Yarns Dubai

What Yarns Dubai does

Handmayk (formerly Yarns Dubai), founded in 2016 and headquartered in Dubai, UAE, is a direct-to-consumer e-commerce retailer and creative studio serving individual crafters and hobbyists in the textile arts. The company offers an extensive catalog spanning crochet, knitting, tufting, macramé, embroidery, cross-stitch, weaving, printing (sublimation, heat transfer, DTF, cyanotype, screen printing), and a dedicated Talli category of traditional Emirati craft. The product portfolio combines private-label lines — the Handmayk house brand (EcoCycl sustainable upcycled yarns, Chenille, Diamanté, Premium Macramé Cord, Eco Vita), the Roya hand-dyed sub-brand (420+ shades of merino DK yarn), and the tiered Elite Membership program — with curated third-party brands including DMC, KnitPro, Scheepjes, Circulo, Rowan, King Cole, Urth, The Oxford Company, and Rit Dye. Handmayk operates as an initiative of parent company WENASI Yarns and runs alongside a physical Dubai studio hosting paid workshops (tufting, crochet, knitting, dyeing, and team-building) and an outlet store.

The business makes money through five distinct streams: unit-priced retail e-commerce sales of yarn and craft supplies; in-person and one-on-one workshop services (AED 199 crash courses up to AED 2,495 summer programs); the Elite Membership subscription program with annual tiers from AED 500 (Starter) to AED 3,000 (Gold); gift card sales; and emerging B2B/wholesale access plus franchise licensing opportunities. Customers transact on a Shopify-style storefront at handmayk.com, supported by same-day delivery (as fast as 2 hours for orders before 8pm), a wide payments stack including Tabby and Tamara buy-now-pay-later, and a 10% first-order discount code. Marketing runs through owned channels — e-commerce site, email newsletter, blog/tutorials, and organic social — supplemented by in-person community engagement at the Dubai studio. Geographic footprint is currently UAE and Kuwait, with franchise channels positioned as the future route to broader GCC expansion.

The underlying technology stack is a standard e-commerce retail platform — no proprietary AI, no public API, no native mobile app, no disclosed platform architecture beyond the storefront itself. Core technical differentiation lies in domain specialization (UAE's first hand-dyed yarn brand Roya) and sustainable input innovation (EcoCycl upcycled collections) rather than in software or data assets. The company is private, founder-operated, with no venture capital, private equity, or public-ownership signals in the available data.

Name

Yarns Dubai

Legal name

Handmayk

Website

https://yarnsdubai.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Handmayk (formerly Yarns Dubai) is a Dubai-based DTC e-commerce retailer and creative studio selling yarn, crochet, knitting, tufting, macramé, and embroidery supplies, plus workshops and a tiered membership program, to individual crafters across the UAE and Kuwait.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Fiber, Yarn, and Thread Mills (313110)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Textile Mill Products (2200)

akta.pro primary industry

Yarn, Knitting & Crochet Supplies Retail (CRALACAF)

akta.pro secondary industries

Fancy/Novelty Yarn Manufacturing (Melange/Slub/Multicolor) (IMAOAAAI), Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé) (IMAOAAAF)

Keywords

• Yarn retail
• Crochet supplies
• Knitting supplies
• Craft workshops
• Macrame supplies

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer sales of yarn, craft supplies, and tools through handmayk.com website. Products include private-label Handmayk products as well as third-party brands (DMC, Rowan, Circulo, Scheepjes, etc.). Revenue generated through one-time product purchases at various price points in AED currency.
2. Workshop and Training Services: In-person and one-on-one workshops hosted at the Handmayk studio in Dubai, including tufting, crochet, knitting, yarn dyeing, and other textile arts. Offerings include group workshops (e.g., Chunky Handbag Workshop at AED 249), one-on-one crash courses (Crochet/Knitting at AED 199), and summer programs (Young Creators Academy at AED 2,495).
3. Elite Membership Program: Subscription-style tiered membership program offering exclusive discounts, extra store credit, and elite benefits. Tiers include Starter (AED 500), Bronze (AED 1,000), Silver (AED 2,000), and Gold (AED 3,000). Provides recurring revenue through annual/multi-year membership fees with benefits designed for regular and dedicated makers.
4. Gift Cards: Gift cards available for purchase, allowing customers to gift the joy of artistic exploration to others.
5. B2B and Franchise: The company mentions B2B Access & Partnerships as well as Franchise Opportunities, indicating potential revenue streams from wholesale/ bulk sales to businesses and franchise fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Yarns Dubai (now operating as Handmayk) retails yarn, threads, hooks, needles, tufting machines, macramé cords, embroidery supplies, dyes, weaving supplies, and printing supplies through an e-commerce storefront, alongside in-person workshops (tufting, crochet, knitting, yarn dyeing) hosted at its Dubai studio. The business also runs a tiered Elite Membership program and offers curated own-brand lines including the Roya hand-dyed yarn and the EcoCycl upcycled yarn collection.

