Allsun Hotels

What Allsun Hotels does

Allsun Hotels is a private, mid-scale European hotel chain operating 32 owned-and-operated properties across four Mediterranean and Atlantic destination clusters: 19 hotels in Mallorca, six across the Canary Islands (Gran Canaria, Fuerteventura, Lanzarote, Tenerife), six in Greece (Crete and Rhodes), and one on the Turkish Riviera (Side). The chain is the exclusive in-house hotel brand of alltours, a German tour operator, which means distribution, marketing, booking, and flight bundling are handled inside the parent ecosystem — flights operate from 25 German departure airports and bookings flow through alltours.de, the 'mein alltours' mobile app, and a partner travel-agency network.

The product offering is built around all-inclusive and half-board package holidays for German-speaking travelers, with sample pricing of €852-1,598 per person for 7-night stays and HolidayCheck ratings across properties of 88-99%. Sub-products include the allsun Kids Club, the allsun Fitness Events program (outdoor cycling, rockout workouts, yoga, hiking, Nordic Walking), allsun Wellness & Spa, on-site fitness centers with personal trainers, and cycling services operated in partnership with 54/11 Bikeholidays at two Mallorca properties. All 32 hotels hold Ecostars sustainability certification (recognized by UNWTO and GSTC). The chain also standardizes specialized dietary accommodation — dedicated vegetarian, vegan, gluten-free, and lactose-free buffet sections with cross-contamination controls — across the portfolio.

The business model is a vertically integrated combination of hotel accommodation revenue, bundled package holidays (hotel + flight + optional transfers), and all-inclusive meal-plan subscriptions that drive predictable per-guest revenue and ancillary consumption. Go-to-market is exclusively through the alltours channel mix, with no independent third-party OTA exposure. Primary customer segments are German-speaking families, couples seeking beach vacations, active/fitness travelers, guests with dietary restrictions, and budget-conscious package-holiday bookers. The company is reported to have 1,001-5,000 employees.

Name

Allsun Hotels

Legal name

allsun Hotels

Website

https://allsun-hotels.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Allsun Hotels is the private, all-inclusive hotel chain of German tour operator alltours, operating 32 properties across Mallorca, the Canary Islands, Greece, and Turkey for German-speaking families, couples, and active travelers booking bundled package holidays.

Ownership category

akta.pro rank

Product category

Hotel Chain / Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Hotel chain operations
• Package holidays
• All-inclusive resorts
• Family vacation resorts
• Mediterranean beach hotels

Headquarters

HQ city

Cala Millor

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Direct hotel room rentals across 32 allsun properties in Mallorca, Canary Islands, Greece (Crete, Rhodes), and Turkey. Offers various room types including double rooms, suites, and apartments. Revenue generated through nightly rates and package deals.
2. Package Holidays: Bundled vacation packages combining hotel accommodation, flights from 25 German departure airports, and optional meal plans (All-inclusive, All-inclusive plus, Half board). Sold through alltours platform and travel agencies.
3. All-Inclusive Resorts: Full-board dining packages including meals, snacks, and beverages throughout the day, providing predictable revenue per guest and driving ancillary spending.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

allsun Hotels operates 32 own-brand resort properties across Mallorca, the Canary Islands, Greece (Crete, Rhodes), and the Turkish Riviera, providing all-inclusive and half-board accommodation, dining, kids club supervision, fitness events, wellness/spa, and cycling programs. Distribution and bookings are handled exclusively through parent tour operator alltours' online platform, mobile app, and travel-agency network.

Product overview

allsun Hotels is the proprietary hotel brand of German tour operator alltours, operating 32 hotels across Mallorca, the Canary Islands (Fuerteventura, Gran Canaria, Lanzarote, Tenerife), Greece (Crete, Rhodes), and the Turkish Riviera. The portfolio includes diverse accommodation types ranging from standard hotels to apartment hotels. Key services include the allsun Kids Club for family guests, allsun Fitness Events featuring cycling and workout programs, allsun Wellness & Spa facilities, and allsun Fitness Centers with personal training. All 32 properties hold Ecostar sustainability certification.

