Be Here

What Be Here does

Be Here Farm + Nature is a small-batch, hand-crafted skincare brand that produces biodynamic whole-plant facial serums, body treatments, tallow-based products, masks, and lip care. The company sells directly to conscious beauty consumers through a Shopify-powered e-commerce storefront at beherefarm.com, supplemented by a secondary revenue stream of in-person and online experiential offerings such as Be Slow travel retreats, Being Human somatic programs, and Fall Into Here equinox gatherings. The product portfolio spans roughly a dozen individual SKUs priced between $34 and $172, plus curated bundles such as the Ultimate Collection and True Glow, targeting premium natural skincare and holistic self-care rituals.

The company's underlying methodology is rooted in Rudolf Steiner's biodynamic principles, with the majority of ingredients hand-grown in the founders' family garden alongside more than 75% of garden space reserved for biodiversity and habitat. Production relies on solar and lunar whole-plant infusions rather than artificial heat, pressure, plastic tubing, or machine lubricants, and the entire product collection draws from only 40 ingredients total, typically no more than seven per formula. This positions formulation discipline, ingredient transparency, and hand-tended sourcing as the core differentiators rather than any automated or scaled manufacturing process. Two flagship products are co-developed with strategic ingredient partners: the Dry Mask with Sun Potion (using Freshwater Pearl Powder and the Yin Power adaptogenic blend) and the Botanical Tallow with Summer Solace Tallow.

Be Here operates an asset-light, founder-owned direct-to-consumer model without institutional outside capital. Customer acquisition is driven by content marketing through a blog and journal, an email newsletter offering a 15% first-order incentive, social channels on Instagram and Facebook, and the experiential events described above. The brand supports global shipping with multi-currency checkout, and the customer base consists of long-tail consumer purchases rather than enterprise or wholesale relationships. There is no subscription or recurring-revenue mechanism disclosed, with all transactions structured as one-time unit purchases across the DTC storefront and event registrations.

Name

Be Here

Legal name

Be Here Farm + Nature

Website

https://beherefarm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Be Here Farm + Nature is a small-batch biodynamic skincare brand selling hand-crafted whole-plant facial serums, body treatments, tallow products, and masks direct-to-consumer via Shopify. Founded by Jared and Velisa Pickard, it also runs experiential retreats for conscious beauty and holistic wellness consumers.

Ownership category

akta.pro rank

Product category

Natural and Biodynamic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Natural skincare products
• Biodynamic facial serums
• Botanical body care
• Regenerative beauty brand
• Handcrafted skincare

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of small-batch, hand-crafted skincare products through the company's Shopify e-commerce platform. Products include facial oils/serums, body treatments, sun support, masks, and lip care. Transactions are one-time purchases with no subscription mentioned.
2. Experiential Events and Retreats: Revenue from in-person and online immersions, workshops, and retreats such as 'Be Slow' travel experiences (Belize, Italy), 'Being Human' somatic programs, and 'Fall Into Here' equinox gatherings. Registration typically requires interview process and fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Be Here Farm + Nature sells a small-batch, handcrafted line of biodynamic skincare products direct-to-consumer through its Shopify online storefront. The catalog includes whole-plant facial serums (Summer Solstice Serum, Ryokan Serum), body serums and oils (Restorative Body Serum, Daily Ritual Oil), tallow-based body care (Botanical Tallow, Botanical Tallow + Zinc), masks (Dry Mask, Wet Mask), lip care (Honey Kiss), and curated gift bundles. The brand also offers paid experiential immersions, workshops, and retreats.

