What Alltours does

Alltours (legal entity: alltours flugreisen gmbh) is a German tour operator founded in 1979 and headquartered in Düsseldorf, focused on packaged holidays for German-speaking consumers. The company sells Pauschalreisen (package holidays), hotel-only bookings, last-minute deals, long-haul travel, self-drive holidays, and all-inclusive vacations through the direct-to-consumer platform alltours.de, complemented by a mobile app (mein alltours), phone/chat booking support, and a network of partner travel agencies (Reisebüros). Underlying technology is a conventional online travel booking platform with package holiday aggregation, hotel booking engine, and flight + hotel bundling capabilities; no proprietary AI, API, or SDK is offered.

The company operates an owned-brand hotel portfolio of 32 properties under the allsun Hotels brand across Mallorca, the Canary Islands, Crete/Rhodes, and Turkey, plus the alltoura club hotel brand. It is also integrated with a 'Strong Partners' hotel network of 20+ chains (e.g., Iberostar, Meliá, Lopesan, Mitsis, Pickalbatros, Barut). Alltours serves German-speaking package travelers, Mediterranean beach vacationers, families, and couples/honeymooners, with destination coverage spanning Southern Europe, Western/Northern/Eastern Europe, the Middle East, East/Southern/West Africa, South/Southeast Asia, and the Caribbean (including a Jamaica launch in November 2025).

Alltours generates revenue primarily from transaction fees on package holiday and hotel bookings, with ancillary income from its owned hotel operations and add-on services (car rental, excursions, travel insurance, Rail&Fly). Sample publicly disclosed pricing ranges from €381 per person (Mallorca 7 nights) to €4,000+ for premium long-haul (Maldives). The company is privately held with no identified parent, institutional, or PE ownership, and does not publicly disclose revenue; it operates as a mid-tier participant in the €31.6B 2024/25 German organized vacation market, materially smaller than leaders TUI (~€7.6B) and Dertour Group (~€5.9B).

Name

Alltours

Legal name

alltours flugreisen gmbh

Website

https://alltours.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Alltours is a Düsseldorf-based German tour operator selling package holidays, hotel stays, and last-minute vacations through alltours.de, serving DACH consumers via owned hotels and partner networks across 40+ destinations.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industry

Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• Package holidays
• Tour operator services
• Hotel bookings
• Vacation packages
• Travel booking platform

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays (Pauschalreisen): Alltours generates revenue primarily through selling bundled vacation packages that combine flights, hotels, and sometimes additional services like transfers and travel insurance. The company acts as a tour operator (Reiseveranstalter) offering all-inclusive and package travel deals across Mediterranean, long-haul, and European destinations.
2. Hotel Bookings: Direct hotel reservation revenue through the alltours.de platform, offering both hotel-only bookings and dynamic packaging with flights.
3. Own Hotel Brand Operations: Revenue from operating own hotel brands including allsun Hotels and alltoura club hotels across Mallorca, Canary Islands, Greece, and Turkey.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Alltours is a German tour operator (alltours flugreisen gmbh) that sells package holidays (Pauschalreisen), hotel-only bookings, last-minute deals, long-haul travel, and self-drive vacations to German-speaking consumers via its alltours.de website and mobile app. The company also operates its own hotel brands, including allsun Hotels and alltoura club hotels, totaling 32 properties across the Mediterranean and Canary Islands. Add-on services such as car rental, excursions, travel insurance, and Rail&Fly train-to-flight connections complement the core packages.

Product overview

Alltours is a German tour operator (alltours flugreisen gmbh) offering a comprehensive online travel booking platform. The company operates a multi-brand hotel portfolio including its owned brands allsun Hotels (properties across Canary Islands, Mallorca, Turkey, and Greece) and alltoura Club Hotels, complemented by tiered product lines (DeLuxe Hotels, Premium DeLuxe Hotels, Komfort Plus Hotels). Core booking services include package holidays (Pauschalreisen), hotel-only bookings, Last Minute deals, long-haul travel (Fernreisen), self-drive travel (Eigenanreise), and All Inclusive vacations. The platform also offers add-on services such as car rental, excursions, travel insurance, and rail connections (Rail&Fly). Additional features include a flexible booking tariff (FlexTarif), a mobile app (mein alltours), early booking discounts, and a last-minute sub-brand called byebye.

