Bruno Brown Plastic Surgery

What Bruno Brown Plastic Surgery does

Bruno|Brown Plastic Surgery is a private, physician-owned cosmetic and reconstructive plastic surgery practice co-founded in 2003 by Dr. James R. Bruno, MD, FACS and Dr. C. Coleman Brown, MD, FACS, both board-certified plastic surgeons with elite training at the Cleveland Clinic Foundation. The practice operates three locations across the Washington DC metropolitan area — Chevy Chase MD (primary hub), Tysons Corner VA (Northern Virginia), and a Washington DC surgery-only site — supported by 11-50 employees and hospital affiliations at Suburban Hospital and Sibley Memorial Hospital.

The service portfolio spans over 30 procedures across four categories: surgical (breast, body, and face procedures including DIEP flap reconstruction, pre-pectoral breast reconstruction, and the proprietary ATMAR muscle animation repair technique), non-surgical cosmetic treatments (Botox, dermal fillers including Juvederm/Voluma/Volbella/Vollure/Volux/SKINVIVE/Daxxify, Kybella, PRP injections, SculpSure, and semaglutide weight loss), skin care center services (HydraFacial MD, MeliaRF RF microneedling, micro-needling with PRP, IPL, chemical peels, LightStim red light therapy), and reconstructive surgery (scar revision, skin cancer surgery, skin grafting). The practice uses FDA-cleared third-party devices and operates a private onsite operating room.

Revenue is generated through per-procedure unit pricing for surgical cases and tiered/package pricing for non-surgical treatments (e.g., HydraFacial packages of 4-12 sessions, microneedling series of 3, IPL packages of 5), supplemented by retail skincare product sales (ZO Skin Health, Skinceuticals) and insurance reimbursement for medically necessary reconstructive procedures. Patient acquisition is driven by editorial recognition (Washingtonian, Northern Virginia Magazine, Bethesda, Newsweek Top Doctor awards), physician referrals, online reviews, content marketing, and seasonal promotional campaigns. The practice has accumulated 20+ years of consecutive Top Doctor recognitions and maintains a 4.8/5 aggregate patient rating across 117 reviews.

Name

Bruno Brown Plastic Surgery

Legal name

James R. Bruno, MD, FACS and C. Coleman Brown, MD, FACS

Website

https://brunobrownplasticsurgery.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bruno|Brown Plastic Surgery is a private DC-metro practice co-founded in 2003 by two board-certified plastic surgeons, offering surgical, non-surgical, skin care, and reconstructive procedures across three locations serving Maryland, Northern Virginia, and Washington DC.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Reconstructive plastic surgery
• Non-surgical aesthetics
• Body contouring procedures
• Skin care treatments

Headquarters

HQ city

Chevy Chase

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, tummy tuck, mommy makeover, liposuction, fat grafting, Brazilian butt lift, labiaplasty, arm/thigh lift, facelift, neck lift, rhinoplasty, blepharoplasty, brow lift, cheek augmentation, otoplasty, male breast reduction, breast lift, breast reduction, and breast reconstruction. Patients pay per procedure. Consultations and pre/post-operative care included.
2. Non-Surgical Cosmetic Procedures: Injectable treatments (Botox, dermal fillers including Juvederm/Voluma/Volbella/Vollure/Volux/SKINVIVE/Daxxify), body contouring (SculpSure, Semaglutide), PRP injections, Kybella, laser skin resurfacing, and skin care treatments. Treatments range from one-time sessions to multi-session packages.
3. Skin Care Center Services: HydraFacials (Signature, Deluxe, Platinum tiers), chemical peels (Stimulator Peel, Perfect Derma Peel), micro-needling with PRP, IPL treatments, LightStim red light therapy, fractional laser, lymphatic drainage, facials, and dermaplaning. Offered as individual sessions or packages (4, 6, or 12 treatments) with per-session and package pricing.
4. Skincare Products: Sale of ZO Skin Health and Skinceuticals skincare products for at-home use. Patients purchase following consultation with skincare specialists. Products complement in-office treatments.
5. Reconstructive Procedures: Breast reconstruction (DIEP flap, pre-pectoral, muscle animation), skin cancer surgery, skin grafting, and scar revision. Many reconstructive procedures are covered by health insurance when deemed medically necessary.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bruno|Brown Plastic Surgery is a private plastic and reconstructive surgery practice offering over 30 surgical and non-surgical procedures across breast, body, face, and skin care categories. Services include cosmetic surgery (breast augmentation, tummy tuck, facelift, rhinoplasty), non-surgical treatments (Botox, dermal fillers, HydraFacial, laser resurfacing, micro-needling), reconstructive surgery (DIEP flap, pre-pectoral, muscle animation repair), and an in-house Skin Care Center. The practice operates three locations in the greater Washington, DC metropolitan area, including a private onsite operating room, and serves both self-pay cosmetic patients and insurance-covered reconstructive patients.

