What Caddell Reynolds does

Caddell Reynolds is a privately held regional law firm headquartered in Fort Smith, Arkansas, founded in 1989 and operating through four physical offices in Rogers, Fort Smith, Fayetteville, and Jonesboro. The firm delivers plaintiff-side legal services across five core practice areas: personal injury (motor vehicle crashes, truck and car accidents, wrongful death, premises liability, defective products, medical malpractice, nursing home abuse), workers' compensation, Social Security Disability (SSD/SSI), bankruptcy (Chapters 7, 11, 12, and 13), and business torts commercial litigation. The practice serves individual consumers and small/mid-sized businesses across Arkansas, southern Missouri, and Eastern Oklahoma.

The firm operates a traditional legal services delivery model with no proprietary technology platform, software product, API, or digital client interface beyond a content-led marketing website. There is no disclosed use of AI, machine learning, or automation tooling; the technology stack consists of standard law-firm practice management and client intake via website contact forms and a toll-free number (1-800-671-4100). The firm offers a mobile service model with 24/7 availability, home visits, and hospital visits to accommodate injured clients unable to travel.

Caddell Reynolds operates on a contingency fee model for personal injury matters, charging no upfront attorney fees and collecting a percentage (referenced at approximately 20%) of client settlements or verdicts only upon successful recovery. For bankruptcy, SSD, and other matters, standard legal fees apply. Revenue is driven by plaintiff-side case outcomes, with the firm having secured tens of millions of dollars in verdicts and settlements across its history, including a $30M product liability settlement, a $21.7M class action judgment, and a $9.5M tractor trailer verdict. Client acquisition relies on organic search, community reputation, referrals, and a content-led blog; the firm does not raise institutional capital and has no parent company.

Name

Caddell Reynolds

Legal name

Caddell Reynolds

Website

https://caddellreynolds.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Caddell Reynolds is a privately held regional plaintiff-side law firm founded in 1989 in Fort Smith, Arkansas, operating four offices and serving individual consumers and small businesses across Arkansas, southern Missouri, and Eastern Oklahoma with personal injury, workers' compensation, Social Security Disability, bankruptcy, and business torts representation on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident lawyer
• Truck accident attorney
• Workers compensation law
• Bankruptcy legal services

Headquarters

HQ city

Fort Smith

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Injury Contingency Fees: The firm operates primarily on a contingency fee basis for personal injury cases. Clients pay no attorney fees upfront and owe nothing if the firm does not win their case. The firm takes a percentage of the settlement or verdict awarded. One client testimonial references a 20% contingency rate. For bankruptcy, Social Security Disability, and other matters, the firm may charge standard legal fees, though specific rates are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caddell Reynolds is a regional law firm providing legal representation to individuals and families across Arkansas, southern Missouri, and eastern Oklahoma. Core offerings span personal injury (car crashes, truck accidents, motorcycle wrecks, wrongful death, premises liability, defective products), workers' compensation, Social Security Disability, bankruptcy (Chapters 7, 11, 12, 13), and business torts litigation. The firm primarily operates on a contingency fee basis (no recovery, no fee) for personal injury matters, supported by four Arkansas offices and mobile home/hospital visits.