Differentiator

Problem solved

Functional benefit

Brands

• allsun Hotels: The alltours-owned hotel chain with properties in Mallorca, Canary Islands, Turkey, and Crete, Greece, offering comfort and a special feel-good atmosphere.
• alltoura

Products and services

• allsun Hotels

Quantifiable outcome

• Alltours is among the major German tour operators expanding Greek programs with new hotels and increased flight capacities for 2026 summer season
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Condor (airline partner)coreChannel Partner/ Reseller/ Distributor · 1 November 2025Condor serves as the airline partner for Alltours Jamaica operations. Alltours launched Jamaica operations in November 2025 specifically to support airline partner Condor and counter blanket cancellations harming tourism workers after Hurricane Melissa.
• Iberostar Hotels & ResortsmajorStrategic or Co-development PartnerFeatured hotel partner prominently displayed on alltours.de with dedicated promotional sections. Alltours offers multiple Iberostar properties across Tunisia, Crete, Mallorca, and Fuerteventura with special pricing and promotions.
• allsun Hotels (own brand)coreStrategic or Co-development Partnerallsun Hotels is the proprietary hotel brand of alltours, operating 32 properties across Mallorca, Canary Islands, Greece, and Turkey. The brand is central to Alltours' product portfolio and differentiated positioning.
• alltoura (own brand)coreStrategic or Co-development Partneralltoura is Alltours' club hotel brand featuring properties in Greece (Olympic Riviera, Rhodes, Crete), Turkey (Kusadasi, Antalya), Tunisia, and Gran Canaria. The brand offers sports, entertainment, wellness, and recreation packages.
• Meliã HotelsmajorChannel Partner/ Reseller/ DistributorStrategic hotel partner featured across multiple destinations including Cape Verde, Thailand, and Dominican Republic. Multiple Melia properties listed with promotional pricing.
• HolidayCheckminorGTM or Marketing PartnerThird-party review platform integration providing verified guest reviews and ratings for hotels listed on alltours.de. Displayed as 'HolidayCheck Bewertungen' on hotel pages.
• Strong Partners Hotel NetworkmajorStrategic or Co-development PartnerNetwork of 20+ hotel chain partners including Albena, Alua Hotels & Resorts, Barut Hotels, Esperia Group, GRIFID Hotels, H Hotels Collection, Jaz Hotel Group, Lopesan Hotel Group, Mitsis Hotels, Palladium Hotel Group, Pickalbatros Hotels & Resorts, SBH Hotels & Resorts, and others. Each partner has dedicated pages on alltours.de.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TUI Group: Largest German tour operator (€7.6B revenue) with a comparable package-holiday business model combining tour operation, owned hotel brands (TUI Blue, Robinson), and airline capacity. Most directly comparable competitor in the German organized-vacation market.
• ITS Reisen: Long-established German tour operator (part of REWE Group) offering package holidays across the same Mediterranean and long-haul destinations Alltours targets, with comparable value-tier positioning.
• Schauinsland-Reisen: German tour operator with similar mid-market value positioning, package holiday focus, and DACH customer base. Listed alongside Alltours in 2026 Greek program expansion announcements, indicating direct portfolio overlap.
• Vtours: German tour operator with comparable vertical specialization in package holidays (Pauschalreisen) targeting value-conscious German consumers, frequently cited alongside Alltours in industry expansion news.
• HolidayCheck Group: German-speaking travel review and booking platform that integrates directly with Alltours listings for verified guest reviews; overlaps with Alltours on hotel discovery and booking for DACH travelers.
• Dertour Group: Second-largest German tour operator (€5.9B revenue) selling package holidays, hotel-only stays, and own-brand hotels (Sentido, Calimera) across the same Mediterranean and long-haul destinations Alltours targets.
• Coral Travel: German-facing tour operator with overlapping Mediterranean and long-haul destination portfolio, listed alongside Alltours as a peer group expanding Greek summer 2026 capacity.
• FTI Group: German tour operator with package holidays, hotel-only, and own-hotel brand (Labranda) closely matching Alltours' model, though it filed for insolvency in 2024. Key historical competitor for German market share.
• Anex Tour: International tour operator with strong German distribution arm; competes directly with Alltours on Mediterranean and long-haul package holidays and was named alongside Alltours in 2026 Greek expansion coverage.

Broad incumbents

• Booking.com: Global OTA that increasingly competes for German package-holiday demand via flight+hotel dynamic packaging. Broader scope and scale than Alltours, but exerts competitive pressure on direct bookings and take rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alltours
• Facebookfacebook.com/alltours
• Instagraminstagram.com/alltours
• Pinterestde.pinterest.com/alltours
• TikToktiktok.com/@alltours_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltours