What Swiss Typefaces does

Swiss Typefaces is an independent, privately held type design company founded in 2006 in Vevey, Switzerland, with a second design office in Berlin. The company designs, engineers, and sells proprietary typeface families (18+ families including Euclid, SangBleu, Suisse, Riviera, NewParis, Simplon) plus an experimental LAB line, with technology spanning OpenType feature programming (contextual alternates, stylistic sets, mark/mark-to-mark functionality), multi-script support across Latin, Cyrillic, and Arabic, and variable font technology introduced in 2025 with Only Extended.

Name

Swiss Typefaces

Legal name

Swiss Typefaces

Website

https://swisstypefaces.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vevey

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Font Licensing (Desktop/Web/App): Swiss Typefaces generates revenue primarily through licensing its proprietary typefaces. Customers purchase font licenses via the website, with licenses available in Personal and Company tiers. All fonts include complete glyph packages with all designed alternates and special characters at no extra charge. Font updates are provided at no additional cost to existing licensees.
2. Custom Typeface Commissions: Swiss Typefaces undertakes exclusive custom typeface design projects for brands and agencies. Clients commission bespoke fonts tailored to specific visual identity needs. Notable clients include Google (Android Euclid), the Swiss Federal Office of Police (passport typeface), Virgin Galactic (Pentagram), Nike (Wieden+Kennedy), Rolls Royce, and Hublot.
3. Physical Publications: Swiss Typefaces publishes and sells physical books and magazines through their separate storefront (physical.swisstypefaces.com). Publications include Type Life magazine (Issues #1–3), the SangBleu Typeface book (128 pages), and the Euclid Typeface Mystery No. 1 book (264 pages, Standard and Ultimate editions). These are sold as one-time purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Swiss Typefaces is an independent type design studio that creates and sells proprietary typefaces (retail and LAB experimental) and provides bespoke custom typeface commissions for global brands. The company licenses its 18+ typeface families across Personal and Company tiers, supports multi-script coverage (Latin, Cyrillic, Arabic) with 300+ languages, and publishes physical design books and magazines (Type Life, SangBleu, Euclid).

Product overview

Swiss Typefaces is a type design company offering a comprehensive portfolio of font families and design services. The core product portfolio includes retail typefaces (Euclid, SangBleu, SangBleu OG, Suisse, Riviera, NewParis, NewPanam, Simplon, TheW) and LAB experimental typefaces (Black Mamba, BRRR, IKANSEEYOUALL, KOPYME, KRSNA DREAMER, Raskal Oner, Vogy Smog, Euclid Stencil, Euclid Mono). The latest release is Only Extended Variable (2025), their first variable font. Services include custom font design (exclusive commissions), font licensing (Desktop/Web/App), free trials, and printed publications (Type Life magazine series, typeface books). The company operates from headquarters in Vevey, Switzerland with a design office in Berlin.

Differentiator

Problem solved

Functional benefit

Brands

• Physical: Physical goods shop for printed publications and non-digital merchandise (separate platform at physical.swisstypefaces.com)
• LAB
• SangBleu

