Bankhaus Max Flessa

What Bankhaus Max Flessa does

Bankhaus Max Flessa KG is a German regional private bank (Privatbank) founded in 1924 and headquartered in Schweinfurt, Bavaria. The bank operates a network of 28 branches across three German federal states (Bavaria, Thuringia, and Saxony), serving retail customers (Privatkunden), business customers (Geschäftskunden), young customers (ages 7-27), freelancers, start-ups, and professional trustees (notaries, lawyers, tax advisors). The bank operates under the personally liable partnership of Mathias Ritzmann and Fritz Ritzmann, is supervised by BaFin and the ECB, and is a member of the statutory EdB deposit protection scheme and the voluntary Einlagensicherungsfonds des Bundesverbandes deutscher Banken.

The bank's product suite spans current accounts (Privatgirokonto, Flessa StartKlar), savings accounts (Flessi-Sparkonto with special children's rates), Mastercard credit and debit cards (GoldCard, ClassicCard, BusinessCard), girocard debit cards, mortgage financing (Baufinanzierung), business loans (Firmenkredite covering operating, investment, and term/aval credit), securities brokerage, leasing, and the CashProtect insurance add-on. Digital delivery is built on a web-based Online-Banking portal, the MyBanking mobile app, the SecureGo plus TAN authentication app, the windata Professional 9 Windows client for HBCI/EBICS, NFC contactless card payments, Apple Pay integration, and video-based identity verification. The PSD2/XS2A interface is implemented on Berlin Group NextGen specification version 1.2 via the technology partner Atruvia AG, which also hosts the services_cloud banking platform.

The bank generates revenue from interest spreads on mortgages and business loans, recurring account maintenance and credit card fees, transaction-based fees, and ancillary licensing revenue (windata software). Distribution combines physical branch advisory (Schweinfurt headquarters plus 27 regional branches), digital self-service channels, partnerships (CashPool for 2,800+ ATMs, KfW for public co-financing, Mastercard for card issuing, Apple for Apple Pay, AccessiWay for accessibility compliance), and PSD2 third-party access. The organizational form is a Kommanditgesellschaft (KG) with no disclosed parent company, subsidiaries, or external institutional shareholders.

Name

Bankhaus Max Flessa

Legal name

Bankhaus Max Flessa KG

Website

https://flessabank.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

Bankhaus Max Flessa KG is a German regional private bank founded in 1924, operating 28 branches across Bavaria, Thuringia, and Saxony and providing retail, business, youth, and professional banking services through digital and advisory channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Retail banking services
• Commercial banking products
• Mortgage and business lending
• Payment cards and digital wallets
• Online and mobile banking

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Flessabank generates revenue from interest spreads on lending products including mortgages (Baufinanzierung), business loans (Firmenkredite), investment loans (Investitions-Darlehen), operating credit lines (Betriebsmittelkredit), and term deposit credits (Termingeldkredit).
2. Account and Card Fees: Monthly account maintenance fees for various account models (Flessa StartKlar, Flessa Premium), annual fees for Mastercard cards (30 EUR ClassicCard, 85 EUR GoldCard for ages 24+), and free basic services for specific age groups.
3. Payment Transaction Fees: Fees for transaction processing including beleghafte Buchung (paper-based transactions), telephone-based transfers (2.50 EUR), and per-transaction fees beyond included free posts (0.30 EUR per additional booking).
4. windata Software Licensing: Annual licensing fees for windata professional 9 banking software: 40 EUR per year for single-user version, 80 EUR per year for network version, plus VAT.
5. Deposit-Taking and Payment Services: Core banking revenue derived from accepting customer deposits (giro, savings, term deposits) and providing payment services including SEPA transfers, direct debits, and card-based payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Bankhaus Max Flessa KG is a German regional private bank that offers retail and commercial banking products, including current accounts, savings accounts, Mastercard and girocard payment cards, mortgage financing, business loans, securities brokerage, and leasing, delivered through a combination of 28 physical branches across Bavaria, Thuringia, and Saxony and a full digital banking platform (Online-Banking, MyBanking app, windata desktop, SecureGo plus TAN authentication, Apple Pay, and NFC contactless payments). The bank is regulated by BaFin and the ECB and participates in statutory and voluntary German deposit protection schemes.

