Decléor S.A.
Decléor S.A. is a French private skincare company founded in 1974, specializing in essential oil-based cosmetics. It sells directly to consumers via decleor.com across France, Italy, and the UK, offering six Aromessence serum-oil collections targeting specific skin concerns.
- Company typePrivate
- Founded1974
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Decléor S.A. does
Decléor S.A. is a privately held French skincare company founded in 1974, headquartered in France and operating under the legal structure Société Anonyme. The company specializes in essential oil-based cosmetics and positions itself as a pioneer in the category, offering formulations that combine aromatic essential oils with vegetable oils and botanical extracts at 99-100% natural origin concentration, manufactured in France and packaged in recyclable glass. Its product architecture centers on six Aromessence serum-oils (Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, Oriental Rose), each targeting a distinct skin concern, supported by a corresponding Night Balm line and ancillary categories including face creams, cleansers, masks, scrubs, eye care, and body care.
The company's business model is direct-to-consumer commerce through its owned e-commerce storefront at decleor.com, which operates in multiple languages and currencies (EUR, GBP) across France, Italy, and the United Kingdom. Products are sold as individual units (€10-€172 price range) and as Duo pairs or full Routine bundles with 10-25% discounts. A secondary, historical distribution channel runs through professional salons and spas where products are paired with expert manual techniques. Marketing is content-driven, combining SEO, organic social, email/newsletter capture, a skin diagnosis tool, and seasonal promotional campaigns. The company has no disclosed parent, no funding rounds, no M&A activity, no leadership roster, and no publicly disclosed revenue, positioning it as an independent, sub-scale operator within the European accessible-premium skincare segment.
Decléor S.A. firmographics
Firmographics- Name
- Decléor S.A.
- Legal name
- Decléor S.A.
- Website
- https://decleor.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decléor S.A. is a French private skincare company founded in 1974, specializing in essential oil-based cosmetics. It sells directly to consumers via decleor.com across France, Italy, and the UK, offering six Aromessence serum-oil collections targeting specific skin concerns.
- Ownership category
- akta.pro rank
Decléor S.A. industry classification
Industry- Product category
- Natural Skincare Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Decléor S.A. is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Decléor S.A. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through decleor.com website, offering individual products, duos, and complete skincare routines at various price points (€10-172 per item). Revenue generated through one-time purchases and promotional bundle sales.
- Professional Salon Distribution: Historical professional skincare distribution through beauty salons and spas, combining products with expert manual techniques and protocols.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aromessence Serum-Oils: €40-70 per 15ml bottle |
| Unit Pricing | Pay-as-you-go | Night Balms: €35-65 per jar |
| Unit Pricing | Pay-as-you-go | Face Creams & Fluids: €20-70 per unit |
| Unit Pricing | Pay-as-you-go | Cleansers, Masks & Body Care: €10-30 |
| Subscription | Pay-as-you-go | Duo Bundles: 10% discount on paired products |
| Subscription | Pay-as-you-go | Complete Routine Bundles: 10-25% discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Decléor S.A. product offering
Product offeringCore offering
Decléor S.A. manufactures and sells essential oil-based skincare cosmetics, with its core offering being the Aromessence serum-oils collection (six targeted formulas: Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, and Oriental Rose). These are complemented by Night Balms, creams and fluids, cleansers, masks, eye care, body care, and bundled Duo and Routine regimens, distributed directly to consumers via the decleor.com e-commerce site and historically through professional salons and spas.
Product overview
Decléor S.A. is a skincare brand established in 1974, specializing in Essential Oil-based cosmetics. The company's core product offering centers around its Aromessence Serum-Oils—six distinct concentrated formulas (Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, and Oriental Rose)—each targeting specific skin concerns from hydration to anti-aging to purifying. These flagship serum-oils are complemented by corresponding Night Balms and supporting products including creams, cleansers, masks, scrubs, and eye care. Products are organized into themed collections addressing dehydrated skin, dull skin, anti-wrinkle/firming, combination/oily skin, and sensitive skin. The brand also offers Duo and Routine bundles for complete skincare regimens, and provides a Skin Diagnosis Tool for personalized recommendations. All formulations emphasize naturally sourced Essential Oils combined with pharmaceutical precision, targeting visible and lasting effectiveness.
