Hotel Figueroa
Hotel Figueroa is a 268-room, 1926-founded boutique hotel in Downtown Los Angeles that serves leisure and business travelers, event groups, and F&B guests with restored Spanish Colonial accommodations, multiple restaurants and bars, event venues, and a wellness suite, distributing primarily through its own website and the World of Hyatt platform.
- Company typePrivate
- Founded1926
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hotel Figueroa does
Hotel Figueroa is a 268-room boutique hotel operating across 14 floors at 939 S. Figueroa Street in Downtown Los Angeles, originally opened in 1926 as a haven for professional women travelers and restored to its Spanish Colonial splendor in February 2018 following a two-year renovation. The property is privately held and appears to be operated or managed by Highgate Hotels, distributing bookings through its own website and the World of Hyatt platform.
The core product is accommodation, ranging from standard rooms (approximately 187-316 sq ft) to signature suites up to 870 sq ft (Casa Suite, Parador Suite, Casablanca Suite), supported by a multi-venue food and beverage program (Cafe Fig, La Casita, Bar Magnolia, Bar Alta & Casbah, Florence by the Water), event venues (Tangier at 2,300 sq ft, Gran Sala), a ground-level coffin-shaped pool oasis, a wellness Rest & Recovery Suite integrating third-party smart-wellness technology (Eight Sleep, Molekule, Gamma, FORME), and an Art Story program showcasing female L.A. artists. Technology is largely third-party and guest-facing rather than proprietary.
Revenue is generated across five streams: room revenue (the largest), food and beverage (transaction-based), private events and meetings, the invitation-only Casablanca Club membership (recurring), and pool cabana/day-pass rentals to non-hotel guests. The customer base spans leisure travelers, business travelers attending events at Crypto.com Arena and the LA Convention Center, wedding and corporate event planners, F&B enthusiasts, and Casablanca Club members. Pricing is quote-based and not publicly disclosed, with AAA member discounts and self-parking packages offered as promotional levers.
Hotel Figueroa firmographics
Firmographics- Name
- Hotel Figueroa
- Legal name
- Hotel Figueroa
- Website
- https://hotelfigueroa.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hotel Figueroa is a 268-room, 1926-founded boutique hotel in Downtown Los Angeles that serves leisure and business travelers, event groups, and F&B guests with restored Spanish Colonial accommodations, multiple restaurants and bars, event venues, and a wellness suite, distributing primarily through its own website and the World of Hyatt platform.
- Ownership category
- akta.pro rank
Hotel Figueroa industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industries
- Art & Culture (Gallery/Museum) Hotels (THAGADAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Hotel Figueroa is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hotel Figueroa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Room Revenue: 268 rooms and suites across 14 floors generating room rental income with varying rates based on room type and season
- Food & Beverage: On-site restaurants and bars including Cafe Fig, La Casita, Bar Magnolia, and event catering services
- Events & Meetings: Private event venues including Tangier (2,300 sq ft), Bar Alta & Casbah, Gran Sala for weddings and corporate events
- Casablanca Club Membership: Invitation-only membership program with benefits including room discounts, dining discounts, pool access, and exclusive event access
- Pool Cabanas & Day Passes: Cabana rentals and resort pass access to pool area for non-hotel guests
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AAA Member Discount |
| Other | Pay-as-you-go | Self Parking Package |
| Unit Pricing | Pay-as-you-go | Cabana Rentals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Hotel Figueroa product offering
Product offeringCore offering
Hotel Figueroa is a 268-room boutique hotel in Downtown Los Angeles that sells overnight accommodations across standard rooms and multiple signature suites, along with on-site food and beverage venues (Cafe Fig, La Casita, Bar Magnolia, Bar Alta & Casbah), private event and meeting spaces, pool cabana rentals, and an invitation-only Casablanca Club membership. The property targets leisure and business travelers, groups, and event planners seeking a historic, culturally rich DTLA stay with modern amenities and award-winning dining.
Product overview
Hotel Figueroa is a 268-room boutique hotel in Downtown Los Angeles offering a unified hospitality experience centered on its Spanish Colonial heritage dating to 1926. The core product is accommodation across 14 floors with room types ranging from standard rooms (187-316 sq ft) to luxury suites (443-870 sq ft) including the Junior Suite, Casablanca Suite, Casa Suite, Parador Suite, Figueroa Suite, and 1 Bedroom Suite. The property operates a multi-venue food and beverage program including Cafe Fig (locally-sourced cuisine), La Casita (poolside bar), Bar Magnolia, and Bar Alta & Casbah. Event capabilities span multiple venues including Tangier (2,300 sq ft), Bar Alta & Casbah, and Gran Sala. The hotel features a distinctive coffin-shaped outdoor pool, a Rest & Recovery Suite with wellness technology (Eight Sleep, Hyperice, Headspace), and a rotating Art Story Program showcasing female artists. The Casablanca Club offers an invitation-only membership with exclusive perks. Digital amenities include 3D virtual tours of all spaces. The hotel is affiliated with World of Hyatt for loyalty program integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Figueroa Accommodation
Quantifiable outcome
- Conde Nast Traveler Top 20 Hotels in Los Angeles Reader's Choice Awards 2023
- +2 more outcomes
Companies that use Hotel Figueroa
Customer profileSegments5 records
Ideal customer profiles4 records
Hotel Figueroa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hotel Figueroa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Highgate Charitable FoundationminorHotel Figueroa is associated with Highgate, a real estate investment and hospitality company that operates the hotel. The Highgate Charitable Foundation supports community initiatives.
