Be Here
Be Here Farm + Nature is a small-batch biodynamic skincare brand selling hand-crafted whole-plant facial serums, body treatments, tallow products, and masks direct-to-consumer via Shopify. Founded by Jared and Velisa Pickard, it also runs experiential retreats for conscious beauty and holistic wellness consumers.
- Company typePrivate
- Founded2020
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Be Here does
Be Here Farm + Nature is a small-batch, hand-crafted skincare brand that produces biodynamic whole-plant facial serums, body treatments, tallow-based products, masks, and lip care. The company sells directly to conscious beauty consumers through a Shopify-powered e-commerce storefront at beherefarm.com, supplemented by a secondary revenue stream of in-person and online experiential offerings such as Be Slow travel retreats, Being Human somatic programs, and Fall Into Here equinox gatherings. The product portfolio spans roughly a dozen individual SKUs priced between $34 and $172, plus curated bundles such as the Ultimate Collection and True Glow, targeting premium natural skincare and holistic self-care rituals.
The company's underlying methodology is rooted in Rudolf Steiner's biodynamic principles, with the majority of ingredients hand-grown in the founders' family garden alongside more than 75% of garden space reserved for biodiversity and habitat. Production relies on solar and lunar whole-plant infusions rather than artificial heat, pressure, plastic tubing, or machine lubricants, and the entire product collection draws from only 40 ingredients total, typically no more than seven per formula. This positions formulation discipline, ingredient transparency, and hand-tended sourcing as the core differentiators rather than any automated or scaled manufacturing process. Two flagship products are co-developed with strategic ingredient partners: the Dry Mask with Sun Potion (using Freshwater Pearl Powder and the Yin Power adaptogenic blend) and the Botanical Tallow with Summer Solace Tallow.
Be Here operates an asset-light, founder-owned direct-to-consumer model without institutional outside capital. Customer acquisition is driven by content marketing through a blog and journal, an email newsletter offering a 15% first-order incentive, social channels on Instagram and Facebook, and the experiential events described above. The brand supports global shipping with multi-currency checkout, and the customer base consists of long-tail consumer purchases rather than enterprise or wholesale relationships. There is no subscription or recurring-revenue mechanism disclosed, with all transactions structured as one-time unit purchases across the DTC storefront and event registrations.
Be Here firmographics
Firmographics- Name
- Be Here
- Legal name
- Be Here Farm + Nature
- Website
- https://beherefarm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be Here Farm + Nature is a small-batch biodynamic skincare brand selling hand-crafted whole-plant facial serums, body treatments, tallow products, and masks direct-to-consumer via Shopify. Founded by Jared and Velisa Pickard, it also runs experiential retreats for conscious beauty and holistic wellness consumers.
- Ownership category
- akta.pro rank
Be Here industry classification
Industry- Product category
- Natural and Biodynamic Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
Keywords
Where Be Here is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Markets served
Be Here business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of small-batch, hand-crafted skincare products through the company's Shopify e-commerce platform. Products include facial oils/serums, body treatments, sun support, masks, and lip care. Transactions are one-time purchases with no subscription mentioned.
- Experiential Events and Retreats: Revenue from in-person and online immersions, workshops, and retreats such as 'Be Slow' travel experiences (Belize, Italy), 'Being Human' somatic programs, and 'Fall Into Here' equinox gatherings. Registration typically requires interview process and fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Facial Serums - Premium positioning |
| Unit Pricing | Pay-as-you-go | Body Care Products |
| Unit Pricing | Pay-as-you-go | Specialty Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Be Here product offering
Product offeringCore offering
Be Here Farm + Nature sells a small-batch, handcrafted line of biodynamic skincare products direct-to-consumer through its Shopify online storefront. The catalog includes whole-plant facial serums (Summer Solstice Serum, Ryokan Serum), body serums and oils (Restorative Body Serum, Daily Ritual Oil), tallow-based body care (Botanical Tallow, Botanical Tallow + Zinc), masks (Dry Mask, Wet Mask), lip care (Honey Kiss), and curated gift bundles. The brand also offers paid experiential immersions, workshops, and retreats.
