Ladram Bay Holiday Park

What Ladram Bay Holiday Park does

Ladram Bay Holiday Park (legal entity FWSC Ladram Ltd) is a privately-held, family-owned holiday park located on the Jurassic Coast in East Devon, England, with operations under a 5-star quality rating and recognition as one of the top 50 UK holiday parks. The park operates a diversified accommodation portfolio spanning holiday homes (Comfort to Platinum grades), luxury lodges with private hot tubs, the restored historic Ladram Cottage, glamping (Safari Tents and Otterpods), serviced camping pitches, hard-standing touring pitches, and Seaview Apartments. It runs a comprehensive on-site amenity ecosystem including Pebbles Restaurant, Waves Entertainment Bar, Coast Takeaway, Beach Shack, a heated indoor pool with sauna and steam room, a gym, Jurassic Adventure Golf, an Art Studio, an arcade, a soft play area, a private pebble beach with water-sport hire, and an outdoor splash zone with a dog park.

The business generates revenue across multiple streams: nightly and weekly accommodation bookings; sale of new and pre-owned holiday homes and lodges (£24,995–£719,945); recurring annual pitch fees and site charges for owners; on-site food and beverage transactions; leisure activity and beach equipment hire; and a subletting management service for owners. Go-to-market is direct-to-consumer via the company's own online booking platform (bookings.ladrambay.co.uk), a telephone bookings team, a dedicated holiday home sales team, on-site reception, and digital marketing channels including SEO, email newsletter, and social media. Operational technology is limited to a proprietary mobile F&B ordering app, third-party booking systems, and a careers website; no APIs, AI/ML capabilities, or proprietary platform technology are disclosed. The company has a sister site, Castle Brake, approximately 5 miles away, accessible to guests at no charge.

Name

Ladram Bay Holiday Park

Legal name

FWSC Ladram Ltd

Website

https://ladrambay.co.uk

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

51–100 employees

Short description

Ladram Bay Holiday Park is a family-owned, 5-star holiday park on the Jurassic Coast in Devon offering holiday home rentals, luxury lodge ownership, glamping, camping, and an on-site leisure, dining, and beach activity complex serving UK families and holiday home buyers.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Holiday park accommodation
• Beach holiday rentals
• Holiday home ownership
• Coastal leisure activities
• Family holiday resorts

Headquarters

HQ city

Budleigh Salterton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Holiday Accommodation Bookings: Nightly and weekly stays across multiple accommodation types including holiday homes, luxury lodges, glamping pods, camping, and touring pitches. Pricing varies by accommodation grade and season.
2. Holiday Home Sales: Sale of holiday homes and luxury lodges to private owners for use on the park. Properties range from pre-owned units at lower price points to new luxury lodges at premium prices.
3. Holiday Home Ownership Fees: Annual pitch fees and site charges paid by holiday home owners, plus seasonal touring pitch fees
4. Food and Beverage: On-site dining at Pebbles Restaurant, Waves Entertainment Bar, Coast Takeaway, and Beach Shack. Pet-friendly terrace seating available.
5. Beach Activities and Hire: Water sports equipment hire including kayaks, paddleboards, boats, and beach activity rentals from the Beach Shack
6. Subletting Management: Holiday home owners can sublet their properties through Ladram Bay with guaranteed income options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ladram Bay Holiday Park is a family-owned, 5-star holiday park on the Jurassic Coast in Devon that sells overnight holiday accommodation across multiple tiers (luxury lodges with hot tubs, holiday homes, glamping pods, camping, and touring pitches) and operates on-site food and beverage outlets, a private beach, a leisure complex with heated pool and spa, and a holiday home ownership sales program. Customers book directly through the park's own website booking system or via the telephone bookings team for nightly and weekly stays during an 8 to 10-month season.

