Story Relations

What Story Relations does

Story Relations AB is a founder-led, privately held strategic and creative communications agency headquartered in Stockholm, Sweden. Founded in 2012 and operating with a boutique 11-50 employee structure under Founder & CEO Helya Houshmand, the firm delivers an integrated suite of services covering public relations, creative campaigns, media relations, influencer marketing, sustainability communication, content production, event management, and thought leadership for B2B clients across the Nordic region.

The agency works with a horizontal mix of clients spanning consumer goods (Nespresso, Coca-Cola, Pilsner Urquell/Asahi, Wasa), beauty and e-commerce (Parfym.se), energy (Telge Energi), retail and workwear (Fristads), non-profits (Hundstallet, Stockholms Stadsmission), and emerging companies in femtech and experience platforms. Notable engagements include the Hundstallet anti-dog-smuggling campaign (30M+ reach, Gyllene Hjulet Gold 2024), the Nespresso Secret Breakfast and Vertuo Lattissima launch, the Parfym.se brand platform buildout, and the Fristads–Stockholms Stadsmission Workwear Reworked circular-fashion initiative.

Revenue is generated through project-based agency fees for discrete creative campaigns, media-relations engagements, events, and ongoing advisory retainers; pricing is quote-based and not publicly disclosed. The firm operates a sales-led go-to-market model relying on direct outreach, case-study-driven referrals, and earned credibility from industry surveys (four-time Regis listing, 2025 Gold; Årets Byrå 2025). Distribution is direct via the company's website and Nordic LinkedIn/Instagram presence; there is no platform or marketplace layer. Operationally, Story Relations is differentiated by a collective profit-sharing model extended to all staff and by a stated philosophy combining strategy ('brain'), brand passion ('heart'), creative instinct ('gut'), and craft/pride ('spine').

Name

Story Relations

Legal name

Story Relations AB

Website

https://storyrelations.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Story Relations is a Stockholm-based, founder-led strategic and creative communications agency providing integrated PR, media relations, influencer marketing, content production, and event services to Nordic B2B clients across consumer goods, energy, fashion, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Event PR & Communications Support (BPAFADAO), Social Media & Community Management (PR-led) (BPAFADAM), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Creative campaign agency
• Media relations
• Influencer marketing
• Brand communications

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Agency provides strategic communications, PR, creative campaigns, media relations, influencer marketing, sustainability communication, content production, events, and thought leadership services to B2B clients. Revenue generated through project-based fees for creative campaigns, media relations, events, and ongoing advisory retainers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Story Relations is a Stockholm-based strategic and creative PR agency that provides integrated communication services to brands and companies. Its offering spans strategic communications, creative campaigns, media relations, influencer marketing, sustainability communication, content production, events, and thought leadership. The agency combines strategy, creativity, and commercial understanding to deliver campaigns that engage audiences to read, share, purchase, or recommend brands.

Product overview

Story Relations is an award-winning strategic and creative PR agency offering a comprehensive suite of communication services. The agency's core offering combines strategic communications with creative campaigns, media relations, influencer marketing, sustainability communication, content production, and event management. Rather than a software platform, Story Relations provides professional agency services across these integrated disciplines to help brands transform and improve their communication impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Services PR-specialist services combining strategy, creativity, and commercial understanding, including media relations and thought leadership advisory for B2B brands.
• Creative Campaigns Development of integrated creative marketing campaigns designed to engage audiences to read about, share, purchase, or recommend products, content, or brands.
• Media Relations Press relations and media outreach services designed to build brand awareness and earn press coverage for clients.
• Influencer Marketing Partnership and collaboration management with influencers and content creators across social media platforms to extend brand reach.
• Sustainability Communication Communication strategies focused on sustainability messaging and ESG initiatives, including web series and sustainability-focused campaigns.
• Content Production Creation of brand content including videos, films, digital content, and marketing materials for client campaigns.
• Event Management Planning and execution of events including product launches, brand experiences, and promotional events such as experiential dinners and pop-ups.

Quantifiable outcome

• Hundstallet campaign: 30M+ reach, 23% donation increase, 40% above petition target, Gyllene Hjulet Gold
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Remake SthlmminorStrategic or Co-development Partner · 1 January 2022Fashion brand within Stockholms Stadsmission. Created Workwear Re-worked collection of 10 high-fashion looks from old Fristads workwear. Designer Marie Teike led creation, sewn by hand.
• FristadscoreStrategic or Co-development PartnerLong-term partnership connecting Fristads (workwear manufacturer) with Stockholms Stadsmission. Fristads' worn-out work clothes given new life through shop-in-shop concept and Workwear Re-worked fashion collection. Revenue from sales supports Stockholm Stadsmission's charitable work.
• Stockholms StadsmissioncoreStrategic or Co-development PartnerPartnership with Fristads for circular economy initiative. Received worn-out workwear converted into fashion collection. Operates shop-in-shop for used workwear sales. Supports charitable mission through revenue.
• Fanna Ndow NorrbyminorStrategic or Co-development PartnerCollaboration for Female Engineering The Dinner Party event. Co-created unique dinner party experience for product launch.
• Female EngineeringminorGTM or Marketing PartnerSwedish femtech brand. Story supported product launch through influencer relations and event for next-generation period panties.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kreab: Founded in Stockholm, Kreab is a Nordic-origin public affairs and communications consultancy with broader European reach. Comparable in heritage, Nordic enterprise client base, and strategic communications focus.
• Great Works: Stockholm-based creative communications agency with comparable boutique scale and integrated PR-creative offering for Nordic consumer and lifestyle brands.
• Narva: Swedish PR agency operating in Stockholm with a comparable mid-sized team. Direct competitor for Nordic B2B and consumer PR mandates and creative campaigns.
• Jung Relations: Stockholm-based boutique PR and communications agency serving Swedish and Nordic B2B and consumer brands. Closest direct peer in size, geography, and integrated PR-plus-creative positioning.
• Hallvarsson & Halvarsson: Swedish corporate communications and PR consultancy with similar boutique scale, headquartered in Stockholm. Comparable in serving enterprise clients across corporate communications, IR, and brand PR.

Broad incumbents

• FleishmanHillard Stockholm: Omnicom global PR network with Stockholm office, offering enterprise-level communications services comparable to those of Story Relations but as part of a global portfolio.
• Edelman Sweden: Global PR firm's Stockholm office, competing for the same Nordic enterprise mandates as Story Relations but with vastly greater headcount and pan-European/global coordination capability.
• Burson (formerly BCW) Sweden: Large global communications network with Nordic presence. Competes for enterprise mandates where integrated global coordination is required.
• MSL Sweden (Publicis): Publicis-owned global PR network with Nordic operations. Competes with Story Relations for enterprise communications, influencer, and creative mandates at the upper end of the market.
• Weber Shandwick Sweden: IPG-owned global PR network with Stockholm operations. Competes for creative-led Nordic briefs but offers broader paid/earned/owned integration at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/story-relations
• Instagraminstagram.com/storyrelations

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Relations