First American Real Estate

What First American Real Estate does

First American Real Estate (legal entity: First American Properties LLC) is a privately-held, founder-owned residential real estate brokerage and property management firm headquartered in Kissimmee, Florida. Founded in 1989 by Janet Summerton, who continues to serve as Broker, the firm operates across 10 Central Florida communities including Kissimmee, Orlando, Winter Park, Celebration, Lake Nona, and Windermere, with announced plans to expand into Chattanooga and Knoxville, Tennessee. The company runs four interconnected service lines: residential buying and selling, long-term rentals, investment property brokerage, and full-service property management under the FARE Management sub-brand.

The firm leverages third-party PropertyWare software as its core operating platform, which provides tenant application processing, owner portals for real-time investment visibility, online rent payment, and work order management. The technology stack is otherwise light — the website uses Google reCAPTCHA for form protection and GoDaddy-hosted infrastructure, with no disclosed proprietary technology, APIs, or AI/ML capabilities. The value proposition is anchored in the founder's 35+ years of local market experience rather than technological differentiation.

Revenue is generated through two primary mechanisms: real estate sales commissions on residential buy/sell transactions and recurring managed-services fees for property management. Pricing is not publicly disclosed and is quote-based per transaction. GTM motion is sales-led, relying on direct phone outreach (407-518-1320), email inquiries ([email protected]), website-driven property search, and referrals within the Central Florida market. The customer base consists of individual home buyers and sellers, rental tenants, and small-to-mid-market property investors. With 1-10 employees, the firm operates as a small boutique brokerage rather than a scaled operation.

Name

First American Real Estate

Legal name

First American Properties LLC

Website

https://firstamericanrealestate.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

First American Real Estate (First American Properties LLC) is a Kissimmee-based, founder-owned residential brokerage and property management firm serving 10 Central Florida communities, offering buying, selling, rental, investment, and FARE Management services via 35+ years of local expertise.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property management services
• Rental property management
• Real estate investment advisory
• Central Florida real estate

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from buying and selling residential homes in Central Florida
2. Property Management Fees: Full-service property management including tenant screening, inspections, marketing, maintenance, and occupancy management for rental properties
3. Rental Income: Properties managed generate monthly rental income for investors while company earns management fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First American Real Estate is a Central Florida real estate brokerage and property management firm operating under First American Properties LLC. The company provides residential buying and selling brokerage, long-term rental placement, full-service property management (FARE Management), and real estate investment advisory services across 10 Central Florida communities. Property management is enabled through the PropertyWare platform, which powers tenant applications, owner portals, online payments, and work order management.

Product overview

First American Real Estate operates as a Central Florida-focused real estate brokerage offering four interconnected service lines: Real Estate Sales (buying and selling residential properties), Rental Properties (quality long-term rentals with online portal access), Investment Property Services (portfolio building and wealth creation), and FARE Management (full-service property management sub-brand handling tenant screening, maintenance, and occupancy optimization). The company leverages PropertyWare software for tenant/owner portal operations and online payment processing across its rental and management offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales Services
• Rental Properties
• FARE Management (Full-Service Property Management)
• Investment Property Services

Quantifiable outcome

• Maximum rental income through market analysis
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• PropertyWare (by PropertyWare)coreTechnology or IntegrationPropertyWare is used as the technology platform for tenant applications, owner portals, and work order management systems, enabling online payments and real-time investment tracking for clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Redfin: Tech-enabled residential brokerage and iBuyer directly serving Orlando-area consumers; comparable in providing buy/sell services with proprietary technology, but at vastly larger scale and consumer brand recognition.
• eXp Realty: Cloud-based, tech-forward residential brokerage operating nationally including Florida; directly comparable agent-centric model with virtual infrastructure and active Central Florida agent recruitment.
• Compass: Tech-enabled national residential brokerage competing for the same agents, buyers, and sellers in Florida; directly comparable in combining residential brokerage with technology-driven agent tools.
• HomeSmart: Tech-enabled, low-fee residential brokerage franchise with significant Arizona origin and active expansion into Florida; comparable model combining brokerage services with technology and agent support infrastructure.

Broad incumbents

• Keller Williams Realty: Large agent-centric residential brokerage franchise with substantial Florida market share; comparable model combining residential sales with agent-driven services in the same Central Florida sub-markets.
• Coldwell Banker Realty: National residential brokerage franchise with a major Florida presence; competes for the same Central Florida buy/sell clients as First American but at significantly larger scale and brand recognition.

Regional players

• Watson Realty Corp. Long-standing Florida-headquartered residential brokerage with property management services; directly comparable as a Florida-rooted full-service firm competing in overlapping Orlando sub-markets.
• Weichert Realtors: Established East Coast residential brokerage with franchise agents in Florida; comparable mid-sized brokerage model serving similar suburban residential markets.

Emerging players

• Offerpad: iBuying and real estate solutions platform active in Orlando; comparable as a Florida-operating real estate services competitor but with a fundamentally different cash-offer business model.

Others

• Zillow Group: Consumer real estate platform and Zillow Premier agent program that drives significant lead flow to and away from Florida brokerages; indirectly comparable as the dominant consumer-facing real estate marketplace shaping buyer behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FirstAmericanRealEstate
• LinkedInlinkedin.com/company/first-america-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First American Real Estate