Woonzorg Nederland
Woonzorg Nederland is a Dutch national social housing foundation operating approximately 43,000 senior-focused rental units across 170 municipalities, serving private senior tenants and care organizations through G'oud living concepts and the Woonzorg Thuis digital platform.
- Company typePrivate
- Founded2018
- HeadquartersAmstelveen, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Woonzorg Nederland does
Woonzorg Nederland, legally Stichting Woonzorg Nederland, is the largest Dutch national housing corporation (woningcorporatie) specialized in senior housing, operating approximately 43,000 housing units across 170 municipalities from its headquarters in Amstelveen. The portfolio is split into roughly 30,000 units rented to private seniors and 13,000 units rented to care and nursing home organizations, accounting for approximately 10% of Dutch care buildings and serving about 5% of the 65-plus social rental target group.
Its core offering is a structured set of living concepts (woonvormen) under the G'oud brand family — G'oud, G'oudSamen, BuurtG'oud, G'oudGeregeld and ZorgWonen — ranging from independent housing to integrated care living. Supporting technology includes the proprietary Woonzorg Thuis digital tenant platform (mobile app and web portal) for contract signing, repair requests, rent payment, maintenance subscriptions and community interaction; solar panel installations with continuous monitoring provided by partner Volting; and a Duurzaam Wonen sustainability program combining insulation, double-glazing, CO2-controlled ventilation and solar panels that achieved an average energy label B in 2022.
The business model is recurring rental income from social-housing tenants (regulated by the Dutch Woningwet) and from care-organization leases, supplemented by ancillary recurring revenue lines (€5.20 per month maintenance subscription, €3 per solar panel per month user contribution), commercial and societal space rentals, and new-build project development in partnership with municipalities and care operators (notably Brentano for Olmenhof and Topaz for Foreschate). The organization is a not-for-profit foundation with no external institutional investors, no parent company, and no public listing.
Woonzorg Nederland firmographics
Firmographics- Name
- Woonzorg Nederland
- Legal name
- Stichting Woonzorg Nederland
- Website
- https://woonzorg.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Woonzorg Nederland is a Dutch national social housing foundation operating approximately 43,000 senior-focused rental units across 170 municipalities, serving private senior tenants and care organizations through G'oud living concepts and the Woonzorg Thuis digital platform.
- Ownership category
- akta.pro rank
Woonzorg Nederland industry classification
Industry- Product category
- Senior Housing Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
- akta.pro secondary industries
- Co-Living / Hybrid Extended-Stay Residences (THAGAEAK), Senior & Transitional Monthly Housing (THAMAFAJ)
Keywords
Where Woonzorg Nederland is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Woonzorg Nederland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Private Residential Rent: Woonzorg Nederland earns rental income from approximately 30,000 self-standing residential units rented to private seniors. Rent levels are set to ensure affordability, with most units below the first income-based ceiling (aftoppingsgrens) for passend toewijzen. Revenue is recurring on a monthly basis.
- Healthcare Real Estate (Zorgvastgoed) Rent: Approximately 13,000 units are rented to care and nursing home organizations (verzorgings- en verpleeghuizen). This includes third-party care operators renting space managed by Woonzorg Nederland. Revenue is recurring on a contractual basis.
- Commercial and Social Space Rent: Woonzorg Nederland also rents out a variety of commercial and societal spaces (bedrijfs- en maatschappelijke ruimtes), typically located within or at the base of residential complexes. Tenants include healthcare providers, retail, and service businesses.
- Maintenance Subscription Revenue: Tenants can opt for a maintenance subscription (onderhoudsabonnement) at €5.20 per month, covering minor repairs such as replacing broken light switches, adjusting door hardware, and repairing hand showers. This generates a predictable recurring revenue stream.
- Solar Panel User Contribution: Tenants pay a monthly usage fee of €3 per solar panel, which is lower than the resulting energy cost savings. This contributes to the financing of solar panel installations placed on rental properties.
