Terrawool Rockwool

What Terrawool Rockwool does

İzocam A.Ş., operating under the Terrawool Rockwool brand designation, is a Turkey-based industrial insulation manufacturer founded in 1965 and headquartered in Maltepe, Istanbul. The company produces a comprehensive portfolio of insulation materials spanning mineral wool (Camyünü, manufactured by melting inorganic raw materials at 1200–1250°C), stone wool/rockwool (Taşyünü, melted at 1350–1400°C), extruded polystyrene (XPS), expanded polystyrene (EPS), elastomeric rubber, polyethylene, insulated sandwich panels, and trapezoidal sheet metal. Its products are organized across both material categories and application segments — roof, floor, wall, mechanical/installation, industrial, and technical insulation — addressing thermal, acoustic, fire protection, and condensation control requirements.

The business operates as a privately held Turkish joint-stock company (A.Ş.) with no publicly disclosed revenue figures. Distribution is executed through a nationwide dealer network (Bayiler) supported by a dedicated dealer portal (izocam24.com), serving construction, industrial, and end-consumer segments. The company ranked 432nd in the İstanbul Chamber of Industry's ISO 500 list of Turkey's largest industrial enterprises in 2025, up 28 positions year-over-year, indicating material scale relative to domestic peers. Marketing is conducted primarily through organic social channels (Facebook, Instagram, Twitter/X, LinkedIn, YouTube) and a technical blog covering topics such as the TS 825 2024 thermal insulation standard.

The company's revenue model is anchored in domestic Turkish construction and industrial demand, with no evidence of material international expansion. Strategic activity in 2025–2026 has centered on the 60th-anniversary corporate campaign ('Biz Geleceğiz'), a sustainability partnership with TEMA Vakfı, the launch of the Optima Smart product line under a 'Craftsman-Friendly Insulation' positioning, and a leadership transition appointing Kerem Kürklü as General Director effective February 2026. The company's competitive position rests on 60 years of brand recognition, multi-material manufacturing breadth, and entrenched dealer distribution within the Turkish market.

Name

Terrawool Rockwool

Legal name

İzocam A.Ş.

Website

https://terrawool.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

İzocam A.Ş. (Terrawool Rockwool) is a Turkey-based industrial insulation manufacturer founded in 1965, producing mineral wool, stone wool, XPS, EPS, elastomeric rubber, polyethylene, and sandwich panels for construction and industrial customers through a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Mineral Wool Manufacturing (327993), Polystyrene Foam Product Manufacturing (32614)

SIC

Plastics Products, Nec (3089), Plastics Foam Products (3086)

akta.pro industry

PRIMARYIMAOADAL

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Technical & Industrial Textiles Manufacturing

Keywords

• Insulation materials manufacturing
• Rockwool stone wool
• Building thermal insulation
• Industrial insulation products
• Polystyrene insulation boards

Headquarters

HQ city

Incesu

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

İzocam manufactures and distributes a comprehensive range of building and industrial insulation materials in Turkey, including mineral wool (Camyünü), stone wool/rockwool (Taşyünü), extruded polystyrene (XPS), expanded polystyrene (EPS), elastomeric rubber, polyethylene, insulated sandwich panels, and trapezoidal metal sheets. Products are sold to construction, building, and industrial customers through a nationwide dealer network for thermal, acoustic, fire protection, and condensation-control applications.

