Bone
Bone Collection Inc. is a Taiwan-based consumer products company (founded 2005, 51–100 employees) that designs and sells silicone-based lifestyle accessories — modular phone mounts for cycling, running, motorcycling, and hiking, plus phone cases, lanyards, power banks, and home goods — distributed globally through Amazon, regional marketplaces, and specialty bike retailers.
- Company typePrivate
- Founded2005
- HeadquartersTaipei, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bone does
Bone Collection Inc. is a Taiwan-headquartered, privately held consumer products company founded in 2005, employing 51–100 people and operating without external funding. The company designs and sells silicone-based lifestyle accessories organized into two divisions: Sport Life and Mobile Life. The Sport Life portfolio centers on the Tie Connect Exchange System — a modular phone mount platform that allows users to swap mounts across biking, running, motorcycling, and hiking activities via a unified base — with flagship products including the Bike Tie 6/6 Pro, Bike Tie Connect Kit 3 Pro Max, Bike Stem Mount, Moto Tie Connect Kit 3, and Hike Tie Connect Kit 2. Core technical differentiators include a patented cross-strap dual-lock design and a molecular-treated mounting surface that increases friction for non-slip hold, plus elastic silicone shock absorption for device protection.
The Mobile Life division spans lanyards and crossbody straps with integrated phone holders, protective phone cases (including magnetic iPhone 17 series cases and universal Bubble Tie cases), AirPods cases, power banks (Fast Power 10050, Bone Power 6700), a 65W GaN charger, charging cables, fragrance diffusers and essential oils, and home/living silicone goods. The company has registered two patents on its mounting technology, won an iF Design Award 2026 for the Bike Tool Kit – Lite, and maintains Garmin compatibility for its base mount. Products are distributed through a multi-channel footprint including Amazon storefronts in 13 countries, regional marketplaces (Lazada, Shopee, Pinkoi), specialty bike retailers across Australia and New Zealand, Japanese electronics chains (Yodobashi), and owned DTC Bone Shop storefronts in the US, Japan, and Taiwan. Revenue is generated entirely through one-time hardware product sales with no subscription component.
Bone firmographics
Firmographics- Name
- Bone
- Legal name
- Bone Collection Inc.
- Website
- https://bonecollection.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bone Collection Inc. is a Taiwan-based consumer products company (founded 2005, 51–100 employees) that designs and sells silicone-based lifestyle accessories — modular phone mounts for cycling, running, motorcycling, and hiking, plus phone cases, lanyards, power banks, and home goods — distributed globally through Amazon, regional marketplaces, and specialty bike retailers.
- Ownership category
- akta.pro rank
Bone industry classification
Industry- Product category
- Mobile Phone Accessories
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
- akta.pro secondary industry
- Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)
Keywords
Where Bone is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Bone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Hardware Product Sales: Sale of physical consumer products including phone holders for cycling/running/motorcycling, phone cases, lanyards, fragrances, home & living products, and accessories. One-time purchase model with no subscription component.
Go-to-market motion2 records
Distribution channels9 records
Marketing channels5 records
Bone product offering
Product offeringCore offering
Bone designs, manufactures, and sells character-themed silicone consumer accessories under two divisions: Sport Life (modular phone mounting systems for cycling, running, motorcycling, and hiking built on the Tie Connect Exchange System) and Mobile Life (lanyards with phone holders, protective phone cases, power banks, chargers, cables, fragrance diffusers, essential oils, and lifestyle products). Products are sold worldwide as one-time hardware purchases with no subscription component, leveraging patented cross-strap and molecular-treated mounting technologies.
