Pocono Raceway
- Company typePrivate
- Founded1971
- HeadquartersLong Pond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pocono Raceway does
Pocono Raceway, branded as "The Tricky Triangle," is a privately held motorsports venue located in Long Pond, Pennsylvania, operating a 2.5-mile tri-oval racetrack with three uniquely configured turns inspired by Trenton Speedway, Indianapolis Motor Speedway, and the Milwaukee Mile. Founded in 1968 (with its first IndyCar race in 1971 and first NASCAR race in 1974), the venue has hosted at least one NASCAR race every year since 1974 and currently anchors a NASCAR Cup Series race weekend alongside the NASCAR O'Reilly Auto Parts Series and the returning ARCA Menards Series. The facility supports grandstand seating across 100, 200, and 300 levels, premium hospitality products (Terrace Club, Club Pocono, Skybox), Paddock Pass access, extensive infield and grandstand camping, a 7,000 sq ft Bark Park, Fan Fair festival, Veterans Village, and an ~5,000 sq ft National Demonstration Site Inclusive Playground operated with Lehigh Valley Reilly Children's Hospital.
The business sells tickets, camping, Paddock Passes, merchandise, food and beverage, scanner rentals, and sponsorship inventory, with pricing that ranges from $60 (100 Level grandstand) to $775 (Skybox) and includes a multi-year renewal structure with up to 20% renewal discounts and a 4-payment plan. Distribution is direct-to-consumer via the official website, 1-800-RACEWAY phone sales, and on-site ticket offices, supplemented by the GOVX discount platform for military, first responder, healthcare, and educator segments. Additional revenue lines include track rental, HPDE Track Days, driving schools, and a seasonal campground, plus non-motorsports venue rental (e.g., the ~30,000-attendee Elements Festival).
The customer base spans motorsports enthusiasts, families with children (children 12 and under are admitted free to 100/200 levels and Fan Fair), RV/camping enthusiasts, youth organizations and scouts, and service members. The venue has reported four consecutive NASCAR Cup Series sellouts, indicating strong demand at the primary event, while the Mattioli family retains private ownership with no disclosed institutional investors.
Pocono Raceway firmographics
Firmographics- Name
- Pocono Raceway
- Legal name
- Pocono Raceway
- Website
- https://poconoraceway.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pocono Raceway industry classification
Industry- Product category
- Motorsports Entertainment Venue
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industries
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Pocono Raceway is headquartered
LocationHeadquarters
- HQ city
- Long Pond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pocono Raceway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: Primary revenue stream from selling grandstand tickets across multiple levels (100, 200, 300), club experiences (Terrace Club, Club Pocono), and Skybox packages for NASCAR Cup Series, O'Reilly Auto Parts Series, and ARCA Menards Series races.
- Camping and RV Sites: Revenue from infield camping, grandstand camping, tent camping, RV sites including 50 AMP power hookups, preferred locations, and fenceline spots. Includes guest camping passes and dash passes for vehicle re-entry.
- Paddock Passes: Premium access passes providing infield access, pit road viewing, Victory Lane access, Driver Fan Walk, and elevated viewing platforms. Available as Sunday-only or weekend options.
- Merchandise and Concessions: Fan store merchandise including souvenirs and apparel. Concession sales through Mountain Concessions with food and beverage options throughout the facility.
- Sponsorships and Partnerships: Corporate sponsorship arrangements with NASCAR teams, sponsors, and partners. Event naming rights and promotional partnerships.
- Scanner Rentals and Services: Racing Electronics scanner rentals for race weekend with audio access to team radios and broadcasts. Additional services include ticket insurance through Fan Shield.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 100 Level Grandstand - Closest seats to track |
| Subscription | Multi-year contract | 200 Level France Tower - Centrally located bucket seats |
| Subscription | Multi-year contract | 200 Level Petty/Donohue Tower - Turn 1 and Turn 3 views |
| Subscription | Multi-year contract | 300 Level Shaded - Top of grandstand with best views |
| Subscription | Multi-year contract | Terrace Club - Premium France Tower experience |
| Subscription | Multi-year contract | Club Pocono - Pit-Side exclusive club |
| Subscription | Multi-year contract | Skybox - Air-conditioned suite above grandstand |
| Subscription | Multi-year contract | General Admission - Friday and Saturday |
| Subscription | Multi-year contract | Early Arrival Camping |
| Subscription | Annual | Military, First Responder, Healthcare, Educator Discount |
| Subscription | Annual | Student Discount |
| Subscription | Annual | Renewal Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pocono Raceway product offering
Product offeringCore offering
Pocono Raceway operates a 2.5-mile tri-oval motorsports facility known as The Tricky Triangle in Long Pond, Pennsylvania, hosting NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, and ARCA Menards Series race weekends. The business sells race tickets across multiple grandstand tiers and premium club experiences, infield and grandstand camping, paddock/hospitality passes, on-site merchandise, and ancillary services such as track rentals, HPDE track days, driving schools, and seasonal campground stays. Revenue is generated through ticket sales, camping packages, hospitality experiences, concessions, merchandise, and corporate sponsorship arrangements.
