Schindelhauer Bikes

What Schindelhauer Bikes does

Schindelhauer Bikes is a privately held German urban bicycle manufacturer founded in 2009 and headquartered in Berlin, operating under the legal entity c2g-engineering GmbH. The company designs and sells belt-driven city, commuter, e-bike, fixed-gear, and gravel bicycles, and was the first manufacturer worldwide to develop frames from the ground up around Gates Carbon Drive technology. Its product portfolio spans more than 30 bike models across single-speed, hub-gear (Shimano Alfine/Nexus, enviolo AUTOMATiQ), and Pinion gearbox variants, with e-bike models integrating Mahle X20/X35 rear-hub motors and LightSKIN integrated StVZO-compliant LED lighting. The current lineup includes the Greta and Gustav entry-tier urban bikes at €1,750, mid-range classics like Frieda and Friedrich around €2,895, and premium e-bikes such as Emil, Emilia, Arthur, and the Arthur Ultimate at €6,595.

The business operates a tri-channel go-to-market: direct e-commerce through its own website (95% pre-assembled, shipped via Rieck/IDS domestically and UPS internationally including US mainland), an authorized dealer network across the Eurozone and internationally that provides consultation, test rides, assembly, and after-sales service, and a 700 sqm flagship Schindelhauer Brand Space opened in September 2025 at Friedrichstraße in Berlin Mitte in partnership with BICICLI Cycling Solutions. Revenue streams include hardware sales of complete bicycles, accessories (panniers, lights, security, components), and recurring employer-based bike leasing through JobRad, BusinessBike, and Bikeleasing.de with up to 40% savings for employees. Pricing tiers are well-defined from entry to flagship, with installment financing available from €29.17/month over up to 60 months.

The company is founder-owned, with founders Martin Schellhase (CEO), Jörg Schindelhauer (Product Manager), Manuel Holstein, and Stephan Zehren originating from the c2g-engineering collective at Otto von Guericke University of Magdeburg. Schindelhauer holds a Eurobike Award 2011 and a Red Dot Award Best of the Best 2014, and operates the Team Schindelhauer-Gates fixed-gear racing program founded in 2015 as a competitive showcase platform for belt drive technology. The company is actively operating with 11–50 employees, no disclosed external funding, and recurring product launches extending across electric, classic, compact, race, and outlet categories.

Name

Schindelhauer Bikes

Legal name

c2g-engineering GmbH

Website

https://schindelhauerbikes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Schindelhauer Bikes is a privately held Berlin-based bicycle manufacturer that designs and sells belt-driven urban, e-bike, fixed-gear, and gravel bicycles via direct e-commerce, an authorized Eurozone dealer network, employer-based leasing, and a flagship Berlin Brand Space opened in 2025.

Ownership category

akta.pro rank

Product category

Premium urban bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Belt-driven bicycles
• Urban commuter bikes
• Electric city bicycles
• Fixed-gear track bikes
• Bicycle accessories

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Sales: Primary revenue from sale of complete bicycles across multiple categories: electric, classic, compact, race, and outlet bikes. Bikes range from €1,750 to €6,595 depending on model and specifications.
2. Accessories Sales: Sales of complementary products including pannier racks, mudguards, bells, lights, pedals, grips, saddles, tyres, and proprietary components.
3. Bike Leasing: Partnership revenue through employer-based bike leasing programs with JobRad, BusinessBike, and Bikeleasing.de, enabling salary conversion to company bikes with tax advantages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schindelhauer Bikes designs, manufactures, and sells premium urban bicycles centred on Gates Carbon Drive belt technology. The product range spans single-speed city bikes (Siegfried, Viktor), geared commuter bikes (Frieda, Friedrich, Greta, Gustav), e-bikes with Mahle rear-hub motors (Emil, Emilia, Arthur series, Antonia, Heinrich, Hannah), fixed-gear/track bikes (Hektor, Hektor Team), gravel/adventure bikes (Wilhelm Gravel), and compact 20-inch bikes (Neo). The company also sells branded accessories including LightSKIN integrated lighting, Spurcycle bells, Hexlox anti-theft systems, and proprietary components. Bicycles are sold direct-to-consumer online, through an authorized dealer network, and via a flagship Berlin Brand Space.

