What Goodrich Global does

Goodrich Global is a Singapore-based distributor and specification supplier of interior surface materials, founded in 1983 and operating under the Goodrich Global Pte Ltd legal entity with Sangetsu (Japan) as its strategic parent. The company organizes its offering into five core product categories: wallpapers and wallcoverings, fabrics, carpets, flooring, and adhesives, with a deep sub-brand portfolio including Shield Leathers (silicone faux leather), GEFF and Goodfloor (carpet and vinyl), Ecowall and Goodwall (eco and Japanese non-woven wallcoverings), ONEWOOD (composite decking), and Orchid 3000 (SGBC 4-tick rated sustainable flooring). Its product technology emphasizes contract-grade performance, including silicone faux leather tested at 200,000+ Wyzenbeek double rubs and ASTM D3690-02 hydrolysis resistance, alongside SGBC and SCS Indoor Air Quality certifications that contribute to Singapore Green Mark building credits.

The company serves both commercial specification buyers and residential consumers. Commercial revenue comes from architects, interior designers, developers, and procurement teams specifying wallcoverings, carpets, flooring, and fabrics for hospitality, F&B, retail, healthcare, education, and government projects. The customer base includes chains and venues such as IKEA, Tower Club Singapore, Mandai Zoo and Resort, Dusit Laguna, Sotetsu Grand Fresa, King Power Phuket, BMW Performance Motor Showroom, The Masons Table, and Min Jiang Restaurant. Residential demand is served through gallery walk-ins, the website's design tools, and the ATOME Buy Now Pay Later option. The company maintains nine branded galleries across Singapore, Malaysia, Hong Kong, Thailand, Vietnam, and Indonesia, with Thailand and Vietnam operated as joint ventures with Sangetsu. Geographic reach additionally extends to India and the Middle East through project specification.

The business model is primarily one-time product sales of wallcoverings, fabrics, carpets, flooring, and adhesives, supplemented by project-based supply and installation services for commercial fit-outs and F&B chain rollouts. Pricing is quote-based via a Request for Quotation system rather than published price lists. Go-to-market combines enterprise specification sales targeting architects and interior designers, gallery-led direct-to-consumer engagement, and framework agreements for F&B chain operators. The company is privately held with no external venture or private equity funding evidenced, and no revenue figure is disclosed.

Name

Goodrich Global

Legal name

Goodrich Global Pte Ltd

Website

https://goodrichglobal.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodrich Global is a Singapore-based distributor of wallcoverings, fabrics, carpets, flooring, and adhesives, founded in 1983, serving architects, interior designers, hospitality, F&B, retail, healthcare, and residential customers across Asia via nine branded galleries and project-based specification sales under parent Sangetsu.

Ownership category

akta.pro rank

Product category

Interior Surface Materials

NAICS

Paint and Wallpaper Retailers (44412), Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Joint Compounds, Skim Coats & Wall Prep Materials (IMADAKAI)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Interior surface materials
• Commercial wallcoverings
• Contract flooring
• Architectural fabrics
• Carpet tiles

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of wallcoverings, fabrics, carpets, flooring materials, and adhesives to commercial and residential customers through direct sales and specification channels.
2. Supply and Installation Services: Project-based supply and installation services for commercial fit-outs including F&B chain rollouts, hospitality projects, and multi-outlet specifications with framework agreements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Goodrich Global supplies and distributes interior surface materials for commercial and residential applications across Asia. Its core product portfolio spans five categories — wallpaper/wallcovering, fabric, carpet, flooring, and adhesive — backed by project-based specification, supply, and installation services delivered through galleries in Singapore, Malaysia, Hong Kong, Indonesia, Thailand, and Vietnam.

Product overview

Goodrich Global is a supplier and distributor of interior furnishing products across Southeast Asia and the Middle East. The company offers a comprehensive portfolio organized into five core product categories: Wallpaper/Wallcovering (including vinyl, digital, eco-friendly, acoustic, and wall protection options), Fabric (including upholstery, drapery, leather, and Shield Leathers silicone faux leather), Carpet (including broadloom, carpet tiles, and custom designs), Flooring (including vinyl, laminate, engineered timber, LVT, and decking), and Adhesive. The portfolio includes sub-brands such as GEFF (vinyl flooring), Goodfloor (carpet tiles), Shield Leathers (silicone faux leather), Onewood (composite decking), Ecowall (ecological wallcovering), and Goodwall (non-woven wallcovering). The company also provides E-Catalogues and Ready Stocks services. Products are SGBC (Singapore Green Building Product) certified and designed for residential, hospitality, commercial, healthcare, and institutional applications.

