Decléor S.A.

What Decléor S.A. does

Decléor S.A. is a privately held French skincare company founded in 1974, headquartered in France and operating under the legal structure Société Anonyme. The company specializes in essential oil-based cosmetics and positions itself as a pioneer in the category, offering formulations that combine aromatic essential oils with vegetable oils and botanical extracts at 99-100% natural origin concentration, manufactured in France and packaged in recyclable glass. Its product architecture centers on six Aromessence serum-oils (Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, Oriental Rose), each targeting a distinct skin concern, supported by a corresponding Night Balm line and ancillary categories including face creams, cleansers, masks, scrubs, eye care, and body care.

The company's business model is direct-to-consumer commerce through its owned e-commerce storefront at decleor.com, which operates in multiple languages and currencies (EUR, GBP) across France, Italy, and the United Kingdom. Products are sold as individual units (€10-€172 price range) and as Duo pairs or full Routine bundles with 10-25% discounts. A secondary, historical distribution channel runs through professional salons and spas where products are paired with expert manual techniques. Marketing is content-driven, combining SEO, organic social, email/newsletter capture, a skin diagnosis tool, and seasonal promotional campaigns. The company has no disclosed parent, no funding rounds, no M&A activity, no leadership roster, and no publicly disclosed revenue, positioning it as an independent, sub-scale operator within the European accessible-premium skincare segment.

Name

Decléor S.A.

Legal name

Decléor S.A.

Website

https://decleor.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Decléor S.A. is a French private skincare company founded in 1974, specializing in essential oil-based cosmetics. It sells directly to consumers via decleor.com across France, Italy, and the UK, offering six Aromessence serum-oil collections targeting specific skin concerns.

Ownership category

akta.pro rank

Product category

Natural Skincare Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Essential oil skincare
• Aromatherapy cosmetics
• Natural skincare products
• Anti-aging facial care
• Botanical skincare formulations

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through decleor.com website, offering individual products, duos, and complete skincare routines at various price points (€10-172 per item). Revenue generated through one-time purchases and promotional bundle sales.
2. Professional Salon Distribution: Historical professional skincare distribution through beauty salons and spas, combining products with expert manual techniques and protocols.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Decléor S.A. manufactures and sells essential oil-based skincare cosmetics, with its core offering being the Aromessence serum-oils collection (six targeted formulas: Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, and Oriental Rose). These are complemented by Night Balms, creams and fluids, cleansers, masks, eye care, body care, and bundled Duo and Routine regimens, distributed directly to consumers via the decleor.com e-commerce site and historically through professional salons and spas.

Product overview

Decléor S.A. is a skincare brand established in 1974, specializing in Essential Oil-based cosmetics. The company's core product offering centers around its Aromessence Serum-Oils—six distinct concentrated formulas (Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, and Oriental Rose)—each targeting specific skin concerns from hydration to anti-aging to purifying. These flagship serum-oils are complemented by corresponding Night Balms and supporting products including creams, cleansers, masks, scrubs, and eye care. Products are organized into themed collections addressing dehydrated skin, dull skin, anti-wrinkle/firming, combination/oily skin, and sensitive skin. The brand also offers Duo and Routine bundles for complete skincare regimens, and provides a Skin Diagnosis Tool for personalized recommendations. All formulations emphasize naturally sourced Essential Oils combined with pharmaceutical precision, targeting visible and lasting effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Beauty Boosters: Concentrated effectiveness that transforms the skin and awakens emotions. Iconic product line including Aromessence Serum-Oils and Night Balms.
• Aromessence
• Night Balms

Products and services

• Aromessence Neroli Bigarade

Quantifiable outcome

• +20% hydration increase in 4 hours (Aromessence Neroli)
• +5 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sisley Paris: French luxury skincare brand with botanical and essential oil formulation roots. Comparable on French luxury positioning and plant-based actives, though with broader portfolio and global retail scale.
• Clarins: Established French premium skincare incumbent with plant-based formulation heritage. Overlaps with Decléor on French origin and botanical positioning, but operates at much larger scale across a broader portfolio.

Direct peers

• Aesop: Premium botanical-led skincare brand with rigorous brand-building and selective distribution. Comparable on natural/botanical formulation philosophy and premium price architecture, though with a more minimal/unisex positioning.
• L'Occitane en Provence: French natural-origin skincare brand with a global DTC and retail footprint. Directly comparable on natural ingredient positioning, French heritage, and multi-country e-commerce, though at significantly larger scale.
• Darphin: French essential-oil-based skincare brand (Estée Lauder-owned). Closely comparable on aromatherapy formulation heritage, professional facial protocol origin, and targeted serum-oil portfolio.
• Aromatherapy Associates: UK-based essential oil skincare and wellness brand with professional spa heritage. Directly comparable on essential oil formulation platform and aromatherapy-led positioning.
• Melvita: French organic and natural-origin skincare brand. Comparable on natural ingredient positioning, French origin, and direct-to-consumer plus retail distribution.
• Yon-Ka Paris: French phyto-aromatic skincare brand with professional spa heritage. Direct peer on essential oil-led formulations, professional salon channel roots, and serum/treatment positioning.
• Caudalie: French natural skincare brand built on vinotherapy/botanical actives. Comparable on natural positioning, French origin, premium pricing, and multi-channel DTC plus retail distribution.
• Dr. Hauschka: Natural and organic skincare brand with rituelle treatment heritage. Comparable on natural-origin positioning, ritual-based product usage, and premium DTC plus professional channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1AC6X9ANpH
• Instagraminstagram.com/Decleorparis
• TikToktiktok.com/@decleor
• LinkedInlinkedin.com/company/laboratoires-decleor-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decléor S.A.