Product overview
Be Here Farm + Nature is a small-batch, handcrafted skincare brand offering a focused portfolio of botanical face and body products. The core product line centers on whole-plant oil serums and treatments (Summer Solstice Serum, Ryokan Serum, Restorative Body Serum, Daily Ritual Oil), tallow-based body care (Botanical Tallow, Botanical Tallow + Zinc), and specialty masks (Dry Mask, Wet Mask). Supporting products include Hydrating Essence and Honey Kiss lip care. The brand also offers curated gift bundles (True Glow, A Kiss For You A Kiss For Me, Ultimate Collection) and a BioGeometry collection. All products are crafted using biodynamic farming principles, hand-grown ingredients, and minimal-processing techniques. The company is operated by co-founders Jared and Velisa Pickard, inspired by Rudolf Steiner's biodynamic philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Solstice Serum Daily facial oil serum featuring a whole-plant infusion of wild St. John's Wort, Roman and German Chamomile, Tulsi, Calendula, Yellow Dock, and Gotu Kola in Biodynamic olive oil. Designed for daily facial moisturizing and skin-barrier support; 30ml, priced at $160.
- Botanical Tallow + Zinc Whole-body sun support product combining botanical tallow with zinc for SPF protection. Positioned as a clean, natural alternative to conventional mineral sunscreens; 50ml, priced at $124.
- Daily Ritual Oil Whole-body care oil designed for daily cleansing and moisturizing, with a balanced blend of Roman Chamomile, Tulsi, Calendula, Nettle, Rosemary, and Biodynamic olive oil. 200ml size; priced at $88.
- Ryokan Serum Ceremonial self-care oil with a grounding, purifying blend of wild St. John's Wort, Calendula, and German Chamomile in Biodynamic Olive oil and Sweet Almond oil, finished with Clary Sage, Rosemary, and Lemongrass essential oils. 30ml; priced at $172.
- Restorative Body Serum Whole-plant body treatment serum featuring wild St. John's Wort, Stinging Nettle, and German Chamomile in Biodynamic Olive oil and Sweet Almond oil, with Lavender essential oil. Designed for deep calming and all-over body moisturizing; 60ml, priced at $154.
- Botanical Tallow Tallow-based balm for whole-body moisturizing and skin nourishment, made in collaboration with Summer Solace Tallow using Regenerative Tallow. Priced at $112.
- Hydrating Essence Face and body mist designed for hydration and aromatherapeutic benefits. Can be used as part of the oil cleansing method or throughout the day for refreshment; priced at $43.
- Honey Kiss Lip Care Lip care treatment formulated for lip nourishment and moisturizing in a 5ml format; priced at $34.
- Dry Mask Superfood clay mask for detoxification, cleansing, and gentle polishing, made in collaboration with Sun Potion and featuring Freshwater Pearl Powder and a Yin Power blend of Shatavari, Tocos, Ashwagandha, Astragalus, Wild Pine Pollen, and Reishi. 20g; priced at $54.
- Wet Mask Honey-based superfood mask formulated for skin nourishment with whole-plant ingredients; priced at $98.
- True Glow Bundle Two-product bundle positioned as the core of the Be Here collection, including deep moisture and gentle soothing products for an 'unmistakable glow.'
- Ultimate Collection Complete collection bundle equivalent to several months of at-home, facial-quality self-care, featuring holistic, regenerative products of the highest quality from the brand's catalog.
- A Kiss For You, A Kiss For Me Holiday gift bundle containing two Honey Kiss lip treatments — one for personal use and one to gift — offered at holiday value pricing.
- Be Here Immersions, Workshops, and Retreats Paid experiential programs such as 'Be Slow' travel retreats (Belize, Italy), 'Being Human' somatic programs, 'Fall Into Here' equinox gatherings, and 'Be Here Man' online membership, offered in-person and online; registration typically requires an interview process plus fees.
Companies that use Be Here
Customer profileSegments2 records
Ideal customer profiles2 records
Be Here technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Be Here partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Sun PotioncoreCollaborative partnership creating the superfood face mask collection. Sun Potion provides ingredients such as Freshwater Pearl Powder and Yin Power blend (Shatavari, Tocos, Ashwagandha, Astragalus, Reishi, He Shou Wu) which are incorporated into Be Here products including the Dry Mask. Both brands share passion for quality, regenerative principles, and holistic health.