Product overview

Bankhaus Max Flessa operates as a regional private bank (Privatbank) with a network of 28 branches across Bavaria, Thuringia, and Saxony, offering a unified banking platform with multiple service channels. The core digital banking infrastructure consists of Online-Banking (web platform), App MyBanking (mobile app), and windata (Windows desktop client for power users). Transaction authentication is handled through SecureGo plus TAN app. The consumer banking suite centers on the Privatgirokonto and Flessa StartKlar (youth account), paired with Flessabank Mastercard credit cards (including BusinessCard for commercial customers) and girocard debit cards. Digital payment capabilities include Apple Pay integration and contactless card payments. Business banking is served through Flessa Business account with specialized Firmenkredite (business loans) including operating facilities, investment loans, term loans, and aval/guarantee products. Additional services include securities brokerage, construction financing, insurance products (CashProtect), leasing, and video-based identity verification. The bank operates under the motto 'Werte schaffen für Generationen' (Creating value for generations) with a focus on sustainable growth and personal customer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• Flessabank: Primary brand name for Bankhaus Max Flessa KG's consumer and business banking services
• Flessa Business
• Flessa StartKlar
• Flessi-Sparkonto
• CashProtect
• MyBanking

Products and services

• Online-Banking Web-based banking platform enabling customers to manage accounts, execute transfers, set up standing orders, view statements, and access securities brokerage services around the clock. Targeted at retail customers of Bankhaus Max Flessa.
• App MyBanking Mobile banking application allowing customers to conduct banking transactions from smartphones and tablets with full account management capabilities, including Apple Pay enrollment and SecureGo plus integration. Targeted at retail and business customers of the bank.
• windata Professional 9 Multibank-capable Windows software for processing payment transactions, available as single-user (40 EUR/year plus VAT) or network (80 EUR/year plus VAT) version with HBCI (PIN/TAN, signature card) and EBICS protocol support. Targeted at power users and small businesses needing multi-bank payment processing.
• SecureGo plus Mobile TAN app for authenticating online banking transactions, supporting biometric authentication (Face ID, Touch ID, fingerprint), Direktfreigabe functionality, and multi-device registration up to three devices. Targeted at retail customers of the bank.
• Flessa Business Business checking account with personal service for commercial customers, including business credit cards and corporate financing solutions. Targeted at small and mid-sized German businesses, freelancers, and professional offices.
• Privatgirokonto Personal checking account with free account switching support, offered as the flagship adult retail current account alongside the Flessa StartKlar account for young customers. Targeted at private customers (Privatkunden) of the bank.
• Flessa StartKlar Flexible checking account for young people and students aged 7-27, with free girocard, discounted Mastercard GoldCard for ages 18-23, and interest-bearing savings up to age 18. Free of charge for ages 7-23, with reduced pricing for ages 24-27. Targeted at children, apprentices, students, and young professionals.
• Flessabank Mastercard (Gold and Classic) Credit card enabling worldwide contactless, secure, and cashless payments for purchases and online transactions, available as Mastercard ClassicCard (30 EUR/year) and Mastercard GoldCard (free for ages 18-23, 85 EUR/year for 24+). Targeted at retail customers of the bank.
• Mastercard BusinessCard Business credit card providing convenient payment means for business owners and employees, with contactless functionality and Mastercard Identity Check (3D Secure) for online security. Targeted at commercial customers of the bank.
• Apple Pay Mobile payment integration allowing Flessabank Mastercard holders to pay with iPhone, iPad, Apple Watch, and MacBook via Apple Wallet using Face ID or Touch ID. Targeted at Mastercard holders of the bank.
• Flessi-Sparkonto Savings account for children with special interest rates of 1.0% p.a. on balances up to EUR 2,500 until age 18, featuring a free Flessi piggy bank and gift on Flessi savings days. Up to EUR 2,000 per month available without advance interest penalty; maximum deposit EUR 25,000. Targeted at children's savings under the bank's youth-customer program.
• girocard Debit card for the current account enabling cashless purchases, ATM withdrawals, and contact-free payments, with free withdrawals at Flessabank ATMs and CashPool partner banks. Targeted at retail account holders of the bank.
• Baufinanzierung Real estate financing loans for property purchase and construction, with customized financing concepts including public subsidy integration (e.g., KfW, federal/state programs). Targeted at retail customers purchasing or constructing residential property.
• Firmenkredite Business credit solutions including operating loans (Betriebsmittelkredit), investment loans (Investitions-Darlehen), term money loans (Termingeldkredit), and aval/guarantee facilities, with support for KfW and other public funding program integration. Targeted at SMEs, freelancers, start-ups, and commercial customers.
• Vermögensanlage in Wertpapieren Securities investment services enabling customers to buy and sell securities through online banking, with portfolio analysis and personalized securities notifications. Targeted at retail customers seeking self-directed securities investing.
• CashProtect Account protection insurance covering involuntary unemployment, incapacity for work, short-time work, divorce, or death, with no extensive health questionnaire required. Targeted at retail customers seeking to insure their bank account balances against life-events.
• Leasing Leasing services for business customers to finance equipment and assets. Targeted at commercial customers requiring equipment financing.
