Pro Senectute

What Pro Senectute does

Pro Senectute (legal name: Vereniging Pro Senectute) is a Dutch non-profit organization founded in 1922, headquartered in Amsterdam (with operational headquarters at Dolderseweg 2-N, Gebouw Blauwburgh II, 3712 BP Huis ter Heide). It delivers residential and care services for elderly citizens, organized under the Fortumus brand across ten locations in Midden-Nederland (Central Netherlands): five woonlocaties (Oranjepark, Tusselerstaete, Waalsdorp, Wildstaete, Zuidkwartier) and five zorglocaties (Oranjestein, Spaar en Hout, Tusselerhof, Tussenhout, Wildhoef). The organization employs 501-1000 staff and is registered with KVK number 41198598 as an ANBI (Algemeen Nut Beogende Instelling, a public-benefit institution).

The service offering is structured around two integrated core lines: Wonen (Housing) and Zorg (Care). Wonen provides residential living environments with supportive facilities and personal service for elderly residents with active social, cultural, and community-oriented lives; Zorg provides personalized care tailored to individual needs, including what the organization describes as intensive care and remote care services. The operating philosophy is the WAVE framework — Waardevol (Valuable), Ambitieus (Ambitious), Verbindend (Connecting), Eigenzinnig (Eccentric) — emphasizing what residents can do themselves and what they mean to their surroundings. The organization pursues a direct-to-consumer distribution model: prospective residents schedule tours and enroll through the company's website, with the 10 physical locations serving as service delivery points.

The business model is a non-profit fee-for-service model: pricing is not publicly disclosed, and prospective residents/patients are invited to contact the organization directly for cost information on housing and care services. There are no disclosed funding rounds, investors, M&A activity, or revenue figures. Recent organizational events include the appointment of a new board on January 18, 2024, and the transfer of real estate assets from Vereniging Pro Senectute to Senectute CV on November 14, 2024. Marketing is conducted through organic channels (website, newsletter, Facebook, LinkedIn, Instagram). No technology platform, app, API, or AI/ML capability is disclosed.

Name

Pro Senectute

Legal name

Vereniging Pro Senectute

Website

https://pro-senectute.nl

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pro Senectute (Vereniging Pro Senectute) is a Dutch non-profit founded in 1922 that provides senior residential living and personalized care through 10 locations across Central Netherlands, operating under the Fortumus brand with 501-1000 employees.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Senior care services
• Residential elderly care
• Elderly housing facilities
• Personalized elderly care
• Non-profit senior living

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

Pro Senectute is a non-profit organization that provides integrated residential and care services for elderly individuals in the Netherlands. Through its association with Fortumus, it operates ten combined housing and care locations across Midden-Nederland, offering independent living homes (Wonen) and personalized care services (Zorg) tailored to seniors' well-being and personal needs.

Product overview

Fortumus provides a unified housing and care platform for elderly residents in Central Netherlands. The offering consists of two integrated core services: Wonen (Housing) and Zorg (Care), supplemented by multiple residential locations (Oranjepark, Oranjestein, Tusselerstaete, Waalsdorp, Wildstaete, Zuidkwartier, Spaar en Hout, Tusselerhof, Tussenhout, Wildhoef). The organization follows its WAVE vision—Valuable (Waardevol), Ambitious (Ambitieus), Connecting (Verbindend), and Quirky (Eigenzinnig)—to create a home-like atmosphere where residents maintain social, cultural, and active lives.

Differentiator

Problem solved

Functional benefit

Products and services

• Wonen (Housing) Residential living services providing inspiring living environments for elderly residents with supportive facilities and personal service, designed for seniors seeking a home-like atmosphere with community connection in Central Netherlands.
• Zorg (Care) Personalized care services tailored to individual needs within comfortable living environments, focusing on residents' well-being, ability, and what they can do themselves, complemented by professional support where needed.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Senectute CVcoreOthers · 14 November 2024Vereniging Pro Senectute transferred real estate assets to Senectute CV. This transaction represents a significant organizational restructuring involving property assets related to senior living operations. The relationship indicates Senectute CV as a recipient of real estate holdings from the Pro Senectute association.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Stichting Zorgbalans: Nonprofit Dutch senior care operator in Kennemerland region offering integrated housing and care services similar to Fortumus's Wonen + Zorg model. Comparable scale and mission-driven structure.
• Stichting De Zellingen: Nonprofit Dutch senior care organization in the Rotterdam region operating multiple residential and care locations for elderly residents. Comparable regional operator with integrated housing-plus-care offering.
• Woonzorg Nederland: Dutch nonprofit senior housing provider offering residential living with integrated care services for elderly residents. Similar focus on combining independent living with care support across multiple sites.
• Stichting Humanitas DMU: Rotterdam-based nonprofit elder care foundation providing housing, care, and support services to seniors. Directly comparable mission, scale, and integrated residential-plus-care service model.
• Domus Valuas: Dutch boutique senior living provider offering high-quality residential care for elderly residents across multiple smaller-scale locations. Similar model with emphasis on personalized service and home-like environments.
• Stichting Tante Louise: Dutch nonprofit senior care organization in West Brabant providing residential living and nursing care for elderly residents. Operates multiple locations with comparable integrated housing-and-care delivery model.

Regional players

• Thebe: Dutch elder care organization in the Tilburg/West Brabant region offering residential living, nursing care, and home support for seniors. Similar integrated care model with comparable scale, though operating in different geography than Fortumus.
• De Wever: Nonprofit Dutch senior care organization operating primarily in the Tilburg/West Brabant region with residential, nursing, and home care services. Comparable service model but concentrated in different geography than Fortumus's Central Netherlands base.

Broad incumbents

• Cordaan: Large Amsterdam-based nonprofit care organization providing a broad portfolio of elderly care, home care, and disability services across multiple regions. Significantly larger than Fortumus with multi-region coverage but overlapping in senior residential care.
• Evean: Major Dutch nonprofit care provider (part of Espria group) offering nursing, residential, and home care services across North Holland. Substantially larger scale than Fortumus with broader service portfolio including hospital-adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100064680010379
• LinkedInlinkedin.com/company/fortumus
• Instagraminstagram.com/fortumus_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Senectute