Product overview

Ladram Bay Holiday Park is a family-owned, 5-star holiday park on the Jurassic Coast in East Devon offering a diversified portfolio of accommodation options and on-site amenities. The accommodation portfolio includes Holiday Homes (two and three-bedroom static caravans from Comfort to Platinum grades), Luxury Lodges with Hot Tubs (featuring Ocean, Jurassic, Lyme Bay, Dolphin, Pebbles, Marine, Seahorse, Lobster, and Ladram Lodge, many 20ft wide), Ladram Cottage (historic 1800s restored property), Glamping (Safari Tents and Otterpods Plus), Camping and Touring Pitches, and Seaview Apartments. The park provides comprehensive on-site amenities including Pebbles Restaurant, Waves Entertainment Bar, Coast Takeaway, Beach Shack, heated indoor swimming pool with sauna/steam room, gym, soft play, arcade, and Art Studio (2025). Outdoor facilities encompass a private beach, adventure playground, dog park, splash zone, and Jurassic Adventure Golf. The park also offers holiday home ownership opportunities and hosts extensive evening entertainment and family activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Homes Modern two and three-bedroom static caravans for holiday rental, ranging from Comfort to Platinum grades with varying amenities, decked balconies, and proximity to sea views. Targeted at families and couples seeking self-catered beach holidays.
• Luxury Lodges with Hot Tubs Premium accommodation featuring private hot tubs, decked balconies, and panoramic Jurassic Coast views. Includes named lodges such as Ocean, Jurassic, Lyme Bay, Dolphin, Pebbles, Marine, Seahorse, Lobster, and Ladram Lodge, many spanning approximately 20ft wide. Targeted at couples and families seeking high-end coastal retreats.
• Ladram Cottage Historic cottage (originally constructed in the early 1800s) restored in 2023, featuring two double bedrooms with super king beds, one twin bedroom, private garden with sun terrace and hot tub, and prime position on the slipway overlooking the Jurassic Coast. Targeted at families and groups seeking a heritage property experience.
• Glamping (Safari Tents and Otterpods) Glamping accommodation including Safari Tents sleeping up to 5 guests with two bedrooms, shower facilities, and decked area; Otterpods sleeping up to 4 with double bed and bunk beds; and Otterpod Plus with kitchen and en-suite toilet. Targeted at families and couples seeking experiential outdoor-style stays.
• Camping Pitches Fully serviced grass pitches in the Smugglers area with electric hook-up (16 Amps), water, and grey waste drainage facilities. Targeted at tent campers seeking affordable access to a 5-star holiday park's facilities.
• Touring Pitches Hard-standing, level pitches for touring caravans and motorhomes with electric hook-up, water, and grey waste drainage, available in Hillside and Ridges areas for various vehicle lengths up to 30ft. Targeted at touring caravan and motorhome owners.
• Seaview Apartments First-floor apartments with private enclosed balconies, sea views, two bedrooms (double and twin), ensuite shower rooms, and dishwashers. Accessed via steep steps. Targeted at couples and small families seeking apartment-style accommodation with sea views.
• Holiday Home Ownership Sale of new and pre-owned holiday homes and luxury lodges for ownership on seasonal pitches. Includes pitch selection, annual pitch fees and site charges, and an optional subletting management service with guaranteed income. Targeted at consumers seeking recurring personal holidays or investment property with rental income.
• Accessible Holidays Adapted accommodation with accessibility features including ramps, handrails, widened corridors, and lowered kitchen units, including the Greendale Gold accessible holiday home. Targeted at guests with mobility issues or disabilities.
• Pebbles Restaurant On-site restaurant open daily during season, serving modern British cuisine with family classics and healthy options, featuring bay views from the balcony and terrace. Available to park guests and visitors.
• Waves Entertainment Bar Evening entertainment venue with draught beers, cocktails, bar snacks, pool, darts, and televised live sport. Hosts live entertainment and children's daytime activities. Available to park guests and visitors.
• Coast Takeaway and Beach Shack Fish and chip takeaway using sustainably sourced fish; Beach Shack serving breakfast, baguettes, pasties, and ice cream with kayak and paddleboard hire. Available to park guests and beach visitors.
• Swimming Pool and Leisure Complex Heated indoor pool with interactive children's play area, main pool for adults, sauna, steam room, bubble pool, and outdoor splash zone. Gym facilities available. Free for lodge and holiday home guests; paid sessions for others.
• Leisure Activities Bookable activities including Inflatable Fun, Scuba Diving (via Exped Diving partnership), Sea Scooters, Water Walkerz, Aqua Peddlerz, Gym, Personal Training, Aqua Fit, Crazi Bugz (clifftop driving for children), and Jurassic Adventure Golf. Available to park guests and visitors.
• Indoor Activities (Art Studio, Soft Play, Arcade) The Art Studio (2025) offering pottery painting and creative activities; extended soft play area; upgraded Pirate Amusement Arcade with latest games and prize tickets. Available to park guests.
• Ladram Private Beach Private sand-washed pebble beach with rockpools, kayak and paddleboard hire, motorboat hire, and fishing. Beach Shack open daily for refreshments. Available to park guests and day visitors.
• Outdoor Facilities (Adventure Playground, Dog Park, Splash Zone, Adventure Golf) Adventure Playground with multi-level frame and pirate ship; Dog Park (2025) with agility equipment; Jurassic Adventure Golf; Outdoor Splash Zone with pirate ship. Available to park guests and visitors.
• Beach Activity Hire Water sports equipment hire including paddleboards, kayaks, and motorboats from the Beach Shack. Available to park guests and beach visitors.
• Ladram Bay Food and Beverage App Mobile application for viewing menus, ordering food and drink for collection at Coast Takeaway or dine-in at Pebbles Restaurant and Waves Bar, with secure payment. Targeted at on-site park guests.

