JobRad
JobRad is Germany's leading company bike leasing platform, enabling employers to offer bicycles and e-bikes to employees via tax-advantaged salary conversion. It serves over 100,000 companies and 2 million users through a network of 7,200+ dealers.
- Company typePrivate
- Founded2008
- HeadquartersFreiburg, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What JobRad does
JobRad is Germany's market-leading company bike leasing platform (Dienstrad-Leasing), founded in 2008 and headquartered in Freiburg. The company enables employers to offer bicycles and e-bikes as a tax-advantaged employee benefit via salary conversion (Gehaltsumwandlung), and operates a B2B2C model in which employers sign framework contracts, employees select bikes from a nationwide network of more than 7,200 dealers, and the leasing lifecycle is managed through JobRad's proprietary digital platform. With approximately 2 million users and 100,000+ employer customers, JobRad is the dominant Dienstrad provider in Germany and has expanded into Austria.
The technology stack centers on a three-portal system — employee portal, employer portal, and dealer portal — built on Salesforce CRM with integrated AI-powered chat and voice bots that generate automated response suggestions and conversation summaries. Revenue is generated primarily through recurring leasing subscriptions, supplemented by insurance and service packages (Servicepakete), exclusive discount deals, lease-eligible accessories, and a growing secondary market in refurbished bikes. The corporate structure includes JobRad GmbH (operating entity), JobRad Leasing GmbH, JobRad Holding SE, plus wholly-owned subsidiaries JobRad Loop (Bravobike GmbH, refurbished bikes via a seven-stage process co-developed with sister company Wunderfix), Mylo GmbH (bicycle subscriptions, acquired 2023), and a majority stake in LOFINO (acquired 2022).
JobRad's market position is reinforced by dual ISO 9001 (quality management) and ISO 27001 (information security) certifications — the first Dienstrad provider to hold both in a combined DQS audit — the EcoVadis Gold sustainability rating, and the 2024 German Sustainability Award. The company continues to expand its ecosystem through new product lines (refurbished bikes, subscription mobility, exclusive deals), geographic expansion into Austria, and bolt-on acquisitions, while maintaining its core bicycle leasing franchise across enterprise, mid-market, public-sector, and self-employed customer segments.
JobRad firmographics
Firmographics- Name
- JobRad
- Legal name
- JobRad GmbH
- Website
- https://jobrad.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JobRad is Germany's leading company bike leasing platform, enabling employers to offer bicycles and e-bikes to employees via tax-advantaged salary conversion. It serves over 100,000 companies and 2 million users through a network of 7,200+ dealers.
- Ownership category
- akta.pro rank
JobRad industry classification
Industry- Product category
- Corporate Bicycle Leasing
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where JobRad is headquartered
LocationHeadquarters
- HQ city
- Freiburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
JobRad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Bike Leasing Subscription: JobRad generates revenue through leasing arrangements where employers provide bikes as employee benefits. Employees pay for the bike through salary conversion (Gehaltsumwandlung), making monthly lease payments that are deducted from their gross salary before taxes, creating a three-party financing structure between employer, employee, and JobRad.
- Refurbished Bike Sales: JobRad Loop, a wholly owned subsidiary, processes and resells refurbished bikes returned at end of lease, expanding the circular economy model.
- Service Packages and Insurance: Additional revenue from service packages, insurance offerings, and accessories bundled with leasing contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Employer Framework Contract |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
JobRad product offering
Product offeringCore offering
JobRad operates a bicycle and e-bike leasing platform that enables German employers to offer company bikes (Diensträder) to employees as a tax-advantaged benefit via salary conversion (Gehaltsumwandlung). Employees select bikes from a nationwide network of more than 7,200 partner dealers; JobRad manages the framework contracts, leasing administration, and digital portals connecting employers, employees, and dealers across the full lease lifecycle.
