MemberXP

What MemberXP does

MemberXP is a B2B SaaS platform that provides member experience management solutions exclusively to credit unions. The platform collects member and employee feedback through surveys and mystery shopping programs, applies analytics and benchmarking, and routes real-time alerts to credit union staff to close the loop on member concerns. Its core product portfolio includes Member Experience Management, Mystery Shopping, and Employee Experience modules, supplemented by features such as Experiential Member Surveys (measuring NPS, Member Effort Score, and Total Experience Score), Member Journey Mapping, Real-Time Alerts, Peer Benchmarking, and Online Reputation Management. The company has accumulated over 5,000,000 credit union member responses in its peer benchmarking database, which it markets as a primary differentiator.

The platform integrates natively with Google Workspace (Gmail, Calendar, Drive, Search Console) and offers three Chrome extensions (Sales, Collect, Social) to embed MemberXP into credit union marketing, content, and service workflows. AI capabilities are limited to Mia AI Summaries and Mia Chatbot, both powered by Claude AI models accessed via Amazon Bedrock, with no proprietary models or in-house training infrastructure disclosed. Customer relationships run on annual subscription contracts with quote-based pricing, and each account receives a dedicated Success Manager at no additional cost as part of concierge-level support. The go-to-market is sales-led, with discovery demos booked via Calendly.

Following a 2026 corporate restructuring, MemberXP became part of Navari (formerly CUSG / CU Solutions Group), which unifies experience insights with HR, marketing technology, and digital experience solutions under a single platform. MemberXP continues operating as the same product under the Navari parent, retaining its data, workflows, and customer agreements. The company maintains wholly-owned subsidiaries across Ireland, Germany, France, the UK, Canada, Australia, Singapore, Latin America, and Japan, despite a lean reported headcount of 1-10 at the MemberXP entity level.

Name

MemberXP

Legal name

MemberXP, Inc.

Website

https://memberxp.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MemberXP provides SaaS-based member experience management exclusively for credit unions, combining surveys, mystery shopping, employee feedback, and AI-powered analytics. The platform benchmarks against over 5 million peer member responses and includes dedicated Success Manager support.

Ownership category

akta.pro rank

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS Platform: Annual and monthly subscription-based access to MemberXP member experience management platform. Includes dedicated Success Manager support at no additional cost. Platform provides surveys, mystery shopping, employee surveys, competitive benchmarking, and real-time alerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MemberXP is a SaaS platform that helps credit unions measure and improve the experience of their members and employees through structured surveys, benchmarking, and AI-assisted analysis. Its three core solutions are Member Experience Management, Employee Experience Management, and Mystery Shopping, all running on a shared platform that includes Mia AI, real-time alerts, optimized survey templates, journey mapping, and access to a 5M+ response credit-union peer benchmark. Every account is supported by a dedicated Member Success Manager, with pricing provided on a quote basis.

Product overview

MemberXP is a unified member experience management platform for credit unions, comprising a core MemberXP Platform with integrated modules for Member Experience Management, Mystery Shopping, and Employee Experience. The platform also includes specific features such as Experiential Member Surveys, Member Journey Mapping, Real-Time Alerts, Peer Benchmarking, and AI-powered Mia AI (AI Summaries and Chatbot). A dedicated Concierge-Level Account Support service provides dedicated Success Managers. The platform is now part of Navari (formerly CUSG) but continues operating under the MemberXP brand. Key differentiators include access to peer data from over 5 million credit union member responses and optimized survey templates designed exclusively for credit unions.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Experience Management Core MemberXP solution for credit unions: a member-feedback and analytics platform that captures member sentiment, benchmarks results against a 5M+ response credit-union peer database, surfaces real-time alerts, and turns insights into action via the five-step feedback loop and dedicated Member Success Manager. Targets U.S. credit unions seeking to improve member satisfaction, retention, and competitive position.
• Employee Experience Management Solution within the MemberXP platform that measures and improves credit-union employee engagement, equipping HR and leadership with surveys, benchmarking, AI-assisted analysis via Mia, and an action-planning methodology tied to business outcomes.
• Mystery Shopping Field-service offering within MemberXP that sends mystery shoppers into credit-union branches to evaluate in-person member experiences, with results integrated into the same MemberXP reporting, benchmarking, and feedback-loop framework as the survey products.

Quantifiable outcome

• A 5% boost in member retention can boost income by 25% to 95%
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature10 records

Partnerships

One partnership is on record.

• Navari (formerly CUSG / CU Solutions Group)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2026MemberXP has been rebranded as part of Navari, which evolved from CU Solutions Group (CUSG). MemberXP continues as the same platform and experience but now operates under the Navari brand. The platform brings together solutions across human resources, experience insights, marketing technology, and digital experience under a unified platform. MemberXP remains powered by Navari with no changes to workflows, insights, data, or access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Broad CX and experience-management platform with NPS, surveys, and analytics used widely across financial services including credit unions; comparable as the primary general-purpose alternative to MemberXP's vertical specialist offering.
• Medallia: Enterprise customer-experience and VoC platform with text analytics, NPS, and journey analytics; overlaps directly with MemberXP's experience-management and sentiment-report capabilities.
• InMoment: CX intelligence platform combining surveys, social, and experience analytics; offers overlapping NPS, sentiment, and benchmarking functionality that competes with MemberXP's measurement stack.
• Forsta (formerly Confirmit): Enterprise VoC and market-research platform with NPS, journey, and qualitative analytics used by financial-services clients; competes for the same insight-analytics budget MemberXP targets.

Direct peers

• MaritzCX: Customer-experience research and analytics provider with survey, mystery-shopping, and voice-of-customer programs serving banks and credit unions; directly comparable in product mix and target buyers.
• Reputation.com: Reputation and experience management platform used by multi-location financial institutions; overlaps with MemberXP's online-reputation and member-feedback capabilities in retail-banking contexts.
• SMG (Service Management Group): Specialist in mystery shopping and CX measurement for retail and financial-services clients including credit unions; closest functional analog to MemberXP's mystery-shopping + survey combination.

Emerging players

• CustomerGauge: NPS-focused CX platform with account-level benchmarking and action-management tools; competes for the same NPS-driven retention narrative that MemberXP sells to credit unions.
• Birdeye: Customer-experience and reputation platform for multi-location businesses including financial services; competes on review, survey, and member-feedback workflows similar to MemberXP's offering.

Others

• Alchemer: Survey and feedback platform that powers MemberXP's own credit-union self-assessment; comparable as an enabling data-collection layer and as a low-cost alternative for credit-union survey needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MemberXP