Products and services

• Only Extended Display typeface family with ultramodern geometry and Swiss Grotesque spirit. Available as 18 static fonts plus a variable font (Extended VF) controlling a single axis for weight and width. For designers and brands seeking distinctive contemporary display typography.
• Euclid Geometric sans-serif typeface family with seven branches: Circular A, Circular B, Square, Triangle, Flex, plus Stencil (MakeR) and Mono (Vanguard) variants. A comprehensive geometric sans system for brand identity, editorial, and digital interfaces.
• SangBleu Contemporary typeface series inspired by Romain du Roi. Five sub-families: Empire, Kingdom, Republic, Versailles, Sunrise. 45 styles supporting Latin and Cyrillic scripts. Used by Vogue, Apple TV, Lululemon, and other premium brands.
• SangBleu OG Original Gangsta variant of SangBleu with Serif, Sans, and Condensed sub-families. Contemporary design based on Louis XIV era letterforms.
• Suisse International-style typeface family with variants including Int'l, Works, Screen, Int'l Mono, Int'l Condensed, and Neue. Supports Latin, Cyrillic, and Arabic scripts across 300+ languages.
• Riviera Typeface family featuring the Nights variant. Used by Rolls Royce for Spectre teaser materials and other premium applications.
• NewParis Typeface family with KingSize, Headline, and Text variants. Used by Harper's Bazaar for its 2021 redesign.
• Simplon Grotesque typeface with Norm and Mono variants. Used by Paléo Festival Nyon, Hublot, and various design projects.
• Custom Typeface Design (Exclusive) Bespoke typeface creation service tailored to specific client brand and product needs. Projects include Android Euclid for Google (Huge Inc.), Swiss passport typography for the Federal Office of Police, Virgin Galactic for Pentagram, Nike Black Mamba glyphs via Wieden+Kennedy, Vogue Turkey/Brazil editions, and Hublot Big Bang x Sang Bleu.
• Font Licensing Licensing service offering Desktop, Web, and App license types in Personal and Company tiers. Student discounts available. All font packages include complete glyph sets with alternates, diacritics, and special characters at no extra cost. Free font updates provided to existing licensees.
• Type Life Magazine Series of printed publications about design, typography and lifestyle featuring guest artists, illustrators, and designers. Published in newspaper magazine format. Issues include Special Lab (24 pages), SangBleu Typeface Legacy (36 pages), and Non-Swiss Typefaces We Like (40 pages).
• SangBleu Typeface Book Limited edition collector's book celebrating SangBleu typography with a novella by Daniela Party. 128 pages, hardcover, 24.5 x 31.5 cm. Limited edition of 1,000 numbered copies.
• Euclid Typeface Mystery No. 1 Book 264-page typographic book conceived by Hubertus Design with mystery novel by Matthias Michel and photographs by Matthieu Gafsou. Available in Standard (50 CHF) and Ultimate (200 CHF) editions; the Ultimate edition includes a gift card redeemable for a Personal license of the complete Euclid family.

Quantifiable outcome

• All font packages include complete glyph sets with alternates, special characters, and extended language support at no additional cost to licensees
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sang BleucoreStrategic or Co-development PartnerSang Bleu operates as both a typeface in the Swiss Typefaces catalog and as an independent multi-disciplinary media platform and creative agency. Swiss Typefaces and Sang Bleu share a common history and were initiated together. Many SangBleu fonts debuted in the Sang Bleu magazine (a publication about fashion, tattoo culture, and more), and the SangBleu typographic identity has co-evolved with the Sang Bleu brand since 2007. Swiss Typefaces (specifically Emmanuel Rey) designs fonts for Sang Bleu, while Sang Bleu provides a platform for font development and creative direction. The relationship is deeply intertwined: Swiss Typefaces was founded by designers connected to Sang Bleu, and the SangBleu typeface was featured in Sang Bleu magazine before becoming part of the Swiss Typefaces retail catalog.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Optimo: Zurich-based Swiss type foundry with a similar small-team, design-led model and a comparable retail catalog of contemporary typefaces. Closely comparable peer by geography and independent foundry positioning.
• Commercial Type: Premium foundry co-founded by Paul Barnes and Christian Schwartz offering retail and custom typefaces. Directly comparable for the custom-commission enterprise business and high-profile publishing clients.
• Grilli Type: Lausanne-based independent Swiss type foundry with comparable boutique size, Swiss-design aesthetic, premium positioning, and strong catalog of contemporary typefaces. Most directly comparable peer by geography, brand philosophy, and customer profile.
• Klim Type Foundry: New Zealand-based premium independent foundry known for distinctive contemporary typefaces and editorial-focused design. Comparable as a similarly sized boutique foundry with strong design-community brand recognition.
• Dinamo: Bern-based Swiss independent type foundry producing experimental and retail typefaces with a similar contemporary aesthetic and custom-commission offering. Closely comparable by size, Swiss heritage, and design philosophy.
• Typotheque: Dutch independent foundry by Peter Biľak known for editorial typefaces and extensive multi-script coverage. Comparable as a similarly sized independent foundry with strong technical and multi-script capability.
• Production Type: French independent foundry with a comparable mix of retail and custom typeface work and a strong European design agency customer base. Comparable peer in custom commissions and contemporary retail catalog.
• Hoefler & Co. New York-based premium type foundry known for editorial-grade custom and retail typefaces used by major publications and brands. Comparable as a high-end custom foundry serving blue-chip enterprise clients.

Broad incumbents

• Monotype: Largest global type company owning Linotype, ITC, and many historic foundries; offers massive catalog and licensing platforms. Overlaps with Swiss Typefaces in retail licensing but operates at vastly greater scale and breadth.

Emerging players

• Pangram Pangram: Canadian contemporary foundry with a fast-growing catalog and strong designer-community presence. Comparable as a similarly positioned boutique foundry with rapid catalog expansion and modern licensing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swisstypefaces
• Facebookfacebook.com/swisstypefaces
• Instagraminstagram.com/swisstypefaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Typefaces