AS-PL
AS-PL Sp. z o.o. is a Polish automotive aftermarket manufacturer specializing in rotating electrics — starter motors, alternators, and component parts — sold wholesale to repair workshops and parts distributors worldwide through its B2B shop, distributor network, and 20+ language catalog.
- Company typePrivate
- Founded1992
- HeadquartersGdansk, Poland
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What AS-PL does
AS-PL Sp. z o.o. is a privately held Polish manufacturer and supplier of automotive rotating electrics, headquartered in Gdańsk, Poland, and operating since at least the early 1990s (foundation cited as 1992). The company specializes in starter motors, alternators, and the full decomposition of component parts that go into them — including brackets, rectifiers, regulators, rotors, pulleys, brush sets, stators, armatures, brush holders, solenoids, drives, planet gears, field coils, levers, repair sets, and bearings/seals. Its catalog extends into adjacent categories such as ignition modules, NOx sensors, DC motors, and starter-generator units used in start-stop systems, and is sold under a Standard Line tier with a growing Premium Line tier. Products are rigorously quality-tested on D&V Electronics machines before shipment.
The company operates a B2B wholesale model delivered through two parallel channels: a direct online wholesale shop at as-pl.com (account registration required to view pricing and place orders, with stock visibility without login) and an authorized distributor network accessed via a 'Where to buy' locator. The catalog is published in 20+ languages and accessible through mobile apps on iOS and Android, supporting automotive repair workshops, parts distributors, and to a lesser extent commercial vehicle service centers across Europe, the Middle East, and other international aftermarket geographies. Pricing is not publicly disclosed and bulk (BULK) packaging variants support volume buyers.
AS-PL is integrated into standard aftermarket data and certification ecosystems via partnerships with TecAlliance (catalog data), MAM Software (inventory/catalog integration), Certipedia (quality marks), and APRA (industry association), and pursues brand presence through social media (Facebook, Instagram, LinkedIn, YouTube), an email newsletter, and trade-show participation such as Automechanika Istanbul 2026. The business is privately held with no disclosed external investors, parent entity, funding rounds, or M&A activity, consistent with an entrepreneurially controlled, bootstrapped operating profile.
AS-PL firmographics
Firmographics- Name
- AS-PL
- Legal name
- AS-PL Sp. z o.o.
- Website
- https://as-pl.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AS-PL Sp. z o.o. is a Polish automotive aftermarket manufacturer specializing in rotating electrics — starter motors, alternators, and component parts — sold wholesale to repair workshops and parts distributors worldwide through its B2B shop, distributor network, and 20+ language catalog.
- Ownership category
- akta.pro rank
AS-PL industry classification
Industry- Product category
- Automotive Aftermarket Parts
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motors & Generators (3621), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
- akta.pro secondary industries
- Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)
Keywords
Where AS-PL is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
AS-PL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Parts Sales: AS-PL generates revenue through direct wholesale sales of starter motors, alternators, and component parts via their online B2B shop and distributor network. Products are sold in standard and bulk (BULK) packaging variants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for registered business customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AS-PL product offering
Product offeringCore offering
AS-PL manufactures and supplies rotating electrics for the automotive aftermarket, producing alternators, starters, and a comprehensive catalog of replacement components (brushes, rotors, stators, rectifiers, regulators, solenoids, drives, brackets, bearings, and repair kits). The company sells through its own B2B wholesale shop and an authorized distributor network, serving repair workshops, parts distributors, and commercial vehicle service centers worldwide. Each unit is rigorously tested on D&V Electronics machines to ensure quality and OE cross-reference compatibility with major brands such as DENSO, BOSCH, VALEO, DELCO, and MITSUBISHI.
Product overview
AS-PL is an automotive rotating electrics specialist offering a comprehensive catalog of starter motors, alternators, and their component parts. The product portfolio is organized around three core product lines: Alternators (generating electrical power for vehicle systems), Starters (initiating engine cranking), and Components (spare parts for both). The Components category encompasses extensive subcategories including alternator parts (brackets, rectifiers, regulators, rotors, pulleys, brush sets, stators, vacuum pumps, repair kits) and starter parts (armatures, commutators, d.e./c.e./i.m. brackets, brush holders, brush sets, solenoids, field coils, yokes, drives, outer/planet gears, levers, repair sets). Additional offerings include Bearings and Seals, Ignition Modules, Diagnostic Devices, Direct Current Motors, Starter Generators (combined start-stop systems), NOx Sensors, and general hardware (washers, nuts, screws). Products are branded under AS-PL's own STANDARD LINE for standard quality and PREMIUM LINE for premium variants, with many parts also offered as bulk quantities. The company operates an online wholesale catalog (as-pl.com) and mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Alternators Complete vehicle alternators that generate electrical power to charge the battery and supply electrical systems while the engine is running. Sold to automotive aftermarket professionals including repair workshops and parts distributors, with cross-reference compatibility to major OE brands.
- Starters Complete electric starter motors that initiate engine cranking by engaging the flywheel to start internal combustion engines. Includes rebuilt or new complete motors and subassemblies for the automotive aftermarket.
