Pure Smiles
Pure Smiles is a privately held, seven-location Ohio dental practice (Ollom Dental Group LLC) offering comprehensive general, cosmetic, restorative, orthodontic, sedation, and implant dentistry to individual consumers across central and western Ohio, with in-house membership plans and a Medicaid-accepting sub-brand.
- Company typePrivate
- Founded2012
- HeadquartersLima, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pure Smiles does
Pure Smiles is a privately held, multi-location general dentistry practice operating seven offices across central and western Ohio (Delaware, Findlay, Lima, Tipp City, Pataskala, Cincinnati-Western Hills, and Westerville). Founded in 2012 by Dr. Chad Ollom and Dr. Stephanie Ollom as Ollom Dental Group LLC, the practice provides the full spectrum of dental services — preventive and general dentistry, cosmetic dentistry, dental implants, CEREC same-day crowns, Invisalign orthodontics, IV and oral sedation, periodontal treatment, root canals, extractions, oral surgery, and sleep apnea oral appliances — under a single brand. Its clinical technology stack is a notable differentiator: in-office CEREC CAD/CAM milling, 3D CBCT imaging, iTero digital impression scanners, VELscope oral cancer screening, and Curodont enamel regeneration enable same-visit restorative work and high-precision treatment planning.
Revenue is generated primarily through fee-for-service professional dental care, with three additional recurring-revenue streams layered on top: the in-house Healthy Smiles Plan and Perio Care Plan membership programs for uninsured patients, and the Whitening For Life program. The practice participates as an in-network provider with Anthem, Delta Dental, Superior Dental, Medical Mutual, Ohio Medicaid (via the My Community Smiles sub-brand at Pataskala), Molina Dental, and the VA, and offers patient financing through CareCredit, Cherry, and Sunbit. Operations are supported by CareStack (scheduling), CardPointe (payments), and Flex Dental (intake forms). Customer acquisition is direct-to-consumer, driven by local SEO, Google Business Profiles, Facebook/Instagram, community sponsorships, Nextdoor, Yelp, and patient testimonials. Ownership is concentrated with the co-founding Ollom family; no external institutional capital, PE, or venture funding is disclosed in available sources.
Pure Smiles firmographics
Firmographics- Name
- Pure Smiles
- Legal name
- Ollom Dental Group LLC
- Website
- https://puresmiles.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pure Smiles is a privately held, seven-location Ohio dental practice (Ollom Dental Group LLC) offering comprehensive general, cosmetic, restorative, orthodontic, sedation, and implant dentistry to individual consumers across central and western Ohio, with in-house membership plans and a Medicaid-accepting sub-brand.
- Ownership category
- akta.pro rank
Where Pure Smiles is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Pure Smiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dental Services - Preventive: Routine dental services including exams, cleanings, X-rays, sealants, and fluoride treatments for maintaining oral health.
- Dental Services - Restorative: Fillings, crowns, bridges, root canals, extractions, and dental implants for repairing and replacing damaged teeth.
- Dental Services - Cosmetic: Teeth whitening, veneers, bonding, smile makeovers, and full-mouth reconstruction for aesthetic improvements.
- Dental Services - Orthodontics: Invisalign clear aligners and traditional braces for teeth straightening.
- Sedation Dentistry: Nitrous oxide, oral sedation, and IV sedation services for anxious patients.
- Sleep Apnea Treatment: Oral appliances and screening services for sleep apnea management.
- Emergency Dental Services: Same-day emergency examinations and treatment for urgent dental issues.
- Healthy Smiles Plan Membership: In-house dental savings plan providing preventive care and discounts on services for uninsured patients. Includes 2 cleanings, 2 exams, x-rays, fluoride, and 15% off other services.
- Perio Care Plan: Annual periodontal maintenance program for gum disease patients including 3-4 maintenance visits, exams, x-rays, and 15% discount on other services.
- Whitening For Life Program: Ongoing whitening supplies for patients maintaining optimal oral health with bi-annual hygiene visits.
- Third-Party Financing: Partnership with CareCredit, Cherry, and Sunbit for patient financing of dental treatments.
- Dental Insurance Processing: Processing of dental insurance claims for patients with PPO coverage including Anthem, Delta Dental, Superior Dental, Medical Mutual.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $89 Limited Emergency Exam & X-Ray Special |
| Unit Pricing | Pay-as-you-go | $49 Limited Emergency Exam & X-Ray Special - Pataskala |
| Subscription | Annual | Healthy Smiles Plan Membership |
| Subscription | Annual | Perio Care Plan (PCP) |
| Subscription | Annual | Lima Healthy Smiles Plan |
| Subscription | Annual | Whitening For Life Program |
| Unit Pricing | Pay-as-you-go | Teeth Whitening Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Pure Smiles product offering
Product offeringCore offering
Pure Smiles is a multi-location Ohio dental practice operating seven offices that deliver comprehensive dental services including preventive care, restorative dentistry, cosmetic dentistry, dental implants, sedation dentistry, orthodontics (Invisalign and traditional braces), sleep apnea treatment, periodontal therapy, and oral surgery. The practice generates revenue through fee-for-service dental procedures, in-house dental membership plans, and third-party patient financing partnerships.
