What Simitri Group International does

Simitri Group International is a privately held, Singapore-headquartered corporate learning and development firm founded in 2003 that designs and delivers behavioral-science-rooted leadership, management, communication, sales, and coaching programs for Fortune 500 enterprises. The company operates through eight wholly-owned subsidiaries across Asia Pacific (Singapore, Hong Kong, Shanghai, Mumbai, Kuala Lumpur, Sydney), Europe (London), and the Americas (New York), and reaches clients in 38+ countries via a curated global network of facilitators spanning 27 industries, 65 cities, and 29 languages. Leadership is founder-managed, with David Huxley serving as President and CEO.

The product portfolio spans seven learning categories (Leadership and Management, Communication Skills, Professional Skills, Collaboration and Inclusion, Business Acumen, Sales and Marketing, and Coaching) delivered as High Impact Training Programs, Customisation Services, Transformational Coaching, Managed Learning Services, Consulting Services, and IP Licensing. The proprietary SmartScroll™ digital learning platform extends in-person, virtual, or hybrid sessions through guided reflections and multimedia engagement, integrating with Webex, Zoom, and Microsoft Teams for live virtual delivery. Methodologies include the ADKAR Coaching Model and 70-20-10 learning framework, with all program design led by professional psychologists and instructional designers.

Revenue is generated primarily through quote-based, multi-year enterprise contracts for customized professional services, supplemented by managed learning services outsourcing, SmartScroll™ subscriptions, and proprietary program IP licensing. Go-to-market is enterprise field sales with dedicated Business Development Directors in major financial centers and a single-point-of-contact delivery model. Customers include Deutsche Bank, Cisco, JP Morgan, UBS, AIG, Oracle, Nokia, BASF, Unilever, and Munich Re, with relationships spanning up to 20+ years. Recognition includes the 2025 Brandon Hall Gold Award for Best Leadership Development Programme, 2025 Manage HR APAC Top Leadership Development Provider, and 2023 EcoVadis Silver Sustainability Rating placing the company in the top 25% globally.

Name

Simitri Group International

Legal name

Simitri Group International Pte Ltd

Website

https://simitrigroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Simitri Group International is a Singapore-headquartered, founder-led corporate learning and development firm delivering behavioral-science-rooted leadership, communication, and sales training for Fortune 500 enterprises across 8 regional offices and 65 cities in 29 languages.

Ownership category

akta.pro rank

Product category

Corporate Training and Learning Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710), Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

akta.pro secondary industries

Language & Cross-Cultural Training (BPACANAL), Language & Cultural Training (HSAKAJAK)

Keywords

• Corporate training services
• Leadership development
• Executive coaching
• Learning and development
• Professional skills training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. High Impact Training Programs: Transformational training programmes that reshape mindsets, inspire action, provide practical tools, and build in practice. Delivered in-person, virtual, or hybrid formats.
2. Customisation Services: Fully customisable programmes tailored to client goals, culture, and challenges including content alignment, timing, role-plays, case studies, experiential learning activities, pre/post-workshop engagements, evaluation and measurement.
3. Transformational Coaching: Personalised coaching that develops leaders and teams through executive, manager, or group coaching partnerships tailored to individual and team needs.
4. Managed Learning Services: End-to-end outsourcing solution covering venue sourcing, catering, LMS management, content curation, payments, scheduling, and attendance tracking.
5. Learning Technology: SmartScroll™ digital learning companion platform for extending learning beyond the classroom.
6. Program Licensing Service: Licensing of Simitri's proprietary programmes for client internal use.
7. Consulting Services: Advisory and consulting services for learning strategy, talent development, change management, business process re-engineering, and capability assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simitri Group International is a learning and development services company that designs and delivers high-impact corporate training programs, transformational coaching, and managed learning services to global enterprises. Its portfolio spans customised leadership, communication, sales, and professional skills programs delivered across more than 29 languages through a global network of facilitators. The offering is complemented by the proprietary SmartScroll digital learning platform for post-session reinforcement and IP licensing of its proprietary programs.

Product overview

Simitri Group International is a learning and development services company offering a portfolio of professional services centered around behavioral change and leadership development. The core offering includes High Impact Training Programs, Transformative Coaching, and Managed Learning Services, supported by a proprietary digital learning platform called SmartScroll™. Additional services include Customisation Services, Learning Technology, IP License, and Consulting Services. The company delivers learning across seven categories: Leadership and Management, Communication Skills, Professional Skills, Collaboration and Inclusion, Business Acumen, Sales and Marketing, and Coaching Services. Programs are available in over 29 languages through a global network of facilitators across 27 industries and 65 cities.

Differentiator

Problem solved

Functional benefit

Brands

• SmartScroll™: Digital learning companion designed to extend learning beyond the classroom. Through guided reflections, multimedia content, and real-time engagement, it helps participants internalize key insights, build new habits, and drive lasting behavioral change.

Quantifiable outcome

• 75% of managers reported substantial improvement in self-awareness six months after training
• +3 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• MIT SloanminorOthersReferenced MIT Sloan research (May 2025) highlighting that companies using behavioural tracking and micro-coaching showed 24% higher alignment between training goals and business results. This research informs Simitri's approach to learning reinforcement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Development Dimensions International (DDI): Specialist in leadership development, assessment, and behavioral simulations for global enterprises. Directly comparable in target buyer (HR/L&D), behavioral-science methodology, and enterprise field sales motion.
• Wilson Learning: Sales and leadership capability-building firm with global delivery and licensed content. Comparable in target buyer (sales/leadership L&D), multi-country delivery, and IP licensing model.
• FranklinCovey: Global leadership, productivity, and performance training firm with comparable enterprise sales motion, proprietary content (e.g., 7 Habits), and multi-language delivery. Closest like-for-like public competitor in scale and methodology.
• BTS: Specialist in business acumen, sales effectiveness, and leadership simulations for large enterprises. Directly comparable in behavioral-simulation methodology, enterprise sales, and Fortune 500 client base.
• Ken Blanchard Companies: Leadership and management training firm built around Situational Leadership and other proprietary models. Comparable in methodology-led IP licensing, enterprise sales, and behavioral-science framing.
• Center for Creative Leadership (CCL): Research-driven leadership development provider serving large multinationals with programs, assessments, and coaching. Comparable in behavioral-science orientation and Fortune 500 buyer base.
• Dale Carnegie & Associates: Long-established corporate training firm covering leadership, communication, and sales effectiveness with global licensee network. Comparable in target outcomes, content categories, and global delivery model.

Broad incumbents

• GP Strategies: Global performance improvement provider offering managed learning services, custom content, and training outsourcing. Comparable in managed learning services and enterprise field sales but operates at greater scale and breadth.
• Skillsoft: Large digital learning, leadership development, and content subscription platform. Comparable in leadership and professional skills content but competes as a much broader, content-and-platform incumbent.
• Korn Ferry: Global organizational consulting firm with a substantial Leadership Development and professional services arm. Comparable buyer base and offerings but operates as a much broader, publicly-listed incumbent rather than a specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simitrigroup
• LinkedInlinkedin.com/company/simitrigroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simitri Group International