Product overview

İzocam is Turkey's leading insulation company, established in 1965, offering a comprehensive portfolio of insulation materials and solutions. The company provides multiple insulation product types organized by material (Mineral Wool/Camyünü, Stone Wool/Taşyünü, XPS, EPS, Elastomeric Rubber, Polyethylene, Insulated Sandwich Panels, Trapezoidal Sheets) and by application area (Roof, Floor, Wall, Installation, Industrial, and Technical Insulation). The product portfolio includes Optima Smart as a smart insulation brand. The company serves the construction and industrial sectors with thermal insulation, acoustic insulation, fire protection insulation, and condensation control solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Camyünü (Mineral Wool) Mineral wool insulation produced by melting domestically sourced inorganic raw materials at 1200–1250°C and converting them into fiber form. Used for thermal and acoustic insulation across building and industrial applications.
• Taşyünü (Stone Wool / Rockwool) Stone wool/rockwool insulation produced by melting domestically sourced inorganic raw materials at 1350–1400°C and converting them into fiber form. Used for thermal insulation, acoustic insulation, and fire protection applications.
• Ekstrüde Polistiren (XPS) Extruded polystyrene (XPS) insulation manufactured via extrusion of polystyrene raw materials, available in different sizes and compressive strengths with various edge and surface options. Used for thermal insulation in building and construction applications.
• Ekspande Polistiren (EPS) Expanded polystyrene (EPS) insulation produced when pentane gas inside polystyrene raw material granules expands the granules upon contact with steam, bonding them together. Used for thermal insulation in construction.
• Elastomerik Kauçuk (Elastomeric Rubber) Elastomeric rubber insulation produced as pipes and sheets in various sizes and technical specifications. Used for thermal insulation and condensation control in mechanical and installation systems.
• Polietilen (Polyethylene) Polyethylene insulation produced as pipes and sheets in various sizes and technical specifications. Used for thermal insulation and condensation control in mechanical and installation systems.
• Yalıtımlı Sandviç Panel (Insulated Sandwich Panel) Insulated panels consisting of an insulation core between two formed metal surfaces, or between a formed metal surface and a waterproof membrane. Used in building envelope and roofing applications.
• Trapez Levha (Trapezoidal Sheet) Galvanized sheet metal produced with or without coil coating paint, available in various thicknesses and forms based on usage location, purpose, and different purlin spacing. Used in roofing and cladding.
• Optima Smart New generation smart insulation solution featuring easy application properties, providing continuous heat and sound insulation. Marketed under the 'Usta Dostu Yalıtım' (Craftsman-Friendly Insulation) campaign targeting installers and craftsmen.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TEMA Vakfı (The Turkish Foundation for Combating Soil Erosion)coreStrategic or Co-development Partner · 1 January 2025TEMA Vakfı partnership for environmental sustainability - creating 'İzocam 60th Year Commemorative Forest' as part of the company's 60th anniversary celebrations under the 'We Are Coming' motto for a sustainable world

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Aspen Aerogels: US-based manufacturer of high-performance aerogel insulation for industrial, energy, and building applications. An emerging peer at the premium/high-temperature insulation tier where İzocam plays with HT camyünü (stone wool) products, but smaller and more narrowly focused on specialty applications.

Others

• BASF (Styrodur / Neopor): German chemicals major producing XPS (Styrodur) and EPS (Neopor) raw materials and finished insulation boards. Relevant because it supplies or competes with İzocam's XPS/EPS insulation products at the chemistry and finished-goods level.
• Huntsman Corporation: US-based chemicals producer of MDI and other polyurethane systems used in foam insulation. Relevant as an upstream/adjacent supplier-enabler to flexible and rigid foam insulation categories where İzocam operates, rather than a direct competitor in finished building insulation.

Direct peers

• Knauf Insulation: Germany-based manufacturer of mineral wool, glass wool, and wood-fiber insulation. Competes head-to-head with İzocam across residential, commercial, and industrial insulation applications globally and in Turkey via local distribution.
• Rockwool A/S: Denmark-based global leader in stone wool (rockwool) insulation manufacturing. Directly competes with İzocam/Terrawool's stone wool and mineral wool product lines in thermal, acoustic, and fire insulation for buildings and industrial applications. The closest category incumbent.
• Saint-Gobain (Isover): French multinational with the Isover brand producing glass wool and stone wool insulation. Directly comparable product portfolio covering thermal and acoustic insulation across construction and industrial segments, with presence in Turkey through regional operations.
• Armacell: Germany-based global leader in elastomeric foam insulation for HVAC and mechanical insulation. Directly comparable to İzocam's elastomeric rubber (Elastomerik Kauçuk) product line used for thermal insulation and condensation control in mechanical installations.

Broad incumbents

• Owens Corning: US-based building materials major whose insulation business produces fiberglass and foam insulation as part of a broader roofing and composites portfolio. A larger incumbent with overlapping thermal/acoustic insulation products but broader scope than İzocam's focused insulation business.
• Kingspan Group: Ireland-based building envelope specialist whose insulated panels business directly mirrors İzocam's Yalıtımlı Sandviç Panel line, while broader portfolio spans structural and insulation products for commercial and industrial buildings. A higher-end incumbent with growing presence in Turkey.

Regional players

• Ravago: Belgium-headquartered plastics compounder and distributor with manufacturing and trading operations in Turkey. Comparable through overlapping plastic insulation materials (XPS, EPS, polyethylene) and direct Turkish market overlap, though broader in scope than İzocam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/terrawooltr
• YouTubeyoutube.com/user/izocamofficial
• Facebooktr-tr.facebook.com/izocam
• LinkedInlinkedin.com/company/terrawooltr
• Instagraminstagram.com/izocamofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrawool Rockwool