Product overview
Pure Smiles is a multi-location Ohio dental practice offering comprehensive dental care services across seven locations (Delaware, Findlay, Lima, Tipp City, Pataskala, Cincinnati-Western Hills, and Westerville). The practice operates as a single unified dental service platform with a core general dentistry foundation supplemented by specialized services including cosmetic dentistry, dental implants, orthodontics (Invisalign and traditional braces), sedation dentistry, sleep apnea treatment, and oral surgery. The practice distinguishes itself through advanced dental technology including CEREC same-day crowns, 3D cone beam imaging, iTero digital scanning, and VELscope cancer screening. Pure Smiles also offers in-house membership plans (Healthy Smiles Plan and Perio Care Plan) for uninsured patients, and partners with third-party financing platforms (Cherry, CareCredit, Sunbit) for payment flexibility. All locations utilize CareStack for appointment management and CardPointe for payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- My Community Smiles: A sub-brand operating within Pure Smiles Pataskala location that accepts Ohio Medicaid and Molina Dental Insurance.
Products and services
- General Dentistry
Quantifiable outcome
- CEREC same-day crowns completed in under 2 hours - no temporary crown needed, no second appointment
- +3 more outcomes
Companies that use Pure Smiles
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles2 records
Pure Smiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature15 records
Pure Smiles partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Anthem 300coreIn-network dental insurance provider. Pure Smiles accepts and works with Anthem 300 PPO plans.
- Delta DentalcoreIn-network dental insurance provider. Pure Smiles accepts Delta Dental PPO plans.
- Superior DentalminorIn-network dental insurance provider accepted at Pure Smiles locations.
- Medical MutualminorIn-network dental insurance provider accepted at Pure Smiles locations.
- Ohio MedicaidcoreGovernment insurance program accepted at Pataskala location through My Community Smiles program for underserved populations.
- Molina Dental InsuranceminorDental insurance accepted at Pataskala location through My Community Smiles program.
- Veterans Affairs (VA)coreVA referrals accepted at Pure Smiles locations for veteran dental care services.
- CareStackcoreDental practice management and online scheduling platform used for patient booking, practice operations, and appointment management across all Pure Smiles locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pure Smiles competitors and assessment
Company assessmentBroad incumbents
- Dental Care Alliance: DSO affiliated with 400+ practices across the US, offering general and specialty dental services. Comparable full-service, multi-location dental operator with similar geographic densification strategy.
- Smile Brands: DSO supporting ~600 locations across multiple brands including general, specialty, and clear-aligner services. Directly comparable in scaling a multi-brand, multi-service dental platform.
- Aspen Dental: National DSO with 1,000+ offices offering general, cosmetic, and restorative dentistry with strong same-day and emergency positioning. Closest large-scale analog to Pure Smiles' multi-location, full-service, emergency-enabled dental model.
- Heartland Dental: Largest US dental support organization providing non-clinical support to over 1,700 offices. Direct DSO counterpart at much larger scale — comparable multi-location dental services model with focus on general dentistry supported by advanced technology and operational infrastructure.
- Pacific Dental Services: DSO supporting 900+ offices with emphasis on modern dental technology, CEREC, and specialty integration. Comparable in tech-forward, comprehensive-care philosophy across many locations.
- Great Expressions Dental Centers: DSO with hundreds of offices across multiple states providing general, specialty, and cosmetic dentistry. Comparable scale of multi-state group dental operator with insurance and emergency dental positioning.
- Bright Now! Dental: Multi-brand DSO with hundreds of affiliated offices offering general, orthodontic, and specialty dental care. Comparable as a multi-state full-service dental operator with financing partnerships and membership-style offerings.
Regional players
- Mortenson Dental Partners: Large regional DSO headquartered in Kentucky with strong Ohio and Midwest presence. Highly comparable Ohio-adjacent multi-location dental group with similar full-service offering and same-day emergency availability.
- Cincinnati Dental Services: Multi-location Ohio dental group serving the greater Cincinnati region with general, cosmetic, and restorative services. Most directly comparable local competitor to Pure Smiles' Western Hills / Cincinnati location.
Direct peers
- Affordable Dentures & Implants: Multi-location dental provider with 400+ offices focused on dentures, implants, and extractions. Directly comparable as a multi-site practice operator overlapping on Pure Smiles' denture and implant service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Pure Smiles social profiles
Digital presencePure Smiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Smiles leadership team
Management profileNumber of profiles
Profiles9 records
Pure Smiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Smiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Smiles
What does Pure Smiles do?
Pure Smiles is a multi-location Ohio dental practice operating seven offices that deliver comprehensive dental services including preventive care, restorative dentistry, cosmetic dentistry, dental implants, sedation dentistry, orthodontics (Invisalign and traditional braces), sleep apnea treatment, periodontal therapy, and oral surgery. The practice generates revenue through fee-for-service dental procedures, in-house dental membership plans, and third-party patient financing partnerships.
Is Pure Smiles a public or private company?
Pure Smiles is a private company. It is classified as family owned and is currently operating.
When was Pure Smiles founded?
Pure Smiles was founded in 2012. It employs 101 to 250 people.
Where is Pure Smiles based?
Pure Smiles is headquartered in Lima, United States, in the North America region.
How does Pure Smiles make money?
Twelve revenue lines are on record. Dental Services - Preventive is the primary driver. The others are dental Services - Restorative, dental Services - Cosmetic, dental Services - Orthodontics, sedation Dentistry, sleep Apnea Treatment, emergency Dental Services, healthy Smiles Plan Membership, perio Care Plan, whitening For Life Program, third-Party Financing and dental Insurance Processing.
Who are Pure Smiles's main competitors?
Broad incumbents on record are Dental Care Alliance, Smile Brands, Aspen Dental, Heartland Dental, Pacific Dental Services, Great Expressions Dental Centers and Bright Now! Dental. Regional players are Mortenson Dental Partners and Cincinnati Dental Services. Affordable Dentures & Implants is listed as a direct peer.
Does Pure Smiles have an API?
No public API is recorded for Pure Smiles.