Boss Sports Performance

Name

Boss Sports Performance

Website

https://bosssportsperformance.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Boss Sports Performance is a private Bend, Oregon athletic performance center founded in 2014 by former NFL player Kevin Boss, operating a 10,000 sq ft facility delivering strength, conditioning, and sport-specific training for youth, adult, collegiate, and senior athletes across Central Oregon.

Ownership category

akta.pro rank

Product category

Athletic Performance Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Athletic performance training
• Youth strength conditioning
• Adult group fitness
• Sports performance facility
• Personal training services

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Youth Athletic Development Memberships: Monthly auto-renewing and day/pack memberships for middle school and high school strength and speed programs. Drop-in, 10-pack, and unlimited monthly options available.
2. Adult Group Fitness Classes: Adult fitness class memberships including first-time free trial and 30-day intro offers. Monthly unlimited and multi-visit packages.
3. Open Gym Memberships: Self-directed facility access memberships with bundle options for combined open gym and adult fitness access.
4. Specialized Training Programs: Time-limited structured programs like Fitness Over 50 ($250), Strength Blueprint 8-week series ($549), and seasonal large group training with one-time fees.
5. Facility Rentals: Hourly facility rental for parties, team training, seminars, and camps at $150 per hour in 1-hour blocks.
6. Track & Trail Running Program: Running-specific training program with various membership tiers including drop-in, 10-pack, monthly unlimited, and annual options.
7. Remote Personal Coaching: Remote training programs delivered through TrainHeroic app, structured in 4-week blocks billed monthly with ongoing coach access.
8. 1-on-1 and Small Group Coaching: Personalized coaching sessions for individuals or groups of 2-10 athletes, offered year-round with custom scheduling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boss Sports Performance operates a 10,000 sq ft athletic performance training facility in Bend, Oregon, offering in-person and remote strength, speed, and conditioning coaching programs for athletes of all ages. The portfolio spans youth athletic development (MS/HS), adult group fitness, open gym access, 1-on-1 and small group coaching, remote program design, running-specific training, age-specialized programs (50+), and seasonal sport-specific large group training, complemented by facility rentals and HYROX simulation events.

Product overview

BOSS Sports Performance is a Central Oregon-based athletic performance and fitness training center offering a broad portfolio of programs across multiple tiers of athletes — from elementary-aged children to elite adult competitors — delivered through a single unified facility and its subsidiary sport-specific brands (Boss Basketball, Boss Baseball). The core offering is structured around in-person training programs: Youth Athletic Development (MS/HS Strength & Speed), Adult Group Fitness Classes, Open Gym Membership, 1-on-1 Personal Coaching, Small Group Training, Remote Personal Coaching via TrainHeroic, Boss Track & Trail running program, Fitness Over 50, and Seasonal Large Group Training. These are complemented by an 8-Week Strength Blueprint Foundations Series, the HYROX Simulation event (with official HYROX affiliated gym status and upcoming HYROX training classes), Facility Rentals, Scholarships & Donations, and a proprietary mobile app for class discovery and booking. The company is organized around its main Bend, Oregon facility (10,000 sq ft) with sister brands Boss Basketball and Boss Baseball operating as separate entities. Partnerships with MindBody Online (scheduling), TrainHeroic (remote coaching delivery), Stripe (payments), Thorne supplements, Rebound Physical Therapy, and Activate Hydration support the operational delivery of these programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Athletic Development Program (MS/HS Strength & Speed)
• Adult Group Fitness Classes Traditional, science-backed strength and conditioning group classes for adults of all ability levels, scheduled in a structured weekly rotation with a new client intro offer of 30 days unlimited for $147 and a first class free.
• Open Gym Membership Self-directed gym access for members who want a supportive environment with full equipment access, available during daytime hours around scheduled programs with seasonal hour variations. Members can bundle Open Gym with Adult Fitness membership for a discount.
• Elementary Programs Athletic development programs for 3rd–5th graders including a 4-day Summer Camp ($99) and a 6-week Homeschool P.E. class series ($115), focused on movement fundamentals, coordination, agility, body awareness, and confidence through games and age-appropriate drills.
• 1-on-1 Personal Coaching Personalized strength and performance coaching delivered one-on-one with expert coaches, available year-round for all ages and ability levels. Sessions are typically 60 minutes and cover strength, conditioning, sports performance, injury prevention, return-to-sport rehab, wellness, and pre/post-natal fitness.
• Small Group Training (2–10 Athletes) Custom small group training sessions for 2 to 10 athletes, suitable for friends or teammates with similar or mixed goals. Sessions are 60–90 minutes depending on group size, arranged between families and the coach.
• Remote Personal Coaching / Program Design
• Boss Track & Trail
• 8-Week Strength Blueprint Foundation Series
• Fitness Over 50
• Facility Rental & Parties Hourly rental of the 10,000 sq ft facility for birthday parties, community workout events, seminars, camps, and team training sessions. The facility includes 30 yards of indoor turf, an upper balcony, and a music/speaker system. Rentals are priced at $150 per hour in 1-hour blocks.
• Seasonal Large Group Training
• College Training / Membership Discounted open gym memberships and personalized program design or 1-on-1 coaching for college athletes during summer and Christmas breaks. College athletes can also receive support following their team's Strength & Conditioning program.
• HYROX Simulation Race
• BOSS Sports Performance Mobile App

