Prayas Analytics

What Prayas Analytics does

Prayas Analytics was a New York-based, privately held company founded in 2014 that built software to enable brick-and-mortar retailers to run A/B tests on their physical stores by leveraging existing security camera infrastructure rather than deploying new hardware. The core product premise — turning passive CCTV feeds into an instrumented retail analytics platform for store-level experimentation — implies computer vision capabilities for foot-traffic measurement, dwell-time analysis, and conversion attribution, though no proprietary models, patents, or technical architecture details are disclosed in the available data.

The company is a Y Combinator Summer 2015 alumnus and raised a single $1,000,000 seed round on September 15, 2015 from 500 Global (then 500 Startups), Birchmere Ventures, and Y Combinator. No follow-on funding rounds, product launches, partnerships, customer wins, or revenue figures have been disclosed. Headcount is reported in the 1-10 range, consistent with a seed-stage operating profile. The company does not appear to have disclosed pricing models, named customers, distribution channels, awards, patents, or formal partnerships.

A critical operational signal is that the company's web domain, PrayasAnalytics.com, is currently listed for sale on HugeDomains for $5,095. Combined with the absence of any documented activity post-2015, this strongly suggests the company is dormant, has wound down operations, or has rebranded without retaining its original domain. The available evidence does not support a conclusion that the company is currently generating revenue or actively operating under the Prayas Analytics name.

Name

Prayas Analytics

Website

https://prayasanalytics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Prayas Analytics (founded 2014, New York) built a software platform that let brick-and-mortar retailers A/B test their stores by repurposing existing security camera feeds for foot-traffic and conversion analytics. The company is a Y Combinator Summer 2015 alumnus; its web domain is currently listed for sale.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Retail A/B testing
• In-store video analytics
• Computer vision retail
• Brick-and-mortar analytics
• Security camera analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Prayas Analytics provides a software platform that enables brick-and-mortar retailers to run A/B tests on their physical stores. The platform leverages retailers' existing in-store security camera infrastructure, applying computer vision and analytics to measure customer behavior and the impact of in-store changes without requiring new hardware installations.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store A/B Testing Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Others

• Optoro: Optoro is not a direct competitor but operates in retail-tech for brick-and-mortar optimization; useful as a benchmark retail analytics startup that raised institutional capital and scaled.

Direct peers

• RetailNext: RetailNext provides in-store analytics using computer vision and existing CCTV/sensor data for brick-and-mortar retailers, making it the closest direct competitor to Prayas Analytics on technology and customer profile.
• Aislelabs: Aislelabs delivers Wi-Fi and camera-based retail analytics (footfall, dwell, conversion) for chains and shopping malls, overlapping with Prayas on the brick-and-mortar A/B testing use case.
• Walkbase (part of Quuppa): Walkbase offers indoor analytics and A/B testing for physical stores using sensors and cameras, overlapping directly with Prayas's retail experimentation value proposition.
• Prism Skylabs: Prism Skylabs applies computer vision to existing retail security camera footage to deliver traffic, heat-mapping, and merchandising insights, mirroring Prayas's existing-camera-only approach.

Emerging players

• Standard AI: Standard AI applies computer vision to existing store cameras to enable checkout-free retail and shopper behavior analytics, addressing an adjacent but overlapping retail A/B testing market.
• RadiusAI: RadiusAI delivers in-store computer-vision analytics (people counting, dwell, demographics) for retailers, an emerging competitor pursuing the same camera-only analytics wedge.
• Vidado: Vidado (formerly Synchronoss' analytics arm) uses computer vision on existing surveillance feeds for retail and commercial environments, sharing the same 'existing cameras' wedge as Prayas.

Broad incumbents

• ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Johnson Controls' Sensormatic, is the long-standing incumbent in retail traffic counting and conversion analytics, serving the same chain-retail buyer as Prayas.
• Scene+ (Trax): Trax provides computer-vision-based retail analytics (planogram, shelf, store execution) at large enterprise scale, serving the same brick-and-mortar retail buyer and competing for the analytics budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/PrayasAnalytics
• LinkedInlinkedin.com/company/prayas-analytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prayas Analytics