Milton-Parc Recreational Association

What Milton-Parc Recreational Association does

Milton-Parc Recreational Association (ARMP), legally Association récréative Milton-Parc, is a non-profit community recreational association founded in 1984 and registered in Quebec on March 27, 1984. Operating from the Centre Multiethnique Saint-Louis at 3555 rue Saint-Urbain in Montreal, the Association delivers affordable sports, recreation, education, and community-event programming to residents and workers of the Milton-Parc / Plateau-Mont-Royal neighborhood. It serves 2,299 members across four primary segments — children and families (day camps, sports), youth aged 11–17 (dedicated youth space), adults (fitness, martial arts, dance, language), and seniors (adapted activities, tax clinics) — and runs 164 distinct activities through 37 partner organizations and 25 active volunteers.

The Association's service portfolio centers on a certified day camp (Association des camps du Québec certification), beach volleyball at 7 courts in Parc Jeanne-Mance (the original founding program), an intercultural outdoor program (Plein air interculturel), a youth drop-in space (Espace jeunesse), facility rentals at the Centre Multiethnique Saint-Louis and Galeries du Parc, and a birthday-party animation package. Programs are delivered across five physical locations: the CME headquarters, Galeries du Parc (opened 2012 via Le Groupe Redbourne), Pavillon Jean-Jacques Olier and Pavillon Saint-Jean-Baptiste of École Au-Pied-de-la-Montagne (partnership since 2002), and the Parc Jeanne-Mance courts. Registration is handled through the Amilia online platform, with on-site, phone, and email channels.

The Association generates revenue from a $10 annual membership card (giving access to member pricing), activity and program registration fees on a per-class or per-block basis, beach volleyball daily-access passes and 10-pass and season-pass bundles, facility rentals at discounted rates for non-profits and cooperatives, and birthday-party packages at $200+tax. Discounts include a 10% sibling discount for a second child in day camp and 15% for a third. Governance rests with a volunteer Board of Directors (President/Treasurer, Vice-President, Secretary, and board members) and a professional management team currently led by an interim General Director. The Association operates exclusively within the Milton-Parc / Plateau-Mont-Royal borough and has no disclosed revenue, funding rounds, or institutional investors.

Name

Milton-Parc Recreational Association

Legal name

Association récréative Milton-Parc

Website

https://miltonpark.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Milton-Parc Recreational Association (ARMP) is a non-profit Montreal community recreation organization founded 1984, serving 2,299 members across the Milton-Parc neighborhood with affordable sports, day camps, beach volleyball, youth programs, and community events.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Community recreation services
• Day camp programs
• Beach volleyball courts
• Facility rental services
• Youth recreational programs

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership card sold at $10 (non-taxable), valid one year from purchase, required for member pricing on daily access and season passes, also provides additional privileges.
2. Activity and Program Registrations: Fees collected for day camps, sports and leisure activities (yoga, karate, tennis, dance, bootcamp, chess, etc.), spring break camps, and summer programs. Registration via Amilia online platform.
3. Facility and Space Rentals: Rental income from gymnasiums and meeting rooms at Centre Multiethnique Saint-Louis and Galeries du Parc for community events, sports, and activities. Non-profit and cooperative organizations receive discounted rates.
4. Beach Volleyball Court Access: Daily access fees, 10-pass bundles, and season passes for the 7 beach volleyball courts at Parc Jeanne-Mance. Member and non-member pricing tiers.
5. Party and Event Animation: Birthday party package (Fête animée) at $200+tax includes 2 hours of animation for up to 12 children with room rental included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ARMP is a non-profit community recreational association that delivers affordable sports, leisure, educational, and cultural programs to residents and workers of the Milton-Parc neighborhood in Montreal. Its core offerings include a certified day camp (Camp de jour and Camp de la relâche), beach volleyball at Parc Jeanne-Mance (7 courts), a year-round catalog of sports and recreation classes (yoga, karate, tennis, dance, bootcamp, chess), the Plein air interculturel program for newcomers, an youth space (Espace jeunesse) for ages 11-17, facility rentals, and animated birthday party (Fête animée) packages.