- Summer Solace TallowminorCollaboration with former sous chef at Chez Panisse and true tallow artisan to produce Botanical Tallow. Summer Solace's Regenerative Tallow® is featured in Be Here products, combining culinary expertise with artisanal skincare production.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Be Here competitors and assessment
Company assessmentBroad incumbents
- Tatcha: Tatcha is a much larger, Unilever-owned prestige skincare brand built on Japanese botanical rituals and minimalist formulations. It overlaps Be Here in the ritual-driven, botanical, premium-serum category but competes at an entirely different scale and distribution breadth.
- Drunk Elephant: Drunk Elephant is a larger, established clean-beauty brand with a strict ingredient philosophy ('Suspicious 6') and broad distribution including Sephora. It competes for the same ingredient-conscious skincare consumer and pressures Be Here's positioning from a much broader portfolio.
Direct peers
- Osea Malibu: Osea is a family-founded D2C skincare brand built around seaweed and natural botanicals, with a multi-decade heritage and similar premium positioning. It overlaps Be Here in whole-body botanical oils, natural ingredients, and founder-led brand storytelling.
- RMS Beauty: RMS Beauty is a clean-beauty brand built around raw, food-grade, and minimally processed ingredients, with strong direct-to-consumer and prestige retail distribution. It shares Be Here Farm + Nature's philosophy of leveraging whole, unrefined botanical inputs in skincare.
- True Botanicals: True Botanicals is a D2C clean-beauty skincare brand emphasizing naturally derived, clinically tested formulations and sustainability. It overlaps Be Here in the premium, ingredient-conscious facial-care niche and pursues similar serum and treatment product lines.
- Herbivore Botanicals: Herbivore Botanicals is a Seattle-based D2C natural skincare brand focused on botanical oils, serums, and masks. It targets the same conscious-beauty consumer, shares similar price points and ingredient-minimalism positioning, and operates its own e-commerce storefront.
- Vintner's Daughter: Vintner's Daughter is a small-batch, premium-priced D2C botanical serum brand built around whole-plant infusions and minimal-ingredient formulations. It competes head-on with Be Here Farm + Nature in the prestige facial-serum category and shares the minimalist ingredient philosophy.
- Josh Rosebrook: Josh Rosebrook is a small-batch, naturally focused skincare and hair-care brand emphasizing herbal infusions and holistic regimens. It targets the same mindful-beauty consumer as Be Here and competes in overlapping face-oil and skin-treatment categories.
- Tata Harper: Tata Harper is the closest comparable: a Vermont-based, farm-grown D2C prestige skincare brand built around biodynamic/regenerative cultivation, premium pricing, and a founder-led narrative. It directly overlaps Be Here on natural serums, body oils, and the farm-to-face value proposition.
Others
- Sun Potion: Sun Potion is a superfood and adaptogen brand that is both an existing Be Here partnership supplier (Dry Mask ingredients) and a thematic peer in the regenerative, plant-based wellness space. It is comparable as an adjacent brand rather than a direct skincare competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Be Here social profiles
Digital presenceBe Here financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Here leadership team
Management profileNumber of profiles
Profiles2 records
Be Here funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Here M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Here
What does Be Here do?
Be Here Farm + Nature sells a small-batch, handcrafted line of biodynamic skincare products direct-to-consumer through its Shopify online storefront. The catalog includes whole-plant facial serums (Summer Solstice Serum, Ryokan Serum), body serums and oils (Restorative Body Serum, Daily Ritual Oil), tallow-based body care (Botanical Tallow, Botanical Tallow + Zinc), masks (Dry Mask, Wet Mask), lip care (Honey Kiss), and curated gift bundles. The brand also offers paid experiential immersions, workshops, and retreats.
Is Be Here a public or private company?
Be Here is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Here founded?
Be Here was founded in 2020. It employs 11 to 50 people.
Where is Be Here based?
Be Here is headquartered in Fremont, United States, in the North America region.
How does Be Here make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are experiential Events and Retreats.
Who are Be Here's main competitors?
Broad incumbents on record are Tatcha and Drunk Elephant. Direct peers are Osea Malibu, RMS Beauty, True Botanicals, Herbivore Botanicals, Vintner's Daughter, Josh Rosebrook and Tata Harper. Sun Potion is listed as an others.
Does Be Here have an API?
No public API is recorded for Be Here.
What industry is Be Here in?
Be Here's product category is Natural and Biodynamic Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers). Its NAICS code is 456120 and its SIC code is 2844.