AgenaTrader

What AgenaTrader does

AgenaTrader GmbH is a Vienna-based proprietary trading platform provider founded in 2002, serving professional traders, asset managers, and algorithmic/systematic traders across global markets. The company offers a multi-asset, multi-broker, multi-datafeed trading platform supporting stocks, futures, forex, options, CFDs, and crypto, with access to over 1.5 million instruments across 150 global markets in 27 currencies. Its core technology includes a proprietary desktop platform, the AgenaScript scripting language for building custom indicators, strategies, and automated trading systems, and AgenaTrader++, an advanced tier with automated setup, recovery management, and semi-automated trading. The platform is extended by a portfolio of 13 proprietary add-on modules covering correlation analysis, volume analysis, seasonality, Dow Theory, COT (Commitments of Traders) reports, advanced options trading, mobile notifications, and dynamic signal scanning. AgenaTrader also operates AgenaFeed, a proprietary data service aggregating real-time market data from sources including Gettex (EU stocks) and FOREX Consolidated (forex).

The company monetizes through a multi-stream revenue model: one-time lifetime software licenses, recurring monthly/quarterly subscription rentals for the core platform and add-ons (add-on pricing ranges from €19 to €79 per month or €490 to €1,190 lifetime), and an affiliate referral stream via the AgenaBroker sub-brand. AgenaBroker acts as an introducing broker channeling customers to Interactive Brokers Ireland Limited for execution and custody, operating under BaFin-regulated INNO INVEST and AFM-regulated Change Securities B.V. as liability umbrellas. Customers who fund Interactive Brokers accounts with a minimum €5,000 balance through AgenaBroker receive the full AgenaTrader suite and Professional Add-On Bundle (valued at €7,280) free. Distribution is product-led and primarily self-serve through the company website (agenatrader.com) and e-commerce shop (shop.agenatrader.com), supplemented by YouTube tutorials, Facebook/Twitter presence, and documentation at docs.agenatrader.com. The company operates with 11–50 employees and is led by Managing Director Manuel Sonnleithner, with Gilbert Kreuzthaler serving as CEO. No external funding rounds or institutional investors are disclosed.

Name

AgenaTrader

Legal name

AgenaTrader GmbH

Website

https://agenatrader.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AgenaTrader GmbH is a Vienna-based multi-asset trading platform provider founded in 2002, serving professional and algorithmic traders globally through a proprietary desktop platform, 13 add-on modules, and an Interactive Brokers introducing-broker partnership under the AgenaBroker brand.

Ownership category

akta.pro rank

Product category

Trading Platform Software

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Multi-Asset / Cross-Asset Brokerage (FSAEACAM)

akta.pro secondary industries

Discount & Online Retail Brokerage (FSAEACAB), Algorithmic Trading & Execution Platforms (FSAFANAN), Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

Keywords

• Multi-asset trading platform
• Algorithmic trading software
• Brokerage trading tools
• Automated trading systems
• Professional charting software

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: Lifetime and rental licenses for the AgenaTrader platform with various feature tiers (General, AgenaTrader++)
2. Subscription Licenses: Monthly and quarterly rental subscriptions for platform and addons with automatic renewal
3. AddOn Sales: Premium add-ons including Volume Analysis, Seasonality, Dow Theory, COT Report, Correlation Matrix, and Option Trading tools available as subscriptions or lifetime purchases
4. Brokerage Partnership: Revenue through partnership with Interactive Brokers via AgenaBroker, where customers are introduced to IBKR for execution services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AgenaTrader develops and sells a proprietary multi-asset, multi-broker, multi-datafeed trading platform for professional and active retail traders. The platform provides advanced charting, real-time signal scanning, semi-automated and algorithmic trading via its custom AgenaScript language, and an ecosystem of paid add-ons (Correlation Matrix, Volume Package, Seasonality, COT Report, Advanced OptionTrading, etc.). Through its AgenaBroker brand, it offers brokerage access in partnership with Interactive Brokers, bundled with the platform for funded accounts.

Product overview

AgenaTrader is a professional trading platform available in two editions — General and AgenaTrader++ (the advanced tier with automated setup and recovery management, semi-automated trading, and drag & drop signal programming). The platform's core functionality is extended through a portfolio of proprietary add-on modules including: Correlation Matrix for real-time correlation analysis, Chart Gallery for multi-chart display, Dynamic Scanner for semi-automated signal management, Trading Journal Pro for performance tracking, Notifier for mobile notifications, Seasonality (Standard and Institutional versions) for seasonal pattern analysis, Dow Theory for automated trend recognition, COT Report for Commitments of Traders analysis, Volume Package with 12 volume indicators and 8 signals, LocationPoint for structured entry signals, and Advanced OptionTrading for multi-leg options strategies. AgenaTrader also operates AgenaFeed, its proprietary data service sourcing US/EU stocks, forex, commodities, and indices from third-party providers (Gettex, FOREX Consolidated, Selected Commodities, OTC/FX Indices). Through its AgenaBroker brand, the company partners with Interactive Brokers (with regulatory oversight via BaFin-regulated INNO INVEST) to provide brokerage services. All platform functionality is documented via AgenaScript, the company's own scripting language.

