Radio Contact

What Radio Contact does

Radio Contact is a French-language Belgian music radio station founded in 1987 and operated as part of the RTL Belgium media group (within the broader RTL Group). Branded as "La radio Feel Good," it broadcasts an adult-contemporary music format with news, weather, traffic, and entertainment programming aimed at the French-speaking Belgian general public across Wallonia and Brussels. Its core product is the main live radio stream, extended by a portfolio of eight themed webradios (Contact Max 80/90, Contact 2000, Contact DJ's, Contact K-POP, Contact Summertime, Contact Kids, and Mint) that segment the audience by genre and demographic.

The station's technical platform is a multi-channel broadcast infrastructure spanning traditional FM analog transmission across 40+ Belgian cities, DAB+ digital audio broadcasting, a television simulcast (Radio Contact Vision) distributed over six Belgian cable operators, a web streaming player, and dedicated iOS and Android mobile applications. Content is anchored around presenter-led shows (e.g., 15/19, Good Morning, Musique Non Stop) with replay/on-demand access, live concert promotions, and interactive contests.

Radio Contact's revenue model is diversified across broadcast and digital advertising sold through Rossel Advertising, micro-transaction contest participation priced at €2 per SMS, event promotion and ticketing affiliate partnerships with Live Nation and Ticketmaster, and traditional broadcasting licensing. Distribution is omnichannel and exclusively free-to-air on the consumer side, with monetization flowing through advertising, contests, and event commerce. The company is privately held, has no disclosed headcount, and is not separately funded — it operates as an integrated property within the RTL Belgium portfolio.

Name

Radio Contact

Legal name

Radio Contact

Website

https://radiocontact.be

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Radio Contact is a French-language Belgian music radio station, founded in 1987 and part of the RTL Belgium group, broadcasting feel-good music, news, and entertainment across FM, DAB+, TV, web, and mobile to French-speaking audiences in Wallonia and Brussels.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Music radio broadcasting
• Digital audio broadcasting
• Webradio streaming
• Radio advertising sales
• Live event promotion

Headquarters

HQ city

Schaerbeek

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Radio advertising slots broadcast during programming, sponsored segments, and branded content. The website also features advertising opportunities through rossel-advertising.com
2. Contest and Competition Participation: Revenue generation through SMS participation to contests (2€ per participation as seen with the Bruit game)
3. Event Promotion and Ticketing: Revenue from promoting concerts and festivals, often in partnership with ticket sellers like Live Nation and Ticketmaster
4. Radio Broadcasting License: Operating as a broadcast radio station under Belgian media regulations, likely generating revenue through traditional radio broadcasting operations

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Radio Contact operates a French-language feel-good music radio station in Belgium, broadcasting 24/7 across FM, DAB+, television (Radio Contact Vision), web streaming, and mobile apps. The core offering is supported by themed webradio sub-stations (80s, 90s, 2000s, K-POP, DJ mixes, Kids, etc.), interactive SMS contests, on-demand replays, and live concert/festival promotion. Revenue is generated primarily through on-air advertising sold via Rossel Advertising, with ancillary income from SMS-based contests, ticketing partnerships, and branded events.

Product overview

Radio Contact is a Belgian radio station operating as a unified product with multiple sub-brands and distribution channels. The core offering is the main Radio Contact station ('La radio Feel Good') delivering feel-good music, news, and entertainment. This core station is distributed across FM radio frequencies, DAB+ digital broadcasting, the Radio Contact Vision TV channel, live streaming, and a mobile application. Complementing the main station are eight themed webradio stations (Contact - La playlist de Tonton, Contact Summertime, Contact 2000, Contact Max 80, Contact Max 90, Contact DJ's, Contact K-POP, and Mint) offering specialized music programming. Additional services include a replay/on-demand platform, competitions/contests section, and event calendar. The product architecture follows a hub-and-spoke model where the main station serves as the anchor, with specialized webradios and digital services extending the brand reach across different audiences and listening preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Contact Max: Radio sub-brand focusing on 80s, 90s and classic music hits
• Contact Max 80
• Contact Max 90
• Contact 2000
• Contact DJs
• Contact K-POP
• Contact Summertime
• Contact Kids
• La playlist de Tonton
• Mint

Products and services

• Radio Contact (Main Station) Core 24/7 French-language feel-good music radio station broadcasting news, entertainment, artist interviews, weather, and traffic to Belgian audiences via FM, DAB+, TV, web, and mobile.
• Radio Contact Vision (TV channel) Television simulcast of Radio Contact showing on-air presenters, studio visuals, music clips, and news on Belgian cable platforms (Proximus TV, Voo, Telenet, Orange TV, SFR).
• Contact Max 80 (Webradio)
• Contact Max 90 (Webradio) Themed webradio station dedicated to 1990s music hits, accessible online as part of the Radio Contact webradio portfolio.
• Contact 2000 (Webradio) Themed webradio station featuring music from the year 2000 era, accessible online.
• Contact DJ's (Webradio) Themed webradio station featuring DJ mixes and curated electronic/dance music selections.
• Contact K-POP (Webradio) Themed webradio station dedicated to Korean pop (K-POP) music, accessible online.
• Contact Kids / Contact Summertime (Webradio) Family-friendly themed webradio stations with age-appropriate music, including a summer seasonal edition, targeted at children and families.
• Contact - La playlist de Tonton (Webradio) Curated webradio station featuring a playlist selected by the personality 'Tonton', available for online streaming.
• Mint (Lifestyle Webradio) Lifestyle-focused webradio station hosted at mint.be, featuring curated feel-good music content.