Product overview

Handmayk (formerly Yarns Dubai) is an e-commerce craft supplies retailer and creative studio based in the UAE, offering an extensive portfolio of textile arts products and services. The product lineup includes: own-brand yarns such as the EcoCycl sustainable collection (Just Cotton, Chenille, and Upcycled T-Shirt yarns), Premium Macramé Cord, and Diamanté Yarn; the sub-brand Roya (UAE's first hand-dyed yarn brand); and curated third-party brands including Scheepjes, Circulo, DMC, Rowan, King Cole, and KnitPro. The company also offers Craft Kits across multiple disciplines (crochet, amigurumi, dyeing, knitting, macramé, embroidery, tufting), Workshops (summer programs, team building, crash courses), and a tiered Elite Membership program (Starter, Bronze, Silver, Gold). Payment is facilitated through Tabby and Tamara buy-now-pay-later integrations. The business operates as a unified e-commerce platform without modular architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Roya: UAE's first hand-dyed yarn brand, launched in 2025 and crafted by Handmayk's co-founder Roya in her Dubai studio. Features 420+ shades of merino DK yarn.
• EcoCycl Collection
• Eco Vita Collection
• Handmayk Elite Membership

Products and services

• Handmayk EcoCycl Just Cotton Yarn 100% gassed and mercerised cotton yarn from the EcoCycl sustainable collection, sold to individual crafters and hobbyists for crochet, knitting, and macramé projects.
• Handmayk Chenille Yarn
• Handmayk EcoCycl Upcycled T-Shirt Yarn
• Handmayk Premium Macramé Cord (3mm)
• Handmayk Diamanté Yarn
• Roya Merino DK Yarn Hand-dyed merino DK yarn offered in 420+ shades under the Roya sub-brand, positioned as the UAE's first hand-dyed yarn brand.
• Handmayk Elite Membership Program (Starter, Bronze, Silver, Gold tiers)
• Gift Card
• Young Creators Academy - Summer Tufting Arts Program
• Fun Chunky Handbag Workshop
• One-on-One Crochet / Knitting Crash Courses
• Circulo Yarn Range (Anne, Duna, Amigurumi)
• DMC Stranded Cotton Mouliné Spécial Embroidery Thread
• Scheepjes Yarn Range (Chunky Monkey, Glow Up)
• KnitPro Interchangeable Circular Knitting Needles (Nova, Zing)
• The Oxford Company Punch Needle Tools
• Rit Indigo Shibori Tie Dye Kit

Quantifiable outcome

• Fastest delivery as fast as 2 hours for orders placed before 8pm
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, key brand partnership and parent/flagship.

• TabbycoreGTM or Marketing PartnerTabby provides buy now, pay later payment option allowing customers to split purchases into interest-free payments. This partnership is prominently featured on the website as a key payment benefit.
• TamaracoreGTM or Marketing PartnerTamara provides buy now, pay later payment option allowing customers to split purchases into interest-free payments. Listed alongside Tabby as a key payment benefit.
• DMCkey brand partnershipChannel Partner/ Reseller/ DistributorHandmayk is an authorized retailer of DMC threads, offering the complete collection including DMC Stranded Cotton Mouliné Spécial embroidery thread. The company provides special services like Quick Order for all DMC shades and Shopping Cart Creation Service for DMC Threads.
• WENASI Yarnsparent/flagshipStrategic or Co-development PartnerHandmayk (formerly Yarns Dubai) is described as 'an initiative by WENASI Yarns', indicating WENASI Yarns is the parent company or founding organization behind Handmayk.
• The Oxford Companykey brand partnershipChannel Partner/ Reseller/ DistributorHandmayk is an authorized retailer of The Oxford Company punch needle tools, described as 'one of the world's most respected names in punch needle tools, trusted by fibre artists for exceptional craftsmanship, comfort, and durability.' Products include punch needles and punch needle sets at various price points.
• KnitProkey brand partnershipChannel Partner/ Reseller/ DistributorHandmayk is an authorized retailer of KnitPro interchangeable circular knitting needles and needle sets, including Nova, Zing, Mindful Collection, and Karbonz lines. Multiple product listings available.
• Scheepjeskey brand partnershipChannel Partner/ Reseller/ DistributorHandmayk carries Scheepjes yarn products including Chunky Monkey, Chunky Monkey Yarn Colour Pack, and Glow Up (glow-in-the-dark) yarn.
• Rit Dyekey brand partnershipChannel Partner/ Reseller/ DistributorHandmayk is an authorized retailer of Rit dye products including Rit Indigo Shibori Tie Dye Kit, Rit All-Purpose Dye (powder and liquid), and Rit DyeMore for Synthetics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LoveCrafts: Global online retailer of yarn, knitting, crochet, and craft supplies with multi-brand assortment and a strong private-label program, directly comparable to Handmayk's e-commerce-first craft marketplace model.
• Jimmy Beans Wool: US independent yarn and knitting retailer with curated assortment and community programming, mirroring Handmayk's combination of e-commerce, workshops, and curated craft content.
• Knit Picks: US direct-to-consumer yarn and knitting supplies retailer with a strong own-label brand, comparable to Handmayk in DTC-first craft retail and private-label strategy.
• Hobbii: Denmark-based online yarn and craft retailer with proprietary yarn lines and global shipping, comparable to Handmayk in DTC craft retail and private-label product strategy.
• Wool and the Gang: London-based yarn and knitwear brand with own-label yarns and a strong craft community, structurally similar to Handmayk's Roya and EcoCycl private-label yarn positioning.
• We Are Knitters: Online knitting and craft brand selling curated kits and premium yarns, comparable to Handmayk in serving hobbyist crafters with bundled, design-forward offerings and workshops.

Broad incumbents

• Yarnspirations: Major North American yarn manufacturer and online retailer with a multi-brand portfolio including Patons, Bernat, and Caron, comparable to Handmayk as a broad yarn and pattern destination for hobbyists.
• Lion Brand Yarn: Long-established US yarn manufacturer-retailer with broad SKU portfolio across knitting and crochet, comparable to Handmayk as a multi-category craft supplier with owned yarn brands.
• Hobbycraft: UK's largest specialty craft retailer with extensive yarn, knitting, and hobby assortment across stores and online, comparable to Handmayk as a multi-category craft supplies retailer serving hobbyists.
• JOANN: Large US specialty craft retail chain offering yarn, fabric, and broader craft supplies, comparable to Handmayk as a multi-category craft retailer though far larger in breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yarnsdubai
• Facebookfacebook.com/yarnsdubai
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarns Dubai