Differentiator

Problem solved

Functional benefit

Brands

• AgenaTrader++: Advanced version of the trading platform with automated setup and recovery management features.
• AgenaFeed
• AgenaScript

Products and services

• AgenaTrader Trading Platform Professional multi-asset, multi-broker, multi-datafeed trading platform supporting chart analysis, real-time scanning, automated and semi-automated trading, and mobile notifications. Integrates with Interactive Brokers and is Bloomberg-certified (2023). Downloadable free; premium functionality is unlocked via add-on licenses.
• AgenaTrader++ Advanced tier of the AgenaTrader platform providing semi-automated trading with automated setup and recovery management, drag & drop signal programming, strategy builder, signal builder, and automated risk management for professional and active traders.
• Correlation Matrix Add-On

Quantifiable outcome

• Up to save time during trading operations
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Interactive Brokers Ireland LimitedcoreStrategic or Co-development PartnerInteractive Brokers is the executing broker providing the actual brokerage services, account management, order execution, custody of securities and funds, and interest payments. AgenaTrader operates as an introducing partner, providing the trading platform and localized support while IBKR handles all execution and custody services. This is a flagship partnership essential to AgenaBroker's service model.
• Interactive BrokerscoreStrategic or Co-development PartnerPartnership enabling trading across 150 global markets, 1.5 million instruments in 27 currencies through Interactive Brokers' infrastructure. AgenaTrader platform is optimized for Interactive Brokers with Bloomberg certification achieved in 2023.
• INNO INVEST (Innovative Investment Solutions GmbH)coreChannel Partner/ Reseller/ DistributorGerman investment firm regulated by BaFin operating as the liability umbrella for AgenaBroker. INNO INVEST (Inno-Invest.de), based in Darmstadt, Germany, assumes legal responsibility for brokerage activities conducted by AgenaTrader as a tied agent. Registered with BaFin under broker number 80180688.
• Change Securities B.V.coreChannel Partner/ Reseller/ DistributorDutch investment firm authorized and regulated by the Dutch Authority for Financial Markets (AFM), registration number 50755854. Works under an introducing broker agreement with Interactive Brokers Ireland Limited and processes all trading activities through its account.
• GBEbrokersminorChannel Partner/ Reseller/ DistributorRisk disclosure partner for CFD trading services. CFDs are complex instruments with high risk of rapid loss due to leverage - 76.97% of retail investor accounts lose money when trading CFDs with GBEbrokers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MultiCharts: MultiCharts is a professional trading platform with advanced charting, backtesting, and algorithmic trading via EasyLanguage/PowerLanguage scripting — comparable to AgenaTrader's AgenaScript-based automation and indicator customization for systematic traders.
• TradingView: TradingView is a browser-based multi-asset charting and trading platform with social/community features and broker integrations — it overlaps AgenaTrader in charting, scanning, and multi-broker execution for active retail and semi-professional traders.
• TradeStation: TradeStation is an online broker and trading platform with proprietary charting, EasyLanguage scripting, and multi-asset execution — directly comparable to AgenaTrader in delivering integrated platform-plus-brokerage for active multi-asset traders.
• MetaTrader (MetaQuotes): MetaTrader 4/5 is the dominant retail multi-asset trading platform for forex, CFDs, and futures with algorithmic trading via MQL scripting — directly comparable to AgenaTrader's charting, automation, and custom-script (AgenaScript) capabilities for active traders.
• NinjaTrader: NinjaTrader is a professional futures and multi-asset trading platform with advanced charting, market analytics, and automated strategy development (NinjaScript) — competing head-to-head with AgenaTrader for active futures/derivatives traders in the EU and globally.
• ProRealTime: ProRealTime is a European-headquartered multi-asset charting and trading platform with ProRealCode scripting and integrated brokerage — competing with AgenaTrader in EU retail pro-trader segments with similar charting/scripting capabilities.

Emerging players

• ATAS (Order Flow Trading): ATAS is an order-flow and volume-analysis trading platform focused on futures and crypto with cluster charts and footprint tools — comparable to AgenaTrader's Volume Package and COT Report add-ons for professional volume-based traders.
• Sierra Chart: Sierra Chart is a professional trading platform with deep market-depth analysis, custom studies, and ACSIL scripting — comparable to AgenaTrader's pro-trader tooling for futures and equities with customization and automation focus.

Broad incumbents

• Interactive Brokers (Trader Workstation): IBKR's Trader Workstation (TWS) is the underlying institutional-grade trading platform to which AgenaTrader connects; IBKR is both partner and potential substitute, offering its own advanced charting and automation that competes for the same active-trader customer base.
• thinkorswim (Charles Schwab): thinkorswim is a professional-grade desktop trading platform with advanced charting, options analytics, and scripting — owned by Schwab and bundled with brokerage, it competes with AgenaTrader for self-directed active traders in the US market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agenatrader
• YouTubeyoutube.com/channel/UCD1R0tqRzAquYXuvQ59saHA
• Facebookfacebook.com/AgenaTrader
• LinkedInlinkedin.com/company/10252873

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgenaTrader