Nasonville Dairy
Family-owned Wisconsin cheese manufacturer since 1885, producing 40+ natural and specialty cheese varieties from over 1 million pounds of raw milk daily. Serves wholesale and food service buyers nationwide, direct-to-consumer e-commerce customers, and walk-in retail shoppers across three Wisconsin store locations.
- Company typePrivate
- Founded1885
- HeadquartersMarshfield, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nasonville Dairy does
Nasonville Dairy, Inc. is a family-owned Wisconsin cheese manufacturer founded in 1885 and currently in its third generation of Heiman family ownership. The company operates from a single headquarters and plant at 10898 Hwy 10 West in Marshfield, Wisconsin, with two additional retail locations (Curtiss Retail Store and Weber's Farm Store) in the surrounding area. Its core technology is artisan cheesemaking at industrial scale: the plant processes more than 1 million pounds of locally sourced raw milk per day (some sources state 1.5 million lbs/day), turning a truckload of milk in approximately 37 minutes into over 160,000 pounds of cheese daily across more than 40 SKUs spanning Cheddar, Monterey Jack, Feta, Swiss/German-style, Italian-style, Blue/Gorgonzola, specialty hot cheeses, cheese curds, cold pack spreads, string cheese, Juusto, and gift boxes. Production is led by 17 licensed cheesemakers, including four Wisconsin Master Cheesemakers® — a credential held by only about 60 cheesemakers statewide. The company sources milk from 190–200+ local family dairy farms, holds SQF certification, and offers organic, kosher, and halal variants for most cheeses.
The business operates three distinct go-to-market channels. A wholesale and food service channel sells bulk cheese (40 lb blocks down to 1 lb chunks) to restaurants, hotels, and institutional buyers with custom flavor development and multi-year contracts. A direct-to-consumer channel sells over 110 SKUs through a WooCommerce-powered online store with nationwide shipping and a dedicated mailorder team. Three physical Wisconsin retail locations serve walk-in consumers, with Weber's Farm Store offering a distinctive drive-thru dairy experience operated in partnership with the Weber family. Signature branded products include the trademarked Blue Marble Jack™ (a meltable blue-Marble Jack hybrid), Carolina Reaper Cheddar (1.57–2.2 million Scoville), and the Café Olympia feta spread line. Marketing emphasizes Master Cheesemaker credentials, 130+ years of heritage, and award validation (most recently 2026 World Cheese Championship Gold in Feta, Marbled Cheese, and Flavored Cheese Curd). Pricing is unit-based, ranging from $4.50/lb for Baby Colby to $34.50/lb for 16-year aged Cheddar, with gift boxes from $17 to $56.25.
Nasonville Dairy firmographics
Firmographics- Name
- Nasonville Dairy
- Legal name
- Nasonville Dairy, Inc.
- Website
- https://nasonvilledairy.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-owned Wisconsin cheese manufacturer since 1885, producing 40+ natural and specialty cheese varieties from over 1 million pounds of raw milk daily. Serves wholesale and food service buyers nationwide, direct-to-consumer e-commerce customers, and walk-in retail shoppers across three Wisconsin store locations.
- Ownership category
- akta.pro rank
Nasonville Dairy industry classification
Industry- Product category
- Cheese Manufacturing
- NAICS
- Cheese Manufacturing (311513), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Cheese Manufacturing (AFAKAKAB)
- akta.pro secondary industry
- Cheese Wholesale (AFAIAEAC)
Keywords
Where Nasonville Dairy is headquartered
LocationHeadquarters
- HQ city
- Marshfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Nasonville Dairy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale and Food Service: Bulk cheese sales to wholesalers, restaurants, hotels, and institutional food service operations. The company offers custom flavors while maintaining large-scale efficiency. Options include organic, kosher, and halal certifications for most cheeses.
- Direct-to-Consumer Online Sales: E-commerce sales through the company's website with nationwide delivery. Individual consumers can purchase cheese products, gift boxes, and specialty items online.