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rebound Physical TherapycoreStrategic or Co-development PartnerRebound Physical Therapy operates on-site at Boss Sports Performance with therapists Eric Edwards and Chaz Manocchio. They provide complimentary athlete screenings for all BSP programs, injury rehab, and return-to-play protocols. Close collaboration with strength coaches for athlete care.
• Activate HydrationminorOthersActivate Hydration is permanently located within Boss Sports Performance facility, providing hydration services to members.
• ThorneminorGTM or Marketing PartnerThorne is a supplement partner providing exclusive savings and free shipping for gym members through BSP's dispensary. BSP recommends Thorne for performance, recovery, and overall health.
• MindbodycoreTechnology or IntegrationMindbody platform powers class booking and membership management for Boss Sports Performance through their digital platform and Mindbody Explore app.
• Boss BaseballminorOthersSeparate sister company offering baseball-specific training programs. Contact: [email protected]
• Boss BasketballminorOthersSeparate sister company offering basketball-specific training programs. Contact: [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• StretchLab: StretchLab is a franchise specializing in assisted stretching and mobility/recovery, operating inside many fitness facilities and serving a similar active-adult demographic. Adjacent recovery/wellness services offered in partnership with BSP's on-site Rebound Physical Therapy positioning.
• F45 Training: F45 Training is a global franchise of functional fitness studios offering group strength and conditioning classes. Comparable in class-based small-group adult fitness format, HYROX-adjacent positioning, and membership pricing, though broader recreational rather than performance-athlete focus.

Direct peers

• D1 Training: D1 Training is a nationwide sports performance training franchise offering strength, speed, and athletic development programs for youth and adults. Closely mirrors Boss Sports Performance's core model of sport-specific coaching, youth athlete programming, and adult fitness classes, but at significantly broader scale through franchise locations.
• Parisi Speed School: Parisi Speed School is a national franchise specializing in speed, agility, and strength training for youth and scholastic athletes. Direct overlap with BSP's MS/HS Speed & Strength curriculum, certifications-based coaching staff, and youth athlete customer base.
• Velocity Sports Performance: Velocity Sports Performance is a franchise network of athletic performance centers providing sport-specific training for youth, high school, and adult athletes. Comparable offerings in facility-based strength & conditioning, certifications, and small group training format.
• Athletic Republic: Athletic Republic is a national network of sports performance centers using proprietary technology (similar in spirit to BSP's force plate technology) for athlete training and assessment. Direct overlap in evidence-based athletic training, technology-driven assessments, and elite clientele focus.
• Hybrid Performance Center: Hybrid Performance Center operates performance training centers combining adult fitness and youth athletic development under one roof, similar to BSP's mixed-tier model. Comparable in small group training formats, personal coaching, and Certified Strength Coach staffing.
• Faster U: Faster U operates speed and strength training centers for youth and high school athletes using sport science protocols. Closely comparable to BSP's MS/HS Speed Days curriculum, certified coaching approach, and parent-pay subscription model.

Broad incumbents

• IMG Academy: IMG Academy is a large elite athletic and academic training institution serving youth athletes across multiple sports. Overlap with BSP's youth/collegiate athlete clientele and college-bound development mission, though at vastly larger scale and breadth (boarding school, national recruitment).
• EXOS: EXOS (formerly Athletes' Performance) is a large, multi-vertical human performance company offering athletic training, wellness, and fitness services to professional athletes, military, and corporate clients. Broader portfolio than BSP but overlapping in elite athletic performance training, certified coaching, and integrated PT/wellness services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCWgapb0qjyxZpgy5HCeW51g
• Facebookfacebook.com/BossSportsPerformance
• Instagraminstagram.com/boss.sports.performance
• LinkedInlinkedin.com/company/boss-sports-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boss Sports Performance