BarnManager
BarnManager is a cloud-based SaaS platform that consolidates horse records, scheduling, billing, and communications for equestrian operations of all sizes. It serves boarding, lesson, training, and therapy barns in the United States via a flat-rate subscription model with iOS, Android, and web access.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BarnManager does
BarnManager is a cloud-based SaaS platform purpose-built for the equestrian industry that consolidates horse records, scheduling, billing, and communication into a single product. Founded in 2012 by Nicole Lakin and operated under the legal entity Digital Crumbs LLC (previously The Barn Manager LLC), the platform is delivered via a web application at app.barnmanager.com and native iOS and Android apps. Core functionality includes comprehensive horse health and farrier/vet records, shared barn calendars with horse assignments, group and one-to-one staff messaging, and an invoicing engine with recurring charges and automated sweeps. The product integrates with Stripe Connect for payment processing, Plaid for bank account connectivity, and QuickBooks for bookkeeper exports, enabling an end-to-end billing-to-accounting workflow.
The company sells on a flat-rate subscription model with two tiers: Essentials at $40/month and Pro at $70/month, both covering unlimited horses and unlimited users per barn and offering 14- and 30-day free trials respectively. BarnManager pursues a product-led growth motion with self-serve website signup, app store distribution, and event-driven marketing through its designation as the Official Barn Management Software of US Equestrian. A free subscription tier extends reach to qualifying 501(c)(3) equine rescues and therapy centers. The platform serves a broad vertical spanning boarding barns, lesson barns, training barns, show barns, breeding farms, rescues, therapeutic riding programs, college equestrian programs, performance barns, and working ranches, with disclosed scale metrics of 20K+ users, 65K+ horses managed, and 1M+ activities tracked across the platform.
BarnManager firmographics
Firmographics- Name
- BarnManager
- Legal name
- Digital Crumbs LLC
- Website
- https://barnmanager.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BarnManager is a cloud-based SaaS platform that consolidates horse records, scheduling, billing, and communications for equestrian operations of all sizes. It serves boarding, lesson, training, and therapy barns in the United States via a flat-rate subscription model with iOS, Android, and web access.
- Ownership category
- akta.pro rank
BarnManager industry classification
Industry- Product category
- Equestrian / Barn Management Software
- NAICS
- Support Activities for Animal Production (115210), Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Horse Boarding, Livery & Stable Operations (AFAEAGAG)
Keywords
Where BarnManager is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BarnManager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Essentials Plan: Flat-rate monthly subscription at $40/month (or $336/year with 16% annual discount). Covers unlimited horses and unlimited users. Includes digital horse records, shared barn calendar, task lists, feed/supplement/medication tracking, and cross-platform access (iOS, Android, web).
- Subscription - Pro Plan: Flat-rate monthly subscription at $70/month (or $588/year with 16% annual discount). Covers unlimited horses and unlimited users. Includes everything in Essentials plus self-service lesson/program booking with payments, advanced invoicing and recurring billing, and revenue reporting with bookkeeper exports.
- Free Subscriptions for 501(c)(3): Free subscriptions for qualifying 501(c)(3) equine rescues and equine therapy organizations. This is a CSR/community initiative rather than a revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - $40/month (14-day free trial) |
| Subscription | Monthly | Pro - $70/month (30-day free trial) |
| Subscription | Annual | Free for 501(c)(3) Organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BarnManager product offering
Product offeringCore offering
BarnManager sells a cloud-based barn management SaaS platform that consolidates horse records and health history, a shared barn calendar, lesson and program scheduling, invoicing with recurring billing, and team/client communication into a single system accessible via web, iOS, and Android. It is sold as flat-rate monthly subscriptions (Essentials at $40/month and Pro at $70/month) covering unlimited horses and users, with a free 501(c)(3) program for equine rescues and therapy centers. The platform targets boarding, lesson, training, show, breeding, rescue, therapy, college, performance, and working-ranch operations across the United States.
Product overview
BarnManager is a unified all-in-one barn management SaaS platform designed for horse facilities. The product consists of the core BarnManager web and mobile platform, available through two subscription tiers (Essentials at $40/month and Pro at $70/month), along with native iOS and Android mobile applications. The Pro tier adds self-service booking capabilities and advanced invoicing features on top of the base Essentials tier. Additional offerings include a Client Portal for horse owners and a free subscription program for 501(c)(3) organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- BarnManager Platform All-in-one cloud-based barn management SaaS that centralizes horse records and health history, boarder/staff management, scheduling, vet and farrier records, feeding/checklists, invoicing and billing, and team/client communication for horse facilities. Accessible via web, iOS, and Android, sold through flat-rate Essentials ($40/month) and Pro ($70/month) subscriptions covering unlimited horses and users.
- BarnManager iOS App Native iOS application of the BarnManager platform, available for iPhone and iPad via the Apple App Store, providing on-the-go access to horse records, scheduling, invoicing, and barn communication.
- BarnManager Android App Native Android application of the BarnManager platform, available via the Google Play Store, providing on-the-go access to horse records, scheduling, invoicing, and barn communication.
- BarnManager Free Subscription for 501(c)(3) Equine Rescues and Therapy Centers No-cost BarnManager subscription offered to equine rescue, sanctuary, and equine-assisted therapy / adaptive riding organizations that hold 501(c)(3) Charity Status, supporting horse records, intake/adoption/medical documentation, and donor reporting.