Product overview

Schindelhauer Bikes is a German urban bicycle manufacturer founded in 2009, specialising in belt-driven city and commuter bikes. The product portfolio consists of two main categories: traditional mechanical bikes (single-speed, 6-18 speed with Pinion/Rohloff/Shimano/enviolo transmissions) and e-bikes (with Mahle X20/X35 rear hub motors integrated into Gates Carbon Drive system). Key bike lines include: single-speed/fixie models (Siegfried, Viktor, Hektor/Team); city bikes with hub gears (Frieda/Friedrich with Shimano Alfine, Greta/Gustav with Shimano Nexus, Lotte/Ludwig); e-bikes (Emil/Emilia, Antonia, Arthur series, Heinrich/Hannah with enviolo); gravel/adventure bikes (Wilhelm Gravel); and the new compact-format Neo. The company differentiates through Gates Carbon Drive belt technology, integrated LightSKIN LED lighting, Pinion gearboxes, and minimalist German design. Accessories include lighting (LightSKIN NACA Road, LED handlebars/seatposts), bells (Spurcycle), security (Hexlox), and components. Bikes are sold direct-to-consumer and through dealers, with bike leasing available via JobRad/BusinessBike.

Differentiator

Problem solved

Functional benefit

Brands

• Team Schindelhauer-Gates: Racing team founded in 2015 by co-founder Stephan Zehren and Roland Trauzold, competing exclusively with toothed belt drives in fixed-gear races worldwide.

