Gearbooker
Gearbooker B.V. is a Rotterdam-based peer-to-peer marketplace enabling creators, filmmakers, and photographers to rent and sell cameras, lenses, audio, drones, and creative equipment across 12+ European countries with integrated insurance and shipping.
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gearbooker does
Gearbooker B.V. operates a peer-to-peer marketplace that connects owners of cameras, lenses, audio/DJ gear, drones, VR/AR equipment, lighting, and music production hardware with renters — primarily content creators, filmmakers, photographers, and event producers. The platform is fully self-serve: owners list items and renters browse and book, with both local pickup and an integrated shipping/return option available. The marketplace is live in 12+ European countries and supports English, Dutch, German, and French.
The product stack comprises a web marketplace, an AI-powered natural-language search assistant, a peer-to-peer used equipment sales vertical, integrated rental insurance, an AI-assisted identity verification flow with human review, and partner programs for professional rental houses and consumer brands. Underlying technology is standard marketplace architecture with third-party integrations for payments, insurance, ID verification, hosting, and credit checking; no proprietary technology platform or training pipeline is described in source materials.
Gearbooker monetizes via per-rental transaction commissions (marketplace take rate) and a take rate on used equipment sales. There is no subscription fee, no listing fee disclosed, and rental rates are set by individual owners (daily rates ranging from roughly €5 to €180 depending on item). The company is privately held, registered in Rotterdam, Netherlands (Chamber of Commerce no.: 67960723), and appears to be founder-led with no disclosed institutional investors, funding rounds, parent company, or management team data available in the input.
Gearbooker firmographics
Firmographics- Name
- Gearbooker
- Legal name
- Gearbooker B.V.
- Website
- https://gearbooker.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gearbooker B.V. is a Rotterdam-based peer-to-peer marketplace enabling creators, filmmakers, and photographers to rent and sell cameras, lenses, audio, drones, and creative equipment across 12+ European countries with integrated insurance and shipping.
- Ownership category
- akta.pro rank
Gearbooker industry classification
Industry- Product category
- Peer-to-peer equipment rental marketplace
- NAICS
- Consumer Electronics and Appliances Rental (53221), Recreational Goods Rental (532284)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)
Keywords
Where Gearbooker is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gearbooker business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others
Revenue model
- Rental transaction fees / marketplace commission: Gearbooker charges a commission or transaction fee on rentals conducted through its platform, connecting gear owners with renters in a two-sided marketplace. Owners can earn money by renting out their photo, video, audio, or other creative equipment. The platform also supports the sale of used equipment (peer-to-peer sales alongside rentals), implying a take-rate on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-rental transaction pricing — no subscription required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gearbooker product offering
Product offeringCore offering
Gearbooker operates a peer-to-peer online marketplace where individual gear owners and rental houses list cameras, lenses, drones, audio, lighting, DJ, and other creative equipment for short-term rental by photographers, videographers, and content creators. Rentals are booked directly on the self-serve platform with integrated insurance, AI-powered search, identity verification, and shipping/return logistics, and the platform also supports peer-to-peer sales of used equipment.
Product overview
Gearbooker operates as a peer-to-peer rental marketplace for creative equipment, featuring a core platform that connects equipment owners (creators) with renters. The platform encompasses 47,000+ rental locations across 12+ countries and 29,000+ items. Key integrated products include an AI Search Assistant for natural language equipment discovery, a Used Equipment Sales marketplace for buying/selling pre-owned gear, and Rental Insurance for protection during rentals. The platform also offers Shipping & Return services, Identity Verification powered by AI, and specialized programs for professional Rental Houses and Brands. Equipment categories span cameras, lenses, audio/DJ gear, drones, VR/AR, studios, and music production equipment from brands including Canon, Sony, Nikon, Blackmagic, DJI, and Sigma.
Differentiator
Problem solved
Functional benefit
Products and services
- Gearbooker Rental Marketplace Platform Peer-to-peer online marketplace connecting individual gear owners and rental houses with renters seeking short-term access to photography, videography, audio, DJ, drone, lighting, and creative equipment, with integrated insurance, AI search, and shipping/return support.
- Used Equipment Sales Secondary peer-to-peer marketplace allowing Gearbooker users to buy and sell pre-owned camera, video, audio, and creative equipment at fixed prices set by sellers, integrated alongside the rental listings.
- Gearbooker for Brands Partnership offering for camera and equipment brands to be featured and gain visibility on the Gearbooker marketplace through brand logo placement and association with the platform.