- New Construction and Property Development: Woonzorg Nederland develops and sells or rents new senior housing projects. Projects like K-midden (Amsterdam), Ravenstein (64 apartments), Olmenhof (134 units), and others expand the housing portfolio. Development may involve mixed tenures including social rent, mid-range rent, and free-sale units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Onderhoudsabonnement (Maintenance Subscription) |
| Unit Pricing | Monthly | Solar Panel User Contribution (Zon-op-Dak) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Woonzorg Nederland product offering
Product offeringCore offering
Woonzorg Nederland is a Dutch social housing foundation (woningcorporatie) that owns and rents approximately 43,000 housing units to senior citizens and to care organizations across 170 municipalities in the Netherlands. The portfolio is split between roughly 30,000 self-standing residential units rented to private seniors and about 13,000 units rented to care and nursing home operators (zorgvastgoed), complemented by commercial/societal spaces. Tenants access and manage their housing through the proprietary Woonzorg Thuis digital platform (mobile app and web portal), with optional maintenance and solar-panel subscription services layered on top.
Product overview
Woonzorg Nederland operates as a national housing corporation specializing in senior housing, offering a portfolio of approximately 43,000 housing units across the Netherlands. The core offering consists of independent living concepts under the 'G'oud' brand family (including G'oud, G'oudSamen, BuurtG'oud, G'oudGeregeld, and ZorgWonen), complemented by the digital tenant platform 'Woonzorg Thuis' accessible via web and mobile app. Additional services include a maintenance subscription (Onderhoudsabonnement), solar panel programs (Zonnepanelen), and the Duurzaam Wonen energy renovation program. For commercial tenants, the company offers healthcare real estate (zorgvastgoed) and business space rentals under the Zakelijk Vastgoed banner. Sustainability initiatives include ecological gardens and participation in the Green Deal Duurzame Zorg.
Differentiator
Problem solved
Functional benefit
Brands
- Woonzorg Thuis: Digital platform and mobile app enabling tenants to manage rental affairs online, including contract signing, repair requests, payment management, and neighborhood communication.
Products and services
- Woonzorg Thuis (Digital Tenant Platform)
- Onderhoudsabonnement (Maintenance Subscription)
- Zonnepanelen (Solar Panel Program / Zon-op-Dak)
- Duurzaam Wonen Programma (Sustainable Living Program)
- G'oud (Independent Senior Living Concept)
- ZorgWonen (Care Living Concept)
- G'oudSamen (Combined Independent + Community Living Concept)
Quantifiable outcome
- Energy label B average achieved across self-standing residential portfolio (reached 2022, ahead of 2023 target)
- +6 more outcomes
Companies that use Woonzorg Nederland
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Woonzorg Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Woonzorg Nederland partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Kr8 Cooperatieverband (Acantus, Wierden en Borgen, Groninger Huis, Goud Wonen, Lefier)coreWoonzorg Nederland is part of the Kr8 cooperative together with five other Dutch housing corporations (Acantus, Wierden en Borgen, Groninger Huis, Goud Wonen, and Lefier), representing approximately 11,500 homes in the Groningen earthquake zone. The Kr8 cooperates on safe, sustainable, and affordable housing and area revitalization in earthquake-affected areas.
- Brentano (zorgorganisatie)coreCare organization Brentano is the partner for the Olmenhof project in Amstelveen, where a new 134-unit care complex is developed by Woonzorg Nederland in close collaboration with Brentano and the municipality of Amstelveen.
- Gemeente AmstelveencoreThe municipality of Amstelveen is a development partner for the Olmenhof project, providing planning permissions and community integration support for the new care complex.
- Topaz (zorgorganisatie)coreTopaz is the care organization operating the Foreschate zorgcomplex in Voorschoten, managing 70 care units for heavy care provision. Woonzorg Nederland owns the real estate.
- DEEL academyminorWoonzorg Nederland is a partner of DEEL academy, which conducts scientific and practice-oriented research contributing to increasing self-reliance, self-sufficiency, and mutual support ('samenredzaamheid') to enable longer independent living with attention to quality of life.
- ZorgSaamWonenminorWoonzorg Nederland is a partner of ZorgSaamWonen, an initiative promoting the integration of housing, well-being, and care.
- Gemeente AmsterdamcoreThe municipality of Amsterdam commissioned the neighborhood room (buurtkamer) at the Ravenstein complex and is jointly redeveloping the inner courtyard and public space around the Ravenstein complex. The city also provided planning and permit support for the new-build project.