Differentiator

Problem solved

Functional benefit

Products and services

• allsun Hotels (Resort Chain) Own-brand hotel chain comprising 32 properties across Mallorca, the Canary Islands (Gran Canaria, Fuerteventura, Lanzarote, Tenerife), Greece (Crete, Rhodes), and the Turkish Riviera. Offers double rooms, suites, and apartments with all-inclusive, all-inclusive plus, and half-board meal plans for German-speaking package-holiday travelers.
• allsun Kids Club Children's entertainment and supervision service available across all 32 allsun Hotels, providing age-appropriate activities and care for different age groups by well-trained staff.
• allsun Fitness Events Organized fitness activity program featuring outdoor cycling, rockout workouts, yoga sessions, and other workout events available at allsun Hotels, marketed to attract active travelers.
• allsun Wellness & Spa Wellness and spa facilities available at allsun Hotels, featuring relaxation areas and spa treatments for guests.
• allsun Cycling / Radsport Cycling services at select hotels (Pil-lari Playa and Estrella de Mar) on Mallorca in partnership with 54/11 Bikeholidays, providing equipment rental, guided bike tours, and cycling support.
• allsun Fitness Centers Hotel-based fitness centers with cardio and strength training equipment, offering personal trainer services, guided bike tours, tennis, hiking, Nordic Walking, and beach volleyball at allsun properties.

Quantifiable outcome

• 88-99% HolidayCheck ratings across properties
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 54/11 BikeholidaysminorStrategic or Co-development PartnerExclusive partnership for cycling equipment rental and support at two allsun Hotels (Pil-lari Playa and Estrella de Mar) on Mallorca. The partner provides cycling gear and equipment to guests, supporting the allsun fitness events program and active traveler segment.
• alltourscoreStrategic or Co-development Partnerallsun Hotels is the exclusive in-house hotel brand of alltours, one of Germany's leading tour operators. alltours handles all distribution, marketing, booking, and operates 25 German departure airports for flights to allsun destinations. Allsun benefits from integrated tour operator ecosystem including online platform, travel agencies, and package holiday bundling.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iberostar Hotels & Resorts: Major Spanish hotel chain with a significant all-inclusive resort portfolio concentrated in the Canary Islands, Mallorca, and Mediterranean destinations. Directly comparable to allsun in geography, all-inclusive product offering, and family/active-traveler programming.
• Labranda Hotels & Resorts: European all-inclusive resort operator with properties across Canary Islands, Greece, and Turkey. Directly comparable to allsun in geographic footprint, all-inclusive product model, and target market (German-speaking and broader European package travelers).
• Robinson Club (TUI): Robinson Club is the in-house all-inclusive club brand of TUI, the largest German tour operator. It directly mirrors allsun's role as the in-house hotel brand of alltours — same target customer (German-speaking package travelers), same all-inclusive beach-resort model, and same vertical integration with a major tour operator.
• Alua Hotels & Resorts: Alua is a Spanish all-inclusive resort brand operating in Mallorca, Canary Islands, and Mediterranean destinations. Direct competitor to allsun in the mid-market all-inclusive segment for German and European package travelers, and is listed as a strong partner brand on the alltours platform.
• Mitsis Hotels: Greek all-inclusive resort operator with properties in Crete and Rhodes — directly overlapping with allsun's six Greek hotels. Comparable in product (all-inclusive beach resorts), target customer (European package travelers), and family/active-traveler programming.
• TUI Blue: TUI Blue is TUI's main hotel brand offering all-inclusive beach holidays in Mediterranean destinations. Comparable to allsun in geography (Mallorca, Canary Islands, Greece, Turkey), product (all-inclusive beach resorts), and customer (German-speaking package travelers).
• Barut Hotels: Turkish all-inclusive resort operator on the Turkish Riviera (Side, Antalya area). Directly comparable to allsun's Numa Club Side in geography, all-inclusive product offering, and family-oriented programming. Already a strong partner brand for alltours.
• Club Med: Global all-inclusive resort operator with strong presence in Mediterranean beach destinations. Competes directly with allsun in the upscale all-inclusive segment, offering comparable bundled experiences with activities and family programming.
• DER Touristik Hotel Brands (e.g., Calimera, COOEE): DER Touristik operates multiple in-house hotel brands (Calimera, COOEE, etc.) for the German package-holiday market. Same tour-operator-owned structure as allsun, serving the same German-speaking customers with all-inclusive beach resort experiences in Mediterranean and Canary Island destinations.

Broad incumbents

• Meliá Hotels International: Spain's largest hotel operator with extensive all-inclusive and resort properties across Mallorca, Canary Islands, and Mediterranean destinations. Broader portfolio than allsun but directly competes in the same Spanish beach all-inclusive market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allsunHotels
• Facebookfacebook.com/allsun.hotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allsun Hotels