Faubourg Private Wealth

What Faubourg Private Wealth does

Faubourg Private Wealth is an independent registered investment advisor (RIA) operating as a DBA of Second Line Capital, LLC, headquartered in Metairie, Louisiana, with additional offices in Covington and Gretna. Founded in 2015, the firm provides three core service lines — Financial Planning, Investment Management, and Employer Sponsored Retirement Plans (401(k)/403(b) consulting, plan design, and compliance) — supplemented by specialized offerings for young professionals, widows and divorcees, and endowments and foundations. The advisor team of 16+ named professionals holds designations such as CFP, CPFA, AAMS, CDFA, and QKA, with prior experience at Edward Jones, JP Morgan Chase, Ameriprise, Raymond James, Legg Mason, and other major institutions.

The firm operates on LPL Financial's broker-dealer and custodial platform, with secondary client access via Charles Schwab and Raymond James portals. There is no proprietary technology stack disclosed; the platform architecture is built on third-party RIA infrastructure. Revenue is generated through recurring advisory fees on assets under management (consistent with RIA industry standard) and transaction-based commissions on securities executed through LPL Financial. The go-to-market is sales-led through named advisors who engage clients via phone, video, in-person appointments, and online scheduling, supplemented by a formal client referral program, content marketing via blog and email newsletter, and organic social presence on LinkedIn, Facebook, and Instagram. Registered representatives are licensed in 14 states, providing geographic reach beyond the Louisiana Gulf Coast core market.

Name

Faubourg Private Wealth

Legal name

Second Line Capital, LLC

Website

https://fpwa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Faubourg Private Wealth is an independent registered investment advisor (DBA of Second Line Capital, LLC) in Metairie, Louisiana, delivering financial planning, investment management, and employer-sponsored retirement plan services to families, pre-retirees, retirees, business owners, young professionals, and institutional clients across the Gulf Coast.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industry

Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Wealth management services
• Investment advisory services
• Financial planning services
• Retirement plan consulting
• Estate planning services

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Fees: Investment advisory services are offered through Faubourg Private Wealth, a DBA of Second Line Capital, LLC, a registered investment advisor. Fees are likely charged as a percentage of assets under management (AUM), consistent with the wealth management industry model.
2. Securities Commissions: Securities are offered through LPL Financial, a broker-dealer, generating commissions on securities transactions executed for clients. LPL Financial is a registered broker-dealer member of FINRA and SIPC.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Faubourg Private Wealth is an independent registered investment advisor that delivers wealth management services through three core offerings: Financial Planning, Investment Management, and Employer Sponsored Retirement Plans. Services are delivered by a multigenerational team of 16+ named advisors serving individuals, families, business owners, and institutional clients across the Gulf Coast and other licensed U.S. states. Securities are offered through a partnership with LPL Financial, with custodial and account-access relationships spanning LPL Financial, Charles Schwab, and Raymond James.

Product overview

Faubourg Private Wealth is a registered investment advisory firm that operates as a DBA of Second Line Capital, LLC. The firm offers a unified suite of wealth management services centered around three core offerings: Financial Planning, Investment Management, and Employer Sponsored Retirement Plans. These services are designed to work collaboratively, consolidating all aspects of clients' financial lives into a cohesive strategy. The Financial Planning service serves as the foundation for defining goals and creating comprehensive plans, which then inform the Investment Management strategies. For business owners and employers, the Employer Sponsored Retirement Plans service provides 401(k)/403(b) consulting, plan design, compliance support, and provider benchmarking. Additional specialized services address specific client segments such as young professionals, retirees, business owners, and institutional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning
• Investment Management
• Employer Sponsored Retirement Plans

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities are offered through LPL Financial, a registered broker-dealer and FINRA/SIPC member. LPL Financial serves as the primary custodial and brokerage platform for the firm's securities business. Registered representatives of the firm hold securities licenses through LPL Financial. The firm also holds its Series 66 license through LPL and Faubourg Private Wealth.
• Second Line Capital, LLCcoreStrategic or Co-development PartnerFaubourg Private Wealth operates as a DBA (doing business as) of Second Line Capital, LLC, a registered investment advisor. Investment advisory services are offered through this RIA entity. Second Line Capital, LLC is the parent legal entity under which Faubourg operates as a brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• LPL Financial: Largest independent broker-dealer in the U.S., serving as Faubourg's primary custodian and broker-dealer partner through which the firm offers securities and accesses core technology. Functions as a critical infrastructure provider rather than direct competitor.

Broad incumbents

• Carson Group: National RIA platform serving independent advisors with wealth management, financial planning, and retirement plan services. Comparable to Faubourg in service mix, with a substantially larger affiliated advisor network and national footprint.
• Wealth Enhancement Group: Large national RIA platform offering wealth management, financial planning, and retirement plan consulting. Overlaps with Faubourg in service mix but operates at substantially greater scale and geographic reach.
• Creative Planning: Large national independent RIA offering comprehensive wealth management, financial planning, and retirement plan services. Comparable to Faubourg in core service offerings but at much greater scale and geographic reach.
• Edward Jones: Large national advisor network providing investment advisory, financial planning, and retirement plan services. Multiple Faubourg advisors (e.g., John Bordelon, Andrea Romero) previously served at Edward Jones, making it a key competitor for advisor recruiting and clients in the Gulf Coast.
• Ameriprise Financial: Large diversified financial services firm with a substantial advisor network offering wealth management and financial planning. Justin Ranger previously served as Managing Director at Ameriprise, reflecting its role as a direct competitor and a source of breakaway talent for Faubourg.
• Mariner Wealth Advisors: Large national RIA providing wealth advisory, financial planning, retirement plan consulting, and institutional services. Overlaps with Faubourg across its three core offerings but operates at significantly larger scale.

Direct peers

• Homrich Berg: Atlanta-headquartered independent RIA offering wealth management, financial planning, and family office services. Closely comparable to Faubourg in boutique scale, multi-advisor structure, and fee-based advisory model.
• SageSpring Wealth Partners: Independent RIA offering comprehensive wealth management and financial planning to individuals and families. Comparable to Faubourg in boutique scale, fee-based advisory model, and multi-advisor partnership structure.
• Argent Financial Group: Louisiana-headquartered independent RIA serving individuals, families, and institutions with wealth management and financial planning services. Closely comparable to Faubourg in regional focus, similar advisor count, and comprehensive planning-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/faubourgprivatewealth
• LinkedInlinkedin.com/company/faubourgprivatewealth
• Instagraminstagram.com/faubourgprivatewealth
• Xx.com/faubourgwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faubourg Private Wealth