Hame

What Hame does

Hamé is a Czech food production company, headquartered in Kunovice with manufacturing in Babice and a Prague office (Walterovo náměstí 329/3), operating as a subsidiary of Orkla Foods Česko a Slovensko, itself part of the Norwegian Orkla Group. Its business is the manufacture, packaging, and sale of shelf-stable, chilled, and frozen food products across nine brands — Hamé (primary), Otma, Znojmia, Májka, Veselá pastýřka, Vasco da Gama, Simply Fresh, Apetit, and Seliko — covering canned meats, pates and spreads (notably the iconic Májka liver spread since 1966), ready meals, fish products, jams, sauces, ketchups, vegetable preserves, and toast spreads. Production centers on traditional sterilization, canning, and modern packaging (aluminum containers, glass jars) at the Babice and Kunovice facilities, with stated annual output of approximately 40 million units.

The go-to-market is a classic CPG sales motion: products flow through major Czech and Slovak retail chains (Albert, COOP, Tamda, JIP), the leading domestic online grocers (Rohlik.cz, Kosik.cz, iTesco.cz), and a proprietary e-commerce store. Brand activation is funded by national television campaigns (e.g., the Májka 'Koukejte mazat, ať něco zažijete' summer push), social channels (Facebook, Instagram, YouTube/Hamé TV), a recipe platform (receptyschuti.cz), and Shop In Shop displays at retail. Revenue is generated almost entirely through one-time product sales at standard retail prices; B2B and licensing monetization are not material.

On the corporate-governance side, Hamé is undergoing restructuring: in 2024 the company filed a domestic conversion project to merge PIKA a.s., Hamé s.r.o., and Orkla Foods Česko a Slovensko a.s. by absorption into a single combined entity, alongside a parallel Slovácká Fruta / BAPA merger. ESG initiatives include a Bronze Sustainability Stars 2023 award for a Babice water-conservation project (up to 75% reduction in well water consumption) and a 2024 EU-co-financed NPO Photovoltaic System installation at Zlínský kraj.

Name

Hame

Legal name

Hamé s.r.o.

Website

https://hame.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Hamé is a Czech packaged-food manufacturer owned by Orkla Foods Česko a Slovensko, producing canned meats, pates, spreads, ready meals, fish, and sauces across nine brands (including the iconic Májka) for the Czech and Slovak retail and online-grocery markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Kunovice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Hamé generates revenue through the manufacture and sale of food products including spreads/pates, meat preserves, canned goods, fish products, and ready-made meals. Products are sold through retail channels, e-commerce platforms, and the company's own online store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hamé is a leading Czech food manufacturer producing canned, chilled, and frozen food products under multiple brands including Hamé, Májka (iconic spreadable pate since 1966), Seliko, Otma, Znojmia, Simply Fresh, Apetit, Veselá pastýřka, and Vasco da Gama. The portfolio spans spreads/pates, canned meats, ready meals, fish products, vegetable preserves, jams, and sauces, sold primarily through retail chains and online grocery platforms in the Czech Republic and Slovakia.

Product overview

Hamé is a leading Czech food manufacturing company (now part of Orkla Foods Česko a Slovensko) operating as a multi-brand portfolio of food products. The company produces durable, chilled, and frozen food products through its primary Hamé brand and sub-brands including Májka (iconic spreadable pate with 50+ year history), Seliko (meat and vegetable products), Otma, Znojmia, Veselá pastýřka, Vasco da Gama, Simply Fresh, and Apetit. Product portfolio spans across 8 main categories: Jams and fruit products, Ketchups and sauces, Canned meats, Pates and spreads, Ready meals (sterilized products with no preservatives), Vegetable products, Fish canned products (tuna, cod liver, sardines, mackerel), and Toast spreads. The company is also the main partner of Czech biathlon and operates sustainability initiatives including water conservation and photovoltaic energy projects.