Product overview

Caddell Reynolds is a regional law firm operating as a single unified legal practice offering multiple complementary service lines. The core offering comprises Personal Injury Legal Services (including motor vehicle crashes, car accidents, and truck accidents), Arkansas Workers' Compensation Legal Services, Business Torts Legal Services, Arkansas Social Security Disability Legal Services, and Arkansas Bankruptcy Legal Services (spanning Chapter 7, Chapter 11, Chapter 12, and Chapter 13). These services are delivered through four physical office locations across Arkansas (Rogers, Fort Smith, Fayetteville, and Jonesboro), serving clients across Arkansas, southern Missouri, and eastern Oklahoma. The firm does not operate a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive personal injury legal representation covering motor vehicle crashes, commercial vehicle collisions, workplace and construction-site injuries, defective products, dangerous drugs, defective medical devices, medical malpractice, nursing home abuse, catastrophic injuries, and wrongful death cases for individuals and families across Arkansas, southern Missouri, and eastern Oklahoma.
• Motor Vehicle Crashes Legal Services Legal representation for motor vehicle collision victims including car wrecks, truck wrecks, motorcycle wrecks, distracted driving, pedestrian wrecks, rideshare (Uber/Lyft), bicycle crashes, commercial vehicle, bus wrecks, and train wrecks.
• Arkansas Car Accident Legal Services Specialized car accident legal representation covering company vehicles, drunk driving, fatal crashes, government vehicles, head-on crashes, multiple vehicle pile-ups, rear-end collisions, speeding, teen drivers, T-bone wrecks, tire blowouts, Uber/Lyft, uninsured drivers, and weather-related crashes.
• Arkansas Truck Accident Legal Services Legal representation for victims of 18-wheeler, semi-truck, and commercial truck collisions, including cases involving fatigue and hours of service violations, improper maintenance, jackknife wrecks, rollover crashes, and fatal truck collisions.
• Arkansas Workers' Compensation Legal Services Legal representation for workplace injuries including work injuries, defective equipment accidents, fires and explosions, scaffolding accidents, and warehouse injuries, helping clients secure maximum workers' compensation benefits.
• Business Torts Legal Services Commercial litigation services for small and mid-sized businesses covering tortious interference, theft of trade secrets, fraudulent misrepresentation, defamation, breach of fiduciary duty, unfair competition, restraint of trade, commercial disparagement, and whistleblower claims.
• Arkansas Social Security Disability Legal Services

Quantifiable outcome

• Secured tens of millions in verdicts and settlements for clients
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm operating across many states; directly comparable because it offers the same contingency-fee PI services (car accidents, truck accidents, wrongful death) with massive advertising budgets that compete for the same digital-intent searches in overlapping geographies.
• Allen & Allen: Regional personal injury firm in Virginia with multiple offices; directly comparable because it offers identical plaintiff-side PI practice (truck, car, wrongful death, SSD) with a multi-office regional footprint anchored by deep community roots—same model and target client as Caddell Reynolds.
• Jacoby & Meyers: National personal injury and bankruptcy firm with multiple offices; comparable because it shares the same contingency-fee PI, workers' comp, and bankruptcy practice mix and competes for similar consumer-intent cases.
• Cellino Law: Large plaintiff PI firm specializing in car/truck accidents on contingency with TV-led mass-marketing; comparable in practice mix and contingency model, and a competitive threat in shared paid-media channels.
• Sanford Law Firm: Arkansas-based personal injury and bankruptcy firm with offices in Arkansas and Oklahoma; directly comparable as a neighboring Arkansas plaintiff firm sharing car/truck accident and bankruptcy practices on contingency.
• Parker Waichman LLP: Plaintiff-side PI firm focused on motor vehicle, product liability, and catastrophic injury cases on contingency; comparable in case-type focus and contingency model, and competes in national mass-tort advertising channels.

Regional players

• Romanucci & Blandin: Midwest plaintiff PI firm with strong catastrophic injury, wrongful death, and trucking case practice; comparable in high-value PI case mix and trial-readiness positioning, even though based outside Arkansas.
• McMath Woods P.A. Little Rock-based Arkansas personal injury firm with additional offices; comparable as a regional PI competitor in the same Arkansas geography with similar plaintiff-side car and truck accident practice.
• Jason Hatfield, P.A. Arkansas personal injury firm with offices in Little Rock and surrounding areas; directly comparable as a fellow Arkansas PI plaintiff firm with strong regional brand, contingency model, and overlapping truck/car accident practice.

Broad incumbents

• The Law Tigers: National motorcycle- and PI-focused law firm marketing network; comparable as a plaintiff PI competitor targeting motorcyclists and riders, which overlaps with Caddell Reynolds' motorcycle and rideshare accident practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CaddellReynolds
• LinkedInlinkedin.com/company/nolan-caddell-reynolds
• Xx.com/ncrinjury

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caddell Reynolds