- Retail Store Sales: In-person sales at three physical retail locations in Wisconsin: main plant in Marshfield, Curtiss Retail Store, and Weber's Farm Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Cheese Varieties |
| Unit Pricing | Pay-as-you-go | Premium Specialty Cheeses |
| Unit Pricing | Pay-as-you-go | Hot/Spicy Cheese Varieties |
| Unit Pricing | Pay-as-you-go | Aged Cheddar Collection |
| Unit Pricing | Pay-as-you-go | Blue and Gorgonzola Varieties |
| Unit Pricing | Pay-as-you-go | Gift Boxes |
| Unit Pricing | Multi-year contract | Wholesale/Food Service Quantities |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Nasonville Dairy product offering
Product offeringCore offering
Nasonville Dairy is a family-owned Wisconsin cheesemaker that produces over 40 varieties of natural and specialty cheese (Cheddar aged 1–16 years, Feta, Monterey Jack and flavored Jacks, Swiss/German-style, Italian-style, Blue/Gorgonzola, cheese curds, string cheese, Juusto) plus specialty foods such as butter, cheese spreads, summer sausage, and gift boxes. The plant processes more than 1 million pounds of raw milk daily from 190+ local Wisconsin farms into 160,000+ pounds of cheese, led by four Wisconsin Master Cheesemakers, and is sold wholesale to foodservice operators, through an online store with nationwide delivery, and at three Wisconsin retail locations.
Product overview
Nasonville Dairy is a family-owned Wisconsin cheese company founded in 1885, offering a comprehensive portfolio of natural cheeses and specialty food products. The product line centers on core cheese categories including Cheddar (with aged varieties from 1-16 years), Monterey Jack and flavored Jack varieties, Feta, Swiss and German-style cheeses, Italian-style cheeses, and Blue/Gorgonzola varieties. The company is particularly known for innovative specialty products like the award-winning Blue Marble Jack™ (their signature meltable blue cheese), extremely hot Carolina Reaper Cheddar, and the Café Olympia feta line including spreads. They also offer hot/spicy cheeses, cheese curds in multiple flavors, cold pack cheese spreads, string cheese, and complementary specialty foods including butter, maple syrup, honey, chocolate dairy fudge, and meats. Gift boxes provide curated selections for gifting occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Café Olympia: Signature feta cheese label featuring bright cucumber lemon flavor and other varieties, crafted by Nasonville Dairy for Mediterranean-style products.
Products and services
- Blue Marble Jack Cheese
Quantifiable outcome
- Wisconsin's largest single-state cheese producer with 26% of US cheese output, creating regional economic significance
- +2 more outcomes
Companies that use Nasonville Dairy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Nasonville Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Nasonville Dairy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Weber's Farm StorecoreWeber's Farm Store is operated jointly by the Heiman and Weber families, representing six generations of dairy expertise. Located in Marshfield, WI, it offers a unique drive-thru dairy experience and themed playground, representing an integrated retail operation under the same family ownership.
- Dairy Farmers of WisconsinminorDairy Farmers of Wisconsin provides photography for the company website. Wisconsin's official dairy promotion organization supporting the state's dairy industry and cheesemakers.
- 200+ Wisconsin Family Dairy FarmscoreOver 200 family dairy farms supply raw milk to Nasonville Dairy, with the company buying from more than 190 local farms. This creates a vital economic relationship supporting Central Wisconsin dairy farmers.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Nasonville Dairy competitors and assessment
Company assessmentBroad incumbents
- Schreiber Foods: Global, employee-owned dairy company producing natural and processed cheeses for foodservice and retail. Competes for the same wholesale/foodservice cheese contracts as Nasonville with significantly greater scale and category breadth.
- Sargento Foods: Wisconsin-headquartered cheese company and one of the largest US specialty cheese producers with national foodservice and retail distribution. Comparable product categories (Cheddar, Jack, Italian) and channel overlap, though larger scale and broader portfolio than Nasonville.
- Lactalis American Group: US arm of global dairy giant Lactalis, producing a wide range of cheeses including Italian, American, and specialty varieties. Overlaps with Nasonville's Italian-style, Cheddar, and Feta categories through brands like Galbani and Sorrento.
