standard Motor Products focused on HVAC and cooling system components; shares distribution and parent-company infrastructure with Hayden but is positioned as an A/C system specialist rather than a direct cooling rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HaydenAuto
• YouTubeyoutube.com/channel/UC0nj2nu9Dn_n6SNHWdlN0xg
• Facebookfacebook.com/HaydenAutomotive
• Instagraminstagram.com/hayden_automotive
• LinkedInlinkedin.com/company/hayden-auto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayden Automotive