Quantifiable outcome

• Repeat visitor who has been coming to Ladram for over 40 years
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Exped Diving LtdminorStrategic or Co-development PartnerPartnership with Exped Diving Ltd to provide scuba diving experience sessions in the indoor pool. Exped Diving provides qualified instructors and equipment for supervised training sessions suitable for competent swimmers aged 8+.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weymouth Bay Holiday Park: South coast UK holiday park offering caravan, lodge, and touring accommodation. Comparable coastal family holiday park operating in the same Jurassic/South Coast customer catchment as Ladram Bay.
• Cofton Holidays: Family-run Devon holiday park offering camping, caravan, and luxury lodge accommodation with on-site leisure facilities. Comparable independent coastal holiday park operator in the same region with similar accommodation mix and family focus.
• Bideford Bay Holiday Park: Devon holiday park operated by Verdant Leisure offering static caravan, lodge, and touring accommodation with beach and leisure facilities. Closely comparable regional peer in the same South West coastal market.
• Sandy Bay Holiday Park: Holiday park in Devon offering touring, camping, and caravan accommodation with on-site amenities. Closely comparable UK coastal holiday park operator serving similar family demographics in the same regional market.

Broad incumbents

• Center Parcs: Premium UK forest holiday village operator with lodges, extensive leisure facilities, and high-ADR positioning. Comparable as a premium family short-break operator with on-site F&B, sports, and activities, though in a different setting (forest vs coast).
• Hoseasons: Leading UK distributor of self-catering holiday accommodation including lodges, parks, and boating holidays. Comparable as a UK holiday park and lodge distribution channel, though operates as an aggregator/marketer rather than park owner.
• Parkdean Resorts: UK's largest holiday park operator with 66 parks offering touring, camping, caravan, and lodge accommodation. Directly comparable in business model and customer base (UK family holidaymakers seeking on-site amenities), though vastly larger in scale.
• Butlin's: Iconic UK family holiday resort operator with three coastal locations. Comparable in targeting the family entertainment-led staycation market, though operates a larger all-inclusive resort format rather than a holiday park.
• Haven Holidays: One of the UK's largest holiday park operators with dozens of parks across coastal England. Comparable as a multi-accommodation holiday park operator serving UK family staycationers, though at significantly greater scale than Ladram Bay.

Regional players

• Castaways Holiday Park: Smaller independent UK holiday park operator offering touring and camping pitches. Comparable at the basic accommodation tier (camping and touring) though smaller in scale and lacking the luxury lodge and ownership components of Ladram Bay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ladrambay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladram Bay Holiday Park