Product overview

Be Here Farm + Nature is a small-batch, handcrafted skincare brand offering a focused portfolio of botanical face and body products. The core product line centers on whole-plant oil serums and treatments (Summer Solstice Serum, Ryokan Serum, Restorative Body Serum, Daily Ritual Oil), tallow-based body care (Botanical Tallow, Botanical Tallow + Zinc), and specialty masks (Dry Mask, Wet Mask). Supporting products include Hydrating Essence and Honey Kiss lip care. The brand also offers curated gift bundles (True Glow, A Kiss For You A Kiss For Me, Ultimate Collection) and a BioGeometry collection. All products are crafted using biodynamic farming principles, hand-grown ingredients, and minimal-processing techniques. The company is operated by co-founders Jared and Velisa Pickard, inspired by Rudolf Steiner's biodynamic philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Solstice Serum Daily facial oil serum featuring a whole-plant infusion of wild St. John's Wort, Roman and German Chamomile, Tulsi, Calendula, Yellow Dock, and Gotu Kola in Biodynamic olive oil. Designed for daily facial moisturizing and skin-barrier support; 30ml, priced at $160.
• Botanical Tallow + Zinc Whole-body sun support product combining botanical tallow with zinc for SPF protection. Positioned as a clean, natural alternative to conventional mineral sunscreens; 50ml, priced at $124.
• Daily Ritual Oil Whole-body care oil designed for daily cleansing and moisturizing, with a balanced blend of Roman Chamomile, Tulsi, Calendula, Nettle, Rosemary, and Biodynamic olive oil. 200ml size; priced at $88.
• Ryokan Serum Ceremonial self-care oil with a grounding, purifying blend of wild St. John's Wort, Calendula, and German Chamomile in Biodynamic Olive oil and Sweet Almond oil, finished with Clary Sage, Rosemary, and Lemongrass essential oils. 30ml; priced at $172.
• Restorative Body Serum Whole-plant body treatment serum featuring wild St. John's Wort, Stinging Nettle, and German Chamomile in Biodynamic Olive oil and Sweet Almond oil, with Lavender essential oil. Designed for deep calming and all-over body moisturizing; 60ml, priced at $154.
• Botanical Tallow Tallow-based balm for whole-body moisturizing and skin nourishment, made in collaboration with Summer Solace Tallow using Regenerative Tallow. Priced at $112.
• Hydrating Essence Face and body mist designed for hydration and aromatherapeutic benefits. Can be used as part of the oil cleansing method or throughout the day for refreshment; priced at $43.
• Honey Kiss Lip Care Lip care treatment formulated for lip nourishment and moisturizing in a 5ml format; priced at $34.
• Dry Mask Superfood clay mask for detoxification, cleansing, and gentle polishing, made in collaboration with Sun Potion and featuring Freshwater Pearl Powder and a Yin Power blend of Shatavari, Tocos, Ashwagandha, Astragalus, Wild Pine Pollen, and Reishi. 20g; priced at $54.
• Wet Mask Honey-based superfood mask formulated for skin nourishment with whole-plant ingredients; priced at $98.
• True Glow Bundle Two-product bundle positioned as the core of the Be Here collection, including deep moisture and gentle soothing products for an 'unmistakable glow.'
• Ultimate Collection Complete collection bundle equivalent to several months of at-home, facial-quality self-care, featuring holistic, regenerative products of the highest quality from the brand's catalog.
• A Kiss For You, A Kiss For Me Holiday gift bundle containing two Honey Kiss lip treatments — one for personal use and one to gift — offered at holiday value pricing.
• Be Here Immersions, Workshops, and Retreats Paid experiential programs such as 'Be Slow' travel retreats (Belize, Italy), 'Being Human' somatic programs, 'Fall Into Here' equinox gatherings, and 'Be Here Man' online membership, offered in-person and online; registration typically requires an interview process plus fees.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sun PotioncoreStrategic or Co-development PartnerCollaborative partnership creating the superfood face mask collection. Sun Potion provides ingredients such as Freshwater Pearl Powder and Yin Power blend (Shatavari, Tocos, Ashwagandha, Astragalus, Reishi, He Shou Wu) which are incorporated into Be Here products including the Dry Mask. Both brands share passion for quality, regenerative principles, and holistic health.
• Summer Solace TallowminorStrategic or Co-development PartnerCollaboration with former sous chef at Chez Panisse and true tallow artisan to produce Botanical Tallow. Summer Solace's Regenerative Tallow® is featured in Be Here products, combining culinary expertise with artisanal skincare production.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tatcha: Tatcha is a much larger, Unilever-owned prestige skincare brand built on Japanese botanical rituals and minimalist formulations. It overlaps Be Here in the ritual-driven, botanical, premium-serum category but competes at an entirely different scale and distribution breadth.
• Drunk Elephant: Drunk Elephant is a larger, established clean-beauty brand with a strict ingredient philosophy ('Suspicious 6') and broad distribution including Sephora. It competes for the same ingredient-conscious skincare consumer and pressures Be Here's positioning from a much broader portfolio.

Direct peers

• Osea Malibu: Osea is a family-founded D2C skincare brand built around seaweed and natural botanicals, with a multi-decade heritage and similar premium positioning. It overlaps Be Here in whole-body botanical oils, natural ingredients, and founder-led brand storytelling.
• RMS Beauty: RMS Beauty is a clean-beauty brand built around raw, food-grade, and minimally processed ingredients, with strong direct-to-consumer and prestige retail distribution. It shares Be Here Farm + Nature's philosophy of leveraging whole, unrefined botanical inputs in skincare.
• True Botanicals: True Botanicals is a D2C clean-beauty skincare brand emphasizing naturally derived, clinically tested formulations and sustainability. It overlaps Be Here in the premium, ingredient-conscious facial-care niche and pursues similar serum and treatment product lines.
• Herbivore Botanicals: Herbivore Botanicals is a Seattle-based D2C natural skincare brand focused on botanical oils, serums, and masks. It targets the same conscious-beauty consumer, shares similar price points and ingredient-minimalism positioning, and operates its own e-commerce storefront.
• Vintner's Daughter: Vintner's Daughter is a small-batch, premium-priced D2C botanical serum brand built around whole-plant infusions and minimal-ingredient formulations. It competes head-on with Be Here Farm + Nature in the prestige facial-serum category and shares the minimalist ingredient philosophy.
• Josh Rosebrook: Josh Rosebrook is a small-batch, naturally focused skincare and hair-care brand emphasizing herbal infusions and holistic regimens. It targets the same mindful-beauty consumer as Be Here and competes in overlapping face-oil and skin-treatment categories.
• Tata Harper: Tata Harper is the closest comparable: a Vermont-based, farm-grown D2C prestige skincare brand built around biodynamic/regenerative cultivation, premium pricing, and a founder-led narrative. It directly overlaps Be Here on natural serums, body oils, and the farm-to-face value proposition.

Others

• Sun Potion: Sun Potion is a superfood and adaptogen brand that is both an existing Be Here partnership supplier (Dry Mask ingredients) and a thematic peer in the regenerative, plant-based wellness space. It is comparable as an adjacent brand rather than a direct skincare competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Be-Here-Farm-Nature-61572963794606
• Instagraminstagram.com/beherefarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Here