- Organic Valley: Wisconsin-based organic dairy cooperative producing cheese, butter, and fluid milk sourced from family farms. Comparable family-farm sourcing model, Wisconsin origin, and specialty/organic cheese positioning, though structured as a farmer cooperative with national brand reach.
- Agropur: North American dairy cooperative producing cheese, whey, and dairy ingredients with US operations across multiple states. Competes with Nasonville in bulk cheese and dairy ingredients for industrial and foodservice buyers at greater scale.
Direct peers
- Roth Cheese: Wisconsin specialty cheesemaker (now owned by Emmi) known for aged cheeses, Alpine-style varieties, and award-winning Feta. Highly comparable in Wisconsin origin, artisan credentials, foodservice/wholesale channel mix, and award-driven premium positioning.
- BelGioioso Cheese: Family-owned Wisconsin specialty cheesemaker producing Italian-style and American cheeses at scale for wholesale, foodservice, and retail. Closely comparable to Nasonville in family ownership, Wisconsin origin, multi-category cheese portfolio, and foodservice/wholesale focus.
- Hilrod (Hill Valley) Dairy / Maple Leaf Cheese: Wisconsin specialty cheese manufacturer producing feta, Italian-style, and Hispanic cheeses for wholesale, foodservice, and retail. Comparable scale, Wisconsin heritage, multi-category portfolio, and wholesale/foodservice channel mix.
- Baker Cheese: Family-owned Wisconsin cheese company specializing in string cheese and Hispanic-style cheeses. Comparable in family ownership, Wisconsin heritage, specialty cheese focus, and wholesale/foodservice channel mix, though more concentrated in string cheese.
- Cedar Valley Cheese: Small Wisconsin cheese manufacturer producing specialty and traditional cheeses including Feta, Asiago, and Hispanic-style varieties for retail and foodservice. Comparable scale, Wisconsin origin, and product overlap with Nasonville.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Nasonville Dairy social profiles
Digital presenceNasonville Dairy compliance and trust
Trust signalCompliance2 records
Nasonville Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nasonville Dairy leadership team
Management profileNumber of profiles
Profiles5 records
Nasonville Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nasonville Dairy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nasonville Dairy
What does Nasonville Dairy do?
Nasonville Dairy is a family-owned Wisconsin cheesemaker that produces over 40 varieties of natural and specialty cheese (Cheddar aged 1–16 years, Feta, Monterey Jack and flavored Jacks, Swiss/German-style, Italian-style, Blue/Gorgonzola, cheese curds, string cheese, Juusto) plus specialty foods such as butter, cheese spreads, summer sausage, and gift boxes. The plant processes more than 1 million pounds of raw milk daily from 190+ local Wisconsin farms into 160,000+ pounds of cheese, led by four Wisconsin Master Cheesemakers, and is sold wholesale to foodservice operators, through an online store with nationwide delivery, and at three Wisconsin retail locations.
Is Nasonville Dairy a public or private company?
Nasonville Dairy is a private company. It is classified as family owned and is currently operating.
When was Nasonville Dairy founded?
Nasonville Dairy was founded in 1885. It employs 51 to 100 people.
Where is Nasonville Dairy based?
Nasonville Dairy is headquartered in Marshfield, United States, in the North America region.
How does Nasonville Dairy make money?
Three revenue lines are on record. Wholesale and Food Service is the primary driver. The others are direct-to-Consumer Online Sales and retail Store Sales.
Who are Nasonville Dairy's main competitors?
Broad incumbents on record are Schreiber Foods, Sargento Foods, Lactalis American Group, Organic Valley and Agropur. Direct peers are Roth Cheese, BelGioioso Cheese, Hilrod (Hill Valley) Dairy / Maple Leaf Cheese, Baker Cheese and Cedar Valley Cheese.
Does Nasonville Dairy have an API?
No public API is recorded for Nasonville Dairy.
What industry is Nasonville Dairy in?
Nasonville Dairy's product category is Cheese Manufacturing. Its primary akta.pro industry code is AFAKAKAB, Cheese Manufacturing, with a secondary code of AFAIAEAC, Cheese Wholesale. Its NAICS code is 311513 and its SIC code is 2020.