Data Manager Magazine
Data Manager Magazine is an Italian B2B trade media company, founded in 1976 and based in Milan, publishing ICT news, analysis, rankings, and events for Italian ICT professionals, technology vendors, and CIOs.
- Company typePrivate
- Founded1976
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Data Manager Magazine does
Data Manager Magazine, legally operated as F.lli Pini Editori S.r.l., is an Italian B2B trade media company that has published ICT news, analysis, and market intelligence continuously since 1976 from its headquarters in Milan. The company serves Italian ICT professionals, technology vendors, and CIO/C-level executives through an integrated portfolio: the Data Manager Online portal (datamanager.it), the print Rivista Data Manager magazine, gated white papers, a job board, and a multi-format events platform (datamanager.events) hosting the WeChangeIT Forum, ICT roundtables, the Security Forum, and the BET (On Your Expertise) Forum. Its flagship analytical asset is the annual TOP 100 del Software e Servizi in Italia ranking, now in its 28th year and produced in partnership with IDC Italy, complemented by the parallel ICT TOP 100 sostenibile sustainability ranking.
Data Manager Magazine firmographics
Firmographics- Name
- Data Manager Magazine
- Legal name
- F.lli Pini Editori S.r.l.
- Website
- https://datamanager.it
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Manager Magazine is an Italian B2B trade media company, founded in 1976 and based in Milan, publishing ICT news, analysis, rankings, and events for Italian ICT professionals, technology vendors, and CIOs.
- Ownership category
- akta.pro rank
Where Data Manager Magazine is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Data Manager Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions for ICT professionals in Italy. The publication has been operating since 1976, offering cover stories, thematic dossiers, market surveys, and industry analysis.
- Advertising: Advertising services on the Data Manager Online portal reaching ICT professionals and enterprise decision makers in Italy.
- Lead Generation: Lead generation services for technology vendors targeting ICT professionals.
- Press Release Publishing: Paid press release publishing service at €90 per press release, with guaranteed publication, social sharing, and SEO optimization.
- Content Providing: Content providing services for technology vendors and ICT companies.
- Events: Event organization and sponsorship opportunities including WeChangeIT Forum, ICT Roundtables, and BET Forum events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Press Release Publishing |
Distribution channels5 records
Marketing channels8 records
Data Manager Magazine product offering
Product offeringCore offering
Data Manager Magazine is an Italian ICT professional media company that has been publishing since 1976 through its print magazine (Rivista Data Manager) and online news portal (Data Manager Online). It covers software, hardware, security, cloud computing, business intelligence, and emerging technologies for the Italian ICT market, and also organizes industry events (WeChangeIT Forum, BET Forum, Security Forum, ICT Roundtables) and produces the annual ICT TOP 100 ranking in partnership with IDC Italy.
Product overview
Data Manager Magazine operates as a comprehensive ICT professional media company offering both online and print publishing. The core offering consists of Data Manager Online news portal (datamanager.it) providing daily ICT news coverage, combined with the print Rivista Data Manager magazine published since 1976. The company organizes industry events including the WeChangeIT Forum and BET Forum, and produces the annual ICT TOP List ranking in partnership with IDC Italy. Additional offerings include white papers, webinars, and a job board for ICT professionals.
Differentiator
Problem solved
Functional benefit
Brands
- WeChangeIT Forum: Annual ICT forum organized by Data Manager covering topics including Industry 4.0, IoT, Cloud, AI, Marketing 4.0, and Analytics
- BET Forum
- ICT TOP LIST
- TechVideoTV
- TradeManager
Products and services
- Data Manager Online The main online portal for ICT professional news, covering software, hardware, security, cloud computing, and market trends with daily updates and expert commentary. Targeted at Italian ICT professionals, IT managers, technology consultants, and system integrators.
- Rivista Data Manager (Data Manager Magazine) The print magazine publication covering ICT topics since 1976, featuring cover stories, dossier reports, market rankings, and industry analysis. Targeted at Italian ICT professionals and enterprise IT decision makers.
- WeChangeIT Forum Annual ICT event bringing together industry leaders, CIOs, and C-level executives to discuss topics including Industry 4.0, IoT, Cloud, Artificial Intelligence, Marketing 4.0, and Analytics.
- BET (On Your Expertise) Forum Forum focused on artificial intelligence, data governance, and sustainability topics, organized for ICT leaders and vendors.
- ICT TOP LIST Annual ranking of the top 100 software and services companies in Italy, including the ICT TOP 100 sostenibile ranking of sustainable ICT companies, produced in partnership with IDC Italy.
- Data Manager Events Platform Platform hosting various ICT events including Security Forum, Tavole Rotonde ICT roundtables, and webinars for the Italian ICT professional community.
