National Equipment Leasing
- Company typePrivate
- Founded1998
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
National Equipment Leasing firmographics
Firmographics- Name
- National Equipment Leasing
- Legal name
- National Equipment Leasing Company
- Website
- https://nationalequipmentleasing.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
National Equipment Leasing industry classification
Industry- Product category
- Equipment Leasing & Financing
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Equipment & Tool Leasing (Consumer) (FSAKANAF)
- akta.pro secondary industry
- Government & Public Sector Passenger Vehicle Leasing (TLABAAAJ)
Keywords
Where National Equipment Leasing is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
National Equipment Leasing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Equipment Leasing: Core business providing equipment leasing options for business equipment. Leases range from 3-5 years with flexible terms including deferred, skip, or seasonal payments. Includes capital leases, finance leases, operating leases, and true leases.
- Equipment Financing: Arranging 100% financing of equipment with no down payment. Can include freight, installation, training, and software charges packaged into a single financing solution.
- Vendor Program Services: Programs for vendors that provide complete creative financing options to help vendors close sales. Funding occurs upon receipt of proper documentation from vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard Equipment Leasing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
National Equipment Leasing product offering
Product offeringCore offering
National Equipment Leasing originates equipment leasing and financing solutions for U.S. and Canadian businesses, packaging leases by equipment vertical (standard, medical, titled, educational, construction, agricultural, green/recycling, municipal, federal/government) and by structure (capital, finance, operating, true leases). Through relationships with more than 30 bank partners and independent financial institutions, it offers flexible terms of 3-5 years, 100% financing with no down payment, deferred/skip/seasonal payment options, and inclusion of freight, installation, training, and software in a single financing package. It also runs vendor partnership programs that train equipment sellers to use leasing as a closing tool.
Product overview
National Equipment Leasing Company is a service company offering a unified equipment leasing and financing platform with specialized sector-specific products and structured lease types. The company provides nine distinct equipment financing categories: Standard (computers, software, office furniture), Medical, Titled (vehicles, trucks, buses), Educational, Construction, Agricultural, Green/Recycling, Municipal, and Federal/Government equipment. Complementing these sector products are four lease structure types: Capital Lease (ownership-oriented), Finance Lease (longer-term ownership), Operating Lease (short-term, lower payments), and True Lease (tax-deductible, technology-focused). Additional offerings include Vendor Programs for equipment sellers and an Online Credit Application. The company works with multiple bank partners and independent financial institutions to offer flexible financing solutions across all 50 states and Canada.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% financing available with potential no down payment
- +2 more outcomes
Companies that use National Equipment Leasing
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles7 records
National Equipment Leasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Equipment Leasing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
National Equipment Leasing competitors and assessment
Company assessmentDirect peers
- Pacific Rim Capital: Independent equipment leasing company focused on commercial and industrial equipment for SMBs. Comparable in vertical scope and customer size.
- Direct Capital: Independent equipment leasing company serving SMBs across multiple verticals with a broker/funder relationship model. Closely comparable in customer size and vertical breadth.
- Ascentium Capital: Large independent equipment leasing company serving SMBs and mid-market across multiple verticals, with a focus on vendor partnership programs. Directly comparable in business model and GTM.
- TimePayment: Equipment leasing company focused on SMBs and vendor programs, with a multi-vertical product set. Comparable in target market and GTM motion.
- Winthrop Resources: Equipment leasing company serving SMBs and mid-market across multiple verticals, with a focus on vendor programs. Comparable in product breadth and customer profile.
- Lease Corporation of America: Independent equipment leasing company serving SMBs and middle-market borrowers across multiple verticals. Compares directly in customer profile and aggregator-style funding model.
- Balboa Capital: Direct competitor in SMB equipment leasing and financing, offering a similar multi-vertical product suite (medical, construction, office) through a broker/aggregator model. Highly comparable in customer profile and product breadth.
- Marlin Capital Solutions: Direct competitor offering equipment leasing and financing to SMBs across multiple equipment categories. Operates a similar aggregator-style model with broad vertical exposure.
- SLA Financial: Independent equipment leasing broker and aggregator serving SMBs. Closely comparable in business model and customer profile.
Broad incumbents
- CIT Group: Large bank-affiliated equipment financier serving SMBs and middle-market through multiple lending products. Comparable in equipment leasing vertical but operates at vastly larger scale and as a direct balance-sheet lender.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
National Equipment Leasing social profiles
Digital presenceNational Equipment Leasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Equipment Leasing leadership team
Management profileNumber of profiles
Profiles1 record
National Equipment Leasing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Equipment Leasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Equipment Leasing
What does National Equipment Leasing do?
National Equipment Leasing originates equipment leasing and financing solutions for U.S. and Canadian businesses, packaging leases by equipment vertical (standard, medical, titled, educational, construction, agricultural, green/recycling, municipal, federal/government) and by structure (capital, finance, operating, true leases). Through relationships with more than 30 bank partners and independent financial institutions, it offers flexible terms of 3-5 years, 100% financing with no down payment, deferred/skip/seasonal payment options, and inclusion of freight, installation, training, and software in a single financing package. It also runs vendor partnership programs that train equipment sellers to use leasing as a closing tool.
Is National Equipment Leasing a public or private company?
National Equipment Leasing is a private company. It is classified as management employee owned and is currently operating.
When was National Equipment Leasing founded?
National Equipment Leasing was founded in 1998. It employs 1 to 10 people.
Where is National Equipment Leasing based?
National Equipment Leasing is headquartered in Indianapolis, United States, in the North America region.
How does National Equipment Leasing make money?
Three revenue lines are on record. Equipment Leasing is the primary driver. The others are equipment Financing and vendor Program Services.
Who are National Equipment Leasing's main competitors?
Direct peers on record are Pacific Rim Capital, Direct Capital, Ascentium Capital, TimePayment, Winthrop Resources, Lease Corporation of America, Balboa Capital, Marlin Capital Solutions and SLA Financial. CIT Group is listed as a broad incumbent.
Does National Equipment Leasing have an API?
No public API is recorded for National Equipment Leasing.
What industry is National Equipment Leasing in?
National Equipment Leasing's product category is Equipment Leasing & Financing. Its primary akta.pro industry code is FSAKANAF, Equipment & Tool Leasing (Consumer), with a secondary code of TLABAAAJ, Government & Public Sector Passenger Vehicle Leasing. Its NAICS code is 5324 and its SIC code is 6172.