Equideclic
Equideclic is a Normandy-based French digital communication agency specializing in the equine industry. It sells its proprietary Groomy equine management SaaS alongside website, branding, and digital marketing services to haras, breeders, and equine SMBs across France.
- Company typePrivate
- Founded2006
- HeadquartersMouen, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Equideclic does
Equideclic (legal entity: Equidéclic SARL) is a private French digital communication agency headquartered in Mouen, near Caen in Normandy. Founded in 2006, the firm employs 15-16 people and operates as a vertically specialized service provider for the French equine industry, with a secondary offering for local SMBs. Its core asset is Groomy, a proprietary SaaS platform purpose-built for equine operations — covering breeding tracking, foaling management, livery/boarding, invoicing, and customer relationship management. Around Groomy, Equideclic bundles an integrated services portfolio: custom website and mobile application development, visual identity and graphic design, social media management, SEO, and web marketing campaigns (including Facebook Ads and Google AdWords). The English-language version of the website indicates nascent international ambition, though operations remain concentrated in Normandy and France.
The business model combines recurring SaaS revenue from Groomy subscriptions (350 active subscriptions reported on the company website) with project-based professional services revenue from web, design, and marketing engagements. The company reports 2,500 cumulative projects and 380 cumulative clients since inception, signaling a long-tail, low-concentration customer base largely composed of haras, breeders, and equine industry vendors such as Eurogen, Edhya, France Etalon, Equifolia, and Croix du Sud. No public pricing is disclosed, and the firm shows no external funding, acquisitions, or leadership turnover in the available record.
Operationally, Equideclic is a bootstrapped, founder-led regional agency with limited geographic reach beyond France. Its strategic posture is defensive specialization — deepening presence within the equine vertical through domain-specific software and bundled services rather than pursuing horizontal scale. Constraints include a small headcount, no disclosed AI/ML capabilities, no disclosed API or integration ecosystem, and reliance on continued investment in Groomy to defend the switching costs embedded in accumulated customer operational data.
Equideclic firmographics
Firmographics- Name
- Equideclic
- Legal name
- Equidéclic SARL
- Website
- https://equideclic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equideclic is a Normandy-based French digital communication agency specializing in the equine industry. It sells its proprietary Groomy equine management SaaS alongside website, branding, and digital marketing services to haras, breeders, and equine SMBs across France.
- Ownership category
- akta.pro rank
Equideclic industry classification
Industry- Product category
- Digital Marketing Agency
- NAICS
- Horses and Other Equine Production (11292)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
- akta.pro secondary industry
- Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
Keywords
Where Equideclic is headquartered
LocationHeadquarters
- HQ city
- Mouen
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Equideclic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Monthly/annual subscriptions for equine management software (Groomy) - currently serving 350 equine software subscriptions
- Digital Services: Website development, visual identity creation, social media campaigns, and web marketing services for equine businesses
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Equideclic product offering
Product offeringCore offering
Equideclic is a digital communication agency that sells the Groomy equine management software (covering breeding, foaling, livery, invoicing and CRM) on a subscription basis, and provides professional services including custom website and e-commerce development, visual identity/logo creation, social media management, web marketing campaigns (Facebook Ads, Google AdWords), SEO, print communication, and digital strategy consulting. Its offering is targeted at horse breeders, studs (haras) and other equine industry businesses in Normandy and across France.
Product overview
Equideclic is a digital communication agency based in Normandy, France (near Caen) that specializes in solutions for the equine industry. Their offering consists of the Groomy equine management software platform (for breeding, foaling, boarding, invoicing, and CRM) combined with a suite of digital services including custom website/app development, visual identity creation, social media management, web marketing campaigns, and SEO. The products work together to help equine businesses optimize their commercial management and communication through integrated digital tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Groomy equine management software Proprietary software that allows equine businesses to track breeding, foaling, boarding (pensions), invoicing, and customer relationships (CRM), offered on a recurring subscription basis to haras, breeders and equine operators.