Product overview
Pocono Raceway ('The Tricky Triangle') is a motorsports entertainment venue offering NASCAR racing events and related fan experiences. The core product is NASCAR race weekend tickets across multiple seating tiers (100 Level, 200 Level, 300 Level), supplemented by premium club experiences (Terrace Club, Club Pocono, Skybox) and add-on experiences (Paddock Pass, Kids Programs, Fan Fair, camping). The company operates a three-day NASCAR race weekend featuring the ARCA Menards Series, NASCAR O'Reilly Auto Parts Series, and NASCAR Cup Series. Additional products include track rentals, HPDE track days, driving schools, seasonal camping, and merchandise. The business model combines ticket sales, premium hospitality, camping packages, merchandise, and partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- NASCAR Race Tickets Grandstand, club, and suite tickets for NASCAR race weekends at Pocono Raceway, offered across multiple tiers from $60 general seating to $775 Skybox suites, with kids 12 and under admitted free in 100 and 200 levels and Fan Fair.
- Paddock Pass / Paddock Pass Plus Premium infield access pass providing pit road viewing, Victory Lane access, Driver Fan Walk, elevated viewing platforms, and exclusive access areas; available as Sunday-only or weekend options.
- Infield Camping
Quantifiable outcome
- Fourth consecutive NASCAR Cup Series sellout
- +2 more outcomes
Companies that use Pocono Raceway
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Pocono Raceway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Pocono Raceway partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Man Cave HealthminorMan Cave Health partnered with Pocono Raceway and Prostate Cancer Foundation to offer free prostate cancer PSA screenings at the Lehigh Valley Auto Show from March 20-22. Last year's event resulted in 10% of 300 men screened having elevated PSA levels requiring follow-up, highlighting early detection importance.
- Prostate Cancer FoundationminorProstate Cancer Foundation partnered with Pocono Raceway and Man Cave Health for free PSA screening initiative at Lehigh Valley Auto Show, supporting early detection of the most common cancer in men.
- Aequus Partners Inc.minorAequus Partners Inc. collaborated with the Man Cave Health and Pocono Raceway coalition to support execution of free prostate cancer PSA screenings at the Lehigh Valley Auto Show.
- MillerTech Energy SolutionscoreMillerTech Energy Solutions partnered with Kampgrounds of America to co-sponsor the NASCAR O'Reilly Auto Parts Series race on June 13 at Pocono Raceway, titled MillerTech Battery 250 presented by KOA. MillerTech serves as primary sponsor for the second consecutive year, aligning with the camping and RV lifestyle associated with Pocono's race weekend. Both companies jointly sponsor the raceway's RV registration program.
- Kampgrounds of America (KOA)coreKampgrounds of America partnered with MillerTech Energy Solutions to co-sponsor the MillerTech Battery 250 presented by KOA NASCAR race on June 13. This represents KOA's inaugural venue-level NASCAR partnership. KOA aligns with the camping and RV lifestyle of Pocono's race weekend and jointly sponsors the RV registration program.
- Lehigh Valley Reilly Children's HospitalcoreLong-standing partnership presenting Kids Club, Kids Zone, Kids Day, and the Inclusive Playground at Pocono Raceway. The hospital sponsors comprehensive children's programming including carnival rides, activities, and the nearly 5,000 square foot National Demonstration Site Inclusive Playground.
- The Village at PoconominorPreferred lodging partner of Pocono Raceway, designated as 'A Pocono Raceway Resort' offering accommodations near the raceway.
- Camelback ResortminorPreferred lodging partner of Pocono Raceway offering resort accommodations in the Pocono Mountains region.
- OutdoorsyminorRV rental marketplace partner referenced for Grandstand Camping guests needing RV rentals. Listed as a recommended resource for camping guests.