- White Papers and Research Reports Gated white papers and research reports on ICT topics including cloud computing, cybersecurity, smart working, GDPR compliance, and digital transformation, made available through the online portal.
- Press Release Publishing Service Paid press release publishing service priced at €90 per release, offering guaranteed publication on Data Manager Online with social sharing on Twitter, SEO optimization, and editorial autonomy. Targeted at technology vendors and ICT companies.
- Job Board ICT professional job listings and career opportunities portal hosted at datamanager.it/lavora-con-noi, serving job seekers and employers in the Italian ICT sector.
Companies that use Data Manager Magazine
Customer profileSegments3 records
Ideal customer profiles2 records
Data Manager Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Data Manager Magazine partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Data Manager Magazine competitors and assessment
Company assessmentBroad incumbents
- CIO.com (IDG): Global IDG publication explicitly targeting CIOs and senior IT leaders — the same primary persona Data Manager serves via WeChangeIT Forum and editorial coverage — and monetizes through the same mix of advertising, events, and sponsored research.
- Wired Italia: Italian edition of Wired covering technology, innovation, and digital culture with strong brand authority; adjacent rather than pure B2B ICT, but competes for the same enterprise IT thought-leadership audience and vendor marketing attention.
- ZDNet: Global digital-first ICT technology publication covering enterprise IT, security, and cloud; competes for the same global ICT readership that increasingly reads in English regardless of home country, including Italian enterprise IT buyers.
- The Register: Global English-language ICT news outlet widely read by enterprise IT practitioners and decision-makers — competes for reader attention and advertising dollars across the same technology vendor ecosystem that Data Manager monetizes.
- Il Sole 24 Ore – Tecnologie: Italy's leading business daily with a dedicated technology and digital transformation section; covers the same ICT decision-maker readership but as part of a broader finance/business portfolio rather than as an ICT-specialist publisher.
Direct peers
- ITespresso: French-headquartered European B2B ICT publication with coverage of enterprise technology, digital transformation, and CIO topics in multiple European languages — similar SME/scale-band trade publisher targeting European enterprise IT audiences.
- ZeroUno (Corriere Comunicazioni): Italian-language B2B ICT trade publication focused on enterprise IT, telecom, and digital transformation for the Italian market — directly comparable in audience (Italian CIOs and IT professionals) and revenue model (sponsored content, events, white papers).
- Computer Weekly: Established UK-based B2B ICT publication with news, analysis, awards, and events for enterprise IT decision-makers — highly comparable operating model and audience profile, serving as a European structural peer for trade-media strategy benchmarking.
- Computerworld Italia: Italian edition of the global IDG B2B ICT publication serving IT decision-makers with news, analysis, and events — same persona (Italian ICT managers), same content categories, and overlapping advertising and event sponsorship customers.
Emerging players
- SiliconANGLE / theCUBE: Digital-first enterprise technology media platform with heavy emphasis on live video and event-style programming around enterprise tech — represents the AI/digital-native format shift that Data Manager's traditional print+web model must compete against for vendor attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Manager Magazine social profiles
Digital presenceData Manager Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Manager Magazine leadership team
Management profileNumber of profiles
Data Manager Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Manager Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Manager Magazine
What does Data Manager Magazine do?
Data Manager Magazine is an Italian ICT professional media company that has been publishing since 1976 through its print magazine (Rivista Data Manager) and online news portal (Data Manager Online). It covers software, hardware, security, cloud computing, business intelligence, and emerging technologies for the Italian ICT market, and also organizes industry events (WeChangeIT Forum, BET Forum, Security Forum, ICT Roundtables) and produces the annual ICT TOP 100 ranking in partnership with IDC Italy.
Is Data Manager Magazine a public or private company?
Data Manager Magazine is a private company. It is classified as family owned and is currently operating.
When was Data Manager Magazine founded?
Data Manager Magazine was founded in 1976. It employs 11 to 50 people.
Where is Data Manager Magazine based?
Data Manager Magazine is headquartered in Milano, Italy, in the Europe region.
How does Data Manager Magazine make money?
Six revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, lead Generation, press Release Publishing, content Providing and events.
Who are Data Manager Magazine's main competitors?
Broad incumbents on record are CIO.com (IDG), Wired Italia, ZDNet, The Register and Il Sole 24 Ore – Tecnologie. Direct peers are ITespresso, ZeroUno (Corriere Comunicazioni), Computer Weekly and Computerworld Italia. SiliconANGLE / theCUBE is listed as an emerging player.
Does Data Manager Magazine have an API?
No public API is recorded for Data Manager Magazine.