Product overview

Bruno|Brown Plastic Surgery offers a comprehensive portfolio of surgical and non-surgical cosmetic procedures. Their surgical offerings span three primary areas: breast (augmentation, lift, reduction, reconstruction), body (tummy tuck, mommy makeover, liposuction, Brazilian butt lift), and face (facelift, rhinoplasty, blepharoplasty, neck lift). Their non-surgical portfolio includes injectables (Botox, dermal fillers including Juvederm/Volbella/Vollure/Voluma/Volux/SKINVIVE/Daxxify, Kybella, PRP), energy-based treatments (HydraFacial, laser skin resurfacing, IPL using Lumenis One, MeliaRF radio frequency microneedling, SculpSure), and skincare (chemical peels, micro-needling with PRP/Vampire Facial, ZO Skin Health and Skinceuticals products). Reconstruction services include DIEP flap, muscle animation repair (ATMAR), pre-pectoral breast reconstruction, scar revision, skin cancer surgery, and skin grafting. The practice operates from three locations in Chevy Chase MD, Tysons Corner VA, and Washington DC.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Surgical Procedures

Quantifiable outcome

• 4.8/5 aggregate patient rating based on 117 reviews
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• ZO Skin HealthminorOthersBruno|Brown Plastic Surgery is a member of the ZO Skin Health Circle Club. The practice sells and recommends ZO Skin Health skincare products to patients, formulated by Dr. Zein Obagi. Products include cleansers, sunscreens, moisturizers, retinols, and specialized treatments that complement in-office procedures.
• SkinceuticalsminorOthersBruno|Brown Plastic Surgery carries Skinceuticals clinical skincare products, which are used by dermatologists, plastic surgeons, and medi-spas. The products are concentrated in pure actives and formulated to correct signs of aging, protect healthy skin, and prevent future damage.
• Allergan (Allē Loyalty Program)minorGTM or Marketing PartnerBruno|Brown participates in the Allē loyalty program (by Allergan) which rewards patients with points for BOTOX and JUVÉDERM treatments and participating portfolio products. Points can be redeemed for savings on future qualifying treatments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sono Bello: National body contouring and cosmetic surgery chain with locations across the US, competing for the liposuction, tummy tuck, and body contouring patient segment Bruno Brown targets.
• SkinSpirit: National medical spa and aesthetics brand with multiple locations, providing injectables, laser, and skin care services that compete for the same non-surgical patient demand.
• LaserAway: National aesthetic services chain specializing in laser hair removal, body contouring, and injectables — broader-scale competitor in the non-surgical aesthetics category Bruno Brown serves.
• Ideal Image: Largest US medical spa chain, offering Botox, fillers, laser hair removal, and body contouring — competes directly with Bruno Brown's non-surgical revenue lines and is rapidly scaling locations.

Direct peers

• Belcara Health: Baltimore-based multi-specialty practice with a strong plastic surgery and medical spa offering, serving the same DC-MD-VA corridor with comparable cosmetic and reconstructive procedures.
• Long Island Plastic Surgical Group: One of the largest private plastic surgery group practices in the US, with multiple surgeons offering a comparable surgical and non-surgical aesthetic portfolio — a model for what a scaled multi-surgeon practice could look like.
• Center for Plastic Surgery: Maryland-based plastic surgery practice with locations in Annapolis and Chevy Chase, offering breast, body, and face procedures — overlaps directly in geography and service mix.
• Austin-Weston Centers for Cosmetic Surgery: A long-established Northern Virginia cosmetic surgery practice offering surgical and non-surgical procedures with multiple board-certified surgeons — the most direct geographic and service-line competitor to Bruno Brown in the DC metro.
• Plastic Surgery Institute of Washington: DC-based plastic surgery practice offering cosmetic and reconstructive procedures in the same local market, competing for the same affluent DC metro patient base.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, JUVÉDERM, and other key products used by Bruno Brown, and operator of the Allē loyalty program — an ecosystem partner rather than direct competitor, but shapes practice economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brunobrownps
• YouTubeyoutube.com/channel/UCjeF8lKQB5qprOvJPA-nlfA
• Facebookfacebook.com/brunobrownplasticsurgery
• Instagraminstagram.com/brunobrownplasticsurgery
• LinkedInlinkedin.com/company/c.-coleman-brown-md-facs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruno Brown Plastic Surgery