- Campers Inn RV ServiceminorCampers Inn offers mobile RV service during Pocono Raceway race weekends, providing repairs, appliance checks, A/C cleaning, slide maintenance, and generator oil changes. Certified technicians on-site for race-ready RVs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pocono Raceway competitors and assessment
Company assessmentBroad incumbents
- Indianapolis Motor Speedway: 2.5-mile oval hosting the Indianapolis 500, NASCAR Cup, and MotoGP. Broader incumbent across multiple racing series at one venue; Turn 2 of Pocono's tri-oval is explicitly modeled on this track.
Direct peers
- Atlanta Motor Speedway: 1.54-mile NASCAR Cup intermediate speedway in Hampton, GA. Comparable in operating model: NASCAR Cup and supporting series weekends, multi-tier seating, and premium hospitality.
- Dover Motor Speedway: 1-mile concrete NASCAR Cup oval nicknamed 'The Monster Mile.' Comparable NASCAR Cup venue with active fan-engagement programming and infield camping offerings.
- Daytona International Speedway: Iconic NASCAR Cup venue and 'The World Center of Racing.' Directly comparable as a major NASCAR-owned superspeedway hosting Cup, Xfinity, and ARCA races with similar grandstand, camping, and premium experience revenue streams.
- Talladega Superspeedway: 2.66-mile NASCAR Cup superspeedway in Alabama. Closely comparable to Pocono as a high-capacity, family-oriented Cup venue with extensive infield camping and a long Cup history.
- Charlotte Motor Speedway: 1.5-mile NASCAR Cup track in Concord, NC. Comparable Cup and Xfinity weekend operator with similar camping, premium experience, and family programming tiers.
- Homestead-Miami Speedway: 1.5-mile NASCAR Cup oval in Homestead, FL. Direct peer as a Cup weekend venue with comparable infield camping and family programming focus.
- Texas Motor Speedway: 1.5-mile NASCAR Cup intermediate speedway in Fort Worth. Direct peer in hosting Cup and O'Reilly/Xfinity weekends with comparable grandstand pricing tiers and family-friendly positioning.
- Kansas Speedway: 1.5-mile NASCAR Cup intermediate track in Kansas City, KS. Direct peer hosting Cup and O'Reilly weekends with similar camping and grandstand economics.
- Bristol Motor Speedway: Short-track NASCAR Cup venue in Tennessee. Comparable Cup race hosting model with strong camping community and multi-tier premium hospitality offerings analogous to Pocono's Skybox/Club Pocono.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pocono Raceway social profiles
Digital presencePocono Raceway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pocono Raceway leadership team
Management profileNumber of profiles
Profiles2 records
Pocono Raceway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pocono Raceway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pocono Raceway
What does Pocono Raceway do?
Pocono Raceway operates a 2.5-mile tri-oval motorsports facility known as The Tricky Triangle in Long Pond, Pennsylvania, hosting NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, and ARCA Menards Series race weekends. The business sells race tickets across multiple grandstand tiers and premium club experiences, infield and grandstand camping, paddock/hospitality passes, on-site merchandise, and ancillary services such as track rentals, HPDE track days, driving schools, and seasonal campground stays. Revenue is generated through ticket sales, camping packages, hospitality experiences, concessions, merchandise, and corporate sponsorship arrangements.
Is Pocono Raceway a public or private company?
Pocono Raceway is a private company. It is classified as family owned and is currently operating.
When was Pocono Raceway founded?
Pocono Raceway was founded in 1971. It employs 11 to 50 people.
Where is Pocono Raceway based?
Pocono Raceway is headquartered in Long Pond, United States, in the North America region.
How does Pocono Raceway make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are camping and RV Sites, paddock Passes, merchandise and Concessions, sponsorships and Partnerships and scanner Rentals and Services.
Who are Pocono Raceway's main competitors?
Indianapolis Motor Speedway is listed as a broad incumbent. Direct peers are Atlanta Motor Speedway, Dover Motor Speedway, Daytona International Speedway, Talladega Superspeedway, Charlotte Motor Speedway, Homestead-Miami Speedway, Texas Motor Speedway, Kansas Speedway and Bristol Motor Speedway.
Does Pocono Raceway have an API?
No public API is recorded for Pocono Raceway.
What industry is Pocono Raceway in?
Pocono Raceway's product category is Motorsports Entertainment Venue. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 711212 and its SIC code is 7948.