Product overview
Bone is a Taiwan-based consumer products company founded in 2005, specializing in innovative silicone-based accessories for sports and mobile lifestyle. The product portfolio centers around two main divisions: Sport Life and Mobile Life. The Sport Life division includes the Tie Connect Exchange System - a modular phone mount platform allowing users to swap mounts between bikes, motorcycles, and during running/hiking activities - along with cycling accessories like Bike Tie 6/6 Pro, Bike Stem Mount, Handlebar Mounts, and motorcycling mounts. The Mobile Life division encompasses lanyards and straps with phone holders, protective phone cases (including Bubble Magnetic Phone Cases for iPhone 17 series and universal cases), AirPods cases, power banks (Fast Power 10050, Bone Power 6700), chargers (65W Dual GaN Charger), cables, fragrance diffusers with essential oils, home and living products (Cup Tie, Silicone Food Containers, Insulated Tumblers), figurines and USB drives in character designs, and various outdoor accessories. The company emphasizes eco-friendly silicone materials, universal design principles, and character-based branding featuring original designs like Patti Duck, Mr. Deer, Miao Cat, Maru Penguin, Alien, and Fatda Panda.
Differentiator
Problem solved
Functional benefit
Products and services
- Bike Tie Connect Kit 3 Pro Max Universal-fit bicycle phone mount with elastic dual-strap design, magnetic alignment, quick release, and shock absorption; fits mountain, folding, and road bikes, including Garmin bike computer compatibility.
- Bike Tie 6 Universal phone mount strap for bicycle handlebars featuring the patented cross-strap dual-lock design, eco-friendly fully washable silicone, and molecular-treated mounting surface; fits handlebar circumference 69–141 mm.
- Bike Tie 6 Pro Premium version of Bike Tie 6 with enhanced stability via the patented cross-strap design and elastic silicone shock absorption.
- Bike Stem Mount Bicycle stem phone mount with heightened base design providing shock absorption and firm grip; suitable for various stem diameters and horizontal handlebar mounting.
- Bike Handlebar Mount Phone mount for bicycle handlebars suitable for commuting, off-road, and all-around use, with flexible material for vibration absorption.
- Run Tie 3 Armband phone holder for running with universal smartphone fit, quick-release, and secure attachment design for active use.
- Magnetic Fitness Phone Mount Magnetic fitness phone mount for gym equipment, providing secure attachment during workouts.
- Moto Tie Connect Kit 3 Phone mount system for motorcycles with multiple mounting options including mirror stem, handlebar, and fork stem configurations.
- Hike Tie Connect Kit 2 Hiking-specific phone mount system with crossbody and lanyard options for outdoor activities.
- Tie Connect Exchange System Modular exchangeable mount system allowing users to swap phone mounts between different sports activities (biking, running, hiking, motorcycling) on a unified base.
- Fast Power 10050 Portable power bank with 10,050 mAh capacity and fast charging, available in figurine character designs.
- Bone Power 6700 Portable power bank with 6,700 mAh capacity available in character figurine designs including Panda, Maru Penguin, and LED light variants.
- 65W Dual GaN Charger 65-watt dual-port GaN charger for fast device charging in a compact form factor.
- Bubble Magnetic Phone Case 17 Pro Max Magnetic phone case for the iPhone 17 series with character designs, compatible with magnetic accessories.
- Crossbody / Lanyard PhoneTie 4 Cross-body lanyard strap with integrated phone holder for convenient carrying, available in multiple character design options.
- CrossBody WaterProof Phone Bag 2 Waterproof phone bag for motorcycles and outdoor activities with crossbody and lanyard carrying options.
- Bike Portable Tool Kit - Lite Compact portable bike tool kit for emergency repairs with integrated structural design and dual-mode switching; awarded the iF Design Award 2026.
- Essential Oil Essential oils in multiple scents including Citronella & Lemon, Chamomile Roman, Lavender, Rose, Sandalwood, Tea Tree, and Jasmine, used with Bone diffuser accessories.
- Car Diffuser Clip 2 Car and personal diffuser for essential oils in multiple character-themed designs including car clip, lamp, and swing styles.
- Bike Phone Charger Kit Bike phone charger kit with USB-C and USB-A connector options for charging a phone while cycling.
Quantifiable outcome
- Products compatible with smartphones from 4.7" to 7.2" screen sizes
- +2 more outcomes
Companies that use Bone
Customer profileSegments5 records
Ideal customer profiles1 record
Bone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bone partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional and core.