Differentiator

Problem solved

Functional benefit

Brands

• Hamé: Primary food brand for spreads, pates, canned meats, and ready meals
• Otma
• Znojmia
• Májka
• Veselá pastýřka
• Vasco da Gama
• Simply Fresh
• Apetit
• Seliko

Products and services

• Májka Iconic Czech spreadable pate brand with over 50 years of history (since 1966). Available in 20 varieties including traditional, chilled, and flavored versions. Liver spreads and pates marketed for daily consumption and outdoor activities.
• Hotová jídla (Ready Meals)

Quantifiable outcome

• 90% of Czech adults consume shelf-stable spreads/pates

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Czech Biathlon AssociationminorGTM or Marketing Partner · 1 January 2013Hamé has been the proud partner of Czech biathlon since 2013. The company maintains a 'Hamé Zone' at biathlon events in Nové Město na Moravě near grandstand C, offering refreshments and entertainment for spectators.
• Albert (Retail Chain)coreChannel Partner/ Reseller/ DistributorMajor retail partner for in-store promotions and product distribution. Albert stores feature Hamé mini Shop In Shop displays as part of summer marketing campaigns.
• COOP (Retail Chain)coreChannel Partner/ Reseller/ DistributorRegional retail partner featuring Hamé mini Shop In Shop promotional displays during summer campaigns.
• Tamda (Retail Chain)minorChannel Partner/ Reseller/ DistributorRetail partner for product distribution and promotional campaigns.
• JIP (Retail Chain)minorChannel Partner/ Reseller/ DistributorRetail partner for product distribution and promotional campaigns.
• Rohlik.cz (Online Grocery)coreChannel Partner/ Reseller/ DistributorLeading Czech online grocery platform distributing Hamé products including spreads, canned goods, and ready-made meals to consumers.
• Kosik.cz (Online Grocery)minorChannel Partner/ Reseller/ DistributorCzech online grocery platform distributing Hamé products to consumers.
• iTesco.cz (Online Grocery)coreChannel Partner/ Reseller/ DistributorTesco's Czech online grocery platform distributing Hamé products including spreads, canned meats, and ready-made meals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Zott SE: German family-owned dairy and prepared food manufacturer with Central European retail presence across yogurts, desserts, and shelf-stable specialty foods; comparable in family/privately-owned heritage CPG structure and Central European retail channel access.

Direct peers

• Slovácká Fruta, a.s. Czech/Slovak CPG food manufacturer of jams, preserves, canned fruits and vegetable products; directly comparable regional competitor in the canned and shelf-stable categories and part of the broader Orkla Foods Česko a Slovensko merger/announcement activity.
• Podravka: Croatian-headquartered CPG food manufacturer with similar multi-brand portfolio of shelf-stable foods (Vegeta, Podravka soups, spreads, ready meals) sold across Central and Eastern Europe. Comparable in scale, heritage brand strength, and channel structure to Hamé.
• PIKA, a.s. Direct sister subsidiary under Orkla Foods Česko a Slovensko; produces meat products and canned foods for the Czech market and is part of the announced 2024 merger with Hamé - making it the most direct comparable in product portfolio, channels, and customer base.

Broad incumbents

• Bonduelle: French-headquartered global leader in canned and processed vegetables with strong European retail presence; comparable in shelf-stable vegetable product line, retail channel structure, and brand-led CPG model overlapping with Hamé's Seliko and Znojmia brands.
• Dr. Oetker: German family-owned food manufacturer with broad CPG portfolio (frozen pizza, baking, desserts, shelf-stable meals) across European markets; comparable as a multi-brand heritage food manufacturer operating in similar shelf-stable and prepared food categories.
• Unilever Food Solutions / Czech operations: Major CPG conglomerate with Knorr and Hellmann's brands directly competing with Hamé's ready meals, ketchups, and sauces categories in the same Czech retail channel structure.
• Orkla Foods (Group): Norwegian-listed parent conglomerate of which Hamé is a regional subsidiary; broader Orkla Foods portfolio spans pizza, snacks, condiments, and prepared meals across Nordics and CEE, providing the most direct strategic and operational comparison for the consolidated post-merger entity.
• Nestlé Czech Republic: Local subsidiary of the global food giant, with broad portfolio across shelf-stable meals, sauces, and prepared foods competing across Hamé's product categories and sharing the same Czech retail customer base (Albert, Tesco, COOP).

Emerging players

• Iglo Group (Nomad Foods): European frozen and shelf-stable branded food company (Iglo, Findus, Birds Eye brands); comparable as a brand-led convenience foods operator with similar retail channel dynamics to Hamé's chilled and ambient ready meals segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HameTV
• Facebookfacebook.com/hamecr
• Instagraminstagram.com/hame_cz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hame