Schindelhauer Bikes
Schindelhauer Bikes is a privately held Berlin-based bicycle manufacturer that designs and sells belt-driven urban, e-bike, fixed-gear, and gravel bicycles via direct e-commerce, an authorized Eurozone dealer network, employer-based leasing, and a flagship Berlin Brand Space opened in 2025.
- Company typePrivate
- Founded2009
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schindelhauer Bikes does
Schindelhauer Bikes is a privately held German urban bicycle manufacturer founded in 2009 and headquartered in Berlin, operating under the legal entity c2g-engineering GmbH. The company designs and sells belt-driven city, commuter, e-bike, fixed-gear, and gravel bicycles, and was the first manufacturer worldwide to develop frames from the ground up around Gates Carbon Drive technology. Its product portfolio spans more than 30 bike models across single-speed, hub-gear (Shimano Alfine/Nexus, enviolo AUTOMATiQ), and Pinion gearbox variants, with e-bike models integrating Mahle X20/X35 rear-hub motors and LightSKIN integrated StVZO-compliant LED lighting. The current lineup includes the Greta and Gustav entry-tier urban bikes at €1,750, mid-range classics like Frieda and Friedrich around €2,895, and premium e-bikes such as Emil, Emilia, Arthur, and the Arthur Ultimate at €6,595.
The business operates a tri-channel go-to-market: direct e-commerce through its own website (95% pre-assembled, shipped via Rieck/IDS domestically and UPS internationally including US mainland), an authorized dealer network across the Eurozone and internationally that provides consultation, test rides, assembly, and after-sales service, and a 700 sqm flagship Schindelhauer Brand Space opened in September 2025 at Friedrichstraße in Berlin Mitte in partnership with BICICLI Cycling Solutions. Revenue streams include hardware sales of complete bicycles, accessories (panniers, lights, security, components), and recurring employer-based bike leasing through JobRad, BusinessBike, and Bikeleasing.de with up to 40% savings for employees. Pricing tiers are well-defined from entry to flagship, with installment financing available from €29.17/month over up to 60 months.
The company is founder-owned, with founders Martin Schellhase (CEO), Jörg Schindelhauer (Product Manager), Manuel Holstein, and Stephan Zehren originating from the c2g-engineering collective at Otto von Guericke University of Magdeburg. Schindelhauer holds a Eurobike Award 2011 and a Red Dot Award Best of the Best 2014, and operates the Team Schindelhauer-Gates fixed-gear racing program founded in 2015 as a competitive showcase platform for belt drive technology. The company is actively operating with 11–50 employees, no disclosed external funding, and recurring product launches extending across electric, classic, compact, race, and outlet categories.
Schindelhauer Bikes firmographics
Firmographics- Name
- Schindelhauer Bikes
- Legal name
- c2g-engineering GmbH
- Website
- https://schindelhauerbikes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schindelhauer Bikes is a privately held Berlin-based bicycle manufacturer that designs and sells belt-driven urban, e-bike, fixed-gear, and gravel bicycles via direct e-commerce, an authorized Eurozone dealer network, employer-based leasing, and a flagship Berlin Brand Space opened in 2025.
- Ownership category
- akta.pro rank
Schindelhauer Bikes industry classification
Industry- Product category
- Premium urban bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Schindelhauer Bikes is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Schindelhauer Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Sales: Primary revenue from sale of complete bicycles across multiple categories: electric, classic, compact, race, and outlet bikes. Bikes range from €1,750 to €6,595 depending on model and specifications.
- Accessories Sales: Sales of complementary products including pannier racks, mudguards, bells, lights, pedals, grips, saddles, tyres, and proprietary components.
- Bike Leasing: Partnership revenue through employer-based bike leasing programs with JobRad, BusinessBike, and Bikeleasing.de, enabling salary conversion to company bikes with tax advantages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level bikes (Viktor, Siegfried, Neo) |
| One time/ perpetual license | Pay-as-you-go | Mid-range city bikes (Ludwig, Lotte, Frieda, Friedrich) |
| One time/ perpetual license | Pay-as-you-go | Premium e-bikes (Emil, Emilia, Heinrich, Hannah) |
| One time/ perpetual license | Pay-as-you-go | Performance e-bikes (Antonia, Arthur Ultimate) |
| Subscription | Monthly | Financing options |
| Subscription | Monthly | Bike leasing (JobRad, BusinessBike, Bikeleasing) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Schindelhauer Bikes product offering
Product offeringCore offering
Schindelhauer Bikes designs, manufactures, and sells premium urban bicycles centred on Gates Carbon Drive belt technology. The product range spans single-speed city bikes (Siegfried, Viktor), geared commuter bikes (Frieda, Friedrich, Greta, Gustav), e-bikes with Mahle rear-hub motors (Emil, Emilia, Arthur series, Antonia, Heinrich, Hannah), fixed-gear/track bikes (Hektor, Hektor Team), gravel/adventure bikes (Wilhelm Gravel), and compact 20-inch bikes (Neo). The company also sells branded accessories including LightSKIN integrated lighting, Spurcycle bells, Hexlox anti-theft systems, and proprietary components. Bicycles are sold direct-to-consumer online, through an authorized dealer network, and via a flagship Berlin Brand Space.