- World of Hyatt Loyalty ProgramcoreHotel Figueroa is integrated with Hyatt booking platform, allowing World of Hyatt loyalty members to earn and redeem points for stays.
- DTLA Attractions (Crypto.com Arena, L.A. Live, Music Center, Walt Disney Concert Hall, The Broad)coreStrategic proximity partnerships with major DTLA cultural and entertainment venues. The hotel actively promotes nearby attractions including Crypto.com Arena, Peacock Theater, Walt Disney Concert Hall, The Broad, and Grand Park as part of its guest experience offerings.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Hotel Figueroa competitors and assessment
Company assessmentDirect peers
- Ace Hotel Downtown Los Angeles: Direct competitor operating a similarly-sized boutique hotel in the same DTLA submarket, with strong F&B programming, event venues, and culture-driven positioning. Both target the same design-conscious leisure and business traveler segments.
- Dream Hollywood: Boutique lifestyle hotel near Hollywood offering similar room categories, multiple F&B outlets, event programming, and cultural positioning. Comparable in scale and guest profile though located in a neighboring LA submarket.
- NoMad Los Angeles: Library Hotel Collection/NoMad-branded boutique hotel with acclaimed restaurant (formerly by Daniel Humm) and rooftop pool. Shares the same World of Hyatt distribution platform as Hotel Figueroa, making it a direct booking-channel competitor in LA.
- The Hoxton, Downtown LA: Newer DTLA boutique hotel offering comparable F&B outlets, flexible co-working/event spaces, and a lifestyle-brand ethos targeting similar travelers. Directly competes for DTLA leisure and corporate group bookings.
- Freehand Los Angeles: DTLA boutique hostel/hotel hybrid with multiple F&B outlets and social event programming. Targets a younger overlapping segment of DTLA travelers and competes for group/event bookings in the same submarket.
- The Standard Downtown LA: Long-established DTLA boutique hotel with comparable F&B programming, rooftop pool, and event venues. Direct competitor in the same submarket targeting similar lifestyle-oriented guests.
- The LINE Hotel Los Angeles: Adjacent DTLA/Koreatown boutique hotel known for award-winning restaurants and bars, cultural programming, and distinctive event venues. Competes head-to-head for F&B-driven leisure and group bookings.
- Proper Hotel Los Angeles: Luxury boutique hotel in Downtown LA with design-forward accommodations, rooftop pool, multiple restaurants/bars, and event spaces. Direct competitor at the upper end of DTLA's boutique segment.
Emerging players
- Soho House West Hollywood: Members-only Soho House with hotel rooms, restaurant/bar programming, event venues, and curated art. Casablanca Club's membership model at Hotel Figueroa is conceptually parallel, making this a comparable membership-driven hospitality model in LA.
Regional players
- Shutters on the Beach: High-end boutique hotel in Santa Monica with similarly award-winning F&B and luxury positioning. Competes for the same affluent leisure traveler wallet share in the broader LA market, though based in a different submarket.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hotel Figueroa social profiles
Digital presenceHotel Figueroa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Figueroa leadership team
Management profileNumber of profiles
Hotel Figueroa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Figueroa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Figueroa
What does Hotel Figueroa do?
Hotel Figueroa is a 268-room boutique hotel in Downtown Los Angeles that sells overnight accommodations across standard rooms and multiple signature suites, along with on-site food and beverage venues (Cafe Fig, La Casita, Bar Magnolia, Bar Alta & Casbah), private event and meeting spaces, pool cabana rentals, and an invitation-only Casablanca Club membership. The property targets leisure and business travelers, groups, and event planners seeking a historic, culturally rich DTLA stay with modern amenities and award-winning dining.
Is Hotel Figueroa a public or private company?
Hotel Figueroa is a private company. It is classified as unknown and is currently operating.
When was Hotel Figueroa founded?
Hotel Figueroa was founded in 1926. It employs 51 to 100 people.
Where is Hotel Figueroa based?
Hotel Figueroa is headquartered in Los Angeles, United States, in the North America region.
How does Hotel Figueroa make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, events & Meetings, casablanca Club Membership and pool Cabanas & Day Passes.
Who are Hotel Figueroa's main competitors?
Direct peers on record are Ace Hotel Downtown Los Angeles, Dream Hollywood, NoMad Los Angeles, The Hoxton, Downtown LA, Freehand Los Angeles, The Standard Downtown LA, The LINE Hotel Los Angeles and Proper Hotel Los Angeles. Soho House West Hollywood is listed as an emerging player. Shutters on the Beach is listed as a regional player.
Does Hotel Figueroa have an API?
No public API is recorded for Hotel Figueroa.
What industry is Hotel Figueroa in?
Hotel Figueroa's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of THAGADAC, Art & Culture (Gallery/Museum) Hotels. Its NAICS code is 72111 and its SIC code is 7011.