- Alternator and Starter Components Comprehensive replacement parts for alternators and starters including brackets (d.e., s.r.e., i.m.), rectifiers, regulators, rotors, slip rings, pulleys, freewheel pulleys, brush sets, brush holders, stators, vacuum pumps, repair kits, armatures, commutators, solenoids, field coils, yokes, drives, planet gears, outer gears, levers, and repair sets. Targeted at professional repair shops performing component-level rebuilds.
- Bearings and Seals Bearings and bearing covers specifically engineered for alternator and starter motor applications, used in rotating electrics repair and replacement.
- Ignition Modules Electronic ignition control modules for automotive ignition systems, serving as a complementary product to the company's rotating electrics lineup.
- Diagnostic Devices Electronic diagnostic equipment for testing and troubleshooting rotating electrical systems, supporting technicians in vehicle electrical service.
- Direct Current Motors DC motors and DC motor parts for various automotive and industrial applications, expanding the company's rotating electrics portfolio beyond standard vehicle alternators and starters.
Companies that use AS-PL
Customer profileSegments3 records
Ideal customer profiles3 records
AS-PL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AS-PL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and medium.
- APRA (Aftermarket Auto Parts Association)minorAPRA is an automotive aftermarket industry association. AS-PL maintains membership or association with APRA, indicating participation in aftermarket industry standards and networking.
- D&V ElectronicsmediumD&V Electronics manufactures testing equipment used by AS-PL for rigorous testing of alternators and starters, ensuring quality control of all products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AS-PL competitors and assessment
Company assessmentDirect peers
- WAI Global: Aftermarket specialist in rotating electrics, ignition, and related electrical components; competes head-to-head with AS-PL in starter/alternator SKUs and global distributor channels.
- BBB Industries: Remanufacturer and supplier of starters, alternators, and automotive electronics across the aftermarket; comparable product lines, remanufacturing depth, and global distribution footprint.
- Prestolite Electric / Leece-Neville: Specialist manufacturer and remanufacturer of heavy-duty alternators and starters; directly comparable rotating-electrics focus with similar aftermarket distribution model and OE cross-referencing.
Broad incumbents
- Valeo Service: One of the largest OE and aftermarket rotating-electrics suppliers globally; directly comparable product overlap with AS-PL in starters, alternators, and associated components.
- Bosch Automotive Aftermarket: Global automotive component giant whose rotating-electrics portfolio (starters, alternators) is explicitly cross-referenced by AS-PL; competes with AS-PL in the same aftermarket channels at much larger scale and brand recognition.
- Delco Remy (BorgWarner): Long-established rotating-electrics brand listed in AS-PL's cross-reference data; competes in heavy-duty and passenger-car alternator/starter segments globally.
- Mitsubishi Electric Automotive: OE manufacturer of alternators and starters explicitly cross-referenced by AS-PL; supplies both OEM and aftermarket channels with strong brand positioning.
- Marelli (Magneti Marelli): Large tier-1 automotive supplier offering alternators, starters, and electronic components; competes with AS-PL across both OE and aftermarket segments in rotating electrics.
- Denso Aftermarket: Major OE manufacturer of alternators and starters, also listed in AS-PL's cross-reference catalog. Sells parallel aftermarket lines globally with strong OEM-equivalent brand equity.
Others
- TecAlliance (catalog/data peer): Aftermarket data and catalog standards provider; AS-PL is a data partner. Comparable only insofar as both shape aftermarket parts identification and ordering workflows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AS-PL social profiles
Digital presenceAS-PL financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS-PL leadership team
Management profileNumber of profiles
AS-PL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS-PL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS-PL
What does AS-PL do?
AS-PL manufactures and supplies rotating electrics for the automotive aftermarket, producing alternators, starters, and a comprehensive catalog of replacement components (brushes, rotors, stators, rectifiers, regulators, solenoids, drives, brackets, bearings, and repair kits). The company sells through its own B2B wholesale shop and an authorized distributor network, serving repair workshops, parts distributors, and commercial vehicle service centers worldwide. Each unit is rigorously tested on D&V Electronics machines to ensure quality and OE cross-reference compatibility with major brands such as DENSO, BOSCH, VALEO, DELCO, and MITSUBISHI.
Is AS-PL a public or private company?
AS-PL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AS-PL founded?
AS-PL was founded in 1992. It employs 251 to 500 people.
Where is AS-PL based?
AS-PL is headquartered in Gdansk, Poland, in the Europe region.
How does AS-PL make money?
One revenue line is on record: wholesale Parts Sales.
Who are AS-PL's main competitors?
Direct peers on record are WAI Global, BBB Industries and Prestolite Electric / Leece-Neville. Broad incumbents are Valeo Service, Bosch Automotive Aftermarket, Delco Remy (BorgWarner), Mitsubishi Electric Automotive, Marelli (Magneti Marelli) and Denso Aftermarket. TecAlliance (catalog/data peer) is listed as an others.
Does AS-PL have an API?
No public API is recorded for AS-PL.
What industry is AS-PL in?
AS-PL's product category is Automotive Aftermarket Parts. Its primary akta.pro industry code is IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters), with a secondary code of IMACAJAE, Automotive Power Electronics & Inverters/Converters Manufacturing. Its NAICS code is 33632 and its SIC code is 3714.