Product overview
Schindelhauer Bikes is a German urban bicycle manufacturer founded in 2009, specialising in belt-driven city and commuter bikes. The product portfolio consists of two main categories: traditional mechanical bikes (single-speed, 6-18 speed with Pinion/Rohloff/Shimano/enviolo transmissions) and e-bikes (with Mahle X20/X35 rear hub motors integrated into Gates Carbon Drive system). Key bike lines include: single-speed/fixie models (Siegfried, Viktor, Hektor/Team); city bikes with hub gears (Frieda/Friedrich with Shimano Alfine, Greta/Gustav with Shimano Nexus, Lotte/Ludwig); e-bikes (Emil/Emilia, Antonia, Arthur series, Heinrich/Hannah with enviolo); gravel/adventure bikes (Wilhelm Gravel); and the new compact-format Neo. The company differentiates through Gates Carbon Drive belt technology, integrated LightSKIN LED lighting, Pinion gearboxes, and minimalist German design. Accessories include lighting (LightSKIN NACA Road, LED handlebars/seatposts), bells (Spurcycle), security (Hexlox), and components. Bikes are sold direct-to-consumer and through dealers, with bike leasing available via JobRad/BusinessBike.
Differentiator
Problem solved
Functional benefit
Brands
- Team Schindelhauer-Gates: Racing team founded in 2015 by co-founder Stephan Zehren and Roland Trauzold, competing exclusively with toothed belt drives in fixed-gear races worldwide.
Products and services
- Antonia Premium urban e-bike with Mahle X20 or X35 rear-hub motor (up to 65 Nm torque), Pinion C-Line 6- or 9-speed gearbox, Gates Carbon Drive, integrated LightSKIN LED lighting, and Brooks leather saddle. Positioned as a fully equipped premium model.
- Emil City e-bike with seamlessly integrated Mahle X35 or X20 motor, 9-speed Pinion gearbox, Gates Carbon Drive, available in multiple colours including midnight green and lavender blue.
- Emilia Step-through city e-bike with Mahle motor integration, Pinion gearbox, and Gates Carbon Drive.
- Emil Grind Edition Limited-edition urban e-bike with vibratory-finished raw aluminium frame, Mahle X35 motor, Pinion 9-speed gearbox, Gates Carbon Drive, and Brooks Cambium components. Capped at 100 individually numbered bikes.
- Emilia Grind Edition Step-through limited-edition urban e-bike pairing the grind-surface raw aluminium frame with Mahle X35, Pinion 9-speed, Gates Carbon Drive, and Brooks Cambium components. 100 bikes individually numbered.
- Arthur Single-speed e-bike with Mahle X35 rear-hub motor, Gates Carbon Drive, and minimalist design. Available in Classic and Step-through geometries.
- Arthur Cruiser Comfort-focused single-speed e-bike with wider tyres, Pelago front basket compatibility, Mahle X35 motor, and a relaxed riding position.
- Arthur Ultimate Flagship e-bike with fully integrated Mahle X20 motor, Pinion Smart.Shift electronic shifting with 9-speed transmission, integrated LightSKIN H1 lighting, and premium components.
- Arthur VI/IX E-bike with 6- or 9-speed Pinion gearbox, Mahle motor system, providing gearing alternatives to the single-speed Arthur.
- Frieda Classic city bike with Shimano Alfine 8- or 11-speed internal hub gears, Gates Carbon Drive, and a minimalist design.
- Friedrich Classic urban bicycle with Gates Carbon Drive, available with various transmission options including Shimano Alfine.
- Greta Entry-level city bike with Shimano Nexus 8-speed internal hub, Gates Carbon Drive, and an accessible price point.
- Gustav City bike with integrated front rack, Gates Carbon Drive, and practical urban design with carrying capability.
- Heinrich Urban e-bike available with enviolo AUTOMATiQ automatic transmission or Pinion gearbox, paired with Mahle motor system and Gates Carbon Drive.
- Heinrich enviolo Heinrich urban e-bike equipped with enviolo AUTOMATiQ continuously variable automatic transmission and Mahle e-bike motor.
- Hannah enviolo Step-through urban e-bike with enviolo AUTOMATiQ automatic transmission, Gates Carbon Drive, and a comfortable riding position.