Quantifiable outcome

• Available in 40+ Belgian cities via FM frequencies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• RTL BelgiumcoreOthersParent company and broadcaster operating Radio Contact and associated media properties. Radio Contact operates under the RTL Belgium umbrella, sharing infrastructure, legal resources, and potentially cross-promotional opportunities.
• Proximus TVcoreChannel Partner/ Reseller/ DistributorTelevision distribution partner making Radio Contact Vision available on canal 143 for Proximus TV subscribers across Belgium
• VoocoreChannel Partner/ Reseller/ DistributorCable operator distribution partner offering Radio Contact Vision on canal 130 for Voo subscribers
• TelenetcoreChannel Partner/ Reseller/ DistributorCable distribution partner with Radio Contact Vision on canal 12 (Brussels) and canal 137 (Flanders) for Telenet subscribers
• Orange TVcoreChannel Partner/ Reseller/ DistributorTelevision distribution partner making Radio Contact Vision available on canal 35 for Orange TV subscribers
• SFRcoreChannel Partner/ Reseller/ DistributorCable operator distribution partner offering Radio Contact Vision on canal 38 for SFR subscribers
• TicketmastermajorChannel Partner/ Reseller/ DistributorOfficial ticketing partner for BTS World Tour Brussels concerts at Stade Roi Baudouin, enabling Radio Contact to promote and sell tickets for major events
• Live NationmajorStrategic or Co-development PartnerConcert promoter and event organizer partnership for Pussycat Dolls PCD FOREVER TOUR concert at AFAS Dome Antwerp. Live Nation handles ticket sales and event production while Radio Contact promotes the show
• Rossel AdvertisingcoreGTM or Marketing PartnerOfficial advertising sales partner for Radio Contact, enabling businesses to advertise on the radio station through rossel-advertising.com
• On The BeachmajorStrategic or Co-development PartnerEvent organizer partnership for David Guetta The Monolith Tour concert at Zeebruges beach. Radio Contact serves as media partner for this beach concert event
• DAB+ Consortium BelgiumcoreTechnology or IntegrationRadio Contact participates in the Belgian DAB+ digital radio rollout alongside other Belgian radio stations, with private and public networks cooperating to promote the new digital broadcast technology

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Qmusic (Belgium): Qmusic is a leading Dutch-language music radio station in Flanders (Belgium), operated by DPG Media. While not a direct competitor (different language market), it represents the dominant Flemish radio competitor that defines the Belgian market structure Radio Contact operates within.

Direct peers

• Vivacité (RTBF): Vivacité is the public radio network operated by RTBF, broadcasting French-language regional programming across Wallonia and Brussels. As a public broadcaster, it competes for French-speaking Belgian listeners and competes for regional ad budgets.
• Fun Radio Belgium: Fun Radio Belgium is a French-language music radio station targeting a similar young adult demographic as Radio Contact. Directly competes for French-speaking Belgian listeners and digital ad inventory.
• NRJ Belgium: NRJ Belgium is the Belgian arm of NRJ Group, broadcasting a French-language contemporary hit radio format targeting young adults. Directly competes with Radio Contact for French-speaking Belgian music listeners and advertising budgets.
• Bel RTL: Bel RTL is a direct Belgian radio competitor also operating under RTL Belgium, broadcasting French-language talk and music programming. Same parent group, overlapping audience, and similar multi-platform distribution model make it the closest comparable peer.
• Mint (mint.be): Mint is a sister webradio brand under Radio Contact and RTL Belgium, targeting a feel-good lifestyle audience. While not a separate company, it illustrates direct portfolio overlap and audience segmentation within the same parent operations.
• Nostalgie Belgium: Nostalgie Belgium is a French-language Belgian music radio station focused on older hits and adult demographics, owned by NRJ Group. Competes with Radio Contact for French-speaking Belgian music audiences and advertising spend, particularly in the heritage/feel-good music segment.

Broad incumbents

• RTL Radio (France): RTL is the French flagship radio station of the RTL Group (parent of Radio Contact), offering national French-language talk and music programming. As the group flagship, it sets strategic direction and shared resources that flow down to Belgian sister stations like Radio Contact.
• NRJ (France): NRJ is the parent French national music radio network and owner of NRJ Belgium, offering the same contemporary hit format at scale across France. While operating in a different market, it represents the broader incumbent template that the Belgian NRJ operation mirrors.
• Europe 1: Europe 1 is a major French national radio station (now owned by Vivendi) offering music and talk programming. While operating primarily in France, it represents a comparable French-language commercial radio model at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RadioContact
• Facebookfacebook.com/RadioContact
• LinkedInlinkedin.com/company/radio-contact

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Contact