- Instituut Mijnbouwschade Groningen (IMG)minorThe IMG handles earthquake damage assessments for properties in the Groningen gas extraction zone. Woonzorg Nederland forwards tenant damage reports to the IMG, which conducts inspections and approves compensation (€827) for verified earthquake damage.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Woonzorg Nederland competitors and assessment
Company assessmentBroad incumbents
- Portaal: Dutch social housing corporation operating across multiple regions; comparable governance and property-management model to Woonzorg Nederland.
- De Alliantie: Major Dutch social housing corporation with a national portfolio of ~50,000+ units; comparable in regulatory framework, scale, and mixed-tenure rental model.
- Mitros: Utrecht-based Dutch social housing corporation with a large portfolio across central Netherlands; comparable to Woonzorg on regulatory model and property-management operating structure.
- Ymere: One of the largest Dutch social housing corporations operating in the Randstad with a broader, non-age-restricted portfolio; comparable on the woningcorporatie operating model, regulatory regime, and scale.
- Aedifica: Belgian-listed healthcare real estate investment trust (REIT) focused on senior housing and care properties; directly comparable in zorgvastgoed ownership strategy, although structured as a listed REIT rather than a Dutch foundation.
- Woonbron: Large Dutch social housing corporation in the Randstad; operates under the same Woningwet framework and offers comparable housing and sustainability programs.
- Eigen Haard: Amsterdam-area Dutch housing corporation; directly comparable regulatory model and active in the same municipal senior-housing ecosystem as Woonzorg.
- Rochdale: Amsterdam-based Dutch social housing corporation; comparable operating model, regulatory framework, and high-density senior-housing exposure in the Amsterdam metro.
Direct peers
- Habion: Dutch social housing corporation specializing in senior and care housing, the closest direct comparable to Woonzorg Nederland by both mandate (social housing, elderly focus) and product (independent living, zorgvastgoed).
Regional players
- Peabody: Large UK housing association operating under a regulated affordable-housing framework; comparable in mission (affordable housing for vulnerable populations), regulatory oversight, and long-tenor asset ownership—offering an international reference for the woningcorporatie model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Woonzorg Nederland social profiles
Digital presenceWoonzorg Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woonzorg Nederland leadership team
Management profileNumber of profiles
Profiles4 records
Woonzorg Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woonzorg Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woonzorg Nederland
What does Woonzorg Nederland do?
Woonzorg Nederland is a Dutch social housing foundation (woningcorporatie) that owns and rents approximately 43,000 housing units to senior citizens and to care organizations across 170 municipalities in the Netherlands. The portfolio is split between roughly 30,000 self-standing residential units rented to private seniors and about 13,000 units rented to care and nursing home operators (zorgvastgoed), complemented by commercial/societal spaces. Tenants access and manage their housing through the proprietary Woonzorg Thuis digital platform (mobile app and web portal), with optional maintenance and solar-panel subscription services layered on top.
Is Woonzorg Nederland a public or private company?
Woonzorg Nederland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woonzorg Nederland founded?
Woonzorg Nederland was founded in 2018. It employs 101 to 250 people.
Where is Woonzorg Nederland based?
Woonzorg Nederland is headquartered in Amstelveen, Netherlands, in the Europe region.
How does Woonzorg Nederland make money?
Six revenue lines are on record. Private Residential Rent is the primary driver. The others are healthcare Real Estate (Zorgvastgoed) Rent, commercial and Social Space Rent, maintenance Subscription Revenue, solar Panel User Contribution and new Construction and Property Development.
Who are Woonzorg Nederland's main competitors?
Broad incumbents on record are Portaal, De Alliantie, Mitros, Ymere, Aedifica, Woonbron, Eigen Haard and Rochdale. Habion is listed as a direct peer. Peabody is listed as a regional player.
Does Woonzorg Nederland have an API?
No public API is recorded for Woonzorg Nederland.
What industry is Woonzorg Nederland in?
Woonzorg Nederland's product category is Senior Housing Services. Its primary akta.pro industry code is HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies), with a secondary code of THAGAEAK, Co-Living / Hybrid Extended-Stay Residences. Its NAICS code is 62331 and its SIC code is 7340.