- Siegfried Classic single-speed urban bicycle with Gates Carbon Drive and the original minimalist Schindelhauer aesthetic.
- Viktor Classic single-speed urban bicycle with Gates Carbon Drive and a clean minimalist design.
- Wilhelm Gravel Gravel/adventure bike with Pinion Smart.Shift electronic shifting, Gates Carbon Drive, and mounting points for racks and bags, designed for bikepacking and mixed-terrain long-distance touring.
- Neo Compact 20-inch-format urban bike with the Schindelhauer design language in a smaller wheel size for agile city riding.
- Hektor Fixed-gear track bike with Gates Carbon Drive, aggressive geometry, optional carbon fork, and high bottom bracket for crit leaning. Available in dragonfruit and chameleon colours.
- Hektor Team Limited Edition Limited-edition fixed-gear track bike celebrating 10 years of Team Schindelhauer-Gates. Only 10 bikes produced, featuring special paintwork, 56mm carbon rims, carbon wheels, and racing components (weight from 7.4 kg).
- LightSKIN NACA Road headlight StVZO-compliant LED headlight with 520 lumens peak brightness, automotive projection lens, USB-C rechargeable, IP66 waterproof, and aerodynamic NACA airfoil design.
- LightSKIN LED Handlebar Handlebar with integrated LED front light, StVZO compliant, available in battery and dynamo versions.
- LightSKIN LED Seat Post Seat post with integrated LED rear light, StVZO compliant, with five recessed LEDs for visibility from all angles.
- Spurcycle Original Bell Handmade bicycle bell from San Francisco with a purist design and powerful tone, brass and stainless-steel construction, available in silver, black/gold, and denim indigo.
- Hexlox Anti-Theft Sets Security system using steel Hexlox caps to protect wheels, saddle, seat post, and stem from theft by blocking Allen key access.
- Urban CNC Pedals Super-light, CNC-machined aluminium pedals designed by Schindelhauer for their urban bikes.
- Ergo Leather Grips Ergonomic leather grips providing comfortable handling and direct feedback for Schindelhauer urban bicycles.
- Bike Leasing Program (JobRad / BusinessBike / Bikeleasing.de) Employer-based bike leasing program operated in partnership with JobRad, BusinessBike, and Bikeleasing.de, enabling employees to lease a Schindelhauer bicycle via pre-tax salary conversion over typically 36 months with potential savings of up to 40% versus direct purchase.
Quantifiable outcome
- Gates Carbon Drive lasts 3-4 times longer than chains
- +3 more outcomes
Companies that use Schindelhauer Bikes
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Schindelhauer Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Schindelhauer Bikes partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BICICLI Cycling SolutionscoreStrategic partnership to open the Schindelhauer Brand Space in Berlin. BICICLI operates Cycling Concept Stores since 2016 and provides mobility association services including BICICLI Solutions for leasing & fleets and MOND consulting for districts & companies. The store is located at Friedrichstraße 67–70 in Berlin Mitte across 700 square meters.
- Otto von Guericke University MagdeburgminorAcademic partner where Schindelhauer Bikes was initially founded in 2009 through the c2g-engineering collective before relocating to Berlin.
- LightSKINcoreIntegrated lighting technology partner providing StVZO-compliant LED headlights and seatpost taillights. Products include the world's smallest lens meeting German road traffic regulations, NACA Road aerodynamically optimized headlights, and handlebar-integrated lighting solutions.
- PinioncoreGearbox supplier providing Pinion C-Line 6/9-speed gearboxes developed by former Porsche engineers. Smart.Shift electronic shifting option enables 0.2-second gear changes with semi-automatic Pre.Select functionality.
- JobRadcorePrimary bike leasing partner enabling employer-based salary conversion to company bikes. Employees can lease bikes with tax advantages, saving up to 40% compared to traditional purchase. JobRad is Germany's leading bike leasing provider.
- BusinessBikeminorAlternative bike leasing partner for employer-based bike leasing programs, complementing JobRad offerings.
- Bikeleasing.deminorAdditional bike leasing partner providing flexible employer-based bike leasing options for customers.
- MahlecoreE-bike motor system supplier providing Mahle X20 and X35 rear-hub motors with 65 Nm torque, integrated batteries, and smart connectivity features. X20 system features Bluetooth and ANT+ connectivity with app control.
- Team Schindelhauer-GatescoreFixed-gear racing team founded in 2015 by co-founder Stephan Zehren and Roland Traudelt. First racing team to compete exclusively with toothed belt drives. Races include Rad Race Last Woman Standing, German Fixed Crit Series, Montecatini Terme Italian Fixed Cup, and Red Hook Crit Brooklyn.