- Rental Houses Program Program that allows professional equipment rental companies to list their inventory on the Gearbooker platform alongside individual peer-to-peer listings, expanding the catalog available to renters.
Quantifiable outcome
- 96% of reviews are 5-star; 4.8/5 overall platform rating; 4.9/5 user-to-user rating
Companies that use Gearbooker
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Gearbooker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Gearbooker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Payment ProvidercoreGearbooker uses third-party payment providers to process rental transactions and seller payments on its marketplace platform.
- Insurance ProvidercoreGearbooker partners with an insurance provider (and its partnering agent(s)) to provide rental insurance coverage, which protects both owners and renters during equipment rentals. This is a key trust and safety feature of the platform.
- ID Verification ProvidercoreGearbooker uses automated AI-powered identity verification tools to verify user identities (ID documents and selfies) for platform access, with a human team conducting the final review. This supports fraud prevention and platform safety.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Gearbooker competitors and assessment
Company assessmentDirect peers
- Fat Llama: UK-based peer-to-peer rental marketplace for cameras, creative gear, and other equipment. Closest direct competitor to Gearbooker in Europe with a similar P2P model, lender base, and rental categories.
- Hygglo: Nordic-headquartered P2P rental marketplace covering cameras, electronics, tools, and outdoor gear. Highly comparable community-led marketplace model operating in adjacent European geographies.
- ShareGrid: US-based P2P marketplace for camera and film production equipment rentals. Closest US analog to Gearbooker's community-led creative-gear rental model.
- KitSplit: US-based peer-to-peer rental marketplace for cameras, lenses, lighting, and audio gear. Direct functional competitor to Gearbooker, primarily serving the North American film and creator market.
Emerging players
- Splacer: P2P marketplace for renting unique spaces and venues. Operates on the same community-led marketplace mechanics as Gearbooker but in a different vertical (spaces rather than gear).
Others
- Rentman: Netherlands-based rental management software for AV and event rental companies. Adjacent ecosystem participant — supplies the back-office tooling used by rental houses that also list on Gearbooker.
Broad incumbents
- Turo: Largest peer-to-peer car rental marketplace globally. Not a direct competitor but illustrates the P2P rental marketplace model at scale, providing a relevant benchmark for network effects and take-rate economics.
- LensRentals: US-based traditional rental house for cameras, lenses, and lighting. Represents the incumbent professional rental model that Gearbooker competes with and partners with via its 'Rental Houses' integration.
- Grover: German-headquartered consumer electronics and tech rental subscription company. Comparable in the rental category but operates a subscription/B2C model rather than P2P marketplace; a meaningful European competitor in adjacent consumer electronics rental.
Regional players
- Cameraland: Netherlands-based camera retailer with a rental arm. Same Dutch home market as Gearbooker, partially overlapping product categories (cameras, lenses, lighting), and a traditional B2C retail and rental competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gearbooker social profiles
Digital presenceGearbooker compliance and trust
Trust signalCompliance1 record
Gearbooker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gearbooker leadership team
Management profileNumber of profiles
Gearbooker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gearbooker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gearbooker
What does Gearbooker do?
Gearbooker operates a peer-to-peer online marketplace where individual gear owners and rental houses list cameras, lenses, drones, audio, lighting, DJ, and other creative equipment for short-term rental by photographers, videographers, and content creators. Rentals are booked directly on the self-serve platform with integrated insurance, AI-powered search, identity verification, and shipping/return logistics, and the platform also supports peer-to-peer sales of used equipment.
Is Gearbooker a public or private company?
Gearbooker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gearbooker founded?
Gearbooker was founded in 2018. It employs 1 to 10 people.
Where is Gearbooker based?
Gearbooker is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Gearbooker make money?
One revenue line is on record: rental transaction fees / marketplace commission.
Who are Gearbooker's main competitors?
Direct peers on record are Fat Llama, Hygglo, ShareGrid and KitSplit. Splacer is listed as an emerging player. Rentman is listed as an others. Broad incumbents are Turo, LensRentals and Grover. Cameraland is listed as a regional player.
Does Gearbooker have an API?
No public API is recorded for Gearbooker.
What industry is Gearbooker in?
Gearbooker's product category is Peer-to-peer equipment rental marketplace. Its primary akta.pro industry code is THAAALAI, Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports). Its NAICS code is 53221 and its SIC code is 7359.