Differentiator

Problem solved

Functional benefit

Brands

• Shield Leathers: Silicone faux leather product line for commercial upholstery applications including hospitality, healthcare, F&B, and transportation sectors
• GEFF
• Ecowall
• Goodwall Seed
• Goodfloor
• Premierfloor
• Widewall
• ONEWOOD
• Orchid

Products and services

• Wallpaper | Wallcovering Range of wallpapers and wallcoverings including vinyl, digital, eco-friendly, acoustic, and wall protection options supplied to residential, hospitality, commercial, and healthcare sectors.
• Fabric Upholstery, drapery, and decorative fabrics including leather, environmentally friendly options, and Shield Leathers silicone faux leather for commercial applications.
• Carpet Broadloom, carpet tiles, and custom design carpets including eco-friendly, anti-microbial, and customized options for residential, hospitality, commercial, healthcare, and institutional use.
• Flooring Vinyl, laminate, engineered timber, and decking solutions including Luxury Vinyl Tile (LVT), eco-friendly, and healthcare-grade options.
• Adhesive Wall adhesives and glues for interior furnishing installation, including WA201, WA202, and WA203 formulations.
• Shield Leathers 100% pure silicone faux leather with 200,000+ Wyzenbeek double-rub abrasion resistance, hydrolysis resistance, bleach-cleanable, and inherent flame retardance for hospitality, healthcare, F&B, and transportation applications.
• Orchid 3000 Flooring SGBC 4-tick rated sustainable flooring made of carbon-reducing material, suitable for residential, hospitality, healthcare, and commercial applications.
• ONEWOOD Composite Decking SGBC certified composite decking that is sustainable, refurbishable, low flame spread, fire resistant, termite resistant, and water resistant.
• Ecowall Emerald Wallcovering Ecological non-woven wallcovering made with FSC-certified materials, printed with solar energy using water-based solvent-free colours.
• Goodwall Seed Wallcovering Japanese-made non-woven wallcovering with fire retardant properties and SGBC certification.
• Goodrich Hand-Tufted Carpet Custom hand-tufted broadloom carpet available in wool, nylon, silk, and bamboo yarns, SGBC certified for hospitality, commercial, and education specification.
• Tuntex Carpet Tiles Carpet tiles with Eco Fresh self-renewal colour reducer treatment, Microshield anti-microbial, Stain Shield treatment, and Green Label Plus certification.
• Supply and Installation Services Project-based supply and installation services for commercial fit-outs including F&B chain rollouts, hospitality projects, and multi-outlet specifications delivered under framework agreements.

Quantifiable outcome

• Shield Leathers delivers 200,000+ Wyzenbeek double rubs and 130,000+ Martindale rubs, compared to 50,000-200,000 for commercial-grade PU
• +3 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Sangetsu (Japan)coreStrategic or Co-development PartnerSangetsu is the parent company of Sangetsu Goodrich, operating joint-venture galleries in Thailand and Vietnam. The partnership provides access to Japanese-quality products, manufacturing capabilities, and regional distribution networks. Sangetsu Goodrich Gallery locations serve as branded retail presences in these markets.
• ATOMEminorGTM or Marketing PartnerATOME offers Buy Now Pay Later financing options for Goodrich Global customers in Singapore. Customers can split purchases into installment payments through the ATOME platform at point of sale.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• York Wallcoverings: One of the world's largest designers and manufacturers of residential and contract wallcoverings with global distribution. Comparable as a multi-channel wallcovering brand; less Asia-centric but competes in the same product category.
• Forbo Flooring Systems: Manufacturer of resilient flooring (vinyl, LVT, linoleum, entrance flooring) and commercial carpet tiles with a strong specification business in healthcare, education, and hospitality across Asia-Pacific. Comparable in commercial specification channels and product breadth.
• Shaw Industries (Shaw Contract): Major manufacturer of commercial carpet, carpet tile, and resilient flooring with a global specification sales force serving hospitality, healthcare, and corporate office projects. Comparable product mix (broadloom, carpet tile, hard surface) and specification-channel go-to-market.
• Gerflor Group: French manufacturer of resilient vinyl flooring, wall protection, and related interior surface solutions serving commercial, healthcare, education, and sports markets worldwide. Comparable in commercial-grade resilient flooring and specification-channel distribution.
• Interface, Inc. Global modular carpet tile manufacturer with strong commercial specification presence in Asia-Pacific. Comparable as a commercial-grade carpet supplier targeting architects and designers for office, retail, and hospitality fit-outs, with adjacent flooring and sustainability credentials.
• Vescom B.V. Dutch manufacturer of contract wallcoverings, upholstery, and curtain fabrics specifically engineered for the international hospitality, healthcare, and corporate markets. Directly comparable as a high-spec wallcovering and contract fabric supplier targeting the same architect/specifier audience.
• Sangetsu Corporation: Japanese parent company of Goodrich and a leading Asian manufacturer/distributor of interior decorative materials including wallcoverings, curtains, flooring, and upholstery fabrics. Direct peer in the same product categories with shared brand DNA and joint-venture gallery operations in Thailand and Vietnam.

Broad incumbents

• Mohawk Industries: One of the world's largest flooring manufacturers covering carpet, ceramic, laminate, LVT, and stone. Overlaps Goodrich's carpet and resilient flooring categories with broader residential/commercial portfolios, and competes in the same architectural specification bids.
• Tarkett: Global flooring manufacturer (vinyl, LVT, carpet, wood, rubber) with strong commercial specification presence and a circular-economy sustainability program. Competes head-to-head with Goodrich's commercial flooring offering including the SGBC/Eco-focused positioning.

Regional players

• Asiana Interior (Borneo Interiors / similar regional wallcovering players): Regional Southeast Asian interior finishes suppliers (e.g., Horus, established distributors of wallcoverings and window films) that compete with Goodrich in the same local markets on residential and commercial specification projects. Comparable product mix and regional channel model.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Instagramgoodrichglobal.com/singapore/instagram
• Xx.com/goodrichglobal
• LinkedInlinkedin.com/company/goodrich-global-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodrich Global