Quantifiable outcome
- 50% Faster Monthly Billing
- +3 more outcomes
Companies that use BarnManager
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles2 records
BarnManager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
BarnManager partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting, core and flagship.
- The Peeps FoundationsupportingMiniature horse rescue organization receiving free BarnManager subscriptions as part of the company's CSR program for 501(c)(3) organizations. BarnManager helps the organization track horse records, medical documentation, and adoption paperwork.
- EquosupportingHorse transportation company partnered with The Peeps Foundation to provide transportation services for rescued minis. Equo connects horse owners, trainers, and riders with shippers across the country.
- Stripe ConnectcoreThird-party payment processing service integrated with BarnManager for handling client payments and billing transactions. Stripe processes credit card payments including American Express, Discover, MasterCard, and Visa.
- PlaidsupportingService allowing users to connect their bank accounts to Stripe Connect for payment processing and fund management within BarnManager.
- QuickBookscoreAccounting software integration allowing BarnManager users to transfer invoice and payment status information to their QuickBooks accounts for bookkeeping and financial reporting.
- US EquestrianflagshipOfficial Barn Management Software partner of US Equestrian, the national governing body for equestrian sport in the United States. Provides brand credibility and access to US Equestrian's member base and event audience.
- Palm Beach Equine ClinicsupportingVeterinary content partner providing expert-reviewed horse health articles for BarnManager's blog content series. Articles cover senior horse care, gut health, shipping fever, hoof care, dentistry, and common conditions.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
BarnManager competitors and assessment
Company assessmentBroad incumbents
- Acuity Scheduling: Acuity Scheduling (a Squarespace product) is a generic scheduling and booking SaaS used by some equestrian businesses. It competes for the scheduling portion of BarnManager's value proposition, particularly with lesson barns.
- Riding Warehouse: Riding Warehouse is a large equestrian retailer that has expanded into barn management software offerings. It is a broader incumbent in the equestrian ecosystem with a wider portfolio that includes software adjacent to BarnManager's core.
- SmartPak Equine: SmartPak Equine is a leading equine health and supplies retailer with customer engagement platforms for horse owners. It is a broader incumbent in the equine ecosystem with overlapping horse owner relationships.
- Mindbody: Mindbody is a large horizontal SaaS platform for appointment-based businesses including fitness and wellness studios. Some equestrian lesson barns use it as a generic alternative to BarnManager for scheduling and billing.
Direct peers
- EquiPulse: EquiPulse is a horse and equestrian management app providing horse records, scheduling, and training logs. It targets similar barn management use cases as BarnManager, with comparable mobile-first functionality.
- Stable Secretary: Stable Secretary is barn management software for horse owners and barn managers, offering horse records, scheduling, and health tracking. It competes directly with BarnManager in the equestrian vertical SaaS space, particularly for individual horse owners and small barns.
- Equine Office: Equine Office is a cloud-based equestrian management platform serving riding schools, livery yards, and training centers. It overlaps with BarnManager across boarding, lesson, and training barn workflows.
- GoHorse: GoHorse offers online booking and management software for horse riding schools and equestrian centers. It directly overlaps with BarnManager's lesson barn and training barn segments, particularly in self-service booking.
Others
- EquiManagement: EquiManagement is a business management publication and resource hub for equine veterinarians. It represents an adjacent ecosystem player serving the veterinary side of the equine industry that intersects with BarnManager's horse health records features.
Emerging players
- Horse Trak: Horse Trak provides equine management software for tracking horse health, training, and barn operations. It has narrower feature scope than BarnManager but addresses similar equestrian vertical use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BarnManager social profiles
Digital presenceBarnManager financial estimates
Financial estimateRevenue estimate
Valuation estimate
BarnManager leadership team
Management profileNumber of profiles
Profiles1 record
BarnManager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BarnManager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BarnManager
What does BarnManager do?
BarnManager sells a cloud-based barn management SaaS platform that consolidates horse records and health history, a shared barn calendar, lesson and program scheduling, invoicing with recurring billing, and team/client communication into a single system accessible via web, iOS, and Android. It is sold as flat-rate monthly subscriptions (Essentials at $40/month and Pro at $70/month) covering unlimited horses and users, with a free 501(c)(3) program for equine rescues and therapy centers. The platform targets boarding, lesson, training, show, breeding, rescue, therapy, college, performance, and working-ranch operations across the United States.
Is BarnManager a public or private company?
BarnManager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BarnManager founded?
BarnManager was founded in 2014. It employs 1 to 10 people.
Where is BarnManager based?
BarnManager is headquartered in New York, United States, in the North America region.
How does BarnManager make money?
Three revenue lines are on record. Subscription - Essentials Plan is the primary driver. The others are subscription - Pro Plan and free Subscriptions for 501(c)(3).
Who are BarnManager's main competitors?
Broad incumbents on record are Acuity Scheduling, Riding Warehouse, SmartPak Equine and Mindbody. Direct peers are EquiPulse, Stable Secretary, Equine Office and GoHorse. EquiManagement is listed as an others. Horse Trak is listed as an emerging player.
Does BarnManager have an API?
No public API is recorded for BarnManager.
What industry is BarnManager in?
BarnManager's product category is Equestrian / Barn Management Software. Its primary akta.pro industry code is HLAMAGAE, Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support), with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 115210 and its SIC code is 200.