- 99 BikesregionalAustralian bicycle retailer selling Bone cycling products including Bike Tie through physical stores and online platform
- Burkes CyclesregionalNew Zealand bicycle retailer offering Bone cycling accessories through their retail locations
- YodobashiregionalMajor Japanese electronics retailer carrying Bone phone accessories and cycling products
- PinkoiregionalDesign marketplace serving Taiwan and Hong Kong markets with curated lifestyle products including Bone character accessories
- GarmincoreBike Tie Connect 3 Pro Max base mount is compatible with Garmin bike computers, enabling flexible setup for cycling navigation
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Bone competitors and assessment
Company assessmentBroad incumbents
- Belkin: Global consumer electronics accessories brand offering power banks, chargers, cables, and phone cases. Overlaps with Bone's Fast Power, 65W GaN Charger, and cable categories as a broad incumbent accessory player.
- OtterBox: US-based protective phone case incumbent with wide retail distribution. Comparable to Bone's Bubble Magnetic Phone Case line as a major phone case competitor with established carrier and retail relationships.
Direct peers
- PopSockets: US-based mobile accessories brand built around grip and case add-ons with a strong design/character identity. Comparable to Bone's Phone RingTie and character-based case products in the lifestyle phone accessory category.
- Casetify: Hong Kong-based phone case brand built on character/IP collaborations and design-led SKUs. Closely comparable to Bone's Bubble and iPhone character cases in the lifestyle phone case category.
- Peak Design: US-based premium accessories brand known for phone cases, straps, and lanyards with a strong design identity. Comparable to Bone in the lanyard/phone case/crossbody strap category, with a similarly design-led positioning.
- Quad Lock: Australia-based maker of bike phone mounts and cases with a modular, dual-stage lock system. Quad Lock is the most direct comparable in the cycling phone mount category, competing head-to-head with Bone's Bike Tie and Tie Connect lines.
- RAM Mounts: US-based rugged mounting systems provider for phones, tablets, and electronics on bikes, motorcycles, and vehicles. Competes with Bone's Handlebar, Stem, and Moto Tie Connect lines in the bike/motorcycle phone mount space.
- Joby: US-based maker of flexible tripods and mobile mounting accessories for action and content creation. Overlaps with Bone's mobile mounting solutions in use case and target customer.
- Nite Ize: US-based mobile and outdoor accessories maker offering phone mounts, straps, and bike accessories. Direct overlap with Bone's bike phone holders, bike bells, and everyday carry categories.
- SP Connect: Austria/Germany-based phone mount brand with a standardized phone case-to-mount ecosystem covering cycling, motorcycling, running, and outdoor sports. Highly comparable to Bone's Tie Connect Exchange System in both product and modular architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bone social profiles
Digital presenceBone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bone leadership team
Management profileNumber of profiles
Bone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bone
What does Bone do?
Bone designs, manufactures, and sells character-themed silicone consumer accessories under two divisions: Sport Life (modular phone mounting systems for cycling, running, motorcycling, and hiking built on the Tie Connect Exchange System) and Mobile Life (lanyards with phone holders, protective phone cases, power banks, chargers, cables, fragrance diffusers, essential oils, and lifestyle products). Products are sold worldwide as one-time hardware purchases with no subscription component, leveraging patented cross-strap and molecular-treated mounting technologies.
Is Bone a public or private company?
Bone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bone founded?
Bone was founded in 2005. It employs 51 to 100 people.
Where is Bone based?
Bone is headquartered in Taipei, Taiwan, in the Asia region.
How does Bone make money?
One revenue line is on record: hardware Product Sales.
Who are Bone's main competitors?
Broad incumbents on record are Belkin and OtterBox. Direct peers are PopSockets, Casetify, Peak Design, Quad Lock, RAM Mounts, Joby, Nite Ize and SP Connect.
Does Bone have an API?
No public API is recorded for Bone.
What industry is Bone in?
Bone's product category is Mobile Phone Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders), with a secondary code of CRACAIAK, Wearable Accessories & Bands (straps, chargers, cases). Its NAICS code is 33992 and its SIC code is 3949.