- Gates Carbon DrivecoreLong-term technology partnership for belt drive systems. Gates provides carbon fiber-embedded belt drives that are central to Schindelhauer's low-maintenance value proposition. Belt drives require no grease, are low-maintenance, quiet, and last 2-4x longer than chains. Schindelhauer was first manufacturer to design frames from the bottom up around this technology.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Schindelhauer Bikes competitors and assessment
Company assessmentDirect peers
- Cowboy: Belgian connected urban e-bike brand selling direct-to-consumer with a minimalist, design-forward aesthetic. Closely comparable to Schindelhauer on premium urban positioning and DTC-heavy distribution, though Cowboy is e-bike-only and app-centric.
- Ampler Bikes: Estonian premium lightweight urban e-bike brand sold direct-to-consumer across Europe. Comparable to Schindelhauer on premium urban e-bike positioning, lightweight rear-hub motor integration, and European DTC channel.
- VanMoof: Amsterdam-based premium urban e-bike brand with minimalist design language and integrated tech (electronics, lights, anti-theft). Comparable to Schindelhauer on design-led premium urban positioning, though VanMoof is e-bike only and more technology-integrated.
- Riese & Müller: German premium e-bike manufacturer headquartered in Darmstadt, known for high-end urban, touring, and cargo e-bikes with integrated Bosch/Pinion systems. Closely comparable to Schindelhauer on premium German positioning, urban e-bike focus, and use of premium drivetrain partners.
- Canyon: German direct-to-consumer premium bike manufacturer with a strong urban/commuter and road lineup. Comparable to Schindelhauer on German engineering heritage, DTC distribution, and premium positioning, though Canyon spans a much broader category set (road, MTB, gravel).
Broad incumbents
- BULLS Bikes: German premium bicycle brand with a strong e-bike portfolio across urban, MTB, and trekking segments. Comparable to Schindelhauer on German premium positioning and e-bike focus, though BULLS operates at much larger scale across broader categories.
- Specialized: Global premium bicycle incumbent with broad road, MTB, and urban/e-bike (Turbo) lines. Comparable to Schindelhauer at the premium tier and in urban/e-bike, but Specialized operates at vastly larger scale and across many segments.
- BMC Switzerland: Swiss premium bike manufacturer with road, MTB, and urban/e-bike lines and Swiss-engineering positioning. Comparable to Schindelhauer on premium design-led positioning and DACH heritage, though BMC is broader in category coverage.
- Trek: Global premium bicycle incumbent offering road, MTB, gravel, and urban/e-bike (Allant+, Dual Sport+) lines. Comparable to Schindelhauer in premium urban/e-bike and dealer-channel distribution, though Trek operates globally with massive scale and category breadth.
Others
- Gates Carbon Drive: Belt-drive technology supplier and Schindelhauer's longest-standing partner (since 2009). Not a competitor but a strategic supplier whose broader belt-drive OEM ecosystem frames Schindelhauer's positioning and supply continuity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Schindelhauer Bikes social profiles
Digital presenceSchindelhauer Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schindelhauer Bikes leadership team
Management profileNumber of profiles
Profiles4 records
Schindelhauer Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schindelhauer Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schindelhauer Bikes
What does Schindelhauer Bikes do?
Schindelhauer Bikes designs, manufactures, and sells premium urban bicycles centred on Gates Carbon Drive belt technology. The product range spans single-speed city bikes (Siegfried, Viktor), geared commuter bikes (Frieda, Friedrich, Greta, Gustav), e-bikes with Mahle rear-hub motors (Emil, Emilia, Arthur series, Antonia, Heinrich, Hannah), fixed-gear/track bikes (Hektor, Hektor Team), gravel/adventure bikes (Wilhelm Gravel), and compact 20-inch bikes (Neo). The company also sells branded accessories including LightSKIN integrated lighting, Spurcycle bells, Hexlox anti-theft systems, and proprietary components. Bicycles are sold direct-to-consumer online, through an authorized dealer network, and via a flagship Berlin Brand Space.
Is Schindelhauer Bikes a public or private company?
Schindelhauer Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schindelhauer Bikes founded?
Schindelhauer Bikes was founded in 2009. It employs 11 to 50 people.
Where is Schindelhauer Bikes based?
Schindelhauer Bikes is headquartered in Berlin, Germany, in the Europe region.
How does Schindelhauer Bikes make money?
Three revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories Sales and bike Leasing.
Who are Schindelhauer Bikes's main competitors?
Direct peers on record are Cowboy, Ampler Bikes, VanMoof, Riese & Müller and Canyon. Broad incumbents are BULLS Bikes, Specialized, BMC Switzerland and Trek. Gates Carbon Drive is listed as an others.
Does Schindelhauer Bikes have an API?
No public API is recorded for Schindelhauer Bikes.
What industry is Schindelhauer Bikes in?
Schindelhauer Bikes's product category is Premium urban bicycles. Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.