Product overview

Milton-Parc Recreational Association (ARMP) is a community recreation organization offering a comprehensive portfolio of recreational programs and services. The core offerings include Camp de jour (day camp) and Camp de la relâche (March break camp) for children, beach volleyball at Parc Jeanne-Mance, an intercultural outdoor program, youth space for teenagers, and facility rentals. The organization also provides sports and recreational activities (yoga, karate, tennis, dance, fitness classes), animated party services, and senior-focused programs. The programs are delivered across multiple locations including the Centre multiethnique Saint-Louis, Galeries du Parc, and school facilities. Registration is managed through the Amilia platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp de jour Milton-Parc (Day Camp) Summer day camp for children aged 5-12 offering sports, arts, science activities, and weekly special events. Certified compliant by the Association des camps du Québec. Pricing is structured in blocks (Bloc 1: $32; Bloc 2: $128; Blocs 3-8: $160; Bloc 9: $175) plus a $15 annual registration fee and $5 membership card. Targeted at families in the Milton-Parc neighborhood.
• Camp de la relâche (March Break Camp) March break camp for children aged 5-13 offering various activities during school vacation periods. Priced at $165/week plus $40/week for childcare service (or $10/day on demand). Targeted at families needing supervised activities during school breaks.
• Volleyball de plage au Parc Jeanne-Mance (Beach Volleyball) Beach volleyball operations at Parc Jeanne-Mance featuring 7 courts, open daily from 14h00 to 21h00. Includes tournaments and volleyball camps. Daily access: $7.00 (children, members) / $10.50 (children, non-members); $11.50 (adults, members) / $13.51 (adults, non-members). 10-pass bundle: $86.23. Season pass adults: $201.21. Membership card ($10/year) required for member pricing.
• Plein air interculturel (Intercultural Outdoor Program) Intercultural outdoor program introducing newcomers to Montreal to outdoor activities and promoting intercultural relationships. Unique in the community recreation sector. Targeted at newcomer residents and the broader multicultural community of Milton-Parc.
• Espace jeunesse (Youth Space) Dedicated youth space (Maison de Jeunes) for adolescents aged 11-17, offering recreational activities, social gatherings, video gaming, and monthly planning meetings. Open Monday-Wednesday-Friday 15h00-20h00 and Sundays. Annual membership: $10/year. Targeted at adolescents in the Milton-Parc neighborhood lacking other structured out-of-school options.
• Location de salles et installations (Facility Rentals) Facility rental service for halls and sports facilities at the Centre Multiethnique Saint-Louis (3555 rue Saint-Urbain) and Galeries du Parc (3590 rue Jeanne-Mance). Available for community events, sports matches, and organizational meetings. Non-profit and cooperative organizations receive discounted rates.
• Fête animée (Birthday Party Animation) Animated birthday party service for children aged 5 and older. Package priced at $200 + taxes for 2 hours of animation for up to 12 children, including room rental. Available Saturdays and Sundays on request. Targeted at families seeking a hosted children's party.
• Activités sportives et récréatives (Sports and Recreational Activities) Year-round catalog of sports and recreational activities including yoga, karate, tennis, jazz dance, bootcamp, chess, badminton, soccer, language courses, and art workshops. Offered for children, adults, and seniors (with reduced rates for 65+). Registration via Amilia. Targeted at neighborhood residents and workers seeking affordable fitness and recreation.
• Le coin des aînés (Senior Services) Senior services program offering resources, safety tips, adapted physical activities (shuffleboard, walking clubs, yoga on chair), computer workshops, a free income tax clinic for modest-income individuals, and a senior services directory. Targeted at seniors 55+ in the Milton-Parc and Plateau-Mont-Royal area.
• Membership Card (Carte de membre) Annual membership card sold at $10 (non-taxable), valid one year from purchase. Required for member pricing on activities and beach volleyball access, and provides additional privileges across the Association's programs.

Quantifiable outcome

• Over 2,299 members served across all programs with 164 activities offered
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Le Groupe RedbournecoreStrategic or Co-development Partner · 1 January 2012Le Groupe Redbourne is the real estate owner of Galeries du Parc (3590, rue Jeanne-Mance) where the Association opened its second service point in 2012 through a partnership agreement. This location supplements the main CME facility with additional programming and activity space.
• École Au-Pied-de-la-MontagnecoreStrategic or Co-development Partner · 1 January 2002Partnership agreements with École Au-Pied-de-la-Montagne (Pavillons Jean-Jacques Olier and Saint-Jean-Baptiste) established in 2002 enabled development of extra-mural activities. The Association continues to use both school pavilions for recreational programming.
• Ville de MontréalcoreStrategic or Co-development Partner · 1 January 1984The Ville de Montréal owns the Centre Multiethnique Saint-Louis building (3555, rue Saint-Urbain) where the Association has been headquartered since June 1990. This long-standing civic partnership enables the Association to operate its primary facility and deliver programs to the community.
• École Primaire Partners (Territory Schools)minorStrategic or Co-development PartnerBeginning in 2002, the Association developed partnership agreements with primary schools located on its territory, enabling extra-mural recreational programming for school-age children beyond regular school hours.
• Piscine SchubertminorStrategic or Co-development PartnerIn 2005, the Association obtained the mandate to develop aquatic programs at Piscine Schubert, expanding its programming to include swimming activities through a municipal partnership.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Carrefour communautaire de Rosemont: Neighborhood community center in Montreal offering recreational activities, social services, and intergenerational programming — closely comparable in scope, audience, and community-based operating model.
• FADOQ: Quebec's largest seniors' association (ages 50+) offering adapted physical activities, social programming, and community engagement — directly comparable to ARMP's Le coin des aînés senior programming stream.
• Boys and Girls Club of Canada: National non-profit running community-based youth programming, after-school activities, and recreational sports — directly comparable to ARMP's youth-focused Espace jeunesse and youth sports coordination.
• Centres communautaires de Montréal (COCo): Coalition of Montreal community centers delivering recreational, social, and cultural programming in neighborhood settings — comparable to ARMP's community-led, multi-generational facility model.
• Regroupement des maisons de jeunes du Québec: Provincial network of youth centers (maisons de jeunes) operating drop-in spaces and recreational programming for adolescents aged 11-17 — directly comparable to ARMP's Espace jeunesse model.
• Réseau plein air Québec: Quebec outdoor recreation network offering outdoor activity programming, training, and outdoor-innovation initiatives — directly comparable to ARMP's Plein air interculturel program and outdoor project management.
• YMCA du Grand Montréal: A long-standing Montreal community recreation and fitness non-profit offering day camps, sports instruction, youth programs, and facility rentals — directly comparable to ARMP's multi-generational programming and membership-based operating model.

Broad incumbents

• Association des camps du Québec: Provincial industry body that certifies day camps, including ARMP's Camp de jour. Operates at the industry-association level rather than as a direct provider, but is the governing authority for ARMP's flagship day-camp product.
• Loisir Sport Québec: Provincial federation representing municipal recreation and sport associations across Quebec — broadly comparable operating environment and policy context for community-based recreation delivery.

Regional players

• Ville de Montréal — Sports et plein air: Municipal recreation provider offering free and subsidized sports, beach access, and outdoor programming across Montreal boroughs — directly competes for residents' recreation dollars while also serving as ARMP's facility landlord and partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/armiltonparc
• Instagraminstagram.com/milton_parc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Milton-Parc Recreational Association