Sixt Leasing AG

What Sixt Leasing AG does

Sixt Leasing AG is a vendor-neutral, non-bank leasing provider founded in 1967 and headquartered in Pullach, Germany, employing 251-500 staff. The company operates the SIXT+ car subscription service, a flexible alternative to traditional 24-48 month vehicle leasing. Customers can browse vehicles, configure subscription terms, and complete registration through a digital platform accessible via the sixt.com/plus website and the SIXT mobile app, with vehicle pickup and return handled at the existing SIXT rental station network.

The product portfolio spans a core SIXT+ subscription plus brand-specific programs for BMW, Mercedes-Benz, Toyota, Volkswagen, Cadillac, and Ford, alongside an electric-vehicle subscription, a luxury tier, and a dedicated business subscription with corporate rates and fleet management tooling. Subscription terms start at one month with monthly cancellation; 6- and 12-month fixed terms offer business customers corporate discounts, and a pause option of up to three months is available. Monthly fixed pricing is all-inclusive, covering maintenance, repairs, service, registration, and provisioning, with fuel/electricity and optional protection packages as the only add-ons.

The company runs a dual go-to-market motion: a product-led, self-service online/app channel for private consumers and a dedicated B2B sales motion with personalized mobility consultation for corporate customers. Revenue is generated primarily through recurring monthly subscription fees. Distribution leverages the SIXT station network across nine US metros (New York, Los Angeles, Dallas, Atlanta, Philadelphia, San Francisco, Seattle, Miami, Boston). Inorganic activity includes the 2016 acquisition of Autohaus24 GmbH, which broadened the vendor-neutral digital platform footprint.

Name

Sixt Leasing AG

Legal name

Sixt

Website

https://sixt-leasing.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Sixt Leasing AG is a Germany-based vendor-neutral, non-bank leasing provider offering the SIXT+ car subscription service to private and business customers across nine US metros via a digital platform, mobile app, and the SIXT station network.

Ownership category

akta.pro rank

Product category

Vehicle Leasing & Fleet Subscription Services

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

akta.pro secondary industries

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Vehicle leasing services
• Car subscription
• Fleet management
• Corporate mobility
• Automotive leasing

Headquarters

HQ city

Pullach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Subscription Fees: Monthly recurring subscription revenue from car subscription service. Pricing includes vehicle use, maintenance, repairs, service, registration, and provisioning. Customers pay only for fuel/electricity and optional protection packages on top of the fixed monthly rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sixt Leasing AG operates the SIXT+ car subscription service, a vendor-neutral, non-bank leasing provider offering flexible vehicle access as an alternative to traditional car leasing. Customers subscribe to vehicles from the SIXT fleet on terms starting from one month, with all-inclusive fixed monthly pricing covering maintenance, repairs, service, registration, and provisioning. The offering is available to both private consumers and business customers, with tailored corporate fleet solutions including dedicated rates and consultation.

Product overview

SIXT+ is a flexible car subscription platform offered by Sixt as an alternative to traditional car leasing. The core offering includes a subscription service with terms starting from 1 month, monthly cancellation options, and all-inclusive pricing that covers maintenance, repairs, registration, and insurance. The product portfolio includes brand-specific subscriptions (BMW, Mercedes, Toyota, VW, Cadillac, Ford), electric vehicle subscriptions, luxury car subscriptions, and business fleet solutions. All subscriptions are available through the SIXT app and online platform, with vehicles available immediately from SIXT stations.

Differentiator

Problem solved

Functional benefit

Products and services

• SIXT+ Car Subscription A flexible car subscription service offering vehicles from the SIXT fleet with monthly terms starting from 1 month, including maintenance, repairs, and insurance in the fixed monthly price. Available for both private and business customers.
• BMW Car Subscription SIXT+ car subscription program featuring BMW vehicles, offering flexible terms and all-inclusive pricing.
• Mercedes Car Subscription SIXT+ car subscription program featuring Mercedes-Benz vehicles with flexible monthly terms.
• Toyota Car Subscription SIXT+ car subscription program featuring Toyota vehicles with flexible subscription terms.
• VW Car Subscription SIXT+ car subscription program featuring Volkswagen vehicles with all-inclusive pricing.
• Cadillac Car Subscription SIXT+ car subscription program featuring Cadillac vehicles.
• Ford Car Subscription SIXT+ car subscription program featuring Ford vehicles.
• Electric Car Subscription SIXT+ car subscription program featuring electric vehicles with flexible terms.
• Luxury Car Subscription SIXT+ premium car subscription offering high-end luxury vehicles with flexible terms.
• Short-term Car Lease Flexible short-term vehicle rental alternative to traditional leasing with terms from 1 month.
• Commuter Car Subscription SIXT+ subscription designed for daily commuters with flexible vehicle options.
• Business Car Subscription Corporate fleet solution offering business customers exclusive rates, personalized mobility consultation, and fleet management tools.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Autonomy: EV-focused subscription service offering month-to-month Tesla and other electric vehicle access. Represents a niche emerging competitor to SIXT+'s electric car subscription tier with deeper EV specialization.
• Kyte: Tech-enabled car rental and subscription delivery service operating across multiple US cities. Emerging competitor that overlaps with SIXT+ on flexible vehicle access and last-mile convenience, though more rental-focused than subscription.

Broad incumbents

• Hertz: Global rental giant with a long-standing vehicle fleet and broad US station network. While primarily short-term rental, Hertz's fleet scale, brand recognition, and physical footprint provide a competitive backdrop for SIXT+'s subscription and rental offerings.
• Enterprise Mobility: Largest vehicle rental and fleet management company in North America, with extensive corporate leasing and subscription-adjacent services. Competes with SIXT+ particularly in the corporate fleet and B2B subscription segment.
• Avis Budget Group: Major global rental brand operating Avis, Budget, and Zipcar. Zipcar in particular overlaps with SIXT+'s short-term flexible access model, and Avis Budget's overall fleet scale creates competitive pressure across subscription and rental segments.

Direct peers

• Care by Volvo: Volvo Cars' official vehicle subscription program offering fixed monthly all-inclusive payments. Direct competitor to SIXT+ in the car subscription category, differentiated by being OEM-captive versus SIXT+'s multi-brand aggregator model.
• Access by BMW: BMW's vehicle subscription program offering multi-model access through monthly all-inclusive payments. Directly comparable to SIXT+'s BMW subscription offering as both target flexible premium vehicle access without long-term commitment.
• FINN Auto: Direct-to-consumer vehicle subscription service offering all-inclusive monthly terms across multiple brands. Pure-play subscription model that competes with SIXT+ on flexibility, brand breadth, and digital-first customer experience.
• Mercedes-Benz Collection: Mercedes-Benz's subscription program allowing customers to switch between models on flexible terms. Competes head-to-head with SIXT+'s Mercedes subscription offering in the luxury/premium subscription segment.
• Porsche Drive: Porsche's subscription service providing flexible access to the brand's lineup with all-inclusive monthly pricing. Competes for the same premium/luxury subscription segment that SIXT+ addresses with its luxury car subscription tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sixt.leasing
• LinkedInlinkedin.com/company/sixt-leasing-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixt Leasing AG