Product overview
JobRad is Germany's leading bicycle and e-bike leasing platform (Dienstrad-Leasing), enabling employers to offer company bikes as an employee benefit via salary conversion. The core JobRad® platform consists of a digital leasing management platform including an employee portal (JobRad®-Portal), an employer portal, and a dealer portal, all connected through the broader JobRad Group infrastructure. The product portfolio encompasses the core leasing service across all bike types (e-trekking, city, folding, gravel, cargo, S-Pedelecs) via over 7,200 dealer partners; the JobRad®-Rechner savings calculator; insurance and protection packages (Servicepakete); follow-on leasing (Folgeleasing); exclusive deals (JobRad®-Deals); lease-eligible accessories; and specialized offerings for public-sector employers (Öffentlicher Dienst) and the self-employed (Selbstständige). Subsidiary and acquired offerings include JobRad Loop (refurbished bikes via a seven-stage refurbishment process with Wunderfix), and Mylo GmbH (bicycle/e-bike subscriptions for private and corporate clients, acquired in 2023). Content and community products include the JobRad®-Magazin editorial hub, the JobRad®-Touren cycling route guides, and the Wunderfix repair service bundled into service packages.
Differentiator
Problem solved
Functional benefit
Brands
- JobRad Loop: Refurbished bikes and e-bikes business operated as a wholly owned subsidiary of Bravobike GmbH under JobRad Holding SE. Processes up to 100,000 bikes annually at a new production facility near Leipzig.
- Mylo
Products and services
- JobRad Dienstrad-Leasing (Core Platform) Core bicycle and e-bike leasing service enabling employers to provide company bikes as an employee benefit via salary conversion, with employees choosing from over 7,200 participating dealers and leasing managed through digital portals.
- JobRad für Öffentlichen Dienst Specialized Dienstrad leasing arrangements for federal, state, and municipal public sector employers, including tender support, service catalogues, and regional public-sector programs.
- JobRad für Selbstständige Dedicated Dienstrad leasing product line for self-employed individuals and freelancers, offering a separate registration portal, self-service leasing calculator, full-coverage insurance options, and tailored offerings for professions such as freelance doctors and independent midwives.
- JobRad Loop (Refurbished Bikes) Professionally refurbished bicycles and e-bikes business operated by Bravobike GmbH, a wholly owned subsidiary of JobRad Holding SE. Uses a seven-stage refurbishment process developed with sister company Wunderfix and offers a one-year warranty and 14-day test period.
- Mylo Bicycle Subscription Bicycle and e-bike subscription service acquired by JobRad in 2023, offering subscription-based mobility solutions for both private and corporate clients across Germany.
Quantifiable outcome
- 2 million people ride JobRad bikes as a leading employee benefit
Companies that use JobRad
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
JobRad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
JobRad partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Wunderfix GmbHcoreSister company providing video-based bike assessments and operating the seven-stage refurbishment process for JobRad Loop's refurbished bike business.
- Mylo GmbHcoreJobRad Holding acquired a majority stake in Mylo GmbH, a startup offering bicycle subscriptions for private and corporate clients. This acquisition enhances JobRad's portfolio of subscription-based mobility solutions.
- SC FreiburgflagshipMain sponsor and premium partner of SC Freiburg football club. Partnership includes the 'Fahrrad-Fan-Zahl' initiative where fans pledge to arrive by bike to games, generating donations for Velafrica charity.
- LOFINOcoreJobRad Gruppe acquired majority stake in LOFINO in 2022 to expand portfolio of services.
- Deutsche LeasingminorSustainable cooperation for bike leasing services.
- MoovsterminorMobility budget manager integrated with JobRad offerings for employers.
- SalesforcecoreCRM and service platform for managing customer, employer, dealer, and contract relationships across all portals.
- Cube Store ChiemseeminorPartner online shop in JobRad's advertising partnership network.
- Trek Bicycle GmbHminorPartner online shop in JobRad's advertising partnership network.