• Videoidentifikation Video-based identity verification service allowing customers to complete account opening and identification remotely without visiting a branch, compliant with German KYC requirements. Targeted at prospective retail and business customers of the bank.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Atruvia AGcoreTechnology or Integration · 14 June 2019Atruvia AG serves as the primary technical service provider and technology partner for Flessabank's digital banking infrastructure. This includes implementation and hosting of the PSD2/XS2A interface based on Berlin Group NextGen specification, web platform services (services_cloud), and general IT infrastructure support. Contact: Ingo Gerhart, Phone: 09721 531-333.
• Berlin GroupcoreTechnology or IntegrationBerlin Group is the European payments standardization initiative that defines the NextGenPSD2 specification. Flessabank implements its XS2A interface based on Berlin Group NextGen specification version 1.2 to comply with PSD2 requirements for third-party access to payment accounts.
• Mastercard Europe SPRL/BVBAcoreTechnology or IntegrationMastercard is the card scheme partner issuing Mastercard-branded credit cards (GoldCard, BusinessCard) and debit cards. Services include contactless payment infrastructure, Mastercard Identity Check (3D Secure), and mobile payment integrations (Apple Pay). DZ Bank processes Mastercard data per privacy notice.
• CashPool (Partner Banks)coreChannel Partner/ Reseller/ DistributorCashPool is a consortium of German savings banks and private banks enabling free cash withdrawals at over 2,800 ATMs across Germany. Flessabank customers benefit from fee-free withdrawals at all CashPool partner ATMs nationwide.
• KfW (Kreditanstalt für Wiederaufbau)coreStrategic or Co-development PartnerKfW is the German state-owned development bank referenced by Flessabank for public financing programs. Flessabank advises business customers on integrating KfW loans (e.g., KfW StartGeld, ERP loans) into investment financing plans and assists with application processes.
• European Union / Federal and State Public Funding ProgramscoreStrategic or Co-development PartnerFlessabank integrates public financing programs funded by the EU, German federal government (Bund), and German states (Länder) into its business lending offerings. The bank advises on combining multiple subsidy programs for optimal financing structures.
• AccessiWayminorImplementation/ SI/ Consulting PartnerAccessiWay provides accessibility compliance support to Flessabank, preparing the bank's website accessibility statement per European Accessibility Act (EAA) and Barrierefreiheitsstärkungsgesetz (BFSG) requirements. AccessiWay assists with WCAG 2.2 compliance audits and annual testing.
• Entschädigungseinrichtung deutscher Banken GmbH (EdB)coreOthersEdB is the statutory deposit protection institution for private-sector German banks. Flessabank is a member, providing legal deposit insurance of up to 100,000 EUR per customer as required by German law.
• Einlagensicherungsfonds des Bundesverbandes deutscher Banken e.V.coreOthersThe voluntary deposit insurance fund of the German Private Banks Association. Flessabank is additionally a member, providing extended deposit protection beyond the statutory minimum: up to 3,000,000 EUR for private individuals (as of Jan 2025) and up to 17,070,000 EUR for non-financial companies (as of Jan 2025).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quirin Privatbank AG: German independent private bank (formerly Quirin & Kolleken) offering retail, SME, and digital wealth/private banking across a multi-branch footprint. Closely comparable to Flessa's hybrid private bank business model combining personal advisory with digital channels.
• M.M. Warburg & CO (AG & Co.) KGaA: Hamburg-based independent German private bank offering private wealth, corporate finance, and capital markets services with a multi-generational ownership structure. Comparable family-influenced German Privatbank with broad product coverage.
• Baader Bank AG: Unterschleißheim-based German private bank specializing in securities brokerage, banking, and capital markets services. Comparable in being a privately held German bank operating across retail brokerage, corporate finance, and digital channels.
• Bankhaus Lampe KG (now Hauck Aufhäuser Lampe Privatbank): German privately held private bank offering wealth management, corporate banking, and capital markets services. Comparable full-service regional private-bank model and family/partnership heritage to Flessa.
• Donner & Reuschel AG: Hamburg-based German private bank providing asset management, corporate banking, and capital markets services. Comparable German private-bank franchise with strong regional roots and full product suite.
• Bankhaus Bauer AG: Stuttgart-based German private bank offering retail, corporate, and wealth-management services with a long regional history. Highly comparable family/private-bank structure and product mix to Flessa.
• Bankhaus Ellwanger & Geiger KG: Stuttgart-based family-owned German private bank providing retail, wealth management, and corporate banking with regional branch network. Comparable in scale, ownership structure (KG/partnership), and product breadth to Flessa.
• Berenberg Bank (Joh. Berenberg, Gossler & Co. KG): Hamburg-based German private bank (KG/partnership structure) offering private banking, asset management, corporate banking, and equity research. Same legal form (KG) and family/partnership heritage; meaningfully larger but the closest comparable in German Privatbank identity.

Emerging players

• N26 GmbH: Berlin-based digital-first challenger bank targeting German retail customers with mobile-first checking, savings, and payments — competing head-on with Flessa for the same retail deposit and payments customers, but via a branchless model.

Broad incumbents

• TARGOBANK AG: Large German retail and commercial bank with extensive branch network and full digital stack, owned by Crédit Mutuel. Comparable retail/SME deposit and credit-card focus to Flessa but at substantially greater scale, making it an incumbent competitor rather than a direct match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flessabank
• LinkedInde.linkedin.com/company/flessabank
• Instagraminstagram.com/flessabank

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankhaus Max Flessa