What Akusherstvo.ru does

Akusherstvo.ru (Акушерство.ру) is a Russian direct-to-consumer e-commerce platform specializing in children's goods, founded in 2003 and operated by the Moscow-based limited liability company ООО «Энфант» (LLC Enfant). The platform retails a comprehensive catalog of more than 20 product categories covering the full childhood lifecycle from pregnancy through school age, including children's furniture, bedding, strollers, car seats, transport, clothing, shoes, toys, hygiene and health products, baby food, feeding and bathing accessories, child safety products, books, and creative supplies. It carries over 60 international and Russian brands such as LEGO, CHICCO, Pampers, Huggies, Merries, Fisher Price, and Bugaboo, and serves individual parents across Russia via its own website, a mobile app, pickup points, and a free-delivery network spanning 15+ major cities.

The business operates on a multi-arm model that combines first-party retail, a third-party seller marketplace at partners.akusherstvo.ru, an in-house private-label brand called Forest Kids (forestkids.ru), and a third-party logistics and fulfillment service at 3pl.akusherstvo.ru that monetizes internal warehousing and shipping infrastructure for external sellers. The platform also publishes community content such as a pregnancy calendar, a medical-center directory, an ask-a-doctor service, and product ratings and reviews, and accepts installment payments through partnerships with Долями, Подели, Tinkoff, Сбербанк, and Всегда.Да.

The underlying technology is described as a standard e-commerce stack: a web storefront with product search and filtering, a native mobile application, and supporting marketplace and 3PL portals, with no disclosed AI/ML, no public API, and no proprietary technical components called out. Revenue is generated primarily through one-time retail sales, supplemented by marketplace commissions, private-label sales, and 3PL service fees; pricing is publicly disclosed on the website. The company is privately held with no disclosed institutional investors, parent company, or funding rounds, and reports a headcount of 11-50, suggesting a niche mid-sized operator rather than a scaled national retailer.

Name

Akusherstvo.ru

Legal name

ООО «Энфант»

Website

https://akusherstvo.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Akusherstvo.ru is a Russian e-commerce platform founded in 2003 that sells children's goods directly to parents across 20+ categories and 60+ brands via its own website, mobile app, marketplace, private label (Forest Kids), and 3PL fulfillment service.

Ownership category

akta.pro rank

Product category

Children's and Baby Products E-commerce

NAICS

Hobby, Toy, and Game Retailers (459120), All Other Miscellaneous Retailers (45999)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

Baby, Kids & Maternity Marketplaces (CRAFABAG), Kids’ & Baby Apparel Retail (CRAAABAD), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

Keywords

• Children's products e-commerce
• Online baby store
• Kids goods marketplace
• Maternity and baby retail
• Children's furniture and strollers

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail sales of children's goods: Direct retail sales of children's products including strollers, car seats, furniture, clothing, toys, hygiene products, and baby food through online storefront. Operates on a standard e-commerce model with product sales as the primary revenue stream.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Akusherstvo.ru is an online retail platform and multi-vendor marketplace for children's and maternity goods operating in Russia since 2003. It sells a comprehensive assortment of products for children from newborn to school age — including strollers, car seats, children's furniture, bedding, clothing, shoes, toys, hygiene products, baby food, feeding and bathing accessories, child safety products, books, and creative/developmental items — through its own storefront, mobile app, and partner marketplace, supported by nationwide delivery and third-party fulfillment services.

Product overview

Akusherstvo.ru is a comprehensive online retail platform and marketplace for children's goods operating in Russia since 2003. The platform operates as a multi-vendor marketplace supported by proprietary fulfillment services, offering products across 20+ categories including strollers, car seats, toys, diapers, feeding accessories, and children's clothing. The ecosystem includes Forest Kids as a private label brand, a third-party seller marketplace with integrated logistics services, and community features such as a pregnancy calendar, product ratings, and expert Q&A forums.

Differentiator

Problem solved

Functional benefit

Brands

• Forest Kids: Children's goods brand and marketplace project operated by Akusherstvo.ru

Products and services

• Akusherstvo.ru Online Store Direct online retail storefront selling a comprehensive assortment of children's and maternity goods (strollers, car seats, clothing, toys, furniture, hygiene products, baby food, feeding and bathing accessories) to parents across Russia.
• Akusherstvo.ru Marketplace

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Forest KidscoreStrategic or Co-development PartnerOwn brand of children's products. The company operates forestkids.ru as a separate project for this proprietary brand line.
• Logistics PartnersmajorOthersPartners supporting fulfillment and delivery operations across Russia. References logistics partner infrastructure for order fulfillment.
• Financial PartnersminorOthersPartnerships with Долями, Подели, Tinkoff, Сбербанк, and Всегда.Да for installment payment options.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ozon: Russia's largest general e-commerce marketplace with deep assortment across baby, kids, and maternity. Provides significant overlap via marketplace third-party sellers but does not specialize in the vertical.
• Yandex Market: Major Russian online marketplace operated by Yandex, carrying broad children and parenting categories alongside third-party seller fulfillment. Overlaps Akusherstvo.ru on assortment rather than specialist service.
• Lamoda: Leading Russian fashion and lifestyle online retailer carrying dedicated kids and baby apparel and footwear categories. Comparable online-led apparel retail mechanics for parents.
• Wildberries: Leading Russian multi-category online marketplace with a large baby and kids goods category. Competes primarily on price, assortment breadth, and logistics scale rather than vertical specialization.

Direct peers

• Детские мамские товары (Mamsy): Russian online specialist in goods for children and parents, combining first-party retail with marketplace-style assortment. Closely comparable e-commerce model and vertical focus on baby/maternity.
• Mothercare Russia: Local operator of the Mothercare brand in Russia, selling baby and kids merchandise through omnichannel retail. Directly competes in the same premium baby/kids product categories as Akusherstvo.ru.
• Детский мир (Detsky Mir): Russia's largest specialty retailer for children's goods, operating online and a large physical store chain. Directly competes with Akusherstvo.ru across strollers, clothing, toys, furniture, and baby essentials for the same parent segment.
• Babadu: Russian e-commerce platform specializing in children's clothing, footwear and accessories from birth to teens. Comparable online-only format with strong brand portfolio for the same parent target customer.

Regional players

• SELA Kids: Russian children's apparel retailer operating online and through branded stores. Competes for the children's clothing share of wallet within Russia, an overlapping category for Akusherstvo.ru.

Others

• Carters / OshKosh B'gosh (Russia distribution): U.S. premium kids' apparel brand distributed in Russia via local partners and online. Relevant because Akusherstvo.ru is one of the channels carrying these international labels, and the brand competes in the kids apparel slot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/akusherstvor
• Xx.com/akusherstvoru
• Facebookfacebook.com/akusherstvo.ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akusherstvo.ru