Products and services

• Antonia Premium urban e-bike with Mahle X20 or X35 rear-hub motor (up to 65 Nm torque), Pinion C-Line 6- or 9-speed gearbox, Gates Carbon Drive, integrated LightSKIN LED lighting, and Brooks leather saddle. Positioned as a fully equipped premium model.
• Emil City e-bike with seamlessly integrated Mahle X35 or X20 motor, 9-speed Pinion gearbox, Gates Carbon Drive, available in multiple colours including midnight green and lavender blue.
• Emilia Step-through city e-bike with Mahle motor integration, Pinion gearbox, and Gates Carbon Drive.
• Emil Grind Edition Limited-edition urban e-bike with vibratory-finished raw aluminium frame, Mahle X35 motor, Pinion 9-speed gearbox, Gates Carbon Drive, and Brooks Cambium components. Capped at 100 individually numbered bikes.
• Emilia Grind Edition Step-through limited-edition urban e-bike pairing the grind-surface raw aluminium frame with Mahle X35, Pinion 9-speed, Gates Carbon Drive, and Brooks Cambium components. 100 bikes individually numbered.
• Arthur Single-speed e-bike with Mahle X35 rear-hub motor, Gates Carbon Drive, and minimalist design. Available in Classic and Step-through geometries.
• Arthur Cruiser Comfort-focused single-speed e-bike with wider tyres, Pelago front basket compatibility, Mahle X35 motor, and a relaxed riding position.
• Arthur Ultimate Flagship e-bike with fully integrated Mahle X20 motor, Pinion Smart.Shift electronic shifting with 9-speed transmission, integrated LightSKIN H1 lighting, and premium components.
• Arthur VI/IX E-bike with 6- or 9-speed Pinion gearbox, Mahle motor system, providing gearing alternatives to the single-speed Arthur.
• Frieda Classic city bike with Shimano Alfine 8- or 11-speed internal hub gears, Gates Carbon Drive, and a minimalist design.
• Friedrich Classic urban bicycle with Gates Carbon Drive, available with various transmission options including Shimano Alfine.
• Greta Entry-level city bike with Shimano Nexus 8-speed internal hub, Gates Carbon Drive, and an accessible price point.
• Gustav City bike with integrated front rack, Gates Carbon Drive, and practical urban design with carrying capability.
• Heinrich Urban e-bike available with enviolo AUTOMATiQ automatic transmission or Pinion gearbox, paired with Mahle motor system and Gates Carbon Drive.
• Heinrich enviolo Heinrich urban e-bike equipped with enviolo AUTOMATiQ continuously variable automatic transmission and Mahle e-bike motor.
• Hannah enviolo Step-through urban e-bike with enviolo AUTOMATiQ automatic transmission, Gates Carbon Drive, and a comfortable riding position.
• Siegfried Classic single-speed urban bicycle with Gates Carbon Drive and the original minimalist Schindelhauer aesthetic.
• Viktor Classic single-speed urban bicycle with Gates Carbon Drive and a clean minimalist design.
• Wilhelm Gravel Gravel/adventure bike with Pinion Smart.Shift electronic shifting, Gates Carbon Drive, and mounting points for racks and bags, designed for bikepacking and mixed-terrain long-distance touring.
• Neo Compact 20-inch-format urban bike with the Schindelhauer design language in a smaller wheel size for agile city riding.
• Hektor Fixed-gear track bike with Gates Carbon Drive, aggressive geometry, optional carbon fork, and high bottom bracket for crit leaning. Available in dragonfruit and chameleon colours.
• Hektor Team Limited Edition Limited-edition fixed-gear track bike celebrating 10 years of Team Schindelhauer-Gates. Only 10 bikes produced, featuring special paintwork, 56mm carbon rims, carbon wheels, and racing components (weight from 7.4 kg).
• LightSKIN NACA Road headlight StVZO-compliant LED headlight with 520 lumens peak brightness, automotive projection lens, USB-C rechargeable, IP66 waterproof, and aerodynamic NACA airfoil design.
• LightSKIN LED Handlebar Handlebar with integrated LED front light, StVZO compliant, available in battery and dynamo versions.
• LightSKIN LED Seat Post Seat post with integrated LED rear light, StVZO compliant, with five recessed LEDs for visibility from all angles.
• Spurcycle Original Bell Handmade bicycle bell from San Francisco with a purist design and powerful tone, brass and stainless-steel construction, available in silver, black/gold, and denim indigo.
• Hexlox Anti-Theft Sets Security system using steel Hexlox caps to protect wheels, saddle, seat post, and stem from theft by blocking Allen key access.
• Urban CNC Pedals Super-light, CNC-machined aluminium pedals designed by Schindelhauer for their urban bikes.
• Ergo Leather Grips Ergonomic leather grips providing comfortable handling and direct feedback for Schindelhauer urban bicycles.
• Bike Leasing Program (JobRad / BusinessBike / Bikeleasing.de) Employer-based bike leasing program operated in partnership with JobRad, BusinessBike, and Bikeleasing.de, enabling employees to lease a Schindelhauer bicycle via pre-tax salary conversion over typically 36 months with potential savings of up to 40% versus direct purchase.