- Website and application development Custom website, e-commerce shop and application development service, including online stores and breeder websites that showcase stallions, horse profiles, product listings and editable content via a user interface, for equine businesses and other SMBs.
- Visual identity creation Design and creation of unique logos and visual identities that can be applied across all media and marketing materials, for equine businesses and other clients.
- Social media communication services Social media management service including editorial strategy, content creation, creative branding, Social Ads campaigns and community management to boost visibility and engage communities, for equine businesses and other clients.
- Web marketing campaigns Digital marketing campaign service including Facebook advertising and Google AdWords management to boost website visits and sales for equine businesses and other clients.
- Print communication Print marketing material design service covering volumes, shapes and materials to complement digital communication efforts, for equine businesses and other clients.
- SEO services Search engine optimization service offered as part of the complete digital solutions package to equine businesses and other clients.
- Digital strategy consulting Strategic thinking and consulting service to help clients develop concepts and implement digital projects, for equine businesses and other clients.
Quantifiable outcome
- 350 equine software subscriptions
- +2 more outcomes
Companies that use Equideclic
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Equideclic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Equideclic partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Equideclic competitors and assessment
Company assessmentBroad incumbents
- Eskimoz: French digital marketing agency offering SEO, SEA, and digital strategy. Comparable to Equideclic's digital services arm as a similarly sized French agency operating in a specialized vertical.
- Hippolia: French equine innovation cluster supporting equine tech and digital transformation projects. Comparable to Equideclic as a French equine industry ecosystem participant with adjacent technology focus.
Emerging players
- Junto: French digital agency specializing in web design and inbound marketing for B2B. Comparable to Equideclic's professional services offering for SMB clients, though not equine-focused.
- Equisense: French equine technology company offering connected devices and analytics for horse performance and welfare. Comparable as a French equine tech business targeting haras and professional riders with technology-led offerings.
- Horse Pilot: French equestrian brand combining technical apparel with digital content and a connected app. Adjacent peer reflecting French equine industry digitalization, but product-focused rather than software/services.
Direct peers
- BarnManager: US-based equine management SaaS providing barn, horse, and staff management for equestrian operations. Directly comparable to Equideclic's Groomy software in vertical SaaS focus for horse operations.
- StableSecretary: Cloud-based equine management software for horse owners, trainers, and barns covering horse records, billing, and scheduling. Closely comparable to Groomy's breeding/livery/CRM functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Equideclic social profiles
Digital presenceEquideclic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equideclic leadership team
Management profileNumber of profiles
Equideclic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equideclic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equideclic
What does Equideclic do?
Equideclic is a digital communication agency that sells the Groomy equine management software (covering breeding, foaling, livery, invoicing and CRM) on a subscription basis, and provides professional services including custom website and e-commerce development, visual identity/logo creation, social media management, web marketing campaigns (Facebook Ads, Google AdWords), SEO, print communication, and digital strategy consulting. Its offering is targeted at horse breeders, studs (haras) and other equine industry businesses in Normandy and across France.
Is Equideclic a public or private company?
Equideclic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equideclic founded?
Equideclic was founded in 2006. It employs 11 to 50 people.
Where is Equideclic based?
Equideclic is headquartered in Mouen, France, in the Europe region.
How does Equideclic make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are digital Services.
Who are Equideclic's main competitors?
Broad incumbents on record are Eskimoz and Hippolia. Emerging players are Junto, Equisense and Horse Pilot. Direct peers are BarnManager and StableSecretary.
Does Equideclic have an API?
No public API is recorded for Equideclic.
What industry is Equideclic in?
Equideclic's product category is Digital Marketing Agency. Its primary akta.pro industry code is AFAEAGAH, Equine Sales, Auctions & Bloodstock Agencies, with a secondary code of AFAEAGAD, Yearling/Weanling Raising & Sales Prep. Its NAICS code is 11292 and its SIC code is 7372.