Differentiator
Problem solved
Functional benefit
Brands
- Natural Beauty Boosters: Concentrated effectiveness that transforms the skin and awakens emotions. Iconic product line including Aromessence Serum-Oils and Night Balms.
- Aromessence
- Night Balms
Products and services
- Aromessence Neroli Bigarade
Quantifiable outcome
- +20% hydration increase in 4 hours (Aromessence Neroli)
- +5 more outcomes
Companies that use Decléor S.A.
Customer profileSegments6 records
Ideal customer profiles1 record
Decléor S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Decléor S.A. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Decléor S.A. competitors and assessment
Company assessmentBroad incumbents
- Sisley Paris: French luxury skincare brand with botanical and essential oil formulation roots. Comparable on French luxury positioning and plant-based actives, though with broader portfolio and global retail scale.
- Clarins: Established French premium skincare incumbent with plant-based formulation heritage. Overlaps with Decléor on French origin and botanical positioning, but operates at much larger scale across a broader portfolio.
Direct peers
- Aesop: Premium botanical-led skincare brand with rigorous brand-building and selective distribution. Comparable on natural/botanical formulation philosophy and premium price architecture, though with a more minimal/unisex positioning.
- L'Occitane en Provence: French natural-origin skincare brand with a global DTC and retail footprint. Directly comparable on natural ingredient positioning, French heritage, and multi-country e-commerce, though at significantly larger scale.
- Darphin: French essential-oil-based skincare brand (Estée Lauder-owned). Closely comparable on aromatherapy formulation heritage, professional facial protocol origin, and targeted serum-oil portfolio.
- Aromatherapy Associates: UK-based essential oil skincare and wellness brand with professional spa heritage. Directly comparable on essential oil formulation platform and aromatherapy-led positioning.
- Melvita: French organic and natural-origin skincare brand. Comparable on natural ingredient positioning, French origin, and direct-to-consumer plus retail distribution.
- Yon-Ka Paris: French phyto-aromatic skincare brand with professional spa heritage. Direct peer on essential oil-led formulations, professional salon channel roots, and serum/treatment positioning.
- Caudalie: French natural skincare brand built on vinotherapy/botanical actives. Comparable on natural positioning, French origin, premium pricing, and multi-channel DTC plus retail distribution.
- Dr. Hauschka: Natural and organic skincare brand with rituelle treatment heritage. Comparable on natural-origin positioning, ritual-based product usage, and premium DTC plus professional channel distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Decléor S.A. social profiles
Digital presenceDecléor S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decléor S.A. leadership team
Management profileNumber of profiles
Decléor S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decléor S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decléor S.A.
What does Decléor S.A. do?
Decléor S.A. manufactures and sells essential oil-based skincare cosmetics, with its core offering being the Aromessence serum-oils collection (six targeted formulas: Neroli Bigarade, Green Mandarin, Lavender Iris, White Magnolia, Rosemary Officinal, and Oriental Rose). These are complemented by Night Balms, creams and fluids, cleansers, masks, eye care, body care, and bundled Duo and Routine regimens, distributed directly to consumers via the decleor.com e-commerce site and historically through professional salons and spas.
Is Decléor S.A. a public or private company?
Decléor S.A. is a private company. It is classified as unknown and is currently operating.
When was Decléor S.A. founded?
Decléor S.A. was founded in 1974. It employs 11 to 50 people.
Where is Decléor S.A. based?
Decléor S.A. is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Decléor S.A. make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are professional Salon Distribution.
Who are Decléor S.A.'s main competitors?
Broad incumbents on record are Sisley Paris and Clarins. Direct peers are Aesop, L'Occitane en Provence, Darphin, Aromatherapy Associates, Melvita, Yon-Ka Paris, Caudalie and Dr. Hauschka.
Does Decléor S.A. have an API?
No public API is recorded for Decléor S.A..
What industry is Decléor S.A. in?
Decléor S.A.'s product category is Natural Skincare Cosmetics. Its primary akta.pro industry code is CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 45612 and its SIC code is 2844.