Quantifiable outcome

• Gates Carbon Drive lasts 3-4 times longer than chains
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BICICLI Cycling SolutionscoreChannel Partner/ Reseller/ Distributor · 25 September 2025Strategic partnership to open the Schindelhauer Brand Space in Berlin. BICICLI operates Cycling Concept Stores since 2016 and provides mobility association services including BICICLI Solutions for leasing & fleets and MOND consulting for districts & companies. The store is located at Friedrichstraße 67–70 in Berlin Mitte across 700 square meters.
• Otto von Guericke University MagdeburgminorStrategic or Co-development Partner · 25 September 2025Academic partner where Schindelhauer Bikes was initially founded in 2009 through the c2g-engineering collective before relocating to Berlin.
• LightSKINcoreTechnology or Integration · 9 September 2025Integrated lighting technology partner providing StVZO-compliant LED headlights and seatpost taillights. Products include the world's smallest lens meeting German road traffic regulations, NACA Road aerodynamically optimized headlights, and handlebar-integrated lighting solutions.
• PinioncoreTechnology or Integration · 23 April 2025Gearbox supplier providing Pinion C-Line 6/9-speed gearboxes developed by former Porsche engineers. Smart.Shift electronic shifting option enables 0.2-second gear changes with semi-automatic Pre.Select functionality.
• JobRadcoreChannel Partner/ Reseller/ Distributor · 24 January 2025Primary bike leasing partner enabling employer-based salary conversion to company bikes. Employees can lease bikes with tax advantages, saving up to 40% compared to traditional purchase. JobRad is Germany's leading bike leasing provider.
• BusinessBikeminorChannel Partner/ Reseller/ Distributor · 24 January 2025Alternative bike leasing partner for employer-based bike leasing programs, complementing JobRad offerings.
• Bikeleasing.deminorChannel Partner/ Reseller/ Distributor · 24 January 2025Additional bike leasing partner providing flexible employer-based bike leasing options for customers.
• MahlecoreTechnology or Integration · 29 October 2024E-bike motor system supplier providing Mahle X20 and X35 rear-hub motors with 65 Nm torque, integrated batteries, and smart connectivity features. X20 system features Bluetooth and ANT+ connectivity with app control.
• Team Schindelhauer-GatescoreStrategic or Co-development Partner · 1 January 2015Fixed-gear racing team founded in 2015 by co-founder Stephan Zehren and Roland Traudelt. First racing team to compete exclusively with toothed belt drives. Races include Rad Race Last Woman Standing, German Fixed Crit Series, Montecatini Terme Italian Fixed Cup, and Red Hook Crit Brooklyn.
• Gates Carbon DrivecoreTechnology or Integration · 1 January 2009Long-term technology partnership for belt drive systems. Gates provides carbon fiber-embedded belt drives that are central to Schindelhauer's low-maintenance value proposition. Belt drives require no grease, are low-maintenance, quiet, and last 2-4x longer than chains. Schindelhauer was first manufacturer to design frames from the bottom up around this technology.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cowboy: Belgian connected urban e-bike brand selling direct-to-consumer with a minimalist, design-forward aesthetic. Closely comparable to Schindelhauer on premium urban positioning and DTC-heavy distribution, though Cowboy is e-bike-only and app-centric.
• Ampler Bikes: Estonian premium lightweight urban e-bike brand sold direct-to-consumer across Europe. Comparable to Schindelhauer on premium urban e-bike positioning, lightweight rear-hub motor integration, and European DTC channel.
• VanMoof: Amsterdam-based premium urban e-bike brand with minimalist design language and integrated tech (electronics, lights, anti-theft). Comparable to Schindelhauer on design-led premium urban positioning, though VanMoof is e-bike only and more technology-integrated.
• Riese & Müller: German premium e-bike manufacturer headquartered in Darmstadt, known for high-end urban, touring, and cargo e-bikes with integrated Bosch/Pinion systems. Closely comparable to Schindelhauer on premium German positioning, urban e-bike focus, and use of premium drivetrain partners.
• Canyon: German direct-to-consumer premium bike manufacturer with a strong urban/commuter and road lineup. Comparable to Schindelhauer on German engineering heritage, DTC distribution, and premium positioning, though Canyon spans a much broader category set (road, MTB, gravel).

Broad incumbents

• BULLS Bikes: German premium bicycle brand with a strong e-bike portfolio across urban, MTB, and trekking segments. Comparable to Schindelhauer on German premium positioning and e-bike focus, though BULLS operates at much larger scale across broader categories.
• Specialized: Global premium bicycle incumbent with broad road, MTB, and urban/e-bike (Turbo) lines. Comparable to Schindelhauer at the premium tier and in urban/e-bike, but Specialized operates at vastly larger scale and across many segments.
• BMC Switzerland: Swiss premium bike manufacturer with road, MTB, and urban/e-bike lines and Swiss-engineering positioning. Comparable to Schindelhauer on premium design-led positioning and DACH heritage, though BMC is broader in category coverage.
• Trek: Global premium bicycle incumbent offering road, MTB, gravel, and urban/e-bike (Allant+, Dual Sport+) lines. Comparable to Schindelhauer in premium urban/e-bike and dealer-channel distribution, though Trek operates globally with massive scale and category breadth.

Others

• Gates Carbon Drive: Belt-drive technology supplier and Schindelhauer's longest-standing partner (since 2009). Not a competitor but a strategic supplier whose broader belt-drive OEM ecosystem frames Schindelhauer's positioning and supply continuity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/schindelhauerde

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schindelhauer Bikes