- Specialized Germany GmbHminorPartner online shop in JobRad's advertising partnership network.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
JobRad competitors and assessment
Company assessmentDirect peers
- mein-dienstrad.de (Deutsche Dienstrad): German Dienstrad-Leasing provider targeting the same employer-employee-dealer triangle, offering a comparable digital platform and salary conversion leasing product.
- Eurorad: Long-standing German Dienstrad-Leasing provider competing with JobRad on the same Gehaltsumwandlung model, serving employers and employees through partner bike dealers.
- Kazenmaier Fleetservices: German Dienstrad-Leasing competitor offering salary conversion bike leasing with a digital employer/employee portal and nationwide dealer network, overlapping closely with JobRad's value proposition.
- BusinessBike: One of JobRad's principal German competitors in the Dienstrad-Leasing market, offering a similar employer-based salary conversion bike leasing platform to corporate customers.
- BikeLeasing (Bikeleasing.de / Company Bike): Direct competitor in German Dienstrad-Leasing with a comparable employer framework contract model, digital portal, and dealer network — competing head-to-head for the same employer/employee accounts.
- Lease a Bike (DLL Group): Subsidiary of DLL Group offering Dienstrad-Leasing in Germany with the same employer framework contract structure and salary conversion model as JobRad.
Regional players
- CycleScheme (UK): UK's leading Cycles-to-Work scheme provider operating an analogous salary sacrifice bike benefit model for UK employers — the international equivalent of the Dienstrad-Leasing concept JobRad has built in Germany.
Emerging players
- Swapfiets: European bike subscription service offering monthly subscriptions to individuals; competes with JobRad Loop on the subscription/circular mobility concept but targets a different consumer use case (urban riders, not employer benefit).
- Mylo GmbH: German bicycle and e-bike subscription service for private and corporate clients; JobRad holds a majority stake since 2023 but it operates as an independent brand in the subscription space adjacent to JobRad's core leasing.
Others
- Wunderfix GmbH: Sister company within JobRad Group providing video-based bike assessment and a seven-stage refurbishment process; adjacent service provider supporting JobRad Loop's refurbishment operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
JobRad social profiles
Digital presenceJobRad compliance and trust
Trust signalCompliance11 records
JobRad financial estimates
Financial estimateRevenue estimate
Valuation estimate
JobRad leadership team
Management profileNumber of profiles
Profiles2 records
JobRad subsidiaries and ownership
Company hierarchySubsidiaries4 records
JobRad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JobRad M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JobRad
What does JobRad do?
JobRad operates a bicycle and e-bike leasing platform that enables German employers to offer company bikes (Diensträder) to employees as a tax-advantaged benefit via salary conversion (Gehaltsumwandlung). Employees select bikes from a nationwide network of more than 7,200 partner dealers; JobRad manages the framework contracts, leasing administration, and digital portals connecting employers, employees, and dealers across the full lease lifecycle.
Is JobRad a public or private company?
JobRad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JobRad founded?
JobRad was founded in 2008. It employs 501 to 1,000 people.
Where is JobRad based?
JobRad is headquartered in Freiburg, Germany, in the Europe region.
How does JobRad make money?
Three revenue lines are on record. Bike Leasing Subscription is the primary driver. The others are refurbished Bike Sales and service Packages and Insurance.
Who are JobRad's main competitors?
Direct peers on record are mein-dienstrad.de (Deutsche Dienstrad), Eurorad, Kazenmaier Fleetservices, BusinessBike, BikeLeasing (Bikeleasing.de / Company Bike) and Lease a Bike (DLL Group). CycleScheme (UK) is listed as a regional player. Emerging players are Swapfiets and Mylo GmbH. Wunderfix GmbH is listed as an others.
Does JobRad have an API?
No public API is recorded for JobRad.
What industry is JobRad in?
JobRad's product category is Corporate Bicycle Leasing. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories).